“AWWWESOME!” – Toys”R”Us® Introduces 2015 Holiday Marketing Campaign

Dual Approach Features Clever TV Spots That Capture What Really Goes on When the Toy Store is Closed, While Ads that Tug at the Heartstrings Showcase the True Spirit of the Season of Giving

This week, Toys”R”Us® will begin to roll out its 2015 holiday marketing campaign with a fully-integrated program that encompasses television, digital and print advertising. At the center of the campaign is the notion of “AWWWESOME,” which is used to punctuate the company’s value offerings, competitive advantages and emotional connection with its customers. Key holiday messages are conveyed through a series of clever advertisements that reveal what goes on in toyland after store closing, while a number of poignant spots capture the spirit of the season and intimacy of special moments with loved ones.

Toys”R”Us® Introduces 2015 Holiday Marketing Campaign

“AWWWESOME is central to this year’s campaign because it speaks not only to our breadth of selection and expertise, but it is exactly what kids see when they walk wide-eyed into a Toys”R”Us store,” said Rich Lennox, Senior Vice President, Chief Marketing Officer, Toys”R”Us, U.S. “As consumers begin to make decisions on where to shop this holiday season, we wanted to clearly convey the unique value proposition we are offering through strong promotional messages – but ones that are delivered in a fun and engaging way. And, as a brand that is truly synonymous with the holidays, we wanted to take pause and reflect on those special moments that are at the heart of what Christmas is all about.“

Witty “Shelf-Talker” Spots Put Toys On Center Stage

Barbie & Ken Chair

To illustrate the company’s breadth of products and unique services, Toys”R”Us is imagining what happens in toyland when no one is looking through a series of more than a dozen “Shelf Talker” spots. The 15- and 30-second ads, which will begin to air this week, reveal a whole new world where hijinks and drama ensue among the varied personalities of toys found in the store. One demonstrates the company’s vast selection of toys as everyone’s favorite power couple, Ken® and Barbie®, lost, drive through the store aisles in their pink convertible. Ken is in the driver’s seat – and, in that all-too-true scenario – he is convinced they are headed in the right direction and refuses to ask for help in finding their destination. In a second spot, which reinforces the company’s Price Match Guarantee, Optimus Prime learns a tough lesson as a baby doll inadvertently lets it slip that he is but one of many tough Transformers® on the shelf, sending him into hysterics. New “Shelf Talker” spots will be introduced throughout the holiday season featuring popular toys while delivering customer benefits, such as current deals and services available at Toys”R”Us.

Capturing the True Spirit and Heart of the Season

In a series of beautifully filmed 30- and 60-second spots, Toys”R”Us seeks to place a spotlight on those moments of giving, surprise and wonder that make Christmas so special.

In a series of beautifully filmed 30- and 60-second spots, Toys”R”Us seeks to place a spotlight on those moments of giving, surprise and wonder that make Christmas so special. The first ad, which will begin airing on November 1, unfolds as a young child notices her elderly neighbor has the only house on the block left undecorated for the holiday season. The girl decides to make this gentleman’s holiday merrier by enlisting the help of a friend to trim a large tree in his front yard. Her efforts appear to go unappreciated, and she is crestfallen. On Christmas morning, however, the little girl awakens to find a note at her front door and is amazed to discover that her neighbor has left mountains of gifts under the tree. As she and her friends run to unwrap the presents, the little girl notices the gentleman peering out his window, and they smile at each other knowing each has been given the best possible gift of the season.

Additional ads, which demonstrate the spirit of Christmas, will be unveiled throughout the holiday season. They will air on TV and be featured in cinemas across the country.

Created in partnership with BBDO Worldwide, an international, award-winning creative agency, the spots will air on all major networks and cable stations, including ABC, CBS, CW, FOX and NBC, as well as ABC Family, Animal Planet, A&E, BET, Bravo, Discovery Family, E!, Food Network, Hallmark, HGTV, Lifetime, OWN, Oxygen, TBS, TLC and TNT, among others. Top national morning and syndicated talk shows, including TODAY, Live with Kelly & Michael, ELLEN, Rachael Ray, The Dr. Oz Show, The Fab Life and Steve Harvey, will air the commercials throughout the holidays.

Extending the Campaign with Unique Digital Content

To extend the reach of the “AWWWESOME” campaign, Toys”R”Us will feature brand new, exclusive content on the company’s social media channels including Facebook, Twitter, Instagram, Snapchat and YouTube. Continuing all season long, Toys”R”Us will have an exciting playlist on YouTube, combining the wit of “Shelf Talkers” with the concept of the immensely popular unboxing videos. Fans can watch as their favorite playthings release each other from their packaging, while showcasing the unique features and personalities of these toys. Kids and kids at heart can also check out www.YouTube.com/ToysRUs for fun, time-lapse videos and behind-the-scenes content of the campaign, as well as to replay the magical moments of the commercials.

Additionally, now through mid-December, Toys”R”Us promotional activity will be seen across the Web. The strategy includes premier placements on high-impact homepages, including YouTube and Hulu.com, among others. And, as a digital extension of the retailer’s broadcast promotions, www.ABC.com, www.CBS.com, www.FOX.com and www.NBC.com will feature Toys”R”Us ads online as part of a larger partnership with the networks.

Don’t Miss The Signature Tastings At This Year’s Food Network & Cooking Channel New York City Wine & Food Festival Presented By Food & Wine

The Big Apple’s 8th Annual Gourmet Gathering Returns October 15-18

2014 Food Network New York City Wine & Food Festival Presented By Food & Wine Raised $1 Million To Help Fight Hunger

Approximately 55,000 Attended the 7th Annual Festival to Eat. Drink. End Hunger

NEW YORK, NY – OCTOBER 18: Volunteers wait to greet guests at the Grand Tasting presented by ShopRite featuring KitchenAid® culinary demonstrations presented by MasterCard during the New York City Wine & Food Festival at Pier 94 on October 18, 2014 in New York City. (Photo by Bryan Bedder/Getty Images for NYCWFF)

The eighth annual Food Network & Cooking Channel New York City Wine & Food Festival presented by FOOD & WINE (NYCWFF) returns October 15–18, 2015. With more than 100 events taking place from Wall Street to Harlem, the Festival presents a variety of ways for people to sip, swirl and savor their way through offerings from some of the world’s best chefs and culinary personalities. Tickets are still available to the Festival’s signature tasting events taking place at its culinary campus on Piers 92 & 94 throughout the weekend. Approximately 55,000 passionate gourmands and aficionados helped raise $1 million for the nation’s leading hunger-relief organizations in 2014.

The Food Network & Cooking Channel New York City Wine & Food Festival presented by FOOD & WINE takes place October 15 – 18, 2015. (PRNewsFoto/Food Network & Cooking Channel..)

“Food Network was honored to once again partner with the amazing culinary talent and television personalities who generously gave their time to make the 2014 Festival weekend a success. Eradicating hunger, both here in New York and across the country, is something we know we can always count on our talent and fans to support and we are excited to see what Lee Schrager and his team curate for next year’s Festival,” said Brooke Johnson, President of Food Network & Cooking Channel.

The Food Network & Cooking Channel New York City Wine & Food Festival presented by FOOD & WINE is hosted by and benefits the Food Bank For New York City and No Kid Hungry®, with 100% of the Festival’s net proceeds helping fight hunger. Southern Wine & Spirits of New York is the exclusive provider of wine and spirits at the Festival.

The Food Bank For New York City has been the city’s major hunger-relief organization working to end hunger throughout the five boroughs for more than 30 years. Nearly one in five New Yorkers relies on the Food Bank for food and other resources and the organization takes a strategic, multifaceted approach that provides meals and builds capacity in the neediest communities, while raising awareness and engagement among all New Yorkers. Through its network of more than 1,000 charities and schools citywide, Food Bank provides food for more than 63 million free meals for New Yorkers in need. The Food Bank For New York City‘s income support services, including food stamps (also known as SNAP) and free tax assistance for the working poor, put more than $100 million each year into the pockets of New Yorkers, helping them to afford food and achieve greater dignity and independence. In addition, Food Bank’s nutrition education programs and services empower more than 275,000 children, teens and adults to sustain a healthy diet on a low budget. To learn more about how you can help, please visit foodbanknyc.org.

No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

The 135,000-sq. ft. gourmet centerpiece at Pier 94 will house the GRAND TASTING PRESENTED BY SHOPRITE FEATURING SAMSUNG® CULINARY DEMONSTRATIONS PRESENTED BY MASTERCARD taking place on Saturday, October 17 and Sunday, October 18. New York’s newest and best restaurants and businesses will delight attendees with their dishes, as guests sip on the most notable wines and spirits from the Southern Wine & Spirits of New York portfolio. Everyone’s favorite Food Network and Cooking Channel culinary personalities and more celebrities will take to the Samsung® Culinary Demonstration stages presented by MasterCard to share some of their favorite recipes with fans. The schedule for the weekend includes:

NEW YORK, NY – OCTOBER 18: Shaw-Ross International Importers pouring wine Chateau D’Esclans at The Lobster Place Presents Oyster Bash sponsored by Negra Modelo hosted by Tyler Florence during the New York City Wine & Food Festival at The Standard, High Line, Biergarten & Garden on October 18, 2014 in New York City. (Photo by Mireya Acierto/Getty Images for NYCWFF)

NEW YORK, NY – OCTOBER 18: Absolut Vodka on display at CHOPPED! Best Bloody Mary Brunch Perfected By ABSOLUT during the New York City Wine & Food Festival at New York Hilton – Grand Ballroom on October 18, 2014 in New York City. (Photo by Cindy Ord/Getty Images for NYCWFF)

NEW YORK, NY – OCTOBER 18: TV Personality Andrew Zimmern runs a presentation at KitchenAid stage at the Grand Tasting presented by ShopRite featuring KitchenAid® culinary demonstrations presented by MasterCard during the New York City Wine & Food Festival at Pier 94 on October 18, 2014 in New York City. (Photo by Neilson Barnard/Getty Images for NYCWFF) *** Local Caption *** Andrew Zimmern

Saturday, October 17
Anne Burrell, Giada De Laurentiis, Alex Guarnaschelli, Carla Hall, Katherine Heigl, Emeril Lagasse, Masaharu Morimoto, Rachael Ray, Marcus Samuelsson, Aarón Sánchez & John Besh, Tiffani Thiessen and Geoffrey Zakarian

Sunday, October 18*
Valerie Bertinelli, Bobby & Jamie Deen, Haylie Duff, Tyler Florence, Duff Goldman, Robert Irvine, Patti LaBelle, Katie Lee, Debi Mazar & Gabriele Corcos, Marc Murphy & Ted Allen, Michael Symon and Andrew Zimmern

*Guests attending the Samsung® Culinary Demonstrations on Sunday, October 18 will have the chance to win one of 12 pairs of tickets being given away to the movie premiere for BURNT on Tuesday, October 20.

NEW YORK, NY – OCTOBER 19: Chef Anne Burrell poses with her book “Own Your Own Kitchen” conducts a culinary presentation on KitchenAid stage at the Grand Tasting presented by ShopRite featuring KitchenAid® culinary demonstrations presented by MasterCard during the New York City Wine & Food Festival at Pier 94 on October 19, 2014 in New York City. (Photo by Bryan Bedder/Getty Images for NYCWFF) 

NEW YORK, NY – OCTOBER 19: Chef Tyler Florence signs copies of his book “Fresh” at the Grand Tasting presented by ShopRite featuring KitchenAid® culinary demonstrations presented by MasterCard during the New York City Wine & Food Festival at Pier 94 on October 19, 2014 in New York City. (Photo by Bryan Bedder/Getty Images for NYCWFF) 

NEW YORK, NY – OCTOBER 19: Chef Marcus Samuelsson gives a cooking demonstration at the Grand Tasting presented by ShopRite featuring KitchenAid® culinary demonstrations presented by MasterCard during the New York City Wine & Food Festival at Pier 94 on October 19, 2014 in New York City. (Photo by Larry Busacca/Getty Images for NYCWFF) 

NEW YORK, NY – OCTOBER 19: View of the audience at the Grand Tasting presented by ShopRite featuring KitchenAid® culinary demonstrations presented by MasterCard during the New York City Wine & Food Festival at Pier 94 on October 19, 2014 in New York City. (Photo by Larry Busacca/Getty Images for NYCWFF)

NEW YORK, NY – OCTOBER 19: Chefs prepare food at Meatopia X: The Carnivore’s Ball Presented By Creekstone Farms Hosted By Michael Symon during New York City Wine & Food Festival at Esurance Rooftop Pier 92 on October 19, 2014 in New York City. (Photo by John Parra/Getty Images for NYCWFF)

Its next-door neighbor, Pier 92, will transform during the weekend as the platform for five signature Festival tastings. Beginning on Thursday, October 15, the pier will offer a taste of Italy from more than 30 of the nation’s best trattorias, slice-slingers and meatball shops at GIADA DE LAURENTIIS’ ITALIAN FEAST PRESENTED BY RONZONI SPONSORED BY THE NEW YORK POST. On Friday, October 16 America’s best burger maestros will battle it out to be crowned this year’s Blue Moon People’s Choice Award-winner or Pat LaFrieda’s 2015 NYCWFF Burger Bash® Champion at the iconic BLUE MOON BURGER BASH PRESENTED BY PAT LAFRIEDA MEATS HOSTED BY RACHAEL RAY.

NEW YORK, NY – OCTOBER 16: Chefs Aaron Sanchez (L) and John Besh pose at the Johnny Sanchez Dinner hosted by John Besh, Aaron Sanchez and Katy Sparks as a part of the Bank of America Dinner Series during the New York City Wine & Food Festival at Tavern On The Green on October 16, 2014 in New York City. (Photo by Mireya Acierto/Getty Images for NYCWFF) *** Local Caption *** Aaron Sanchez; John Besh

NEW YORK, NY – OCTOBER 16: Dead Rabbit cocktails being served at Cooking Channel Presents Chicken Coupe hosted by Whoopi Goldberg during the New York City Wine & Food Festival at The Loeb Boathouse on October 16, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for NYCWFF)

NEW YORK, NY – OCTOBER 16: View of the Santa Cristina Wine station at Ronzoni’s La Sagra Slices hosted by Bongiovi Brand pasta sauces & Adam Richman presented by Time Out New York during the New York City Wine & Food Festival at Esurance Rooftop Pier 92 on October 16, 2014 in New York City. (Photo by Bryan Bedder/Getty Images for NYCWFF)

Rachael Ray Joins Anne Burrell In First-Ever Culinary Boot Camp For Kitchen-Challenged Stars In Celebrity Edition Of Worst Cooks In America

Food Masters Transform All-Star Kitchen Disasters into Skilled Cooks in Six-Episode Special Series Premiering Wednesday, September 23rd at 9pm ET/PT on Food Network

Worst Cooks in America returns with a starry twist this fall, as Rachael Ray joins Anne Burrell in the kitchen to transform seven celebrity cooking disasters into culinary VIPs. Burrell and Ray each will lead a team of personalities who have many talents on-screen, but little savvy in the kitchen – and these food masters are determined to whip the celebs into culinary shape. The all-star recruits are: Dean Cain, Ellen Cleghorne, Jenni “Jwoww” Farley, Chris Soules, Jaleel White, Kendra Wilkinson and Barry Williams. The contestant who makes the most impressive food transformation wins a $50,000 grand prize for charity, as well as bragging rights for their team leader. The celebrity edition of Worst Cooks in America premieres Wednesday, September 23rd at 9pm ET/PT on the Food Network.

Hosts Rachael Ray, and Chef Anne Burrell during Food Network’s Worst Cooks In America Celebrity Edition, Season 7. (Image courtesy of Food Network)

“With Anne and Rachael as team leaders to a roster of cooking-challenged celebrities, Worst Cooks boot camp is high energy and hilarious,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “The kitchen is bursting with big personalities and comical culinary mishaps – but along the way some of these celebs actually develop impressive cooking chops.”

Contestant Barry Williams, in the kitchen during Food Network’s Worst Cooks In America Celebrity Edition, Season 7.

Contestant Kendra Wilkinson, in the kitchen during Food Network’s Worst Cooks In America Celebrity Edition, Season 7.

Contestant Jwoww, in the kitchen during Food Network’s Worst Cooks In America Celebrity Edition, Season 7.

Contestant Jaleel ‘Urkel’ White in the kitchen during Food Network’s Worst Cooks In America Celebrity Edition, Season 7.

Contestant Ellen  Cleghorne, in the kitchen during Food Network’s Worst Cooks In America Celebrity Edition, Season 7.

Contestant Dean Cain, in the kitchen during Food Network’s Worst Cooks In America Celebrity Edition, Season 7.

Contestant Chris Soules, in the kitchen during Food Network’s Worst Cooks In America Celebrity Edition, Season 7.

In the season premiere, Rachael joins Anne for the first time in boot camp and they are introduced to their recruits – celebrities who can’t cook. They have a limited amount of time to turn these seven pampered personalities into kitchen stars, so they assess everyone’s skill level at the first-ever Worst Cooks potluck and find themselves tasting some very interesting dishes. After Anne and Rachael pick teams, one celebrity does not make the cut and is sent back to Tinseltown. Upcoming episodes feature suspenseful blindfold dish tastings, a rousing game of Family Food and small-dish tapas-style entertaining. The season culminates in a finale on Wednesday, October 28(th) at9pm ET/PT where the most improved recruit is awarded $50,000 for charity and bragging rights for their mentor.

Food Network Star Returns For Tenth Season With New Cast Of Contenders

Alton Brown, Giada De Laurentiis and Bobby Flay Back as Mentors/Judges in Season Premiere on Sunday, June 1st at 9pm ET/PT

Food Network‘s long-running competition series Food Network Star is back for a tenth season in June, with Alton Brown, Giada De Laurentiis and Bobby Flay leading the charge to discover the next promising face in food television. The twelve new contenders are put to the test in a season filled with unique competitions challenging their kitchen and on-camera chops, to find out who has the talent and charisma to follow in Alton, Giada and Bobby’s footsteps and helm their own show. The show’s exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the on-air competition, which culminates in an audience vote to determine who wins the ultimate prize – their own show on Food Network.

The Selection Committee Bobby Flay, Giada De Laurentiis and Alton Brown at the reveal of the Star Challenge “Please Try This At Home” as seen on Food Network Star, Season 10.

 

Shot in Los Angeles, Las Vegas and New York, Food Network Star season ten kicks off with a one-hour premiere on Sunday, June 1st at 9pm ET/PT, and the winner will be named in the season finale on Sunday, August 10th at 9pm ET/PT. In the season premiere, the contestants are welcomed to Los Angeles for their Star-making journey by the mentors/judges, who invite the cast to their own red carpet premiere party that very night at a Hollywood studio backlot. Each finalist must present themselves to a select group of tastemakers, and prepare their most impressive party bite for the challenge judges and Food Network executives Bob Tuschman and Susie Fogelson.

Upcoming episodes feature a Cutthroat Kitchen competition, viral video challenge from YouTube Space LA, visit to Knott’s Berry Farm, Las Vegas buffet and pool party-themed challenges and an on-camera appearance on Rachael Ray. Guest stars include Food Network personalities Alex Guarnaschelli, Robert Irvine, Jet Tila and Ray.

Finalist Aryen Moore-Alston as seen on Food Network Star, Season 10.

Finalist Chris Kyler as seen on Food Network Star, Season 10.

Finalist Christopher Lynch as seen on Food Network Star, Season 10.

Finalist Emma Frisch as seen on Food Network Star, Season 10.

Finalist Kenny Lao as seen on Food Network Star, Season 10.

Finalist Loreal Gavin as seen on Food Network Star, Season 10.

Finalist Luca Della Casa as seen on Food Network Star, Season 10.

Finalist Nicole Gaffney as seen on Food Network Star, Season 10.

Finalist Reuben Ruiz as seen on Food Network Star, Season 10.

Finalist Sarah Penrod as seen on Food Network Star, Season 10.

The finalists are: Luca Della Casa (San Antonio); Emma Frisch (Ithaca, NY); Nicole Gaffney (Atlantic City, NJ); Loreal Gavin (Indianapolis); Chris Kyler (Stafford, VA); Kenny Lao (New York); Christopher Lynch (New Orleans); Lenny McNab (Debeque, CO); Aryen Moore-Alston (Memphis); Sarah Penrod (League City, TX); Reuben Ruiz (Miami) and Donna Sonkin Shaw (New York).

Web series Star Salvation returns for a second outing on Sunday, June 1st and goes live just after Star’s east coast airing.  Available exclusively on http://www.FoodNetwork.com/Salvation and hosted by last season’s Food Network Star winner Damaris Phillips and Iron Chef Geoffrey Zakarian, the six-episode web-only culinary contest gives eliminated finalists a chance to re-enter the competition. In a nod to the show’s tenth season, two fan favorites from past seasons return in the premiere Salvation challenge to battle the first eliminated finalist. The winner will re-enter Food Network Star on Sunday, July 13.

Toys”R”Us Unwraps “Make All Their Wishes Come True” Marketing Campaign

2013 TV ADS CAPTURE THE MAGIC OF TOYS”R”US THROUGH KIDS’ EYES AND SHOWCASE THE RETAILER’S UNIQUE ABILITY TO MAKE KIDS’ WISHES COME TRUE, WHILE COMMUNICATING ITS COMPETITIVE ADVANTAGES AND COMPELLING SERVICES

COMPANY’S HOLIDAY ADVERTISING STRATEGY, LED BY AN AMUSING AND HEARTWARMING TV COMMERCIAL, PLACES NEW FOCUS ON DIGITAL ENGAGEMENT, PLUS FULL INTEGRATION INTO PRINT VEHICLES

Toys”R”Us® has unwrapped its 2013 holiday marketing plans, and they include a new Holiday TV campaign that will allow parents and gift-givers to experience the magic of Toys”R”Us through children’s eyes. The broadcast commercial, which began airing on Sunday, October 20, takes viewers on an amusing and moving journey, as a group of children who think they’re going on a field trip to “Meet the Trees” but instead wind up at The World’s Greatest Toy Store™ with free rein of the endless aisles of fun at their fingertips. The sheer delight captured during this real-life, surprise trip shines a spotlight on the company’s ability to help make kids’ wishes come true.

The new TV ads are the centerpiece of a fully integrated marketing campaign, encompassing digital, radio and print advertising. Created in partnership with The Escape Pod Agency, an award-winning creative agency based in Chicago, the spots will air on all major networks and cable stations throughout the holiday season.

“While the holidays are a busy time for families, we wanted our new marketing campaign to cause viewers to pause and be reminded of the true joy that lies at the center of gift-giving. At Toys”R”Us, we are uniquely positioned to bring smiles to children’s faces – our stores are a quintessential wonderland for kids and kids at heart,” said Peter Reiner, Senior Vice President, Marketing, Toys”R”Us, U.S. “We also wanted to clearly illustrate our number one objective, which is to help make shopping for kids even easier and more enjoyable for moms and dads. From Free Layaway to Price Match Guarantee, which now includes online retailers, we’re pulling out all the stops to help gift-givers get their ‘Wishin’ Accomplished’ at Toys”R”Us!”

A SPECIAL TOYS”R”US SURPRISE: NOT YOUR AVERAGE FIELD TRIP

To film the series of unique, moment-in-time TV commercials for Toys”R”Us, the company coordinated a carefully executed prank that would ultimately bring great joy to a group of very special children. As nearly 100 kids from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club, boarded a school bus for a field trip captained by Park Ranger Brad from “Meet the Trees Foundation,” their lack of enthusiasm was written all over their youthful faces.

After a 20-minute bus ride, during which the only sounds heard from the children were silent yawns and a few grumbles, Brad announced that they were approaching their destination. At that moment, Brad tore off his subdued Park Ranger regalia to reveal a Toys”R”Us uniform – this quickly got the kids’ attention – and told them that they were actually going to Toys”R”Us. The sheer excitement that ensued was nothing short of amazing. From there, Brad, along with Toys”R”Us employees and Geoffrey the Giraffe, guided the children into the store, where they were given free rein to browse every aisle of the store filled with the season’s hottest toys.

Discreetly placed cameras and GoPros were used to film the kids as they tested out the magic of Flutterbye Flying Fairies, took the wheels of Razor’s Crazy Cart for a spin, tapped the touchscreen of tabeo™ e2 to unlock must-have apps and applied faux lipstick in the mirror of the Sofia the First Royal Talking Vanity. In addition to the adorable and action-packed, real-life footage, the TV spots highlight the kids’ true-to-heart comments about why they love Toys”R”Us.

The Toys”R”Us TV ads will air on all major networks, including ABC, CBS, NBC, FOX and CW, as well as A&E, Lifetime, HGTV, TLC, TBS, TNT, Animal Planet, E!, Food Network, USA, OWN, The Hub and Oxygen, among others. Top national morning and syndicated talk shows, including Good Morning America, The View, The Talk, Rachael Ray , Queen Latifah and Dr. Oz, will also air the commercials throughout the season.

TOYS”R”US PREPARES PARENTS FOR SUCCESS: #WISHINACCOMPLISHED

Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished. All parents are on a mission during the busy holiday season to fulfill their kids’ wishes, while also hoping for a hassle-free shopping experience for themselves. This new hashtag, coupled with the many services offered by Toys”R”Us this season to make shopping a cinch, will have parents using #WishinAccomplished as they successfully check off the items on their kids’ wish lists.