(RED) PARTNERS GET BEHIND WORLD AIDS DAY 2012

ICONIC BUILDINGS & LANDMARKS WILL TURN (RED) TO MARK WORLD AIDS DAY  

Turning famous landmarks (RED) on WORLD AIDS DAY has become a bit of a tradition at (RED). And once again, on December 1st, cities around the world will unite and illuminate landmarks (RED) to honor World AIDS Day.  To mark the occasion around the globe, many of the world’s most iconic buildings and best known landmarks will turn (RED) on December 1. Among those showing support for the fight against AIDS are the SYDNEY OPERA HOUSE, AAMI STADIUM AND THE ARTS CENTRE SPIRE IN MELBOURNE, THE EDF ENERGY LONDON EYE, Cape Town’s TABLE MOUNTAIN, Toronto’s CN TOWER, THE PONTE VECCHIO and PALAZZO VECCHIO in Florence, Dublin’s CHRISTCHURCH CATHEDRAL and THE SOUMAYA MUSEUM in Mexico City.

The Sydney Opera House in Sydney, Australia goes (RED)

San Francisco City Hall

In addition, New York’s EMPIRE STATE BUILDING and TIMES SQUARE‘s NASDAQ MARKETSITE TOWER and THE STANDARD, HIGH LINE, CITY HALL IN SAN FRANCISCO, The WRIGLEY BUILDING in Chicago, CITY HALL in Atlanta, CITY HALL and WAR MEMORIAL PLAZA (promenade) in Baltimore, over 15 buildings in Providence, including G-TECH and the RHODE ISLAND STATE HOUSE and the PYLONS at LAX AIRPORT will also all turn (RED). The landmark lightings will help raise awareness and support for our goal of eliminating mother-to-child transmission of HIV by 2015.  The lightings will also bring awareness of the issue to a local level with many individual cities hosting events.

The London Eye

The White House in Washington, DC

HERE’S A LIST OF ALL THE CITIES AND LANDMARKS PARTICIPATING THIS YEAR:

  • Australia: Sydney Opera House & Sydney Harbour Bridge
  • Brazil: The Congress Building, Brasilia, Cristo Redentor, Catedral Metropolitana – Centro, Arcos da Lapa – Lapa Câmara Municipal – Cinelândia, Praça Paris – Glória, Monumento Estácio de Sá – Aterro do Flamengo, Monumento Zuzu Angel – São Conrado, Cidade das Artes – Barra da Tijuca, FIOCRUZ – Manguinhos, Centro Cultural Waly Salomão – AfroReggae – Vigário Geral
  • Canada: The CN Tower, Toronto
  • China: Former Kowloon-Canton Railway Clock Tower & The Hong Kong Academy for Performing Arts, Hong Kong
  • England: The London Eye
  • Ireland: The Mansion House, Dublin
  • South Africa: Table Mountain, Cape Town

United States:

  • New York: The Empire State Building, New York Stock Exchange, NASDAQ MarketSite Tower in Times Square
  • San Francisco: City Hall, Ghiradelli Square, the JW Marriott
  • Chicago: The Wrigley Building
  • Washington D.C.: The Hirshhorn Museum
  • Portland: The Morrison Bridge
  • Atlanta: City Hall
  • Dallas: The Joule Hotel
  • Salt Lake City: The City & County Building
  • Atlantic City: Harrah’s Casino
  • Miami: Fountainebleau Hotel
  • Providence: Providence City Hall, Bank of America Skating Rink, Biltmore Hotel, G-Tech, Dunkin Donuts Center, RI Convention Center, One Financial Plaza (2 buildings), RI State House, Blue Cross/Blue Shield, Trinity Repertory Theatre)

More cities will be participating and their names will be added to the list as necessary.

The Empire State Building in New York City goes (RED)

Sydney Harbour Bridge in Sydney, Australia goes (RED)

Table Mountain in Cape Town, South Africa goes (RED)

For the fifth year, STARBUCKS will continue its partnership with (RED) in support of WORLD AIDS DAY.  For every handcrafted beverage purchased at participating stores in the U.S. and Canada on December 1, Starbucks will donate five cents USD to the GLOBAL FUND. APPLE will continue to feature their recently expanded (RED) suite of products in stores globally, and BUGABOO will be releasing the new BUGABOO CAMELEON3 SAHARA STROLLER on December 1st, which like all Bugaboo products, is (PRODUCT)RED.

PENFOLDS, BJ’S STEAKHOUSE, MASTRO’S RESTAURANTS and JW MARRIOTT HOTELS will be featuring both (PENFOLDS)RED wine and (BELVEDERE)RED specialty cocktails. PENFOLDS will be participating in the (RED) boutique on GILT, offering the (PENFOLDS)RED Koonunga Hill Shiraz Cabernet and Chardonnay wines.

In addition to continuing to offer (CLARO)RED and (TELCEL)RED products throughout South and Latin America, the DANCE (RED), SAVE LIVES LIVESTREAM with TIËSTO from the STEREOSONIC FESTIVAL will be broadcasted across various Claro and Telcel internet and mobile networks.

GIRL SKATEBOARDS will also be participating in the GILT (PRODUCT) RED ONLINE BOUTIQUE, featuring exclusive decks signed by pro-skaters KENNY ANDERSON and MIKE CARROLL.

(MOPHIE)RED will participate in the DANCE (RED), SAVE LIVES dance parties by providing charging stations where you can charge up and save lives. (MOPHIE)RED products will also be available in the GILT (PRODUCT) RED ONLINE BOUTIQUE.

SHAZAM will be reducing the price of their (SHAZAM)RED app to from $5.99 to $1.99 for one week, with all proceeds from the app going to the Global Fund, starting on Worlds AIDS Day.  Adding further support to the fight against AIDS, SHAZAM will also be promoting the DANCE (RED), SAVE LIVES album within the app, and providing user tags direct to the livestream from the Stereosonic Festival in Melbourne.

Additionally, fantastic (RED) products from BEATS BY DR. DRE, TOURNEAU, FEED, NANDA HOME and BOTTLETOP will all be available for purchase within the GILT (PRODUCT) RED ONLINE BOUTIQUE.

(RED) was founded in 2006 by BONO and BOBBY SHRIVER to engage businesses and people in the fight against AIDS and partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the GLOBAL FUND. (RED) Proud Partners include: APPLE, STARBUCKS, CONVERSE, THE COCA-COLA COMPANY, BEATS BY DR. DRE, BELVEDERE, BUGABOO, CLARO, PENFOLDS, SAP, TELCEL and AMERICAN EXPRESS (UK only). (RED) SPECIAL EDITION PARTNERS include: SHAZAM, GIRL SKATEBOARDS, MOPHIE, FEED, NANDA HOME, BOTTLETOP, TOURNEAU and TOUS.

To date, (RED) has generated $200 million for the GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) has also led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign. (RED) is a division of The ONE Campaign. Learn more at www.joinred.com.

THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund’s model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.

Since its creation in 2002, the GLOBAL FUND has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 23 billion for more than 1,000 programs in 151 countries (as of mid-2012). To date, programs supported by the Global Fund are providing AIDS treatment for 3.6 million people, anti-tuberculosis treatment for 9.3 million people and 270 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.

http://www.joinred.com

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