Girls, Let Your Dreams Shine!™ Award-Winning Flipsies™ Line by VTech® Available Now

Transformers” for Girls, Flipsies Offer Girls Innovative and Aspirational Collectible Dolls and Playsets

Vtech® announces the wide availability of Flipsies™, a new line that combines traditional role play with collectible dolls and accessories with interactive MagicPoint™ technology to encourage girls to dream big. Anchored by Sandy’s House & Ocean Cruiser, the recipient of a Gold Award from the National Parenting Publications Awards (NAPPA), Flipsies offers endless ways to play with unique features that capture a child’s imagination.

VTech(R)'s award-winning Flipsies(TM) Sandy's House & Ocean Cruiser is available now. (PRNewsFoto/VTech)

VTech(R)’s award-winning Flipsies(TM) Sandy’s House & Ocean Cruiser is available now. (PRNewsFoto/VTech)

Flipsies marks VTech’s first foray into the girl toy aisle, and we are thrilled by the excitement around the line,” said William To, President, VTech Electronics North America. “Flipsies brings a new wave of innovation to the industry by inspiring young girls to reach for their dreams through interactive, engaging play experiences that encourage social skills, teach communication and invoke the imagination.”

Eight introductory themes offer a positive aspirational message by encouraging girls to let their dreams shine and be anything they want to be, whether it’s a doctor, marine biologist, teacher, baker, rock star, veterinarian, fashion designer or even a princess. Transformation features combined with interactions

VTech logo (PRNewsFoto/VTech)

VTech logo (PRNewsFoto/VTech)

between the characters and playsets using MagicPoint and MagicChat™ locations enhance the play value and allow girls to imagine living out their dreams. Every Flipsies doll and playset offers both real world and dream world modes, with MagicPoint locations that elicit unique phrases from the Flipsies dolls to stimulate fun, imaginative role play while encouraging girls to reach for the stars.

In addition to Sandy’s House & Ocean Cruiser, a beautiful 2-in-1 interactive house that magically transforms into a luxury ocean cruiser, the introductory product collection features 18 offerings. The line introduces children to a group of giggly and glamorous girls – the Flipsies – from the sunny town of Charmingdale™. Each Flipsies doll wears a charm with special powers to flip their dreams into reality, and includes two outfits and wigs, plus other accessories.

The new range features eight Flipsies friends, including:

Build Your Own Flipsie World with the Flipsie Girls

Build Your Own Flipsie World with the Flipsie Girls

  • Clementine: Clementine is a social, generous, thoughtful little girl who loves making friends, entertaining and having parties for her pals. She thinks friendship is the perfect recipe for fun and she dreams of being a baker. Her playsets include a cake, ice cream cart and bakery.
  • Carina: Carina is patient, optimistic, smart, passionate and ambitious. She enjoys playing golf but also dreams of being a doctor because she loves to help others. She comes with fun accessories like a doctor’s lab coat and scrubs.
  • Sandy: Sandy loves to make a splash everywhere she goes. She loves all water activities, including swimming, diving, surfing, boating, scuba diving and jet skiing. Her positive, athletic, energetic, adventurous and courageous personality helps her live out her dream of being a marine biologist.
  • Styla: Fashionable, sensitive, sassy and creative, Styla loves doing DIY projects, sewing, making jewelry, shopping and giving her friends makeovers. She dreams of becoming a fashion designer and her sewing station and salon & fashion boutique playsets help her attain her goal.
  • Grace: Grace is a kind, classy, perky, free-spirited girl who loves to dance, garden, write in her diary and help others. She dreams of being a princess with playsets including a throne and carriage.
  • Jazz: Jazz was born to perform with an interest in singing, traveling, entertaining friends and playing all kinds of instruments. She dreams of being a rock star and her talkative, strong, funny and confident personality help her achieve that dream.
  • Lexi: Outgoing, enthusiastic, caring and organized, Lexi thinks you can learn something new every day. She enjoys reading, learning and playing sports, especially gymnastics, and dreams of being a teacher.
  • Eva: This pet lover is caring, optimistic, courteous, thoughtful and loyal, and dreams of being a veterinarian. Eva’s interests include pet-sitting, being outdoors, having a picnic with friends and being around all kinds of animals.

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Each doll comes with wigs, clothes and fun accessories to match her style and dream. Press the charm on their necklace to see it light-up and to experience their friendly personalities. The possibilities are endless as you mix and match each Flipsies’ clothes and accessories. Collect them all to create your own styles for hours of fun adventures. (Each doll sold separately.)

Extending the play value for kids with free activities, a Flipsies microsite is available at This digital experience immerses girls in the world of the Flipsies, offering activities, games, quizzes, videos and more. In addition, the microsite serves as a resource for parents, with tools and advice on how to support and empower their children, build their confidence and help them achieve their dreams.

Flipsies are available now at and at major retailers nationwide. The collection launches with 10 playsets ranging from $14.99 – $39.99 and eight dolls at $9.99 each, for endless fun at an affordable price. For more information, visit

VTech’s InnoTab® MAX Gives Kids an Edge in Learning as They Head Back to School

Award-Winning Tablet Offers Best of Both Learning Worlds, Combining VTech®’s Extensive Expert-Supported Library with Android Learning Content

As kids head back to school and the focus naturally shifts from summer fun to education, parents are looking for ways to help their children succeed and give them a learning advantage. VTech®, a pioneer in children’s learning tablets, offers a powerful and versatile 7″ tablet that can supplement children’s learning: its award-winning InnoTab® MAX (Ages 3-9 years, $99.99).cff7c2e4-4081-447e-92bf-9df7c14ecf83

The InnoTab MAX features a powerful dual-core CPU with up to six times the processing power of previous generations, High resolution 7″ multi-touch screen, a built-in rechargeable Lithium battery and VTech Kid Connect, which allows children and parents to exchange voice and text messages, photos, drawings and fun stickers in real time between the tablet and a smartphone. Additional features include apps such as My Magic Beanstalk, Movie Maker, Art Studio and Wonder Cam MAX; a huge existing library of age-appropriate apps plus hand-picked Android learning games, progressive learning content that adapts to a child’s skill level, Kid-safe Wi-Fi and Web Browser so kids can explore online games, videos, and websites that have been pre-selected by Vtech, Parental Controls which allow parents to manage their child’s apps, web access and tablet time and a progress log so parents can follow their child’s learning development.VTech®’s InnoTab® MAX gives kids an edge in learning as they head back to school

InnoTab MAX exceeds the expectations parents have when selecting a learning tablet for their child,” said William To, President, VTech Electronics North America.Our research shows that parents look for a tablet that is durable and can meet their child’s needs for several years, as well as offer a variety of educational software and apps at the best value, and InnoTab MAX delivers all these features and more.d50b2649-5728-45da-8054-9eb1d3ecd090

Because VTech knows parents also value educational content to complement classroom learning, consumers will receive a free educational bundle containing 8 apps, along with one free Toca Boca app, after they register their tablet on the Learning Lodge® app store. Parents can choose a bundle that focuses on a single subject area such as Language Arts or choose a bundle that covers a variety of skills appropriate for their child’s grade level.485a7391-4518-4a06-9e67-2630560d1764

Consumers also have access to more than 850 educator-supported VTech and Android apps, including hand-picked Android learning games and age-appropriate learning software and content through the Learning Lodge. The apps, featuring a well-rounded curriculum of language arts and reading, math, science, social studies, problem solving and creativity, have been reviewed by VTech’s Expert Panel, made up of top educators from key knowledge areas, so parents know their child is getting learning content that is kid-friendly and educator-approved. Continue reading

Adventures Await with New Go! Go! Smart Playsets from VTech®

Acclaimed Toddler Line Expands with New Wheels, Animals and Friends

VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, the company develops high-quality, innovative educational products that enrich children’s development and make learning fun. Since its launch four years ago, VTech’s award-winning Go! Go! Smart line has provided engaging, innovative experiences to young children with an irresistible blend of technology and established play patterns, delivering multi-sensory learning to maximize toddler fun.

The Go! Go! Smart line lets toddlers discover cause-and-effect learning as they engage in imaginative role play and develop fine motor skills with help from fun, friendly vehicles, animals and figures. For the first time, the growing collection of Go! Go! Smart Wheels includes remote control vehicles and advanced mechanical play, giving little ones a chance to take control of the action. Following a well-received launch last year, Go! Go! Smart Animals is expanding further with new farm animals and playsets, offering more ways for kids to go wild with learning. And Go! Go! Smart Friends feature special MagicPoint™ technology that brings the unique characters and playsets to life with lights, sounds, music and motion. Additionally, the Go! Go! Smart Friends Busy Sounds Discovery Home™ includes VTech’s innovative MagicChat™ feature which allows two figures to chat and sing songs together. With a variety of track pieces that easily snap together and connect all the Go! Go! Smart playsets, kids can maximize their play experiences and have fun as they learn.

In a run-up to the upcoming Holiday gift-giving season, the company announces its expansion of Go! Go! Smart Wheels®, Go! Go! Smart Animals® and Go! Go! Smart Friends® ranges, bringing the total to nearly 75 different playsets, accessories, animals, vehicles and figures in the collection for children ages 1 to 5 years.

Play serves an important role in a child’s development and learning,” states Dr. Deborah Libby, Early Childhood Reading and Language Expert and VTech Expert Panel Member. “Play ideally begins early and continues throughout a child’s life, helping them learn, think, socialize, problem solve and ultimately have fun. VTech has made a commitment to developing toys that are entertaining, exposing children to important learning concepts. The Go! Go! Smart line offers toddlers endless opportunities to engage in developmentally appropriate play while introducing key early learning concepts such as letters, words, colors, counting and much more.

Highlights of the Go! Go! Smart lines include:

Adventures await with new Go! Go! Smart Wheels® Ultimate RC Speedway™ from VTech®

Adventures await with new Go! Go! Smart Wheels® Ultimate RC Speedway™ from VTech®

Go! Go! Smart Wheels® Ultimate RC Speedway™: Zip around the Go! Go! Smart Wheels Ultimate RC Speedway, and speed through four action zones and over nine SmartPoint locations using the steering wheel-shaped remote control for an exciting interactive experience with the RC SmartPoint® Racer! The speedway is 4.5 feet of interchangeable tracks and features a stunt ramp, elevator, movable gears, starting flags and track switches that are all triggered by the RC race car. Ralph and his race car entertain your little one with a light-up driver button that activates playful music and fun sounds. He also teaches the letter “R” and the vehicle’s name. Get another RC SmartPoint Racer (sold separately) and race a friend! Winner of a 2015 NAPPA Silver Award. (MSRP: $59.99)

New Go! Go! Smart Animals® Grow & Learn Farm™ from VTech®.

New Go! Go! Smart Animals® Grow & Learn Farm™ from VTech®.

Go! Go! Smart Animals® Grow & Learn Farm™: Get growing at the Go! Go! Smart Animals Grow & Learn Farm. This colorful farm has an electronic barn that introduces colors, numbers, and vegetables. Roll Reggie the SmartPoint® rooster over the seven SmartPoint locations to hear different phrases, music or fun sound effects. Then twist the watering can to watch the garden “grow.” You can also connect the tracks to other Go! Go! Smart Wheels and Go! Go! Smart Animals playsets (sold separately)! Winner of a 2015 NAPPA Gold Award. (MSRP: $39.99)

New Go! Go! Smart Friends® Busy Sounds Discovery Home from VTech®

New Go! Go! Smart Friends® Busy Sounds Discovery Home from VTech®

Go! Go! Smart Friends® Busy Sounds Discovery Home™: Explore the Go! Go! Smart Friends Busy Sounds Discovery Home with Miss Norah! The interactive house features seven MagicPoint™ locations that encourage imaginative play and emphasize cause and effect relationships. Simply place Miss Norah on one of the MagicPoint locations to experience her friendly personality, motion, lights and more. Put Miss Norah in the elevator and watch as the elevator magically moves up and down. Activate the MagicChat™ feature in the playroom, and hear Miss Norah and other MagicPoint characters (sold separately) chat and sing with each other. Miss Norah also responds to other MagicPoint locations on Go! Go! Smart Friends accessories and playsets (each sold separately). Press Miss Norah’s light-up button, and she will come to life by introducing herself, sharing the things she likes to do and singing two sing-along songs. It’s playtime where friendship leads to learning! (MSRP: $44.99)

With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab® MAX, VTech’s first children’s tablet with Android™ learning content, Kidizoom® Smartwatch, the first smartwatch for kids with a built-in camera, InnoTab® 3S, MobiGo®, V.Reader® and V.Smile®. The Learning Lodge®, VTech’s comprehensive app store, features a robust library of more than 800 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 25 different languages worldwide, with more than 100 new products introduced every year.