TIESTO JOINS WITH (RED) TO ENGAGE THE DANCE MUSIC COMMUNITY IN THE FIGHT AGAINST AIDS

Exclusive “DANCE (RED), SAVE LIVES” Compilation Album And Global Live Stream Of STEREOSONIC FESTIVAL Set To Mobilize Dance Music Fans To Help Fight For an AIDS FREE GENERATION By 2015

(RED)™ has announced a collaboration with one of the world’s leading DJs and electronic dance music pioneers, TIESTO.

On November 27, TIESTO will release an exclusive compilation album, DANCE (RED), SAVE LIVES, followed by a GLOBAL LIVESTREAM – powered by YOUTUBE – from Melbourne’s STEREOSONIC FESTIVAL over WORLD AIDS DAY WEEKEND on DECEMBER 1ST AND 2ND.

In addition to being on YouTube, the livestream will be available throughout WORLD AIDS DAY WEEKEND across the web on leading sites such as ROLLING STONE, MASHABLE, HUFFINGTON POST, WIRED, THRILLIST, VEVO. Promotion for the DANCE (RED), SAVE LIVES CAMPAIGN includes a pro bono media campaign by HILL HOLLIDAY, across leading digital platforms, television networks and print publications including TWITTER, IFC, A&E, LOS ANGELES TIMES, AOL and KLOUT.

Speaking about his collaboration with (RED), TIESTO said; “When I went to Africa in 2006, I was struck by the devastating effect of AIDS. Now the world has an incredible chance to make sure that babies are born HIV free by 2015, and the dance community is going to make a lot of noise to help make this happen.”

Tiesto with Bono

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(RED) ENLIST NEW PARTNERS TO FIGHT FOR THE END OF AIDS

UNIQUE NEW EXPERIENCES MEAN SHOPPERS CAN “BUY (RED), SAVE LIVES”

On Wednesday, November 21st, (RED) announced exciting new partnerships with GILT.COM, THE STANDARD HOTELS,

(RED) (RED) LOGO

FATBOY USA and HEAD, bringing further great opportunities for people to “BUY (RED), SAVE LIVES” through unique (RED) branded goods and experiences.

The announcements come as (RED) and its partners mark an important milestone in the fight against AIDS, having generated $200 million for the GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA.

To coincide with the start of the holiday season, the new partnership with Gilt.com (www.gilt.com) will see the launch of the first ever (PRODUCT) RED ONLINE BOUTIQUE – www.gilt.com/joinred. Promoted to Gilt members across the WORLDS AIDS DAY weekend, DECEMBER 1ST and 2ND, consumers will be able to buy a range of (RED) products in one digital destination. The (PRODUCT) RED ONLINE BOUTIQUE will stay live for shoppers through DECEMBER 16TH.

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GBK PRESENTED A CELEBRATION OF MUSIC IN HONOR OF THE 2012 AMERICAN MUSIC AWARDS NOMINEES & PRESENTERS, NOVEMBER 16TH AND 17TH AT THE ANDAZ WEST HOLLYWOOD

Suite Featured Live Music, Luxury Gifts And An Opportunity To Support Hurricane Sandy Relief Efforts

Some of the celebrity attendees included Sean Kingston, Aubrey O’Day, Tiny (T.I. & Tiny), Sheila E., BooBoo Stewart and Toni Trucks (Twilight), Backstreet Boys, Carly Steel (AMA’s Red Carpet Host), Jamar Rogers and Chris Mann (The Voice), Johnny Gill and many more.

Aubrey O’Day, Recording Artist/Celebrity Apprentice

  GBK, the luxury lifestyle gift lounge and special events company, honored the 2012 AMERICAN MUSIC AWARD NOMINEES

  AND PRESENTERS at the annual GBK GIFT LOUNGE at the ANDAZ WEST HOLLYWOOD

on November 16th and 17th from 11am to 6pm. Known for creating luxury experiences with a charitable focus, GBK has chosen the AMERICAN RED CROSS and A ROSE OF THANKS as the beneficiaries for the event. GBK and invited guests supported the participating charities in an effort to concentrate fundraising and support for the victims of Hurricane Sandy and its ensuing crisis. GBK will donate 100% of the event proceeds to hurricane relief efforts.

In addition to charitable focus, the lounge featured an eclectic “rocker-chic” atmosphere with gourmet treats, signature cocktails and live music. This year’s lounge showcased several talented musicians including STAZZ, STANDLEY, ANGELYNA MARTINEZ, BRANCHES, DEQN SUE, DJ ETUNES, J-DUB, PULLMAN STANDARD, MIKE BURKE and 10-year-old DJ BABYCHINO, the world’s youngest DJ. Also adding to the fun, ACTION FLIPBOOKS will be on site providing their mobile animated flipbook studio station allowing guests to create their own custom animated video flipbooks to take home. Continue reading

EMBRACE THE NIGHT WITH PERNOD RICARD USA’S KAHLUA MIDNIGHT™

POWER THE NIGHT WITH KAHLUA’S NEW DELICIOSO MIX OF 70 PROOF MIX OF RUM AND BLACK COFFEE

Looking for the next great shot and drinking ritual to electrify the night?  The good news is that it’s always “midnight” somewhere, and all there is to do is chill, pour, and shoot. Guaranteed to inspire epic nightlife moments, KAHLUA MIDNIGHT™, a 70 proof mix of rum and black coffee liqueur, recently made its debut in bars and retailers nationwide. This bold, yet slightly sweet creation is a delicious mixture of smooth rum mixed with strong black coffee and is intended to be served chilled as a shot that can transform an otherwise unremarkable night into an unforgettable one. It embodies the spirit of the midnight hour, a time where a new day is dawning and possibilities that lies ahead seem endless.

Power the Night with Kahlua’ Midnight, a New Delicioso Mix of 70 Proof Mix of Rum and Black Coffee

A twist on the beloved original KAHLUA, the number one coffee liqueur in the world, KAHLUA MIDNIGHT’s taste is smooth, bold, and just a tad sweet, setting it apart from the standard sticky and sugary sweet coffee liqueurs on the market today. The suggested retail price for Kahlua Midnight is $23.99 for a 750ml bottle. Continue reading