Yellow Tail Becomes First Wine Brand To Advertise On The Super Bowl In Nearly 40 Years

New Marketing Campaign to Debut During Super Bowl LI

Since arriving on the scene in 2001, [ yellow tail ] has changed the way people think about and consume wine. With its innovative packaging featuring a kangaroo in the center of the label and various brightly-colored bars to distinguish grape varietals, [ yellow tail ] immediately stood out on store shelves and helped introduce America to the concept that wine can be accessible and approachable. It was a game-changer: for the first time, people could get high-quality wines for less than $10. Consumer response was incredible and [ yellow tail ] made history as it grew to eight million cases in a matter of five years.

[ yellow tail ] is the first wine to advertise on the Super Bowl in nearly 40 years.

The new marketing campaign, which makes its official debut on Sunday, February 5 during Super Bowl LI showcases the fun side of wine. It conveys that [ yellow tail ] is as comfortable at a barbecue as it is a more sophisticated party where wine is typically served.

Today, [ yellow tail ] continues to break wine conventions and will become the first wine brand in nearly 40 years to advertise during the Super Bowl. The brand will kick off a new, multi-year marketing campaign with a 30-second spot that will air in the first half of the game in all major markets. The new campaign, [ let’s yellow tail ] introduces fans to the brand’s first-ever spokesperson, ‘Yellow Tail Guy’. Along with his trusty sidekick, ‘Roo’ – a friendly Australian kangaroo – the brand’s laid-back Australian personality comes to life, embodying the spirit of the brand and bringing the fun whenever a bottle of [ yellow tail ] is opened. The ads convey a message that wine is approachable – saying goodbye to wine rules – and meant to be enjoyed at any fun, casual occasion that’s appropriate for alcoholic beverages.

The Center for Disease Control and Prevention Announces National Black HIV/AIDS Awareness Day 2017, February 7

African Americans are the racial/ethnic group most affected by HIV in the United States. Gay and bisexual men account for more than half of estimated new HIV diagnoses among African Americans. The number of HIV diagnoses among African American women has declined, though it is still high compared to women of other races/ethnicities.

February 7 is National Black HIV/AIDS Awareness Day (NBHAAD). The theme for NBHAAD, I Am My Brother’s and Sister’s Keeper: Fight HIV/AIDS, emphasizes the role that everyone can play in HIV prevention.

Coordinated by the Strategic Leadership Council, National Black HIV/AIDS Awareness Day is observed each year on February 7 to increase HIV education, testing, community involvement, and treatment among black communities.

Compared to other racial/ethnic groups in the United States, blacks/African Americans* have a disproportionate burden of HIV and AIDS. While blacks represent approximately 12% of the US population, they account for more new HIV diagnoses (44%) and people living with HIV (41%) than any other racial/ethnic group. Among all blacks, black gay and bisexual men account for the majority of new infections. Young black gay and bisexual men are especially affected.

HIV and AIDS Diagnoses b

• In 2014, 44% (19,540) of estimated new HIV diagnoses in the United States were among African Americans, who comprise 12% of the US population.
• Among all African Americans diagnosed with HIV in 2014, an estimated 73% (14,305) were men and 26% (5,128) were women.
• Among all African Americans diagnosed with HIV in 2014, an estimated 57% (11,201) were gay or bisexual men.c Of those gay and bisexual men, 39% (4,321) were young men aged 13 to 24.
• From 2005 to 2014, the number of new HIV diagnoses among African American women fell 42%, though it is still high compared to women of other races/ethnicities. In 2014, an estimated 1,350 Hispanic/Latino women and 1,483 white women were diagnosed with HIV, compared to 5,128 African American women.
• From 2005 to 2014, the number of new HIV diagnoses among African American gay and bisexual men increased 22%. But that number stabilized in recent years, increasing less than 1% since 2010.
• From 2005 to 2014, the number of new HIV diagnoses among young African American gay and bisexual men (aged 13 to 24) increased 87%. But that trend has leveled off recently, with the number declining 2% since 2010.
• In 2014, an estimated 48% (10,045) of those diagnosed with AIDS in the United States were African Americans. By the end of 2014, 42% (504,354) of those ever diagnosed with AIDS were African Americans.

Living With HIV and Deaths

Banana Republic Shifts New York Fashion Week (NYFW) Presentation Timing And Expands Partnership With Global Style Ambassador Olivia Palermo

Banana Republic Launches Olivia Palermo Spring 2017 Pop-Ups at February NYFW and Announces a Fall 2017 Olivia Palermo Capsule Collection to Debut at September NYFW

More changes to the upcoming New York Fashion Week Fall2017/Winter 2018 Collections Show schedule were announced today. In addition to Vera Wang and Rodarte announcing their plans to show in Paris in March, other designers showing in Los Angeles (Tommy Hilfiger, Tom Ford and Rebecca Minkoff, among others) and this being the last time (in a while that) Proenza Schouler will be showing in New York City (they are relocating their next show– and the next one after that–to Paris next July during the Fall 2017/Winter 2018 Haute Couture collections show week), New York Fashion Week seems to be changing shape yet again. And I am sure that even more changes will be announced before the start of the shows in early February.

Banana Republic today announced that it will shift the timing of its NYFW presentations to be customer-facing when the collections are in-store and sees this as a natural evolution for the brand—among the first to offer See Now, Buy Now to customers a year ago—in service to customer demand for product as it’s shown.

On February 9, Banana Republic will celebrate its Spring/Summer 2017 collection with Olivia Palermo Pop-Up Shops at select Banana Republic stores. As the company’s Global Style Ambassador, Palermo has curated a distinctive pop-up experience in top Banana Republic doors. The pop-ups will reflect Palermo’s style from both an interior and fashion perspective, including personal touches that make the experience unique to her sensibility. An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.

To kick off NYFW on February 9, Banana Republic will host pop-up celebrations at three store locations – SoHo (New York, NY), The Grove (Los Angeles, CA) and Grant Street (San Francisco, CA). Fans can meet Palermo at the SoHo event on February 9, or tune into Banana Republic’s LIVE 360 at 6 pm ET to join the party on www.bananarepublic.com. To top off February 9’s festivities, Banana Republic will be offering #BRSTYLERIDE – luxury lifts between select Banana Republic stores within New York, San Francisco, and Los Angeles, courtesy of BMW. Customers can get a ride in style with proof of purchase or use of #BRSTYLERIDE on social media.

As a further build to their partnership, Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team during the Spring/Summer 2018 Shows in September at NYFW. Supporting the brand’s goal to amplify awareness when collections hit stores, a private preview of the company’s Fall 2017 collections will be hosted for the long-lead press during February NYFW shows and then will be kept under-wraps until it is available for customer purchase in September.

“I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”