Reaffirming its commitment to creating shopping experiences that go beyond retail, SELFRIDGES – THE BEST DEPARTMENT STORE IN THE WORLD* – welcomes customers on a counter-intuitive retail journey: NO NOISE. From now to the end of February, NO NOISE AT SELFRIDGES urges customers to proactively seek out moments of peace and tranquility in a world that bombards them with information and stimulation.
LONDON, UNITED KINGDOM – JANUARY 10: Five hundred people gather for a mass meditation led by Andy Puddicombe, Co founder of HEADspace and Alannah Weston, Selfridges Creative Director to launch No Noise at Selfridges on January 10, 2013 in London, England. (Photo by Stuart Wilson/Getty Images for Selfridges)
NO NOISE AT SELFRIDGES’ initiatives, spaces and products promote calm and act as a catalyst for wellbeing throughout its eight-week run with:
THE SILENCE ROOM – the Ultralounge is transformed into a space for quiet contemplation
HEADSPACE – a mass meditation event and in-store initiatives designed to promote the benefits of maintaining a healthy mind
THE QUIET SHOP – de-branded products curated by Selfridges in the concept store
MINDFUL ART INSTALLATIONS from Chinese artists in the window (on Duke Street) and four exclusive windows by artist Katie Paterson (on Orchard Street)
THE IDLER ACADEMY – a series of talks and workshops to induce inner calm
JOHN CAGE, CHRIS WHEELER & THE HERITAGE ORCHESTRA giving representations of 4’33‘’, John Cage’s most famous piece of music for orchestra
THE HEADSPACE POD – travelling between the Manchester and Birmingham stores Continue reading
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