Eastpak has released the creations for the fourth edition of the Eastpak Artist Studio (EAST), comprising some of the biggest names in the fashion industry. Joining forces in support of Designers Against AIDS, all 16 EAST designers –including Manolo Blahnik, Jean Paul Gaultier and Dutch designer Antoine Peters— have directed their considerable creative energies to the task of transforming a special edition blank Eastpak backpack into a unique work of art for charity.
All designers were asked to use the classic Padded Pak’r® and create a unique work of art. Except for keeping intact the Eastpak Artist Studio logo the designers had no restrictions to re-interpret this iconic backpack in their own style, taste and vision.
All EAST creations will be auctioned off and all proceeds will be donated to the charity organization, Designers Against AIDS (DAA).
DAA was launched in 2004 by the non-profit organization Beauty Without Irony. It’s main objective is to raise awareness for HIV/AIDS and to get the subject back on the agenda in the international media and amongst the public at large. DAA, Eastpak and the artists of the Eastpak Artist Studio are sending a clear declaration of intent to join in the fight against this destructive disease while giving support to sufferers worldwide, as well as telling the world that the disease is still active throughout the world, with new cases being announced every day. DAA’s campaigns also borrow elements from pop culture, targeting primarily young people in industrialized countries where the disease has of late been largely forgotten. The organization also fights for the acceptance and equal rights of seropositive people around the world.
Said Antoine Peters, “I am very honored to participate in this edition of Eastpak Artist Studio. I think it’s great that I can use my creativity and design to contribute to the discussion about and such an important issue as the fighting of HIV/Aids.”
On World Aids Day – December ist, 2014 – the bags will be sold through an online auction. All proceeds go to Designers Against Aids.
If you want to find out more about DAA, visit their website www.designersagainstaids.com.
Images sourced from www.fuckingyoung.es.