Bud Light Introduces Bud Light Orange and Bud Light Lime

Brewed with Real Orange and Lime Peels, Bud Light’s Citrus Portfolio is Primed for Summer

Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a refreshed Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels and formulated to deliver a clean and crisp taste that highlights natural citrus flavors in every sip.

Bud Light Orange - Lime

Bud Light Introduces Bud Light Orange and Bud Light Lime. (PRNewsfoto/Bud Light)

Beyond the consistent quality beer drinkers have come to appreciate with Bud Light, ensuring that consumer needs are being met continues to be of the utmost importance to the brand. That’s why Bud Light has carefully analyzed the market and put the appropriate rigor into planning this exciting summer launch. With the flavored beer segment on an uptick, citrus flavors now account for 84% of the overall flavored category. Beyond that, in the past five years, sales in the orange flavored beer category have grown to six times the size.1

Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family,” said Andy Goeler, vice president of marketing, Bud Light.Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors. Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality consumers have trusted for over 35 years.

To build on this exciting announcement, Bud Light’s new commercials — titled “Earth” and “Taste It” — feature Bud Light Lime and new Bud Light Orange, highlighting how both are brewed with real citrus peels for perfect summertime refreshment. The colorful new packs for Bud Light Lime and new Bud Light Orange feature bright orange and lime details, with accents of real citrus peels. Together these beers form the ultimate citrus combo for a taste that’s unmistakably summer.

Bud Light brewmasters take pride in knowing they make the hardest style of beer to brew – light lager. In a continued commitment to quality it was only natural to incorporate real citrus peels into the brewing process and as always, consistently check quality and taste every step of the way. Both beers are brewed for summer and are perfect for summer drinking occasions.

Bud Light Lime is available nationwide and Bud Light Orange is available nationwide from April through September.

Sources:

1) IRI Nielsen Sales Data, L52 Weeks as of 12/7/17

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Heineken Introduces First-of-Its-Kind Beer Style to the U.S., Brewed with a Rare Yeast Discovered in Patagonian Forest

Heineken® Launches Limited Release New Brew, “H41,” the First in New Wild Lager Exploration Series

Heineken® has launched H41®, a limited edition Wild Lager brewed using a rare ‘mother’ yeast discovered in the deep forests of Patagonia. Developed over the course of multiple years by the brand’s Master Brewer, the new lager has a fuller taste, with spicy notes balanced by subtle fruity hints. H41 appears at a time where beer drinkers are naturally looking for new and unique beers to try.H41-hero-shot

In 2010, an Argentine scientist, Diego Libkind was walking in the forests of Patagonia and discovered wild mushrooms, which had a feint alcohol scent to them. With that clue, Libkind hypothesized that his finding likely contained yeast. He collected it, and over the course of months conducted tests where he confirmed his initial hunch: Libkind found a yeast that was perfectly suited to become the base of a “first of its kind” beer, a Wild Lager by Heineken. Heineken became aware of Libkind’s discovery, and very quickly was interested in attempting to tame the yeast for a potentially new brew of beer. After two years of recipe perfecting by the brand’s Master Brewer Willem van Waesberghe to ensure the highest of quality standards, this “mother of all” lager yeast’s has given way to an easy drinking, full bodied beer, with a complex, yet clean taste. In return, Heineken® has an exclusive license to brew with this amazing yeast.

The name H41 is derived from the latitude co-ordinate of the beech forest in Patagonia where this yeast was discovered. The H stands for Heineken® and after the longitudinal coordinate where it was discovered: 41 degrees south.

van Waesberghe commented: “Central to the famous Heineken taste is our unique A-yeast. It was first used 130 years ago by Dr. Elion, a Heineken brewer trained by Louis Pasteur. It is still used today. The exact makeup of our A-yeast is a closely guarded secret.”

He continued; “However, when the ‘mother’ of our A-yeast was discovered in Patagonia, it presented us with a unique opportunity. Using our unrivaled expertise, Heineken’s Master Brewers began to work with the mother yeast to unlock a spectrum of new flavors. Our ‘Lager Explorations’ series was born. The taste of every beer in the series will be surprising and intense, but still balanced and refreshing.”

The release of H41 in the U.S. shows Heineken’s continuing commitment to innovation, discovery, and quality,” said Katharine Preville, Brand Manager at HEINEKEN USA.Heineken has more than 150 years of passion for beer and brewing mastery, and H41 highlights that we will literally search the far reaches of the world to develop exciting brews for beer lovers.

Officially launching in the U.S. in mid- October, the brew will be available on draught in New York City. The Wild Lager series will expand to additional U.S. markets in 2018. For more information about H41, please visit www.heineken.com/ie/H41/Home. For fans looking to stay up to date on H41, and future Wild Lager Series launches, follow Heineken® on Facebook, Instagram, and Twitter.

Anheuser-Busch Announces Line Up For Super Bowl 51

Leading Super Bowl Advertiser, Anheuser-Busch, Commits To Four Spots And Three Minutes Of Airtime To Spotlight Budweiser, Bud Light, Michelob Ultra And Busch

Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch.4422-ab_logo_stacked_4c-10-5-11

Anheuser-Busch is scheduled to have at least three full minutes of advertising in this year’s game, complemented by a robust digital strategy. Furthermore, several of this year’s Anheuser-Busch’s Super Bowl commercials and campaigns will be released on digital platforms prior to the FOX broadcast on Feb. 5.

The Super Bowl has become one of those increasingly rare cultural moments in time when consumers anticipate and talk about the commercials as much as the event itself,” said Marcel Marcondes, vice president of marketing at Anheuser-Busch. “For Super Bowl 51, we are not just creating ads for the game, but kicking off strategic creative campaigns for the year. For that reason, we’re debuting new work that we believe will resonate before, during and long after game day.”

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Bud Light’s newly announced 2017 tagline is “Famous Among Friends.”

AB @ Super Bowl 51 by Brand

  • Bud Light Bud Light, the Official Beer of the NFL, will debut a new :60 second Super Bowl spot as part of a larger campaign tied to Bud Light’s role in building friendships over beers. The Bud Light campaign, anchored by the brand’s newly announced 2017 tagline, “Famous Among Friends,” is handled by Wieden + Kennedy New York.
  • BudweiserBudweiser will draw inspiration from the story of its founder, Adolphus Busch, to celebrate the brand’s enduring ambition and hustle in pursuit of the American dream – 141 years and counting. The brand has aired 101 commercials in the Super Bowl. The Budweiser campaign is handled by Anomaly.
  • Michelob ULTRA – Returning to the game for its second consecutive year, Michelob ULTRA – the fastest growing U.S. beer brand – will continue to celebrate those who live both an active and social lifestyle. The new: 30 spot will continue the brand’s “Brewed for Those Who Go the Extra Mile” campaign for a second year, hoping to inspire consumers to feel that they can work out and still go out. The Michelob ULTRA campaign is led by FCB Chicago.
  • Busch – Joining the Super Bowl lineup for the first time is Busch, the leading beer franchise in the value segment. Busch will introduce itself to a new generation of beer drinkers, drawing on decades of equity as a brand that stays true to its name. The Busch campaign is led by Deutsch.

For more information on each brand’s campaign and creative, follow Budweiser, Bud Light, Michelob ULTRA and Busch’s social media channels leading up to the game for details.

Guinness & Co. Debuts Two New Limited-Time Beers From The Brewers Project

Guinness Rye Pale Ale and Guinness Antwerpen Stout Join the Growing Guinness Family in the U.S.

A long-time favorite recipe in Belgium and a small batch ale originally brewed as a holiday gift for a lucky few outside of the Open Gate Brewery led to the two latest Guinness & Co. releases from The Brewers Project: Guinness Antwerpen Stout and Guinness Rye Pale Ale. For a limited time, the two new beers join a growing Guinness lineup that has recently welcomed additions such as Guinness Blonde American Lager and Guinness Nitro IPA conceived by the experimental brewery within St. James’s Gate.

Guinness Logo

Guinness (PRNewsFoto/Guinness)

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world.

The two beers fit right in at a brewery that’s been doing things differently since day one. In the late 1700s, Arthur Guinness – along with just about every other brewer at the time – was paying the bills with a steady production of ales. That all changed in 1799 when he chose to switch things up from those ales and focus more on darker, stouter beers, including the iconic stout the world knows now. A couple of centuries later, this taste for innovation would also lead to the world’s first nitrogenated beer.

Guinness Antwerpen Stout was brewed for the first time in 1944 for its namesake: the Belgian city of Antwerp. Though known by a different name – Guinness Special Export – it’s still a fan favorite in the European city. The beer won everyone over with its intense roasted malt, smoked wood, raisin and licorice notes and its sweet smells of bittersweet chocolate, coffee and a touch of black currant. In fact, even the brewers within St. James’s Gate have been known to line up for a few bottles before the beer makes its way to Belgium.

It’s been more than 70 years since we first exported the Antwerpen Stout from Dublin to Antwerp, but its cult following is probably stronger than it’s ever been,” noted Padraig Fox, the General Manager for the Open Gate Brewery Experience. “I guess now the secret is out. Even if it is only for a few months, we’re happy to see this Guinness favorite having its moment in the U.S.”

With an ABV of 8.0% and 52 IBUs, Guinness Antwerpen Stout will be available in the U.S. through December 2016 in four packs of 11.2 oz. bottles for a suggested retail price of $9.99.

Guinness Rye Pale Ale got its start just last year when The Brewers Project cooked it up as a fun holiday gift for their friends and families. Everyone loved the beer so much that Guinness decided to try it out on tap at the Open Gate Brewery in Dublin. There, the rave reviews continued. Guinness decided to move the brewing process to a bigger brew house so even more people could try the surprise hit. The rustic ale has a peppery bite thanks to the rye malt used, but gets a nice balance from the grapefruit and citrus flavor from Mosaic and Cascade hops.

Beer is obviously something we love, and we wanted to share a little something we were working on with just a few of our closest friends and family and colleagues at the brewery,” explained Peter Simpson, one of the brewers who worked on the original batch of Guinness Rye Pale Ale. “We didn’t expect it to get this kind of reaction, but it just sort of snowballed. Now here we are about to introduce it to the other side of the world.”

Guinness Rye Pale Ale will be available in the U.S. through December 2016 in six packs of 11.2 oz. bottles for a suggested retail price of $8.99. The amber ale has an ABV of 5.0% and 18 IBUs.

The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

Whether enjoying a new Guinness Antwerpen Stout, Guinness Rye Pale or any other brew in the Guinness family, please remember to respect the beer and drink sensibly.

The Village Voice Announces Final Line Up For Brooklyn Pour NYC’s Largest One-Day Craft Beer Festival

Over 65 Leading Local and National Breweries Offer 125 of Their Latest, Seasonal Beers Alongside Liquor Sampling, Food, Entertainment, a VIP Experience and More on Sat. Sept. 24 at Brooklyn Expo Center

Limited VIP and General Admissions Tickets Available A Portion of Proceeds to Benefit Badass Brooklyn Animal Rescuethe-village-voices-brooklyn-pour-craft-beer-festival

The Village Voice announces the final lineup of breweries and new additions for the 6th annual Brooklyn Pour, officially New York City’s largest one-day beer festival, taking place September 24 at the Brooklyn Expo Center (72 Noble Street, Brooklyn, NY 11222) from 3:00–6:00 pm.

Drawing 2,000 attendees annually, The Village Voice‘s Brooklyn Pour Craft Beer Festival event sells out in advance every year. All ticketholders will be offered unlimited tastings and a souvenir tasting glass.

With over 125 samples of the best seasonal, micro and reserve brews from over 65 regional and national breweries, the 6th annual Brooklyn Pour will be The Village Voice’s largest to date. Additionally announced today, Brooklyn Pour will feature a game zone plus a dining hall presented by The Astor Room, the retro supper club of Kaufman Astoria Studios. Expanded tastings including mead, hard seltzer and root beer, ciders and liquor for all guests.

In addition to General Admission tickets ($55), Brooklyn Pour will also offer limited VIP tickets ($85). VIP ticket-holders will receive early entry and private VIP lounge access. The VIP lounge will feature exclusive complimentary oyster pairing samples presented by Blue Point Brewing, cheese tastings offered by Cabot Creamery, complimentary canapes and VIP gift bags.

The Village Voice is partnering with Badass Brooklyn Animal Rescue on the festival this year; a portion of proceeds will be donated to the charity, which is a non-profit, all-breed dog rescue. The organization is comprised of a network of fosters and volunteers who work tirelessly together to rescue adoptable dogs from high kill, rural shelters in southern USA.

The Village Voice’s Brooklyn Pour is one of the most highly anticipated craft beer festivals in the Tri-state area,” said Suzan Gursoy, Publisher of The Village Voice. “Now officially New York City’s largest one-day beer festival, we’re thrilled to announce this year’s expanded offerings and extensive list of participating breweries.

Participating craft breweries at the festival include: Continue reading

Provence Nominated For Wine Enthusiast Magazine’s 2016 Wine Star Award For Wine Region Of The Year

Just as harvest is getting underway in the region, Wine Enthusiast has named Provence, France as a nominee for Wine Enthusiast‘s 2016 Wine Star Award for Wine Region of the Year. This marks the second nomination for the region, represented by Wines of Provence. Known for setting the gold standard for rosé wine where it has been produced for 26 centuries, Provence is the birthplace of France’s first wine and the world’s largest wine region specializing in dry rosé wine.

Wines of Provence

Wines of Provence (PRNewsFoto/Wines of Provence)

Wines of Provence, known in France as the ConseilInterprofessionnel des Vins de Provence, is an organization representing 600 wine producers and 40 trade companies from the Provence region of France whose mission is to promote and advance the wines of the region’s primary appellations. The organization’s members together produce 96 percent of Provence’s Appellation d’Origine Protégée (AOP) wines.

The other nominees for Wine Region of the Year include: Champagne, France; Crete, Greece; Sonoma County, California and Willamette Valley, Oregon.

Provence’s nomination recognizes the significant contributions the region has made to the industry, illustrated by the premium rosé category’s impressive growth over the last decade. For the 12th straight year, exports of rosé wines from Provence to the United States have grown by double digits. As the American appetite for rosé climbed, the iconic dry rosé wines of Provence achieved an astonishing 58% increase in sales volume over the last year, and an even more impressive 74% increase in value, according to the French customs agency and the CIVP/Vins de Provence.

It is an incredible honor to be nominated for such an important award by Wine Enthusiast,” says Eric Dufavet, Director of Wines of Provence. “We have worked to deepen an understanding of primary markets and expand distribution channels. Our market success could not have been achieved without the collective work of the many wonderful producers inour region. In 2008 Wines of Provence had only 32 producers in the US market, now there are more than 150. We are delighted with this nomination and look forward to sharing more about Provence’s delicious wines and category leadership.”

The Wine Star Awards are regarded as some of the most important in the wine industry. Each year, the editors of Wine Enthusiast honor individuals, companies and regions that have made outstanding achievements and contributions in the wine and spirits world. The magazine will announce the winner on November 8, and the Wine Star Awards gala will be held on January 30, 2017 at the Nobu Eden Roc in Miami, FL.

More information can be found at www.winesofprovence.com and on social media at: facebook.com/winesofprovence
twitter.com/winesofprovence
youtube.com/winesofprovence
instagram.com/winesofprovence

2016 Holiday Gift Guide Preview: Mr.Beer Launches 12 New Kits to Simplify Craft Beer Brewing From Home

Last month Mr. Beer unveiled 12 new craft beer kits on their website. The kits feature the 6 most popular craft beer styles in “complete” and “starter” kit versions, and are developed to give first time homebrewers a simple and satisfying first experience with the hobby.

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Mr. Beer Northwest Pale Ale

Mr. Beer has been developing home beer brewing kits since 1993, and has introduced millions of people to this great hobby. Many strong brewers started with Mr. Beer and now run commercial breweries of their own. Currently Mr. Beer offers beer kits, cider kits, hard root beer kits, and standard root beer kits for amateur brewers.

Mr. Beer also boasts a long-standing tradition of quality extract and partial mash brewing kits, and these 12 kits are sure to set a new standard. The intention with the new kits, according to Pat Bridges, Mr. Beer’s VP of Sales and Marketing, is to “allow craft beer fans to take brewing into their own hands, to find a deeper appreciation for the flavors they enjoy from their favorite craft breweries.

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Mr Beer Churchills Nut Brown Ale Refill Pack

Making beer with these Mr. Beer kits allows for shorter time to consumption, less required start up know-how, less mess, less odor in the home, and all of the same delicious flavor as other brewing methods.

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Long Play IPA Refill Pack

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