Skechers Performance Elite Athletes Team Up for the 2017 GO GOLF Campaign
Skechers Performance™, a division of Skechers USA, Inc., debuted the first in a series of new GO GOLF commercial spots at the 2017 PGA Merchandise Show. The new campaign stars Skechers GO GOLF’s roster of elite athletes including Matt Kuchar, Billy Andrade, Wesley Bryan, Russell Knox, Ashlan Ramsey, Belén Mozo and Brooke Henderson in various comedic settings.
The new campaign plays off of the fun, tongue-in-cheek tone of the previous “GO GOLF Tips with Matt Kuchar” campaign, but with fresh, new angles and new athletes. The new GO GOLF commercials will roll out several spots throughout 2017 in which viewers will hear what Kuchar really thinks about while gearing up for his final putt at a Major (hint, hot dogs). They will also see a playful argument between Belén Mozo and Brooke Henderson (comfort vs. style) with Ashlan Ramsey refereeing. Additionally, Wesley Bryan will make his Skechers GO GOLF commercial debut, as will Russell Knox, as he tests out the new GO GOLF Focus in less than favorable wind conditions.
“We’ve been eagerly anticipating the launch of our new spring 2017 GO GOLF collection and the feedback has been incredible,” said Rick Higgins, SVP of Merchandising/Marketing, Skechers Performance. “We’ve combined comfort with cutting-edge technology to create the best-in-class performance footwear that golfers will enjoy wearing. Our new marketing campaign for 2017 brought together our roster of elite golfers to highlight the comfort and functional footwear story and you will see from the commercial spots that we also had a lot of fun.”
The footwear featured in the new commercial spots includes the 2017 Skechers GO GOLF Focus (a new stability shoe), the GO GOLF Pro 2, GO GOLF Elite 2 and the GO GOLF Birdie for women. All styles have the innovative performance technologies and comfort that Skechers Performance is known for, such as the lightweight and responsive 5GEN midsole cushioning.
The new 2017 spring line is now available. Learn more about Skechers Performance at GOSkechers.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).