KITCHENAID® PRO LINE® SERIES HONORED BY INTERNATIONAL DESIGN COMMUNITY
KITCHENAID INTRODUCES ITS FIRST OWN COLLECTION OF COOKWARE/KITCHENWARE
Every year, the INTERNATIONAL HOUSEWARES ASSOCIATION, the 75-year-old voice of the housewares industry, which accounted for (US)$305.5 billion at retail worldwide in 2011, produces the INTERNATIONAL HOME + HOUSEWARES SHOW. The not-for-profit, full-service association sponsors this, the world’s premier exposition of products for the home, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry
KitchenAid. (PRNewsFoto/KitchenAid)
reports, point-of-sale and consumer panel data through HOUSEWARES MARKETWATCH, executive management peer groups, a unique Web-based community at www.housewares.org and group buying discounts on business solutions services. (This year the show featured 2,100 exhibitors and attracts more than 60,000 attendees.)
This year, KITCHENAID, the foremost leader in the kitchen for the home and professional cook, introduced a raft of new additions, new colors to product their various product lines, as well as introducing their very own, in-house, collection of cookware/kitchenware. Reinforcing its position as the brand with the most complete collection of premium appliances and kitchenware in the industry, the company announced plans to introduce the first line of non-licensed cookware, bakeware and kettles in its nearly 100-year history. KitchenAid had previously offered these products through a licensing arrangement.
“These newest KitchenAid products look, feel and perform like those that built our reputation as a brand,” said MICHAEL HUIE, GLOBAL BUSINESS UNIT DIRECTOR FOR KITCHENAID.
The cookware collection, available beginning in July 2013, encompasses nine distinct lines, all of which are induction capable, each crafted with different combinations of materials and finishes, and each designed to not only accommodate, but optimize, different cooking styles and technologies. Developed after extensive consumer research, the new cookware collection was designed to address key concerns widely held among cookware users, including the validity of “dishwasher safe” claims, overall quality of construction, and suitability for use on electric, gas and induction cooktops.
KitchenAid Stainless Steel Clad Cookware. (PRNewsFoto/KitchenAid)
They include INDUCTION-CAPABLE ALUMINUM with a high temperature polyester silicone coating; FORGED HARD ANODIZED ALUMINUM; STAINLESS STEEL, STAINLESS STEEL CLAD; INDUCTION-CAPABLE COPPER CLAD; COLOR-ACCENTED STAINLESS STEEL; 5 PLY COPPER CORE and 7-PLY STAINLESS STEEL COOKWARE. Suggested retail prices will range from $179 for a 10-piece set in aluminum to $1,599 for a 7-ply stainless steel clad. The cookware collection features patented materials that heat 30% faster on induction cooktops, and even faster on new KitchenAid induction models. A patented stainless steel finish helps the cookware retain a new appearance for years.
KitchenAid is also introducing a durable CAST IRON COOKWARE COLLECTION, available in STREAMLINE, TRADITIONAL and PROFESSIONAL designs. Streamline cookware designs are simple and sleek with rounded edges, and available in 3-qt., 4-qt. and 6-qt. sizes. Offered in Autumn Glimmer, Curacao Blue, Empire Red, Green Apple, Onyx Black, Plum Zen and Spring Blue colors, suggested prices range from $59 – $129.
Traditional cookware designs offer a timeless look, with accented handles and ridging along the base. Available IN ALMOND CREAM, BOTANICAL GREEN, EMPIRE RED, ESPRESSO, GLACIER BLUE, MAJESTIC YELLOW, and PERSIAN GRAPE color options, the cookware comes in 3-QT., 4-QT. and 6-QT. sizes, with suggested prices ranging from $69 – $149. Professional cookware offers a premium grade of durability in design. Distinct in both form and function, the Professional designs are available in 4-qt. and 6-qt. sizes, with COBALT BLUE, IVY GREEN and ROYAL RED color options. Suggested prices range from $79 – $169.
“Every piece in the collection, including those with color finishes and accents, is designed to retain a like- new appearance after repeated dishwasher cleanings,” notes Huie. “And every piece can be used on any electric, gas or induction cooktop.”
Initially, the new cookware collection will be available through a number of top retailers in the U.S. and in some of the more than 100 countries where KitchenAid products are sold.
In addition to cookware, the brand will introduce durable, high performance, commercial grade BAKEWARE COLLECTIONS in both a sheet metal and ceramic collection. SHEET METAL BAKEWARE is made with a thick base metal coated with aluminum for superior durability and will be available in 25 traditional shapes and designs in both nonstick aluminized and aluminized bakeware lines, with suggested retail prices ranging from $12.99 to $34.99.
The CERAMIC BAKEWARE COLLECTION consists of a STREAMLINE and TRADITIONAL Line. Designed using advanced manufacturing processes that ensure high-quality ceramics, both lines will offer a five-year no chip warranty. Streamline bakeware designs will be available in a WHITE CHOCOLATE base color matched with an AZURE, BUTTERCUP, GREEN APPLE or PERSIMMON top color, or with a MATTE BLACK base color matched with a BOYSENBERRY, EMPIRE RED, ONYX BLACK or PERSIMMON top color. Traditional Line bakeware will be offered in one-color options including ALMOND CREAM, BOTANICAL GREEN, EMPIRE RED, ESPRESSO, GLACIER BLUE, MAJESTIC YELLOW, NECTARINE and REGAL PURPLE. Available 1.5-qt., 2.5-qt. and 4-qt. sizes, suggested retail prices range from $39 to $79.
KitchenAid also plans to release five new tea kettles in a variety of colors including CAMEO BLUE, DOULTON BLUE, EMPIRE RED, GREEN APPLE, ONYX BLACK, PYRITE, TANGERINE, YELLOW CITRUS and WHITE. Available in 1.5-qt. and 2-qt. sizes, suggested retail prices for the kettles will range from $29.99 to $69.99.
NEW KITCHENAID® PRO LINE® 16-CUP FOOD PROCESSOR WITH HANDS-FREE COMMERCIAL STYLE DICING NOW AVAILABLE FOR THE HOME
KitchenAid is once again shaking up the food processor category with a new product introduction, this time debuting the industry’s first RESIDENTIAL FOOD PROCESSOR WITH AN UNASSISTED CUBING FUNCTION. Using a hands-free, commercial-style dicing attachment, the new 16-CUP PRO LINE(®) SERIES FOOD PROCESSOR first slices, then cubes foods to create a precise 8mm brunoise dice without the need to manually push foods through its feed tube.
KitchenAid Pro Line Series 16-Cup Food Processor. (PRNewsFoto/KitchenAid)
This innovation joins the EXACTSLICE™ SYSTEM, another exclusive feature KitchenAid introduced in the food processor category at the 2011 HOUSEWARES SHOW, which is the first slicing system to use an exterior lever for adjusting slicing thickness without changing blades and has been incorporated into the new 16-cup model.
“The food processor has always been a versatile kitchen appliance, but with the addition of these innovations, there are so many more things it can do and make,” said BETH ROBINSON, SENIOR MANAGER OF BRAND EXPERIENCE FOR KITCHENAID. “Until now, dicing ingredients required lots of time, effort and skill with a knife, but this new model makes it fast and easy to create a perfect dice for salsas, soups and many other dishes.”
The new model incorporates a sturdy die-case base, 3-IN-1 ULTRA WIDE MOUTH™ FEED TUBE, AN ULTRA TIGHT SILICONE SEAL between bowl and lid, and soft grip handles. Additional features include a 4-CUP MINI BOWL WITH S BLADE, 10-CUP PREP BOWL, DUAL SHREDDING DISC, A LARGE S BLADE, DOUGH BLADE, SPATULA and storage case. The PRO LINE(®) SERIES 16-CUP FOOD PROCESSOR will be available in Medallion Silver starting in April 2013 at a suggested retail price of $649.99
NEW KITCHENAID® HAND MIXERS EASILY POWER THROUGH HEAVIER LOADS
KitchenAid, has consistently earned top ratings for its hand mixers. At the 2013 INTERNATIONAL HOME & HOUSEWARE SHOW, it introduced two new 7- and 9-speed models designed for heavier mixing and enhanced ease of use. These latest models join a collection that includes 5- and 6-speed models in a range of colors.
Over five decades ago KitchenAid pioneered color in the kitchen with the introduction of stand mixers in PETAL PINK, SUNNY YELLOW, ISLAND GREEN and SATIN CHROME. Today, there are more than 30 colors and finishes in the stand mixer collection. Color is also found throughout the KitchenAid collection in both electric and nonelectric products such as gadgets and utensils, cutlery, bakeware and cookware.
KitchenAid 9-Speed Hand Mixer. (PRNewsFoto/KitchenAid)
“The breadth of hand mixer options in the KitchenAid collection and the powerful performance they deliver is unrivaled,” notes Robinson. “And we recently brought the production of our hand mixers back to the U.S. from China, so like our iconic stand mixers, all of our hand mixers are now assembled in our Greenville, Ohio plant.”
Designed for power and efficiency, the new KITCHENAID HAND MIXERS feature a DC motor that adjusts power to the consistency of the load to turn through double batches of cookie dough and mashed potatoes without stalling. Redesigned stainless steel beaters are larger, heavy duty and dishwasher safe. An easier to read display uses white LEDs for better visibility with all speeds clearly indicated. Both the eject and speed select buttons are larger to simplify handling.
For added versatility, an additional 16-TINE STAINLESS STEEL PRO WHISK on all models makes short work of whipping ingredients like egg whites or whipped cream. Nine-speed models also include a stainless steel dough hook to handle kneading heavy dough and a blending rod that can quickly whip up a smoothie or shake.
All the latest 7- and 9-SPEED KITCHENAID HAND MIXERS also feature a slow start on every speed to prevent splatters. A soft touch handle provides better control and comfort, while a locking swivel cord prevents interference when mixing.
The new hand mixers will be available in April in CONTOUR SILVER, EMPIRE RED, ONYX BLACK and WHITE. Nine speed models will also be available in CANDY APPLE RED, ESPRESSO and MEDALLION SILVER. Suggested retail prices will range from $79.99 to $109.99.
KITCHENAID INTRODUCES FRESH NEW COLORS
KitchenAid is adding nine new colors to its ARTISAN® and ARTISAN® DESIGN SERIES STAND MIXER PALETTES, including: APPLE CIDER, AZURE BLUE, BLUEBERRY, CAFE LATTE, CANOPY GREEN, CRANBERRY, FROSTED PEARL WHITE, PLUMBERRY, TOFFEE and WATERMELON.
KITCHENAID ARTISAN® and ARTISAN® DESIGN SERIES STAND MIXER PALETTES, include APPLE CIDER, AZURE BLUE, BLUEBERRY, CAFE LATTE, CANOPY GREEN, CRANBERRY, FROSTED PEARL WHITE, PLUMBERRY, TOFFEE and WATERMELO
“Why not make cooking more fun and enliven the kitchen space with a burst of color?” asks Robinson, senior manager of brand experience for KitchenAid. “Selecting colorful countertop appliances is an easy way to brighten up a kitchen and for cooks to weave their unique styles into the decor.”
The ARTISAN® STAND MIXER model, with a suggested retail price of $429.99, and ARTISAN® DESIGN SERIES STAND MIXER model, with a suggested retail price of $459.99, are designed with a tilt-back mixer head that provides clear access to the bowl and beaters. The mixer features a 5-quart capacity stainless steel bowl or glass bowl design, depending on the model, that can handle up to nine cups of flour and includes a flat beater, dough hook and wire whip. Like all stand mixer models, the mixer incorporates a multipurpose power hub that accommodates more than a dozen attachments for making everything from pasta and ice cream to sausage.
KITCHENAID ADDS POWERFUL ELECTRIC KETTLE TO PRO LINE® SERIES
KitchenAid announced that it’s adding an electric kettle to its PRO LINE® SERIES, a collection of premium countertop appliances combining best-in-class performance with a bold and distinctive design. The new kettle joins the full portfolio of Pro Line®) Series appliances that includes a 16-CUP FOOD PROCESSOR, CORDLESS HAND BLENDER, 7-QT. STAND MIXER and 2- and 4-SLICE TOASTERS.
KitchenAid Pro Line Series Electric Kettle. (PRNewsFoto/KitchenAid)
“Like all the appliances in our Pro Line® Series, our new kettle was built to deliver exceptional performance, striking design and intuitive functionality,” says Robinson. “Whether it’s being used to heat water for green tea or French press coffee, the kettle offers fast, precise heating and eliminates any guesswork for desired water temperatures.”
The 1440 WATT ELECTRIC KETTLE features a water level gauge with a display window for precise measurement, holding up to 51 ounces of water. An external temperature dial on the kettle base glides left or right to set the desired water temperature. Temperatures can be set anywhere from 50 – 100 degrees C, with near boiling temperatures used for brewing specific types of tea marked in finer increments. A glowing white light indicates exact temperature selection.
The start button illuminates when heating has begun, with progressing white lights that blink to indicate the rising temperature and time remaining during the heating process. A soft chime sounds when water is heated to the desired temperature. A circular temperature gauge rises as water is heated, and provides continuous temperature measurement, even when the kettle is removed from the base.
“The kettle body is built with a dual wall design that keeps the water inside hotter for a longer period of time, yet remains cool to the touch on the outside,” notes Robinson.
Additional features of the kettle include a 360 degrees rotating base for easy lifting of the kettle body from any direction. The lid release button provides easy water filling, and a soft touch handle offers comfort and control when handling the kettle. The kettle’s cord wrap feature keeps the cord neat and organized for storage.
The 1440 WATT ELECTRIC KETTLE is designed with an all-steel, dome shaped body and is available in CANDY APPLE RED, FROSTED PEARL WHITE, ONYX BLACK, SILVER MEDALLION and SUGAR PEARL at a suggested retail price of $199.99.
KITCHENAID ADDS NEW BLENDERS TO PREMIUM COLLECTION
When asked to develop designs for the latest KITCHENAID® BLENDERS, the brand’s engineers were issued a challenge. Create
KitchenAid 5-Speed Diamond Blender. (PRNewsFoto/KitchenAid)
models that are so well made, so powerful, so multi-functional and so easy to use, that cooks will keep them on their countertops rather than stow them away for making the occasional smoothie or icy cocktail.
The resulting 5-SPEED BLENDERS, introduced in two different models, offer the best overall performance of any ever produced by the brand, according to Beth Robinson, senior brand experience manager for KitchenAid.
“KitchenAid blenders have always been appreciated for their ability to crush ice at any speed, but we design them for making everything from vinaigrettes, sauces and homemade condiments to purees and soups,” said Robinson. “These new models take that versatility to a new level.”
The new models include a CLASSIC 5-SPEED BLENDER with a 56 OZ. PITCHER, and a 5-SPEED DIAMOND BLENDER with a 60 OZ. PATENTED DIAMOND PITCHER design, with stainless steel blades that create a powerful vortex to thoroughly blend ingredients. The one-piece pitchers are light-weight, durable and BPA-free. Additional features on the new pitchers include a comfortable, no-slip grip handle offering greater control for pouring, and a STAY PUT LID with a removable 2 oz. ingredient cap.
The 5-SPEED DIAMOND BLENDER offers Stir, Chop, Puree, Liquefy and Pulse options, and can Pulse at any speed. As noted recently in Saveur, the versatility of this kitchen essential can handle everything from blending salsas and liquefying tomatillos, to pureeing vegetables. The blenders are built with a patented 4-star blade system and INTELLI-SPEED® MOTOR CONTROL that ensures exceptional performance, no matter the density of the mixture. An AUTOMATIC SOFT START® TECHNOLOGY pulls ingredients into the blade rather than splattering them outward, keeping them together for controlled blending.
Additional features include a CRUSH ICE FUNCTION that automatically stops and starts, and it’s capable of turning “ice cubes to snow,” as recently noted in the Wall Street Journal. The control pad with LED lighting provides better visibility for selecting a designated speed. The shatter resistant pitchers are dishwasher safe and can be placed vertically in a standard dishwasher. Clean touch panels are easy to wipe down after use.
The 5-SPEED DIAMOND BLENDER WITH 60 OZ. PITCHER is offered in a range of colors including COBALT BLUE, CONTOUR SILVER, CRYSTAL BLUE, EMPIRE RED, ESPRESSO, GREEN APPLE, MAJESTIC YELLOW, METALLIC CHROME, ONYX BLACK, PINK, RASPBERRY ICE, TANGERINE and WHITE. It will be available beginning in June 2013 at a suggested retail price of $179.99.
The CLASSIC 5-SPEED BLENDER WITH 56 OZ. PITCHER, scheduled for availability in July 2013, will be offered in EMPIRE RED, ONYX BLACK, SILVER METALLIC and WHITE, at a suggested retail price of $129.99.
NEW KITCHENAID® PRO LINE® SERIES CORDLESS HAND BLENDER OFFERS MORE OF A GOOD THING
With the introduction of its new PRO LINE® SERIES CORDLESS HAND BLENDER, KitchenAid offers even more flexibility in a multi-tasking kitchen tool that has migrated from professional kitchens to become a favorite among in-the-know home cooks. Designed to handle a range of cooking tasks quickly and portably, the brand’s new cordless model features a powerful 12V rechargeable lithium-ion battery that provides optimal runtime with consistent power.
KitchenAid Pro Line Series Cordless Hand Blender. (PRNewsFoto/KitchenAid)
“The cordless hand blender represents the best-in-class performance found in our Pro Line® Series,” notes Robinson. “The powerful, rechargeable lithium-ion battery in our cordless models runs with consistent power throughout the duration of the battery life and its light weight doesn’t add the unwanted heft that can make some cordless blenders difficult to handle.”
As versatile as corded models but easier to maneuver, the cordless model from KitchenAid features the industry’s first
KITCHENAID® PRO LINE® SERIES COLLECTION – 4-SLICE AUTOMATIC TOASTER
INTERCHANGEABLE BELL BLADE ASSEMBLIES: Three interchangeable blades, including an S-SHAPED, MULTIPURPOSE and FROTHER/BEATER BLADE, simply twist off and on from the blending arm and require no additional tools for use. The blades can handle everything from emulsifying ingredients for homemade hollandaise sauce to pureeing cooked vegetables like broccoli and cauliflower directly in the pot to create a delicious homemade soup. An additional whisk attachment quickly whips egg whites or cream; a chopper attachment easily produces a quick batch of homemade pesto or homemade graham cracker crust.
Removable eight- and 13-inch blending arms offer additional flexibility for blending in deeper pots, bowls or pitchers. An included ONE-LITER CAPACITY BPA-FREE PITCHER (about 4 cups) is handy for both blending and storing everything from smoothies to milkshakes. A removable pan guard fits on any of the bell blade assemblies and helps protect cookware from being scratched. Covers for each bell blade enable safe storage, and a soft grip, non-slip handle features a patented design for comfortable and controlled handling.
An included storage case helps keep all components organized when not in use. The new PRO LINE® SERIES CORDLESS BLENDER will be available in MEDALLION SILVER in April 2013 at a suggested retail price of $349.99.
KITCHENAID® PRO LINE® SERIES COLLECTION
Design judges from AMBIENTE, the world’s largest consumer goods fair, recently awarded appliances from the KITCHENAID® PRO LINE® SERIES COLLECTION with a “KITCHENINNOVATION OF THE YEAR®” DESIGNATION including the 16-CUP FOOD PROCESSOR with commercial style dicing; the CORDLESS HAND BLENDER with rechargeable lithium ion battery and 2- AND 4-SLICE AUTOMATIC TOASTERS. In addition, the PRO LINE® SERIES 1.5L ELECTRIC KETTLE earned an AMBIENTE 2013 BEST-OF-BEST GOLDEN AWARD, making it the top pick of all entrants in the small electrics category.
Inspired by the STREAMLINE MODERN DESIGN MOVEMENT of the 1930s, the iconic details of the PRO LINE® SERIES COLLECTION combine timeless design, hefty die-cast materials and powerful performance with intuitive controls. The full portfolio of PRO LINE® SERIES products now includes a 16-cup food processor with commercial style dicing, cordless hand blender with rechargeable lithium ion battery, 7-quart bowl lift stand mixer, 1.5L electric kettle and 2- and 4-slice automatic toasters.
“Our designers and engineers set out to develop a collection that combines best-in-class performance with a bold and distinctive design,” comments Robinson. “These awards, together with the enthusiastic response the collection has received among trade customers and consumers, confirm that they succeeded.”
These honors are the latest of many accolades from the international design community since the PRO LINE® SERIES was introduced last year. Additional awards and recognition for the Pro Line® Series appliances include: the 2013 HOUSEWARES DESIGN AWARDS (Finalist- 2-slice toaster); 2013 HOUSEWARES INNOVATION AWARDS (Finalist- 7qt. stand mixer); SPARK 2012 INTERNATIONAL DESIGN AWARDS (Bronze Winner for 2- and 4-slice toasters and Finalist for the 5-speed hand blender); 2012 GOOD DESIGN AWARDS (2- and 4-slice toasters and 5-speed hand blender); and the 2012 INTERNATIONAL DESIGN EXCELLENCE AWARDS (Finalist- 5-speed hand blender).
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KITCHENAID has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. COOK FOR THE CURE®, the brand’s partnership with SUSAN G. KOMEN FOR THE CURE®, is now in its twelfth year and has raised over $9 million to help find a cure for breast cancer. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com or join the conversation at www.Facebook.com/KitchenAid and www.Twitter.com/KitchenAidUSA.
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