The Whitney To Open On A Pay-What-You-Wish Basis On January 20 With Special Programming

This coming Friday, Inauguration Day, with the installation of the 45^th President of the United States, is either the beginning of a bright new day in America or the beginning of bad things for the next eight years. If you believe it to be the latter, then you will simply have to find something else to do or somewhere else to be.

On Friday, the Whitney Museum of American Art will open from 10:30 am to 10 pm on a pay-what-you-wish basis. Throughout the day, the Museum will offer special programs that affirm its commitment to open dialogue, civic engagement, and the diversity of American art and culture. Events will include “My America” guided tours; a speak-out convened by the arts collective Occupy Museums; and open discussions moderated by artists, critics and Whitney staff.

“My America” Guided Tours

Meet on Floor Seven, 11 am, 1 pm, 3 pm, 5 pm, 7 pm, and 8:30 pm

These hour-long tours, led by Whitney Teaching Fellows, will explore the complexity of American identity through the works on view in Human Interest: Portraits from the Whitney’s Collection. Tours meet in the galleries.

Speak Out on Inauguration Day

Susan and John Hess Family Theater, Floor Three; 11 am–2 pm

Artists, writers, and activists will affirm their values in response to the current political climate. Speakers will include Gina Beavers, Chinatown Art Brigade, Aruna D’Souza, Avram Finkelstein, Chitra Ganesh, Guerrilla Girls, Paddy Johnson, Kalup Linzy, Naeem Mohaiemen, Tracie Morris, Uche Nduka, Trace Peterson, Laura Raicovich, Martha Rosler, Mira Schor, Dread Scott, Gregory Sholette, and others to be announced.

This event is organized by Occupy Museums, an arts collective that explores the connections between economics, finance, and the art world. Their work will be included in the 2017 Whitney Biennial.

Open Discussions: America 2017

Hearst Artspace, Floor Three; 3–4 pm, 5–6 pm, and 7–8 pm

Artists, writers, and Whitney curators and educators will lead conversations about art and American identity. These discussions will use artworks to focus on critical contemporary issues, including immigration; race and ethnicity; and inclusive democracy. Visitors are welcome to contribute a short text or image that speaks to their perspectives.

Current Exhibitions includes:

Dreamlands: Immersive Cinema and Art, 1905–2016 Through February 5, 2017

Virginia Overton: Winter Garden Through February 5, 2017

Human Interest: Portraits from the Whitney’s Collection Through February 12, 2017

MPA: RED IN VIEW Through February 27, 2017

All events are free, and no reservations are necessary. For further information and program updates, visit whitney.org.

Lifestyle Network, Feast It Forward, Provides Major Funding for “Chefs Flight” on THIRTEEN’s American Masters Series May 2017 on PBS

“Foodie Film Festival” Will Features Four Documentaries On Iconic Chefs: James Beard, Julia Child, Jacques Pépin And Alice Waters

American Masters has announced that Feast it Forward™ has provided major funding for a “Chefs Flight” of four documentaries on culinary legends James Beard, Julia Child, Jacques Pépin, and Alice Waters, premiering May 2017 on PBS as part of the series’ 31st season. New documentaries American Masters – James Beard: America’s First Foodie and American Masters – Jacques Pépin: The Art of Craft will be paired with encore presentations of American Masters: Julia! America’s Favorite Chef and American Masters: Alice Waters and Her Delicious Revolution, respectively.

Exploring beyond the plate, bottle and guitar, Feast it Forward Network, the new online lifestyle network featuring all things food, wine and philanthropy with a taste of music, seeks to feed the soul with entertaining, inspiring and educational programming. As their Ultimate Airstream Film Lounge continues to hit the road and engage viewers while hosting unique lifestyle events, its flagship “Live Studio Showroom” will open in downtown Napa Spring of 2017. A two story experiential estate, it will feature a 16 premier vintner tasting collective, a full demonstration studio kitchen, educational outdoor entertaining space, performing music stage, interior design showroom and much more. Beyond the growing online network programming which features master chefs, actors, tastemakers, and musicians, this live studio will truly bring Feast it Forward Network to life as viewers will be able to personally experience all things food, wine and philanthropy…with a taste of music. (More information can be found at feastitforward.com)

“We are thrilled to be able to bring the savory stories behind these culinary geniuses to viewers thanks to Feast It Forward’s generous support. Collectively, they set America’s dinner table, and I think people will enjoy seeing the connections between each of these chefs and how we eat today,” said Michael Kantor, executive producer of American Masters.

“We are elated to be supporting such important programs. The food world is beyond grateful for these iconic chefs and we are indebted to them for the path they helped pave for us to walk. Our online network tells the story of people, places and experiences that connect us to one another in ways that are beyond the plate and bottle, so it was a natural fit to be part of this impressive series. Along with celebrating the work of James Beard, Julia Child, and Alice Waters, it’s a true honor to say we took part in sharing Jacques Pépin’s story. I think it is safe to say I speak for masses who grew up watching him with such admiration; this is our way of saying thank you. It’s time to give something back for all those years he shared with us,” said Katie Hamilton Shaffer, founder and president of Feast it Forward.

Chef James Beard. Credit: Dan Wynn

American Masters – James Beard: America’s First Foodie

Premieres Friday, May 19, 9-10 p.m. on PBS (check local listings)

Experience a century of food through the life of one man, James Beard (1903-1985). Dubbed the “Dean of American Cookery” by The New York Times, Beard was a Portland, Ore., native who loved and celebrated the bounty of the Pacific Northwest. He spoke of the importance of localism and sustainability long before those terms had entered the vernacular. At a time of “all things French,” Beard appreciated what America had to bring to the table, and was the first chef to go on television to teach not only women, but men, how to cook. A cookbook author, journalist, television celebrity and teacher, Beard helped to pioneer and expand the food media industry into the billion-dollar business it is today. Written and Directed by Elizabeth Federici. Produced by Elizabeth Federici and Kathleen Squires. A production of Federici Films LLC and THIRTEEN PRODUCTIONS LLC’s American Masters for WNET.

American Eagle Outfitters Launches Third (and Last) Installment of #WeAllCan Campaign And Video Series For Spring 2017

New Cast of Young Talent Inspires Others to Proclaim, “You Can Too,” Unveils CANdid Content Series

American Eagle Outfitters announced today that its latest installment of the acclaimed #WeAllCan campaign will feature a new cast of Millennials and Gen Zers sharing their personal messages of empowerment through imagery and video. Two seasons strong, #WeAllCan continues to give Young America a platform to express themselves, share with the world what they “can do,” and inspire with “You Can Too” through a powerful new video content series that encourages engagement and storytelling. The Spring campaign marks the most diverse cast to date, incorporating a mix of recognized and emerging talent, spanning the worlds of entertainment, technology, action sports and photography, including: Cameron Dallas, Jacob Whitesides, Justice Smith, Alexandra Shipp, Zella Day, Staz Lindes, Callie Reiff, Kai Morton, Fernanda Ly, Ben Nordberg, and Tyler Mitchell.

Cameron Dallas in American Eagle Outfitters Spring 2017 #WeAllCan Campaign

CANdid, a content series of emerging influencers and Young America sharing their uniqueness and personal stories, kicks off with the campaign video followed by a deeper look into emerging campaign talent’s lives, such as programmer, Kai Morton, blogger and DJ, Callie Reiff, photographer and videographer, Tyler Mitchell and skateboarder, Ben Nordberg. They created short films about their individual paths and speak directly to viewers, personally inviting them to join the campaign and feel empowered to tell their own story. CANdid will live on ae.com and encourages submissions from customers who will have the chance to be featured on the site.

“We are proud of how #WeAllCan has influenced Young America and the range of talent in our Spring campaign further establishes American Eagle Outfitters’

Staz Lindes in American Eagle Outfitters Spring 2017 #WeAllCan Campaign

dedication to celebrating individualism and self expression,” comments Chad Kessler, American Eagle Outfitters Global Brand President. “The addition of the CANdid series allows us to give our customers a deeper connection to the campaign as well as a larger platform to share their creativity and personal achievements with others.”

The campaign talent brings the Spring ’17 collection to life, featuring rocker tees, shoulder-baring tops and matching sets for women, while the men’s line showcases retro varsity jackets, novelty button downs, street wear and active wear. Both collections are rooted around denim for every occasion, including embellished, vintage and 90’s-inspired styles.

Customers will have the chance to catch campaign talent in CANdid moments at select stores this Spring. Visit www.ae.com to view the entire American Eagle Outfitters Spring 2017 Collection and learn more about the #WeAllCan campaign, including instructions on how to submit your CANdids.

Anheuser-Busch Announces Line Up For Super Bowl 51

Leading Super Bowl Advertiser, Anheuser-Busch, Commits To Four Spots And Three Minutes Of Airtime To Spotlight Budweiser, Bud Light, Michelob Ultra And Busch

Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch.

Anheuser-Busch is scheduled to have at least three full minutes of advertising in this year’s game, complemented by a robust digital strategy. Furthermore, several of this year’s Anheuser-Busch’s Super Bowl commercials and campaigns will be released on digital platforms prior to the FOX broadcast on Feb. 5.

“The Super Bowl has become one of those increasingly rare cultural moments in time when consumers anticipate and talk about the commercials as much as the event itself,” said Marcel Marcondes, vice president of marketing at Anheuser-Busch. “For Super Bowl 51, we are not just creating ads for the game, but kicking off strategic creative campaigns for the year. For that reason, we’re debuting new work that we believe will resonate before, during and long after game day.”

Bud Light’s newly announced 2017 tagline is “Famous Among Friends.”

AB @ Super Bowl 51 by Brand

• Bud Light – Bud Light, the Official Beer of the NFL, will debut a new :60 second Super Bowl spot as part of a larger campaign tied to Bud Light’s role in building friendships over beers. The Bud Light campaign, anchored by the brand’s newly announced 2017 tagline, “Famous Among Friends,” is handled by Wieden + Kennedy New York.
• Budweiser – Budweiser will draw inspiration from the story of its founder, Adolphus Busch, to celebrate the brand’s enduring ambition and hustle in pursuit of the American dream – 141 years and counting. The brand has aired 101 commercials in the Super Bowl. The Budweiser campaign is handled by Anomaly.
• Michelob ULTRA – Returning to the game for its second consecutive year, Michelob ULTRA – the fastest growing U.S. beer brand – will continue to celebrate those who live both an active and social lifestyle. The new: 30 spot will continue the brand’s “Brewed for Those Who Go the Extra Mile” campaign for a second year, hoping to inspire consumers to feel that they can work out and still go out. The Michelob ULTRA campaign is led by FCB Chicago.
• Busch – Joining the Super Bowl lineup for the first time is Busch, the leading beer franchise in the value segment. Busch will introduce itself to a new generation of beer drinkers, drawing on decades of equity as a brand that stays true to its name. The Busch campaign is led by Deutsch.

For more information on each brand’s campaign and creative, follow Budweiser, Bud Light, Michelob ULTRA and Busch’s social media channels leading up to the game for details.