Urban Decay Announces The UD | Gwen Stefani Collection

Urban Decay Announces Collaboration With Singer And Fashion Entrepreneur Gwen Stefani, Set To Launch Later This Year.

Urban Decay is all about beauty with an edge, boundary-breaking cosmetics created by makeup junkies, for makeup junkies. From their insane shade range and high-performance products to their award-winning packaging, everything Urban Decay does is feminine, dangerous and fun.



Now they’re bringing that edgy approach to their first-ever celebrity designer collaboration. This limited-edition collection is a true partnership with Gwen Stefani, who worked closely with the company, guiding every detail of the collection, from the shades to the packaging.

Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Stefani’s home, talking makeup and working with her on every detail of this launch–from the packaging to the formulation to the shades. She carefully crafted each product with her, creating the exact shades she always wished she had in her collection.

Stefani and Zomnir met back in the early days of No Doubt and Urban Decay. Over the years, they continued to admire each other’s work as their respective careers took off. For two women known for making waves throughout their careers, partnering was a no-brainer. Just as Stefani shook up traditional notions of a woman’s role in the music industry, Urban Decay challenged the staid, stuffy prestige beauty market and radically shifted the industry’s approach to color.

Says Stefani, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.

We’ve always been such huge fans of Gwen’s work over at UD,” says Zomnir. “We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”

The UD | Gwen Stefani collection launches November 22nd on UrbanDecay.com and in Urban Decay stores, and will also be available through Sephora, Ulta and Macy’s.

Macy’s Herald Square Beauty and Fragrance Department Unveils Its Biggest and Boldest Makeover Yet

Beauty Starts From the Inside with New Cosmetics, Skincare and Fragrance Brands, Fully Re-Designed Counters, All-New Shop-In-Shop Installations, And Salon Services

All Images Courtesy of Macy’s Inc.

A state-of-the-art and sophisticated shopping experience awaits shoppers as Macy’s Herald Square unveils a striking new look for its signature world of beauty and fragrances today. The long-awaited reveal has been months in the making, culminating with the most dramatic makeover of a beauty department in modern retail history. Re-fashioned within a brand-new 24,000 square-foot space and re-imagined within the grand architectural setting of the majestic Main Floor, the new Cosmetics and Fragrances department at Macy’s Herald Square will be the pre-eminent retail showcase for beauty brands and salon services. New luxury and prestige brands in color, treatment and skincare collections, as well as brand new counters, shops and bars for brows, blow-outs and nails will elevate the macys_on_black_se_8540customer experience and exceed their expectations. Beauty will truly be in the eye of the beholder as Macy’s Herald Square restyles the world’s ultimate beauty destination.

Beauty is always one of the most dynamic businesses and departments at Macy’s Herald Square,” said Muriel Gonzalez, executive vice president/general merchandise manager for cosmetics, fragrances and shoes. “With the renovation of our flagship store, we were able to completely re-imagine the space devoted to all things beauty, allowing us to bring in luxury brands such as Dolce & Gabbana, Hermes, La Mer, Laura Mercier, Jo Malone London and Tom Ford, and for the first time, layer in salon services for nails, brows and hair all in one location. Macy’s Herald Square undeniably has the most powerful presentation for beauty in New York City.”

Macy's Herald Square, New York City

Macy’s Herald Square, New York City

She added, “In addition to the new color, skincare and fragrance collections being introduced, all of our existing vendors embraced the spectacular changes at Macy’s Herald Square with their own state-of-the-art installations that are unique, interactive and the most exciting cosmetics counters in the city.

Beauty indeed does start from within. Located in the heart of the store and at the crossroads of the Main Aisle and the newly opened Memorial Door Entrance off of 34th Street, the new Cosmetics and Fragrances department at Macy’s Herald Square is the crowning moment of the extensive Main Floor renovation begun last year. Redesigned with new architectural accents and structural elements, two sets of sweeping marble staircases along both the 34th and 35th Street sides of the store frame the stunning new department and create a spectacular arena for shopping. For the first time, show windows along 34th Street have been opened to provide vistas from the street into the store. Passersby can now experience the energy and excitement of the city’s most popular beauty destination as they travel along the bustling thoroughfare.

Once inside, shoppers enter a world of breathtaking beauty accented by modern design aesthetics and a sleek, modern sensibility. A brand-new Kiehl’s shop complete with its signature motorcycle display is offset by Macy’s award-winning Impulse Beauty concept. Steps away from 34th Street, an outpost for Blow, the New York Blow Dry Bar Express and everyone’s favorite trend-setting brands including Bare Escentuals, Benefit, butter LONDON, essie, Inglot, Lipstick Queen, Smashbox, Tarte, Too-Faced, and Urban Decay await the shopper inside. Providing express services and views from 34th Street, Blow’s new outpost will be first stop for fast blow-outs, up-dos and quick re-styles and then it is off to Benefit’s Brow Bar for a quick re-shape. Continue reading

ULTA Beauty’s fall 2013 21 Days of Beauty Promotion begins September 8th

ULTA Celebrates their Hottest Beauty Trends for the 2013 Fall Season


Each year, ULTA Beauty’s 21 Days of Beauty showcases fall beauty trends with special beauty product offerings alongside makeup and skincare consultations and demonstrations from beauty experts – all to help prepare shoppers for a beautiful Fall season. ULTA Beauty, one of the largest beauty retailers, provides one-stop shopping for prestige, mass and salon products and salon services in the United States, and offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and bodyulta products and salon styling tools, as well as salon haircare products. The company provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. ULTA Beauty also offers a full-service salon in all of its stores.

ULTA Beauty is pleased to announce its top beauty trends for Fall 2013 with their annual 21 Days of Beauty Celebration. The beauty extravaganza begins Sunday, September 8 and ends Saturday, September 28, and is celebrated in its more than 500 stores nationwide.

Each day ULTA Beauty will feature one “Beauty Steal” and one “Beauty Focus Day” — Beauty Steals are special offers on top beauty products, and Beauty Focus Days feature demonstrations like customized makeup lessons, expert beauty tips, and one-on-one appointments with beauty authorizes for all categories.  21 Days of Beauty participants include top cosmetic and skin care brands, including: Smashbox, Stila, Tarte, Urban Decay, Benefit and LORAC. Below are ULTA Beauty’s top trends for Fall 2013 and the products to make it all happen:

Metallic Lids: Shine through to fall with these shimmery hues that will add a modern element to the traditional smoky eye. The subtle metallic glow is the perfect day-to-night palette you’ll need during your busy fall schedule. Finish off this already dramatic look with a soft-colored lip.

ULTA Beauty Recommends:

—  Smashbox Fade to Black Eyeshadow Palette in Fade Out, $42

—  Tarte Skinny SmolderEyes in Onyx, $19

—  Too Faced Glitter Glaze Sparkling Shadow Top Coat in Goldie Rocks, $21

Megawatt Lashes: The debut of new mascara wands lets anyone perfect the look of old Hollywood glamour. Add eye brightener to the corners of the eyes to make them pop. Let your lashes take the spotlight by pairing with a neutral eye and a bright red lip to perfect this look.

ULTA Beauty Recommends:

—  Smashbox Photo OpUnder Eye Brightener, $20

—  BareMinerals Lash Domination Mascara, $21

—  LORAC Cobra Mascara, $23 Continue reading