ADCOLOR® Announces Winners For The 9th Annual ADCOLOR Awards In New York City

Evening Hosted by Janet Mock; MC Lyte, Brian Ellner, Bethann Hardison and More Honored

For the first time in New York City, ADCOLOR® celebrated a collection of the best and brightest in the advertising, marketing, PR, media and entertainment industries at the annual ADCOLOR® Awards ceremony September 19th, at Pier Sixty at Chelsea Piers.

ADCOLOR (PRNewsFoto/ADCOLOR)

ADCOLOR (PRNewsFoto/ADCOLOR)

ADCOLOR® is a not-for-profit 501(c) (6) organization whose mission is to celebrate and champion diversity in the advertising, marketing, media, PR and entertainment industries. ADCOLOR champions diversity and inclusion in the creative industries. Theirr process is twofold. First, it help individuals and organizations RISE UP, letting their accomplishments and ideas shine. Then it teach these new leaders and would-be-mentors how to REACH BACK and find others who deserve to be noticed and promoted. The ultimate goal is to create a community of diverse professionals who is there to support and celebrate one another.

The Awards ceremony is a part of the 9th Annual ADCOLOR Industry Conference and Awards, held September 16 -19 at Pier Sixty at Chelsea Piers and is the premier diversity gathering for professionals at all levels. This year’s ADCOLOR theme was MOVE, a call to action for people to act now, to do something, to make a difference, to move away from old mindsets, to move out of their comfort zones and get comfortable with the uncomfortable.


The event, hosted by Janet Mock, was filled with exciting moments from the evening’s honorees, including legendary lyricist and entertainer MC Lyte, Brim+Brew Founder and Creative Director Maurice Marable, Edelman Executive Vice President and Group Head for Public Affairs Brian Ellner, NBC Chief Marketing Officer Pam El and many more. Awards were presented throughout the night by entertainment industry elite, including Aisha Tyler, Jay Manuel, Baratunde Thurston and Laz Alonso.

Janet Mock is the New York Times best-selling author of Redefining Realness and the host of MSNBC’s “So POPular!,” a weekly series about popular culture, politics, identity and representation. She also serves as Contributing Editor for Marie Claire – the magazine where she first stepped forward publicly as a young trans woman. Her writing, work and media advocacy has been recognized by the Ms. Foundation, Planned Parenthood, ADCOLOR, TIME, which dubbed her “one of the 30 most influential people on the internet,” and Fast Company which named her “one of the most creative people in business.” Hailing from Honolulu, Hawaii, Janet lives and writes in New York City.


Each year, the ADCOLOR® Award nominees and honorees are selected based on criteria surrounding ADCOLOR’s motto “Rise Up and Reach Back”. Those recognized work not only to go above and beyond in their own careers, but also go out of their way to help others and make an impact on their peers. Eleven awards were distributed throughout the night. The full list of this year’s winners is as follows:

ROCK STAR
Rock Star is someone who, whether through their primary role or extracurricular activities, stands out as a leader and visionary in the industry.
WINNER: Ingrid Otero Smart, President/CEO, Casanova Pendrill

AD OF THE YEAR
New to this year’s event, the Ad of the Year awards a campaign or single execution that pushes boundaries, promotes conversation and highlights the lives of multicultural, LGBT and/or other under-represented Americans in the mass media.
WINNER: “Love Has No Labels” | CLIENT: The Ad Council | AGENCY: R/GA

RISING STAR
A Rising Star is an up-and-coming young gun with less than seven years of experience. A Rising Star is someone who stands out among their peers as someone who is raising the bar of excellence as they move forward in their career.
WINNER: Justin Adu, Creative Lead, Open Channels Group PR

INNOVATOR
Established in 2007, an Innovator is an employee who embodies progress and imagination.  Someone who stands out among peers as a game changer and pioneer in their role, creating breakthrough developments and/or improvements, whether tangible or intangible.
WINNER: Julie Ann Crommett, CS Education in Media Program Manager, Google

CHANGE AGENT
A Change Agent is the individual within a company who is using their talents and position to enhance the corporate culture and create a more inclusive environment.  This can be part of or beyond the scope of that person’s primary role.
WINNER: Kat Gordon, Founder, 3% Conference

THE LEGEND
A Legend is a seasoned industry veteran, a trailblazer who pushed the boundaries and created positive change, who wasn’t afraid to be different and who showed brilliance in his/her actions, setting the stage for other generations to take the opportunities made by this legend, even further.
HONOREES:
Pam El, Chief Marketing Officer, NBA
Luis Miguel Messianu, President and Chief Creative Officer, Alma DDB Continue reading

Apple Announces World AIDS Day 2014 Campaign for (RED)

Popular Apps Turn (RED) to Fight AIDS

Apple Donating A Portion of Holiday Sales from Retail & Online Stores

To mark World AIDS Day 2014, Apple® and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store℠ called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.

Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:

  • From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.
  • On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes® gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.
  • On Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.

Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn’t be prouder to work with them.”

Apps for (RED) marks the first-ever global App Store initiative in support of (RED). Participating developers have created (RED)-inspired content and experiences for their fans to enjoy, including:

• Angry Birds players can perfect their bird-flinging with (RED)’s Mighty Feathers and challenge themselves to a bonus golden egg level.
 
• Bubble Witch 2 Saga offers new (PRODUCT)RED levels across all 17 episodes of the game. Gold bar currency purchases will be donated to (RED).

• CSR Racing delivers new in-game thrills with the highly anticipated Mercedes Benz-AMG GT. 

• Clash of Clans warriors can prepare for battle with special edition (PRODUCT)RED gems and display a (RED) badge of honor on the village’s town hall. 

• Clear’s users can perfect their organizational skills with a new (PRODUCT)RED theme which appears automatically with all new downloads. 

• Cut the Rope 2 unveils a wide selection of (PRODUCT)RED items including a new red hat, red touch print, red balloons and a red ginger cookie.

• Despicable Me: Minion Rush reveals a new Lifeguard minion that helps players boost their banana collection skills by 200 percent.

• DJay 2’s spin tables turn (RED) and offer DJs a special sound pack.

• FarmVille 2: Country Escape players can “Roll out the RED Carpet” and purchase limited-time items such as the Cozy Cow, St. Bernard and more.

FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. All winners will be awarded football superstar and (RED) Ambassador Rafa Marquez.

• Frozen Free Fall unveils a magical new (RED) Challenge in the Kingdom of Arendelle, and offers an exclusive combined offer of 1 power-up, 1 snowball and 3 lives.

• GarageBand® users can now purchase an exclusive collection of 300 guitar, bass, synth and drum loops to create even more amazing music. 

• Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to (PRODUCT)RED items including (BEATS)RED Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on December 1.

• Heads Up! competition heats up with an exclusive new deck featuring (RED) words.

• The Human Body debuts the Immune System feature, educating users on how the body fights pathogens. The accompanying handbook features a new section on HIV/AIDS.

• Kitchen Stories Cookbook will offer a special-edition holiday recipe pack, featuring dishes from renowned chefs Mario Batali, Martha Stewart, Luke Holden and Michael Lomonaco.

Monument Valley offers a whole new chapter of Ida’s Journey, marking the final new feature of the game. 

• Over customers have access to a wide selection of (PRODUCT)RED fonts and inspiring artwork, specially created by six artists. Users can share photos with the (RED) brackets overlay to help spread awareness. 

• Paper by FiftyThree enthusiasts can enjoy a new (PRODUCT)RED Essentials Pack including Sketch, Outline, Write, Color and Mixer tools.

• Puzzle & Dragons players have exclusive access to the new (PRODUCT)RED magic stone.

• Rayman Fiesta Run introduces a new (RED) edition to their wacky Fiesta world, and players can purchase a pack of three new costumes for Rayman, Globox and Teensy characters.

• Star Walk 2 users can learn more about Mars with the comprehensive new RED Planet feature.

• Sims FreePlay features a special community challenge that unlocks various rewards, and players can purchase limited-edition (PRODUCT)RED items such as a swimming pool, party plane and piñata.

• Threes! turns (RED) with a limited-edition (PRODUCT)RED theme.

• Toca Boca paints Toca Town (RED)! Kids can discover new (RED) diamonds, sample (RED) ice cream in the app and look for other surprises throughout the game.

More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at www.apple.com/red.

THE RECORDING ACADEMY® LAUNCHES “#THEWORLDISLISTENING”

AD CAMPAIGN FEATURING NOMINEES THE BLACK KEYS, RIHANNA AND TAYLOR SWIFT TO PROMOTE 55TH ANNUAL GRAMMY AWARDS®

THE RECORDING ACADEMY® PROVIDES EMERGING ARTISTS A NEW SOCIAL DISCOVERY PLATFORM WITH www.grammyamplifier.com

THE RECORDING ACADEMY® and TBWA\CHIAT\DAY have teamed up for the sixth year to promote the 55TH ANNUAL GRAMMY AWARDS® with the ad campaign “#TheWorldIsListening.”

Grammy

At the heart of this year’s “#TheWorldIsListening” campaign is a newly created Web site, www.grammyamplifier.com, which allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons, including LINKIN PARK, RZA, and SNOOP LION. While social media has given musicians more ways to share their sounds than ever before, the online music space is increasingly fragmented. As a result, it gets more difficult for emerging artists to be discovered. “#TheWorldIsListening” campaign and the GRAMMY AMPLIFIER aims to help solve this problem by exposing new artists through social platforms — with the ultimate goal of discovering artists with the potential to be the next generation of GRAMMY winners.
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(RED) PARTNERS GET BEHIND WORLD AIDS DAY 2012

ICONIC BUILDINGS & LANDMARKS WILL TURN (RED) TO MARK WORLD AIDS DAY  

Turning famous landmarks (RED) on WORLD AIDS DAY has become a bit of a tradition at (RED). And once again, on December 1st, cities around the world will unite and illuminate landmarks (RED) to honor World AIDS Day.  To mark the occasion around the globe, many of the world’s most iconic buildings and best known landmarks will turn (RED) on December 1. Among those showing support for the fight against AIDS are the SYDNEY OPERA HOUSE, AAMI STADIUM AND THE ARTS CENTRE SPIRE IN MELBOURNE, THE EDF ENERGY LONDON EYE, Cape Town’s TABLE MOUNTAIN, Toronto’s CN TOWER, THE PONTE VECCHIO and PALAZZO VECCHIO in Florence, Dublin’s CHRISTCHURCH CATHEDRAL and THE SOUMAYA MUSEUM in Mexico City.

The Sydney Opera House in Sydney, Australia goes (RED)

San Francisco City Hall

In addition, New York’s EMPIRE STATE BUILDING and TIMES SQUARE‘s NASDAQ MARKETSITE TOWER and THE STANDARD, HIGH LINE, CITY HALL IN SAN FRANCISCO, The WRIGLEY BUILDING in Chicago, CITY HALL in Atlanta, CITY HALL and WAR MEMORIAL PLAZA (promenade) in Baltimore, over 15 buildings in Providence, including G-TECH and the RHODE ISLAND STATE HOUSE and the PYLONS at LAX AIRPORT will also all turn (RED). The landmark lightings will help raise awareness and support for our goal of eliminating mother-to-child transmission of HIV by 2015.  The lightings will also bring awareness of the issue to a local level with many individual cities hosting events. Continue reading

(RED) ENLIST NEW PARTNERS TO FIGHT FOR THE END OF AIDS

UNIQUE NEW EXPERIENCES MEAN SHOPPERS CAN “BUY (RED), SAVE LIVES”

On Wednesday, November 21st, (RED) announced exciting new partnerships with GILT.COM, THE STANDARD HOTELS,

(RED) (RED) LOGO

FATBOY USA and HEAD, bringing further great opportunities for people to “BUY (RED), SAVE LIVES” through unique (RED) branded goods and experiences.

The announcements come as (RED) and its partners mark an important milestone in the fight against AIDS, having generated $200 million for the GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA.

To coincide with the start of the holiday season, the new partnership with Gilt.com (www.gilt.com) will see the launch of the first ever (PRODUCT) RED ONLINE BOUTIQUE – www.gilt.com/joinred. Promoted to Gilt members across the WORLDS AIDS DAY weekend, DECEMBER 1ST and 2ND, consumers will be able to buy a range of (RED) products in one digital destination. The (PRODUCT) RED ONLINE BOUTIQUE will stay live for shoppers through DECEMBER 16TH.

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