2(X)IST OPENS POP-UP SHOP TO AID HURRICANE SANDY RELIEF EFFORTS AND BENEFIT AMERICAN RED CROSS

2(X)IST LAUNCHES HOLIDAY POP-UP FOR GIFT GIVING AND GIVING BACK

 

Dedicated to innovation in comfort, fit and style, men’s lifestyle brand, 2(X)IST is giving back to the community this holiday season, launching its first-ever pop-up shop and donating 100% of profits to the AMERICAN RED CROSS IN GREATER NEW YORK to help restore the region and provide for those affected by Hurricane Sandy. As a New York-based company deeply invested in its hometown, 2(X)IST seeks to honor its roots and heighten awareness through the holidays that the effects of the storm are as enduring as they are devastating and will also continue drops of basic essential pieces including the brand’s signature crew-neck t-shirts, long underwear and henleys to those communities hit the hardest. Located at 1411 BROADWAY at 40^TH STREET in New York’s iconic TIMES SQUARE, the shop will be open from November 26^th through December 24^th.

Known for its cutting-edge fashion, contoured shapes, and superior comfort, 2(X)IST creates fashion forward designs to fit men’s lives. Founded in 1991, the company has grown to become an iconic men’s lifestyle brand with a style and fit for every occasion. 2(X)IST leads the evolution of fabrics, materials, and technology to create better fitting underwear, swimwear, apparel, and accessories for fashion-forward, confident, and modern men.

The shop will feature a curated selection from the brand’s holiday collection and signature essentials, as well as a sneak peek of its debut watch collection, available for purchase in Spring 2013. The lines available at the pop-up range from the 2(X)IST ESSENTIAL, comprising 100% cotton everyday basics including the CONTOUR POUCH BRIEF and SLIM-FIT CREW-NECK, to the more holiday festive 2(X)IST TARTAN, a jubilant take on traditional plaid incorporated into signature briefs, trunks, and long underwear. With all prices 25% off MSRP, ranging from $14 for single pieces to $36 for three-packs, and available in a variety of bold color combinations including active green, cobalt and poppy red, there is endless opportunity to give back this holiday season.

DEVIGI LAUNCHES NEW LINE OF HIGH FASHION, HIGH PERFORMANCE FITNESS APPAREL

FITNESS APPAREL LINE DESIGNED TO MAKE WEARERS LOOK GOOD, FEEL GOOD AND REACH FOR INTENSITY

Lose the frumpy T-shirts and sweatshirts and make room in your closet for DEVIGI, the newest line of high performance, high fashion fitness apparel designed to make women and men look good, feel good and eager to pump up the intensity of any workout. The product line incorporates luxuriously soft fabric made from bamboo, which is naturally antimicrobial, thermal regulating, and UV protecting. It will be available online December 1st at www.devigi.com.

The clothing is comfortable, stylish and flattering, perfect for those who feel their bodies may not be “gym ready” or prefer a more versatile option in fitness apparel. On women, from sizes 0-18, Devigi enhances the right curves while camouflaging others and easily goes from the gym to school pick up.  For men, the bamboo fleece offers a cozy, streamlined fit providing the look of a sweater with the feel of a favorite fleece.  The DEVIGI MEN‘s QUARTER ZIP looks great after the gym, on the green or the 19th hole.  Devigi products are constructed to survive the toughest cross-training class and also look great at the coffee shop.

Devigi has been created by NADINE GELBERG, a Ph.D. in sport technology policy and fitness buff. “Devigi is committed to uniting performance and fashion to deliver the confidence that compels people to kick up their workout.  Devigi does not want people to just do it, but to reach for intensity,” said Dr. Gelberg.

The initial Devigi collection includes:

Women’s Belleco Tops:
Devigi Tanks                                       $38
Devigi Racer Back                             $38
Devigi Cowl Neck Tank                   $38
Devigi Long Sleeve Cowl                $45

Available in rich shades blue, coral and plum

Women’s Intensa Bottoms:
Capri Pants                                          $89
Long Pants                                           $89
Short Pants                                          $89
Available in charcoal gray

Women’s Covers:
Devigi Hoodie                                    $95
Devigi Shrug                                        $95
Available in light and charcoal gray

Men’s Covers:
Quarter Zip Pullover                       $78
Available in a heather charcoal gray

DEVIGI designs and manufacturers fitness apparel that combines style and performance to make its customers feel good and look great. The products drape elegantly across the body, fit and flatter sizes from 0-18 and enhance the right curves while camouflaging others.  In DEVIGI apparel, athletes will have the confidence and energy to reach for intensity in all their workout routines. DEVIGI comes from the universal language Esperanto, meaning “compel” or “drive.”

Devigi Logo. (PRNewsFoto/Devigi)

Additional products, designs, and colors are in the works and Devigi will continue to expand the initial line throughout the first quarter of 2013. All Devigi products are manufactured in Philadelphia. They are machine washable and dryable.  For more information about Devigi, visitwww.devigi.com.

SOURCE: DEVIGI
Web Site: http://www.devigi.com

jcpenney LAUNCHES NATIONWIDE HOLIDAY GIVING TOUR

RETAILER SPREADS HOLIDAY CHEER, SURPRISING 12 CITIES WITH ACTS OF GENEROSITY

jcpenney today announced the launch of its nationwide HOLIDAY GIVING TOUR. Beginning on #GivingTuesday, the retailer will embark on a 12-day tour throughout the U.S., carrying out special acts of generosity in a new city each day. From Christmas tree lighting and ice skating to Santas and tobogganing, jcpenney will bring a touch of Christmas cheer to cities across the country through simple, humble acts of generosity that pay homage to classic American holiday traditions.

#GivingTuesday is harnessing the power of social media to create a national movement around the holidays that is dedicated to giving. The #GivingTuesday movement is inspiring people to take collaborative action to improve their local communities, to give back in better, smarter ways to the charities and causes they celebrate and to help create a better world. It will begin with a national day of giving on November 27, 2012. #GivingTuesday is a first-of-its-kind effort to harnesses the collective power of a unique blend of partners–charities, families, businesses and individuals–to transform how people think about, talk about and participate in the giving season. For more information, go to www.givingtuesday.org.

(RED) PARTNERS GET BEHIND WORLD AIDS DAY 2012

ICONIC BUILDINGS & LANDMARKS WILL TURN (RED) TO MARK WORLD AIDS DAY  

Turning famous landmarks (RED) on WORLD AIDS DAY has become a bit of a tradition at (RED). And once again, on December 1st, cities around the world will unite and illuminate landmarks (RED) to honor World AIDS Day.  To mark the occasion around the globe, many of the world’s most iconic buildings and best known landmarks will turn (RED) on December 1. Among those showing support for the fight against AIDS are the SYDNEY OPERA HOUSE, AAMI STADIUM AND THE ARTS CENTRE SPIRE IN MELBOURNE, THE EDF ENERGY LONDON EYE, Cape Town’s TABLE MOUNTAIN, Toronto’s CN TOWER, THE PONTE VECCHIO and PALAZZO VECCHIO in Florence, Dublin’s CHRISTCHURCH CATHEDRAL and THE SOUMAYA MUSEUM in Mexico City.

The Sydney Opera House in Sydney, Australia goes (RED)

San Francisco City Hall

In addition, New York’s EMPIRE STATE BUILDING and TIMES SQUARE‘s NASDAQ MARKETSITE TOWER and THE STANDARD, HIGH LINE, CITY HALL IN SAN FRANCISCO, The WRIGLEY BUILDING in Chicago, CITY HALL in Atlanta, CITY HALL and WAR MEMORIAL PLAZA (promenade) in Baltimore, over 15 buildings in Providence, including G-TECH and the RHODE ISLAND STATE HOUSE and the PYLONS at LAX AIRPORT will also all turn (RED). The landmark lightings will help raise awareness and support for our goal of eliminating mother-to-child transmission of HIV by 2015.  The lightings will also bring awareness of the issue to a local level with many individual cities hosting events.