Limited-edition palette boasts pure spring pastels and lush summer color for eyes and lips
Aveda, a leader in botanical beauty and professional products, announces Art of Nature, a limited-edition makeup collection for Spring/Summer 2013. Art of Nature is inspired by nature, boasting beautiful pure pastels and vibrant colors. Janell Geason, Artistic Director Aveda Makeup, introduces a blossoming color palette that goes beyond minerals with natural plant ingredients that are gentle to skin — and the planet — with sheer to intense shades for eyes and lips formulated to create a romantic flush of color. The collection includes two Nourish-Mint(TM) Smoothing Lip Colors, one Nourish-Mint(TM) Rehydrating Lip Glaze, two Nourish-Mint(TM) Lip Liners, one Petal Essence(TM) Face Accents, two Petal Essence(TM) Eye Definers and six Petal Essence(TM) Single Eye Colors. Furthermore, this collection is entirely in line with the makeup trends for Spring/Summer 2013, which, as seen at the recent Fall/Winter 2013 shows held in New York, London, Milan and Paris (especially in New York), the trend towards soft pastels has spilled over into that season as well.
“We’re seeing a return to color in makeup with techniques that create a more lived-in, less ‘done’ look,” says Geason. “Our new makeup collection starts with pure pastels like the first buds of spring, and builds into lush, high-summer color.”
Founded in 1978 in Minneapolis, MN, Aveda creates high-performance, botanically-based products for beauty professionals and consumers alike. The company was an original innovator in the arena of botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and makeup products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty. Continue reading