Breast cancer is the most prevalent cancer among women and the second-most common cancer in the world today, accounting for one in ten of all new cancers diagnosed worldwide, and nearly one in four female cancer cases. With these statistics in mind, The Peninsula Hotels decided to harness its resources and create the Peninsula In Pink Charitable Initiative.
The creative theming of the annual Peninsula in Pink campaign is designed to raise awareness and funds for breast cancer charities in each hotels’ local communities. Launched in 2010, Peninsula in Pink is an annual event at all The Peninsula hotels in Asia, North America and Europe. Each hotel shows its support for Breast Cancer Awareness Month in October by creating pink-inspired afternoon teas, cocktails, dining and spa promotions and special events, with proceeds donated to a local breast cancer organization.
The Peninsula Hotels inspires guests to once again appreciate all things pink for Breast Cancer Awareness Month this October. The annual Peninsula in Pink campaign, now in its sixth year, champions the fight against breast cancer by raising awareness and funds for local charities that are leading the fight against breast cancer and providing much-needed care for patients. For the second year, The Art of Pink theme sees the hotels partnering with artists who share, through specially commissioned work, their point of view on the fight against breast cancer. This year, The company is proud to bring their collaboration with China’s most celebrated avant-garde photographer and multimedia artist, Chen Man, to a worldwide audience.
China’s most celebrated avant-garde photographer and multimedia artist, Chen Man, the featured 2016 artist for The Peninsula Hotels’ annual Peninsula in Pink campaign.
On this occasion, the artist is presenting “Nao Nao” (挠挠), an exclusively commissioned series of art pieces that will be installed at ten Peninsula destinations around the world. Both exciting and intimate, the collection draws the sensual photographs that have cemented Chen Man’s style and success, [and] re-conceptualized with a subtle feminine theme in reference to the Peninsula In Pink Breast Cancer Initiative. The artist’s lauded photographs are brought together for the first time on such a grand, international scale, and offer a unique opportunity for guests and visitors at each hotel to personally interact with the art in a novel way.
Artwork Series “Nao Nao” by Chen Man
Artwork Series “Nao Nao” by Chen Man
The Peninsula Hotels’ 2016 collaboration with Chen Man builds on the 2015 Peninsula in Pink campaign at The Peninsula Shanghai, where the artist presented the Touch Me… Take Care of Me video and documentary photography installation, which featured an interactive time-lapse photo shoot.
Each photograph will be covered by two pink dots – symbols of breasts and the colon, punctuation that precedes a conversation. In a nod to The Peninsula Hotels’ focus on China this year, visitors will use traditional “Nao Nao” bamboo sticks to gently scrape the dots and slowly unveil the image behind.
Artwork Series “Nao Nao” by Chen Man
Artwork Series “Nao Nao” by Chen Man
Chen Man’s inspiration for this installation stems from the Beijing of her childhood, where feelings and emotions were not shared publicly, and the selfless act of scratching a loved one’s back could best convey feelings of sympathy and understanding. Continue reading
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