Anheuser-Busch Announces Line Up For Super Bowl 51

Leading Super Bowl Advertiser, Anheuser-Busch, Commits To Four Spots And Three Minutes Of Airtime To Spotlight Budweiser, Bud Light, Michelob Ultra And Busch

Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch.4422-ab_logo_stacked_4c-10-5-11

Anheuser-Busch is scheduled to have at least three full minutes of advertising in this year’s game, complemented by a robust digital strategy. Furthermore, several of this year’s Anheuser-Busch’s Super Bowl commercials and campaigns will be released on digital platforms prior to the FOX broadcast on Feb. 5.

The Super Bowl has become one of those increasingly rare cultural moments in time when consumers anticipate and talk about the commercials as much as the event itself,” said Marcel Marcondes, vice president of marketing at Anheuser-Busch. “For Super Bowl 51, we are not just creating ads for the game, but kicking off strategic creative campaigns for the year. For that reason, we’re debuting new work that we believe will resonate before, during and long after game day.”

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Bud Light’s newly announced 2017 tagline is “Famous Among Friends.”

AB @ Super Bowl 51 by Brand

  • Bud Light Bud Light, the Official Beer of the NFL, will debut a new :60 second Super Bowl spot as part of a larger campaign tied to Bud Light’s role in building friendships over beers. The Bud Light campaign, anchored by the brand’s newly announced 2017 tagline, “Famous Among Friends,” is handled by Wieden + Kennedy New York.
  • BudweiserBudweiser will draw inspiration from the story of its founder, Adolphus Busch, to celebrate the brand’s enduring ambition and hustle in pursuit of the American dream – 141 years and counting. The brand has aired 101 commercials in the Super Bowl. The Budweiser campaign is handled by Anomaly.
  • Michelob ULTRA – Returning to the game for its second consecutive year, Michelob ULTRA – the fastest growing U.S. beer brand – will continue to celebrate those who live both an active and social lifestyle. The new: 30 spot will continue the brand’s “Brewed for Those Who Go the Extra Mile” campaign for a second year, hoping to inspire consumers to feel that they can work out and still go out. The Michelob ULTRA campaign is led by FCB Chicago.
  • Busch – Joining the Super Bowl lineup for the first time is Busch, the leading beer franchise in the value segment. Busch will introduce itself to a new generation of beer drinkers, drawing on decades of equity as a brand that stays true to its name. The Busch campaign is led by Deutsch.

For more information on each brand’s campaign and creative, follow Budweiser, Bud Light, Michelob ULTRA and Busch’s social media channels leading up to the game for details.

Guinness & Co. Debuts Two New Limited-Time Beers From The Brewers Project

Guinness Rye Pale Ale and Guinness Antwerpen Stout Join the Growing Guinness Family in the U.S.

A long-time favorite recipe in Belgium and a small batch ale originally brewed as a holiday gift for a lucky few outside of the Open Gate Brewery led to the two latest Guinness & Co. releases from The Brewers Project: Guinness Antwerpen Stout and Guinness Rye Pale Ale. For a limited time, the two new beers join a growing Guinness lineup that has recently welcomed additions such as Guinness Blonde American Lager and Guinness Nitro IPA conceived by the experimental brewery within St. James’s Gate.

Guinness Logo

Guinness (PRNewsFoto/Guinness)

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world.

The two beers fit right in at a brewery that’s been doing things differently since day one. In the late 1700s, Arthur Guinness – along with just about every other brewer at the time – was paying the bills with a steady production of ales. That all changed in 1799 when he chose to switch things up from those ales and focus more on darker, stouter beers, including the iconic stout the world knows now. A couple of centuries later, this taste for innovation would also lead to the world’s first nitrogenated beer.

Guinness Antwerpen Stout was brewed for the first time in 1944 for its namesake: the Belgian city of Antwerp. Though known by a different name – Guinness Special Export – it’s still a fan favorite in the European city. The beer won everyone over with its intense roasted malt, smoked wood, raisin and licorice notes and its sweet smells of bittersweet chocolate, coffee and a touch of black currant. In fact, even the brewers within St. James’s Gate have been known to line up for a few bottles before the beer makes its way to Belgium.

It’s been more than 70 years since we first exported the Antwerpen Stout from Dublin to Antwerp, but its cult following is probably stronger than it’s ever been,” noted Padraig Fox, the General Manager for the Open Gate Brewery Experience. “I guess now the secret is out. Even if it is only for a few months, we’re happy to see this Guinness favorite having its moment in the U.S.”

With an ABV of 8.0% and 52 IBUs, Guinness Antwerpen Stout will be available in the U.S. through December 2016 in four packs of 11.2 oz. bottles for a suggested retail price of $9.99.

Guinness Rye Pale Ale got its start just last year when The Brewers Project cooked it up as a fun holiday gift for their friends and families. Everyone loved the beer so much that Guinness decided to try it out on tap at the Open Gate Brewery in Dublin. There, the rave reviews continued. Guinness decided to move the brewing process to a bigger brew house so even more people could try the surprise hit. The rustic ale has a peppery bite thanks to the rye malt used, but gets a nice balance from the grapefruit and citrus flavor from Mosaic and Cascade hops.

Beer is obviously something we love, and we wanted to share a little something we were working on with just a few of our closest friends and family and colleagues at the brewery,” explained Peter Simpson, one of the brewers who worked on the original batch of Guinness Rye Pale Ale. “We didn’t expect it to get this kind of reaction, but it just sort of snowballed. Now here we are about to introduce it to the other side of the world.”

Guinness Rye Pale Ale will be available in the U.S. through December 2016 in six packs of 11.2 oz. bottles for a suggested retail price of $8.99. The amber ale has an ABV of 5.0% and 18 IBUs.

The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

Whether enjoying a new Guinness Antwerpen Stout, Guinness Rye Pale or any other brew in the Guinness family, please remember to respect the beer and drink sensibly.

The Village Voice Announces Final Line Up For Brooklyn Pour NYC’s Largest One-Day Craft Beer Festival

Over 65 Leading Local and National Breweries Offer 125 of Their Latest, Seasonal Beers Alongside Liquor Sampling, Food, Entertainment, a VIP Experience and More on Sat. Sept. 24 at Brooklyn Expo Center

Limited VIP and General Admissions Tickets Available A Portion of Proceeds to Benefit Badass Brooklyn Animal Rescuethe-village-voices-brooklyn-pour-craft-beer-festival

The Village Voice announces the final lineup of breweries and new additions for the 6th annual Brooklyn Pour, officially New York City’s largest one-day beer festival, taking place September 24 at the Brooklyn Expo Center (72 Noble Street, Brooklyn, NY 11222) from 3:00–6:00 pm.

Drawing 2,000 attendees annually, The Village Voice‘s Brooklyn Pour Craft Beer Festival event sells out in advance every year. All ticketholders will be offered unlimited tastings and a souvenir tasting glass.

With over 125 samples of the best seasonal, micro and reserve brews from over 65 regional and national breweries, the 6th annual Brooklyn Pour will be The Village Voice’s largest to date. Additionally announced today, Brooklyn Pour will feature a game zone plus a dining hall presented by The Astor Room, the retro supper club of Kaufman Astoria Studios. Expanded tastings including mead, hard seltzer and root beer, ciders and liquor for all guests.

In addition to General Admission tickets ($55), Brooklyn Pour will also offer limited VIP tickets ($85). VIP ticket-holders will receive early entry and private VIP lounge access. The VIP lounge will feature exclusive complimentary oyster pairing samples presented by Blue Point Brewing, cheese tastings offered by Cabot Creamery, complimentary canapes and VIP gift bags.

The Village Voice is partnering with Badass Brooklyn Animal Rescue on the festival this year; a portion of proceeds will be donated to the charity, which is a non-profit, all-breed dog rescue. The organization is comprised of a network of fosters and volunteers who work tirelessly together to rescue adoptable dogs from high kill, rural shelters in southern USA.

The Village Voice’s Brooklyn Pour is one of the most highly anticipated craft beer festivals in the Tri-state area,” said Suzan Gursoy, Publisher of The Village Voice. “Now officially New York City’s largest one-day beer festival, we’re thrilled to announce this year’s expanded offerings and extensive list of participating breweries.

Participating craft breweries at the festival include: Continue reading

Provence Nominated For Wine Enthusiast Magazine’s 2016 Wine Star Award For Wine Region Of The Year

Just as harvest is getting underway in the region, Wine Enthusiast has named Provence, France as a nominee for Wine Enthusiast‘s 2016 Wine Star Award for Wine Region of the Year. This marks the second nomination for the region, represented by Wines of Provence. Known for setting the gold standard for rosé wine where it has been produced for 26 centuries, Provence is the birthplace of France’s first wine and the world’s largest wine region specializing in dry rosé wine.

Wines of Provence

Wines of Provence (PRNewsFoto/Wines of Provence)

Wines of Provence, known in France as the ConseilInterprofessionnel des Vins de Provence, is an organization representing 600 wine producers and 40 trade companies from the Provence region of France whose mission is to promote and advance the wines of the region’s primary appellations. The organization’s members together produce 96 percent of Provence’s Appellation d’Origine Protégée (AOP) wines.

The other nominees for Wine Region of the Year include: Champagne, France; Crete, Greece; Sonoma County, California and Willamette Valley, Oregon.

Provence’s nomination recognizes the significant contributions the region has made to the industry, illustrated by the premium rosé category’s impressive growth over the last decade. For the 12th straight year, exports of rosé wines from Provence to the United States have grown by double digits. As the American appetite for rosé climbed, the iconic dry rosé wines of Provence achieved an astonishing 58% increase in sales volume over the last year, and an even more impressive 74% increase in value, according to the French customs agency and the CIVP/Vins de Provence.

It is an incredible honor to be nominated for such an important award by Wine Enthusiast,” says Eric Dufavet, Director of Wines of Provence. “We have worked to deepen an understanding of primary markets and expand distribution channels. Our market success could not have been achieved without the collective work of the many wonderful producers inour region. In 2008 Wines of Provence had only 32 producers in the US market, now there are more than 150. We are delighted with this nomination and look forward to sharing more about Provence’s delicious wines and category leadership.”

The Wine Star Awards are regarded as some of the most important in the wine industry. Each year, the editors of Wine Enthusiast honor individuals, companies and regions that have made outstanding achievements and contributions in the wine and spirits world. The magazine will announce the winner on November 8, and the Wine Star Awards gala will be held on January 30, 2017 at the Nobu Eden Roc in Miami, FL.

More information can be found at www.winesofprovence.com and on social media at: facebook.com/winesofprovence
twitter.com/winesofprovence
youtube.com/winesofprovence
instagram.com/winesofprovence

2016 Holiday Gift Guide Preview: Mr.Beer Launches 12 New Kits to Simplify Craft Beer Brewing From Home

Last month Mr. Beer unveiled 12 new craft beer kits on their website. The kits feature the 6 most popular craft beer styles in “complete” and “starter” kit versions, and are developed to give first time homebrewers a simple and satisfying first experience with the hobby.

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Mr. Beer Northwest Pale Ale

Mr. Beer has been developing home beer brewing kits since 1993, and has introduced millions of people to this great hobby. Many strong brewers started with Mr. Beer and now run commercial breweries of their own. Currently Mr. Beer offers beer kits, cider kits, hard root beer kits, and standard root beer kits for amateur brewers.

Mr. Beer also boasts a long-standing tradition of quality extract and partial mash brewing kits, and these 12 kits are sure to set a new standard. The intention with the new kits, according to Pat Bridges, Mr. Beer’s VP of Sales and Marketing, is to “allow craft beer fans to take brewing into their own hands, to find a deeper appreciation for the flavors they enjoy from their favorite craft breweries.

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Mr Beer Churchills Nut Brown Ale Refill Pack

Making beer with these Mr. Beer kits allows for shorter time to consumption, less required start up know-how, less mess, less odor in the home, and all of the same delicious flavor as other brewing methods.

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Long Play IPA Refill Pack

Continue reading

Travel America: After A Nearly 100-Year Absence, Small-Batch Distilling Has Returned To The Philadelphia Area

Craft Distilleries Revive Pennsylvania’s Pre-Prohibition Tradition

In 2011, Pennsylvania’s government passed reforms that allowed distillers to offer tours, samples and onsite sales. These new laws opened up the craft to would-be distillers who now proudly produce and sell small-batch spirits in Philadelphia. In a sign of the industry’s maturation, Philadelphia Distilling, the first distillery to open in Pennsylvania since Prohibition, recently moved into much larger headquarters, adding a full-scale bar, restaurant and bottle shop.

In just over four years, the number of craft distilleries in the Philadelphia region has increased by more than a dozen, helping to restore Pennsylvania to its once-prominent place in the national distilling conversation. Until Prohibition wiped out the state’s industry, Pennsylvania housed the country’s densest cluster of homespun and commercial whiskey producers, beginning with some of the country’s earliest settlers.

Here’s a look at some of the region’s distilling pioneers:

Distilleries Open To The Public:

Philadelphia:

Philadelphia Distilling

Philadelphia Distilling

Approximately a decade after opening as Pennsylvania’s first craft distillery since Prohibition, Philadelphia Distilling relocated to a larger and more visitor-friendly facility in Philadelphia’s Fishtown neighborhood. The makers of Bluecoat American Dry Gin, Blue Coat Barrel-Finished Gin, Vieux Carré Absinthe, Penn 1681 Vodka and THE BAY Seasoned Vodka (seasoned with traditional Chesapeake Bay seasonings) offer a full bar and restaurant with an outdoor patio, bottle shop and retail store. 1000 Frankford Avenue, (215) 671-0346, philadelphiadistilling.com

Manayunk’s W.P. Palmer Distilling Co. takes an historical approach to its sole spirit. Handcrafted in a copper-pot still, Palmer’s Liberty Gin uses a traditional 18th-century Dutch recipe that calls for rich botanicals, citrus and spices. 376 Shurs Lane, Building A, (215) 588-5108, palmerdistilling.com

La Colombe

The flagship location for La Colombe, Philadelphia’s renowned coffee roasting company, sits in a giant refurbished Fishtown warehouse that is part restaurant, part bakery and part bar. Also on site: a tasting room, roasting facility and distillery for La Colombe’s signature rum. Java-lovers and others enjoy the cafe’s variety of breakfast, lunch and dinner selections, weekday half-price happy hour and classes on espresso, latte and other home-brewing methods. Credit: Photo by M. Fischetti for VISIT PHILADELPHIA®

Past the fresh-baked breads and fragrant coffees at La Colombe’s Fishtown cafe is the La Colombe Distillery, a glassed-in room that houses a 450-liter antique copper still. It’s here where the Philly-based coffee roaster distills its Different Drum Pennsylvania Rum, a sipping rum infused with coffee. The shop sells it by the glass and by the bottle, and during weekday happy hours, all draft beers, rum drinks and cocktails sell for half-price. 1335 Frankford Avenue, (267) 479-1600, www.lacolombe.com.New-Liberty-Distillery-logo-circle1

Opened by a founder of Philadelphia Distilling and veterans of the spirits industry, Millstone Spirits Group designs and manufactures copper stills and produces whiskeys and vodka under the name New Liberty Distillery. On Saturdays, visitors can choose a standard or premium tour package to explore the showroom and distillery—partially housed in circa-1906 horse stables—and taste the product, branded as Kinsey spirits after a 19th-century Pennsylvania label that folded in the 1970s. Crane Arts, 1431 N. Cadwallader Street, (800) 996-0595, www.millstonespirits.com lecoeurnoirFRONT

A visit to Rowhouse Spirits gives a glimpse of the evolution of the modern American craft movement—from craft beer to craft spirits. Rowhouse owner Dean Browne works out of a tiny shed on the property of Philadelphia Brewing Company, where he worked for years as a brewer. Currently, Browne produces very small batch gin (lauded by Philadelphia magazine as “Best of Philadelphia” in 2016), traditionally Scandinavian Nordic Akvavit, Poitín Irish-style moonshine made from 100% barley malts and Bear Trap herbal liqueur, which tastes like anise and is made from 19 fresh organic botanicals. Browne also offers rum and barrel-aged spirits. Tours of the 1,200-square-foot space take place Thursday through Saturday, noon to 6 p.m. 2440 Frankford Avenue, (267) 825-7332, www.rowhousespirits.us 

The Kensington neighborhood’s Federal Distilling specializes in the clear nectar of the gods. A tribute to the rich history of Philadelphia, their signature Stateside Urbancraft Vodka is the main attraction. Tours and tastings are available Thursday through Saturday. 1700 N. Hancock Street, www.statesidevodka.com red brick

Founded with a successful crowd-funding campaign, Kensington’s Red Brick Craft Distillery produces two small-batch whiskeys and Simple Shine, a clear sugar wash rum. Tours and tastings take place weekends by reservation from 1 to 6 p.m. 2628 Martha Street, (267) 603-3790, www.redbrickcraftdistillery.com

Bucks County:

Located next to the Bucks County Brewery, Hewn Spirits differentiates itself in part by collaborating closely with its brewing neighbor and sharing its used barrels for aging. Owner Sean Tracy, who has spent 25 years restoring and converting early-American barns into custom homes, experiments with aging his whiskey in rare and sometimes extinct types of wood. He also incorporates grains grown less than 10 miles away and milled in a working 19th-century gristmill. The public can visit on Friday and Saturday nights and tour by appointment. 31 Appletree Lane, Pipersville, (215) 766-7711, www.hewnspirits.com Continue reading

Diageo Renames U.S. Beer Business to Reflect Total Portfolio, Position it for Future

Rebranding Announced in Conjunction with Exciting New Offerings

Diageo, a global leader in beverage alcohol, announced that it is changing the name of its U.S. beer business from Diageo-Guinness USA (DGUSA) to Diageo Beer Company USA. Following several months of strategy work to help best position Diageo’s U.S. beer business for the future, it was decided that the group’s name should convey Diageo’s brewing credentials and commitment to the broad category of premium beer.Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo Beer Company USA will be a forward-thinking premium beer company, rooted in our brewing heritage and focused on brands, customers and consumers,” said Tom Day, President, Diageo Beer Company USA. “While Guinness will of course continue to play an essential role in our beer portfolio, the new Diageo Beer Company USA name will help highlight the contributions and potential of our other great brands like Smirnoff Ice, Smithwick’s and Harp.

For the past few years, the team has focused on investing in Guinness and Smirnoff Ice, the two largest brands that currently make up the majority of the DGUSA business. The Guinness brand was repositioned to be known as a brewer, with a wide offering of beers to suit various tastes and occasions. A heightened emphasis on quality training for bartenders and bar owners has also created greater consistency in how consumers experience Guinness during a night out. The priority for Smirnoff Ice has been to ensure that the brand has the right offerings for today’s consumers. New-to-world extensions like Smirnoff Ice Electric Flavors, as well as the Smirnoff Ice Spiked line, along with new seasonal flavors and refreshed packaging are all contributing to Smirnoff Ice’s continued success.

We have confidence in the position of our two largest brands and are excited for what’s to come over the next year,” continued Day. “This change truly represents a culture and mindset shift for Diageo’s U.S. beer business.”

Moving forward, Diageo Beer Company USA will be increasing investment in the Smithwick’s and Harp brands and also has a deep innovation pipeline for beer and flavored malt beverages. As part of the renewed focus on its total U.S. beer portfolio, the company announced several inspired collaborations and exceptional new products. These include:

  • Partnering with renowned drinks architect Steve Grasse to create a planned new-to-world crafted hard soda line called Quaker City Malting Co.
  • Launching a new Smirnoff Spiked Sparkling Seltzer line.
  • Planning a collaboration with beloved New York City celebrities Boomer Esiason and Craig Carton, hosts of New York’s number one rated radio sports show, to create a new, limited release Smithwick’s variant, to support a charitable partner.

“More and more, American beer drinkers are interested in experimenting with new styles and brands. That’s evident with the continued proliferation of craft beers and traditional flavored malt beverages, as well as the rise of hard sodas, spiked seltzers and ciders,” continued Day. “We’re confident that those consumers will love the high quality and variety of our new offerings from Smithwick’s, Smirnoff Ice and Quaker City Malting Co., and as always, we will be encouraging consumers to enjoy our products responsibly.”

More details about each of the new products will be available in the coming months. The name change will take effect within the coming weeks.