Kenneth Cole Uses “Augmented Reality” to Promote His New Coffee Table Book

Kenneth Cole and Rizzoli Partner on Book Launch: This is a Kenneth Cole Production

Designer Kenneth Cole (www.kennethcole.com) has collaborated with Rizzoli on the publication of a coffee table book celebrating his 30 year career in fashion and social engagement.  Featuring additional behind the scenes content in the form of augmented reality, consumers will be encouraged to scan a sticker on the book cover to download Junaio, a free mobile app, which will launch an image and personal message from the designer.   In addition to the cover, select pages throughout the book have also been activated with augmented reality giving readers special access to insider video content about the designer and his company.

Book Cover: This is a Kenneth Cole Production.  (PRNewsFoto/Kenneth Cole)

Book Cover: This is a Kenneth Cole Production. (PRNewsFoto/Kenneth Cole)

Designed by Jacob Wildschioedtz and co-authored by Lisa Birnbach (author of the iconic 1980’s The Preppie Handbook, a classic), This is a Kenneth Cole Production, chronicles the upstart of the fashion designer who built his brand from humble beginnings in 1982 into a memorable brand powerhouse. Spanning his 30-year career, the book pulls back the curtain of Kenneth’s world: from his earliest days learning the shoe business from his father to early days of building his empire; from branching out into clothing to being credited with making basic black the ultimate go-to color for sleek and stylish city garb; and from the origins of his powerful ad campaigns to his vigilant social activism.

The book will retail for $75 and will be on sale October 1(st) at all Kenneth Cole stores worldwide, on www.kennethcole.com and wherever fine books are sold.   100% of Kenneth Cole’s profits from the book will be donated to amfAR, The Foundation for AIDS Research.

To view excerpts from the book, visit www.30yearsbold.com.

Book Tour & Designer Personal Appearances

To support the book, the brand will be partnering with blogger Amy Levin of College Fashionista on a five-city book tour

Kenneth Cole logo.  (PRNewsFoto/Kenneth Cole Productions, Inc.)

Kenneth Cole logo. (PRNewsFoto/Kenneth Cole Productions, Inc.)

to support the launch.  The tour, which will be comprised of a series of designer Q&A’s at the top Liberal Arts and Design colleges across the country, will be moderated by Levin, and live streamed on Google+ Hang Out.  Kicking off in October, Cole’s first stop will be FIT followed by visits to Berkeley, San Francisco Art & Design, University of Miami, and Miami Art & Design, Columbia, University of Pennsylvania, and Harvard.  The tour will conclude back in New York at the prestigious 92 Street Y where Fern Mallis, one of the fashion industries most legendary personalities, will interview Cole as part of her Fashion Icon talks.  In addition to speaking at the Universities, Cole will be on hand to sign personal copies of the book which will be sold at each campus.

While on tour, Cole will also be promoting his fashion brand by doing personal appearances on October 12th at Nordstrom in San Francisco, and on November 9th at Bloomingdales in Aventura, South Florida.