Absolut® Unveils Launch of New Absolut Lime, the Latest Addition to the Brand’s Flavor Portfolio

Absolut Steps Into the Limelight with Debut of Absolut Lime at the 59th GRAMMY® Awards®

Absolut® officially unveils Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavored vodkas in the U.S1.

Nearly 30 years ago, Absolut introduced Absolut Citron – a flavor that quickly skyrocketed into pop culture as a key ingredient in the Cosmopolitan cocktail. Ten years later, Absolut Mandrin further diversified the brand’s flavor line-up offering the perfect hint of sweetness. And like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavor with a light finish.

In addition to hitting nightlife destinations and at-home bar carts nationwide, Absolut Lime will step into the “limelight” at the 59th GRAMMY® Awards® on February 12, 2017. The brand’s multifaceted sponsorship will include TV, digital, social and a signature GRAMMY® Awards® cocktail – the Absolut Limelight.

“Lime is a very dynamic and complex fruit and we believe we’ve created the perfect flavor blend in Absolut Lime to enhance and elevate a variety of cocktails,” said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. “Thanks to a delicious flavor and easy mixability, Absolut Lime is great for going out or staying in, for creating simple or complex cocktails. We can’t wait to see how our fans take Absolut Lime and make it their own to create their Absolut Nights.“

Absolut Lime embodies the brand’s ongoing commitment to superior quality vodka. Like every drop of Absolut Vodka found anywhere in the world, the new flavor is produced in a small village in Southern Sweden named Ahus. Ahus is Absolut’s One Source, where high-quality ingredients come from the hands of trans-generational farmers with an unwavering commitment to produce superior, high-quality vodka – all within a small, 75 mile radius.

A SUPERIOR FLAVORED VODKA DESERVES A STAR-STUDDED DEBUT. As the official spirits partner of the 59th GRAMMY® Awards® the spotlight will shine on Absolut Lime, refreshing Music’s Biggest Night® with a special drink, the “Absolut Limelight.“

ABSOLUT TUNE® Partners With Pop Duo Icona Pop

ABSOLUT® and Icona Pop Encourage Party-Goers to Flaunt their Sparkle and Unleash their Spirit with New ABSOLUT TUNE

The blend of two amazing talents invariably creates something truly compelling and no one knows this better than ABSOLUT®. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch ABSOLUT TUNE® nationwide, a bubbly blend of crisp white wine and premium vodka.

ABSOLUT VODKA has been committed to developing innovative flavors since the introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka.  Since then, ABSOLUT has continued to bring a unique twist to common flavors with products such as ABSOLUT® MANDRIN®, ABSOLUT® CITRON, ABSOLUT® KURANT®, ABSOLUT® VANILIA, ABSOLUT® RASPBERRI, ABSOLUT® APEACH®, ABSOLUT® RUBY RED, ABSOLUT® PEARS, ABSOLUT® MANGO, ABSOLUT® BERRI ACAI, ABSOLUT® WILD TEA, ABSOLUT® ORIENT APPLE, ABSOLUT® GRAPEVINE and ABSOLUT© CHERRYKRAN.

Previously only available in select markets, ABSOLUT TUNE can now be enjoyed whether it’s a birthday brunch or night on the town. The sophisticated drink delivers well integrated aromas and flavors that are well-balanced, rich, floral and fruity — met by a premium vodka note at the end. With vodka engrained in its DNA, ABSOLUT TUNE’s blend is perfect for adding a splash of juice or liqueur to create a simple and refreshing cocktail.

ABSOLUT TUNE’s dramatic bottle design epitomizes the brand’s unique offering. The white outer layer, filled with bright gold accents, unzips down the side to reveal a shiny black and gold interior. After the uncorking, a chilled flute glass of ABSOLUT TUNE ensures the perfect toast and start to any occasion.

ABSOLUT® VODKA Celebrates The Spirit Of Mexico With New Limited Edition ABSOLUT® MEXICO

ABSOLUT MEXICO Bottle Features Original Designs by Contemporary Mexican Artist Dr. Lakra

(Courtesy of Pernod Ricard USA)

Continuing its longstanding tradition of rich and creative collaborations, ABSOLUT® VODKA today announces its highly anticipated limited edition bottle design, ABSOLUT® MEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays homage to Mexican culture and multicultural heritage.

ABSOLUT VODKA has been committed to developing innovative flavors since the introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka.  Since then, ABSOLUT has continued to bring a unique twist to common flavors with products such as ABSOLUT® MANDRIN®, ABSOLUT® CITRON, ABSOLUT® KURANT®, ABSOLUT® VANILIA, ABSOLUT® RASPBERRI, ABSOLUT® APEACH®, ABSOLUT® RUBY RED, ABSOLUT® PEARS, ABSOLUT® MANGO, ABSOLUT® BERRI ACAI, ABOSLUT® WILD TEA, ABSOLUT® ORIENT APPLE, ABSOLUT® GRAPEVINE, ABSOLUT® CHERRYKRAN and ABSOLUT® HIBISKUS.

The colors of the ABSOLUT bottle MEXICO – shades of orange, green, blue and yellow – are wonderful to look at, not only as a delicious drink, but also as a piece of art collector.

In addition, ABSOLUT has a long history of creative collaborations, and this limited edition was developed in partnership with Dr. Lakra, one of Mexico’s most renowned contemporary artists and tattooists, from Oaxaca, Mexico.  The work of Dr. Lakra, also known as Jeronimo Lopez Ramirez, has been featured in exhibitions and museums around the world, including the Museum of Modern Art, the Hammer Museum and the Walker Art Center.

RUTH’S CHRIS STEAK HOUSE DEBUTS 2013 COCKTAIL LINEUP: RESTAURANT ADDS SIGNATURE TABLESIDE JULEP SERVICE

Yesterday, RUTH’S CHRIS STEAK HOUSE unveiled its menu of hand-crafted cocktails for 2013. Topping the list is RUTH’S CHRIS STEAK HOUSE new signature tableside juleps. Guests can enjoy two styles of ice cold juleps – classic mint using BULLEIT BOURBON, and sparkling pear featuring a blend of ABSOLUT CITRON and HANGAR ONE SPICED PEAR VODKAS – served tableside over crushed ice in a traditional silver julep cup. In addition to the juleps, guests can imbibe vintage inspired selections, including the STRAWBERRY BASIL GIMLET, CUCUMBER COLLINS, MOSCOW MULE and more.

Classic Mint Julep. (PRNewsFoto/Ruth’s Chris Steak House)

RUTH’S CHRIS STEAK HOUSE, INC. is the largest upscale steak house company in the world, with over 130 restaurant locations around the globe. Founded in New Orleans by RUTH FERTEL in 1965, Ruth’s Chris specializes in USDA Prime grade steaks served in Ruth’s Chris signature fashion … “sizzling.”  Look for upcoming national wine dinners at www.ruthschris.com.

Port of Manhattan. (PRNewsFoto/Ruth’s Chris Steak House)

ABSOLUT® VODKA’S FLAVOR PORTFOLIO COMES INTO FULL BLOOM WITH THE INTRODUCTION OF ABSOLUT® HIBISKUS

INSPIRED BY THE CARIBBEAN, HIBISCUS AND POMEGRANATE FLAVORS PACK A FLORAL PUNCH

Blooming on back bars and store shelves in January 2013 is the latest addition to the award-winning and trend-forward ABSOLUT FLAVOR PORTFOLIO – ABSOLUT® HIBISKUS. ABSOLUT VODKA has been committed to developing innovative flavors since the introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka.  Since then, ABSOLUT has continued to bring a unique twist to common flavors with products such as ABSOLUT® MANDRIN®, ABSOLUT® CITRON, ABSOLUT® KURANT®, ABSOLUT® VANILIA, ABSOLUT® RASPBERRI, ABSOLUT® APEACH®, ABSOLUT® RUBY RED, ABSOLUT® PEARS, ABSOLUT® MANGO, ABSOLUT® BERRI ACAI, ABOSLUT® WILD TEA, ABSOLUT® ORIENT APPLE, ABSOLUT® GRAPEVINE and ABSOLUT© CHERRYKRAN.

ABSOLUT® HIBISKUS

The slightly acidic, berry-flavor hibiscus underlined by the sweet notes of pomegranate, creating the intriguing essence of ABSOLUT HIBISKUS. Like its namesake flower, ABSOLUT HIBISKUS is a showstopper with a unique blend of HIBISCUS, a beautiful, tropical flower; and POMEGRANATE, once considered the fruit of royalty for its rich, red color and glistening seeds. Made from all natural ingredients with no added sugar, ABSOLUT HIBISKUS is versatile and easy to mix. The finish is long, smooth and slightly sweet with floral and fruity notes that work beautifully with cranberry or ruby red grapefruit juice. In traditional fashion, ABSOLUT HIBISKUS is at the forefront of today’s hottest flavor trends and opens the doors to creative bartending with inspiration delivered straight from the garden.

ABSOLUT® HIBISKUS logo