Amway Introduces ARTISTRY YOUTH XTEND(TM) Lifting Smoothing Foundation

The right coverage, the right color, the right benefits – when we find the right foundation, its transformative powers make us feels like the best version of ourselves.”

Amway introduces ARTISTRY YOUTH XTEND(TM) Lifting Smoothing Foundation – extending a flawless, radiant, and youthful look onto skin. According to the NPD Group, a leading global market research company, more than 86% of women surveyed use makeup products with skincare benefits. In addition, 61% of the women surveyed said they use makeup products with benefits that are similar to the ones contained in their skincare products.

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation in Natural

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation in Natural

At its core, ARTISTRY YOUTH XTEND Lifting Smoothing Foundation is a rich, hydrating, anti-aging foundation that helps lift and firm the look of skin for a youthful, radiant finish. Its formula is a study in uncompromising beauty. For women who want buildable, medium to full coverage, yet a lightweight feel – ARTISTRY YOUTH XTEND foundation has it. For women who want immediate, visible perfection, but also longer-term benefits – ARTISTRY YOUTH XTEND foundation has it. For women who want the perfect shade match, yet staying power – ARTISTRY YOUTH XTEND foundation has it.

There are no trade-offs, no choices to be made; ARTISTRY YOUTH XTEND Foundation is the ARTISTRY® brand’s most advanced anti-aging foundation ever,” says Rick DiCecca, Global Makeup Artist.

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation Shades

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation Shades

ARTISTRY YOUTH XTEND foundation begins with the ultimate color palette. By revamping its existing foundation palette using a truly scientific approach, the ARTISTRY team conceived of a range that represents the maximum global skin tones. Shade development was approached in four distinct ways:

—  F.A.C.E.S. – Utilizing the exclusive ARTISTRY Facial Analysis Computer Evaluation System, Artistry scientists were able to cluster data from nearly 2,000 subjects representing six different skin populations to more fully understand the range of skin tones and shades that might best meet these needs.

—  Best-Sellers – The team analyzed best-selling shades from within and outside the ARTISTRY brand.

—  Product Development – The product development team then analyzed the existing palette ranges within the ARTISTRY collection and how to optimize them globally.

—  Global Makeup Artist – A makeup artist with clients around the world, DiCecca offered guidance on shade development and formula based on years of hands-on experience.

What these four evaluations concluded were unbelievably similar findings yielding ARTISTRY YOUTH XTEND foundation’s 20-shade lineup – a collection that reaches far more people than ever before. Within the comprehensive 20 shades, Warm, Neutral or Cool undertones are available.

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation

With a few quick assessments, undertone is easily determined:

—  Warm (W): Skin tends to a more golden or olive hue. Clothing in browns, dark greens, oranges, and yellows yields the most compliments. This is a warm undertone.

—  Neutral (N): Skin tends to a more even-toned, neutral hue that is neither pink nor golden. Virtually all shades of clothing flatter. This is a Neutral undertone.

—  Cool (C): Skin tends to a pink, rosy hue. Clothing flatters most in shades of pink, purple, blue, and white. This is a Cool undertone.

Think of ARTISTRY YOUTH XTEND(TM) foundation not necessarily as the first step in your makeup routine, but rather as the last step in your skincare regimen,” explains DiCecca.

Designed to work synergistically with the ARTISTRY YOUTH XTEND Skincare Collection, the foundation combines instant anti-aging effects with longer-term anti-aging skincare benefits. Immediately, the High-Resolution, Light-Reflecting Optics help restore the look of skin’s youthful vibrancy and soften the look of fine lines and wrinkles. Hyaluronic Acid also works immediately to instantly smooth and hydrate skin. Over time, ARTISTRY YOUTH XTEND foundation helps boost skin’s natural firmness and elasticity, visibly lifting and firming skin. Finally, SPF 20 helps extend the radiant, youthful look of skin into the future by helping protect it from damage caused by UV exposure. Eighty-two percent of consumers say the appearance of fine lines and wrinkles were reduced instantly.

After applying ARTISTRY YOUTH XTEND skincare products, use the fingertips, a sponge, or a foundation brush to smooth foundation over face, blending in an outward direction. Follow with ARTISTRY® translucent pressed or loose powder to set and finish makeup with a polished look. ARTISTRY YOUTH XTEND foundation is suitable for all skin types, including sensitive skin. Coverage ranges from medium to full (depending upon application) with a radiant, youthful finish.

ARTISTRY YOUTH XTEND foundation’s Crescendo packaging features a special lock-valve that keeps air from seeping into the vial, preventing product dry-out, contamination, and leakage.

ARTISTRY YOUTH XTEND Lifting Smoothing Foundation is available now through an Amway Independent Business Owner or at www.Amway.com/Artistry for $47.75. Additional information can be found by following @AmwayUS and @ArtistryBeauty on Twitter, by visiting www.Facebook.com/AmwayUS and www.Facebook.com/ArtistryUS, or by reading Amway’s blog at www.Amwayconnections.com.