Exclusive “DANCE (RED), SAVE LIVES” Compilation Album And Global Live Stream Of STEREOSONIC FESTIVAL Set To Mobilize Dance Music Fans To Help Fight For an AIDS FREE GENERATION By 2015
(RED)™ has announced a collaboration with one of the world’s leading DJs and electronic dance music pioneers, TIESTO.
On November 27, TIESTO will release an exclusive compilation album, DANCE (RED), SAVE LIVES, followed by a GLOBAL LIVESTREAM – powered by YOUTUBE – from Melbourne’s STEREOSONIC FESTIVAL over WORLD AIDS DAY WEEKEND on DECEMBER 1ST AND 2ND.
In addition to being on YouTube, the livestream will be available throughout WORLD AIDS DAY WEEKEND across the web on leading sites such as ROLLING STONE, MASHABLE, HUFFINGTON POST, WIRED, THRILLIST, VEVO. Promotion for the DANCE (RED), SAVE LIVES CAMPAIGN includes a pro bono media campaign by HILL HOLLIDAY, across leading digital platforms, television networks and print publications including TWITTER, IFC, A&E, LOS ANGELES TIMES, AOL and KLOUT.
Speaking about his collaboration with (RED), TIESTO said; “When I went to Africa in 2006, I was struck by the devastating effect of AIDS. Now the world has an incredible chance to make sure that babies are born HIV free by 2015, and the dance community is going to make a lot of noise to help make this happen.”