Burberry‘s festive 2019 holiday campaign is out. To mark his first holiday campaign for the fashion house, Burberry Chief Creative Officer, Riccardo Tisci has assembled a cast of global talent to celebrate the notion of togetherness, union, hope and love.
The entire cast includes Alexis Chaparro, Arah Clarke, Ava Valentine, Blanket, Bodhi Horton, Boychild, Carla Bruni, Casper Chatfield, Cassius Varghese, Cecilia Chancellor, Christian Guzman, Dahely Nunez, Daisy Middleton, Elis Moaven, Fran Summers, Hector Polio, Howard Griffiths, Ikram Abdi Omar, Jacob Guerra, Jaeda Sherman, Jose Polio, Keith Summers, Kristians Jakovlevs, Lea T, Leissy De La Cruz, Louis Chatfield, Mahmood, Marina Morena, Noah Carlos, Noah Landes, Regina Limon Vega, Reia Zhing Cheong, Ruben Loftus-Cheek, Sasha Pivovarova, Shay, Valentin Bedford, Wu Tsang, Yoo Ah-in, Zhou Dongyu
‘I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season. It’s one of my favorite times of the year – when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house,” states Riccardo Tisci, Burberry Chief Creative Officer.
The campaign centres around a film of the cast dancing to the soundtrack of ‘What Is Love?‘ by Deee-Lite and is shot by renowned photography duo Mert Alas & Marcus Piggott.
“It was a real pleasure working on this project for Burberry. Working with Riccardo is about connection, it’s about the back and forth of discussing creative ideas and it’s this that makes our jobs even more interesting and exciting. We have been friends for many years so I guess we know each other’s sensibilities – there are always a lot of laughs!” says Mert and Alas. “My favourite Christmas memory is when we were preparing a Christmas dinner and the oven literally blew up! I burnt my lashes and of course we had no turkey. Disappointing, but it was a funny night!”
And the cast itself seems to have had a fun and memorable time as well.
CARLA BRUNI: “I love the concept of the campaign – this big group of different people coming together. I had a fabulous time with Riccardo and was thrilled to find myself behind the lens of Mert & Marcus again. On set, Riccardo gave me this feeling of freedom and modernity – his talent is beyond words. You can see that he has this profound and precious knowledge of fashion, and has this simplistic way of using the past to invent the future. My most precious festive memory is a Christmas Eve in a castle completely buried in snow in Touraine.”
Fashion + Lifestyle 