On the eve of celebrating the 180TH ANNIVERSARY OF ITS MANUFACTURE, JAEGER-LECOULTRE (on November 20th) invited special guests and fine watchmaking lovers to NO. 7, PLACE VENDÔME to inaugurate their newest brand flagship boutique. The largest JAEGER-LECOULTRE BOUTIQUE in the world, the new flagship boutique heralds a new (company) interior design concept: a warm, luminous space where JAEGER-LECOULTRE will be able to convey at once its past, its present and its future. As one of the greatest international watch manufacturers, the Maison has woven genuine ties with connoisseurs of Fine Watchmaking.

PARIS, FRANCE – NOVEMBER 20: View of the Jaeger-LeCoultre Boutique on November 20, 2012 in Paris, . (Photo by Pascal Le Segretain/Getty Images for Jaeger-LeCoultre)

PARIS, FRANCE – NOVEMBER 20: Diane Kruger (C), Guillain Maspetiol (L), Director General France of Jaeger-Le Coultre, and Jerome Lambert, CEO of Jaeger-LeCoultre, prior to cutting the ribbon as they attend Jaeger-LeCoultre Vendome Boutique Opening at Jaeger-LeCoultre Boutique on November 20, 2012 in Paris, France. (Photo by Bertrand Rindoff Petroff/French Select via Getty Images for Jaeger-LeCoultre)

The new boutique, a place of hospitality and of encounters intended for collectors, for brand devotees and for all fine watchmaking connoisseurs, contains a wealth of treasures rarely revealed to the public at large—from the world’s smallest mechanical movement, CALIBRE 101, to the most complicated mechanisms housing up to 1,200 parts.   Continue reading