UGG Launches Spring/Summer 2016 Campaign: It’s Always UGG Season

The Top-3 Ranked Footwear Brand* Encourages Customers to Get Out There, Feel the Warmth and Embrace the Spirit of Spring

The UGG® brand, known for its products that offer unparalleled warmth and comfort throughout the winter months, is proud to offer product that is equally comfortable and cool this spring. The concept of the latest campaign was to bring Spring in Your Step with imagery that captures the feeling and energy that surrounds the first warm days of the year while showcasing the breadth of product the brand has to offer outside of the fall and winter seasons.

The UGG Brand Classic Short Sirape

UGG SPRING CAMPAIGN REMINDS US THAT IT’S ALWAYS UGG SEASON (PRNewsFoto/The UGG Brand)

The new spring collection infuses timeless silhouettes with signature UGG comfort,” says Jennifer Somer, Vice-President of UGG®, Women’s. “We are bringing the incredible comfort the brand is so synonymous with for fall and winter and infusing it into our spring line so that now all of our sneakers, sandals and slippers encapsulate the famous UGG DNA. In short, UGG is a brand that is worn and loved all year round“.

The UGG Brand Classic Short

Jasmine Tookes wearing the Classis Short in the UGG Spring/Summer 2016 Campaign (PRNewsFoto/The UGG Brand)

Kari

Andreea Diaconu wearing TheJanie Sandal in the UGG spring/Summer 2016 Campaign (PRNewsFoto/The UGG Brand)

Rella

Andreea Diaconu wearing The Rella in the UGG spring/Summer 2016 Campaign (PRNewsFoto/The UGG Brand)

UGG® Women Spring Collection

From classic silhouettes to strappy sandals and sneakers, the spring collection evokes a feeling of casual confidence, timeless style and versatility. Setting the stage with iconic silhouettes in bold colors; the Classic Short and Classic Mini are available in bright Skyline and Primer colorways while the new Auburn Serape takes cues from traditional Latin American textiles. Bridging the heritage and casual styling with the lightweight comfort of Treadlite By UGG™ soles; the Rella is a spring iteration of the Classic Boot with a subtle heel while the sneaker-inspired Laurelle, and luxe sport-sandal Kari round out the collection. Adding a playful touch, 70’s styling makes the platform Janie sandal an easy retro pick with nailhead details and vintage inspired leather.

UGG® For Men Spring Collection

Hepner_Woven

RJ Rogenski wearing the Hepner Woven in the UGG Spring/Summer 2016 Campaign (PRNewsFoto/The UGG Brand)

Classic chukkas, driving mocs, and sneakers encompass the range of options that deliver UGG® quality, craftsmanship and comfort. The UGG® For Men collection features the popular Classic Boot-inspired Neumel chukka, the Hulman Perf and Freamon Capra chukka – both grounded in a Treadlite By UGG™ sole, the slip-on Henrick Perf driving moc, and the Bueller casual sneaker in a fresh, all-white colorway.

Shot by world renowned photographer and LA-native Cass Bird recognized for her fresh and youthful artistic style, the campaign, shot on location at Rolling Stone Ranch in upstate New York, encapsulates the emotional and physical connection we all have with the first days of spring – to be outside and free in the moment.

Alex White; a fashion industry veteran, well-known stylist and Fashion Director at Large for Porter Magazine, styled the campaign created in partnership with The Wednesday Agency NYC under the creative direction of Semjon von Doenhoff. The cast included three of the most notable models in today’s industry: Andreea Diaconu, Jasmine Tookes and RJ Rogenski.

Beginning this month, the brand’s new spring collection can be purchased online at www.uggaustralia.com or experienced firsthand at all UGG® concept stores worldwide and at select retailers. To find an UGG® location near you, please visit http://www.uggaustralia.com/storelocator.

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