Barneys New York Returns to Downtown Manhattan With New Flagship Store at Historic Chelsea Location

Barneys New York, the luxury specialty retailer, announced the completion of its new downtown flagship. The opening, earler this week, in Chelsea on 7th Avenue between 16th Street and 17th Street marks the return of the store to the same block that the company was founded on in 1923, and where it maintained an iconic presence through the late 1990’s.  The store will occupy almost an entire city block giving a new presence to the 7th Avenue streetscape, and offering a unique and timeless luxury shopping experience for downtown customers.

Barneys New York Downtown Flagship - Ground Floor. Photograph by Scott Frances

Barneys New York Downtown Flagship – Ground Floor. Photograph by Scott Frances

Designed by award-winning New York-based architectural firm Steven Harris Architects, the new 55,000 square foot flagship, spanning five floors, will include men’s and women’s RTW, footwear, accessories, cosmetics, a Blind Barber barbershop, and a Freds restaurant, with a luxurious and modern aesthetic consistent with the Barneys New York brand.

Barneys New York Downtown Flagship - Staircase (2). Photograph by Scott Frances

Barneys New York Downtown Flagship – Staircase. Photograph by Scott Frances

While Barneys New York returns to its original roots, the architecture, technology, services and overall experience reflect the ever-evolving modern store it has become today.  State of the art technology and mobile applications enhance the selling experience; beauty and shopping services will cater to those who value time as a luxury; and the restaurant is a nod to Freds on Madison Avenue, but with a menu all its own that emphasizes drinks and small plates.  The Downtown flagship will carry the curated and discerning edit of merchandise for which Barneys New York is known, and will reflect a neighborhood luxury shopping experience.  Top designers such as Dries Van Noten, Givenchy, and Saint Laurent will be available, as well as XO “Exclusively Ours” brands such as Baraboux handbags, and fragrances from Douglas Little.  The Downtown flagship will also launch exclusive capsule collections from Valentino, Alexander Wang, Elder Statesman, and Sidney Garber, among others.  

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Barneys Spring 2016 Campaign “Our Town” By Bruce Weber Celebrates New York City Pictured: Dandy Wellington, Thelma Washington, and Evetta Petty with Ajak Deng. http://thewindow.barneys.com/bruce-weber-our-town-spring-16/

“The opening of our new Downtown flagship is a unique homecoming for Barneys New York,” said Barneys New York CEO Mark Lee. “Born as a single brick and mortar location over 90 years ago, Barneys New York returns to the same New York City block as a modern 21st century retail force that will offer the downtown customer a unique and unprecedented customer experience.”

The thriving Madison Avenue flagship will maintain its presence as the largest Barneys New York store and, coupled with the smaller neighborhood stores in Brooklyn and the Upper West Side, further pays homage to the deep-routed relationship between Barneys and New York City.  To celebrate this longstanding bond, Barneys’ Spring 2016 campaign entitled “Our Town,” shot by Bruce Weber, aims to honor the way that New York City continues to inspire the brand as a whole. 

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Barneys Spring 2016 Campaign “Our Town” By Bruce Weber Celebrates New York City REGULATION YOHJI YAMAMOTO Crêpe De Chine Jacket / REGULATION YOHJI YAMAMOTO Twill “Boxer” Shorts Pictured: Female construction workers Priscilla Gibson and Shantar Gibson with Ajak Deng. http://thewindow.barneys.com/bruce-weber-our-town-spring-16/

The campaign features both portraits and short films highlighting iconic New Yorkers spanning from notable faces such as Bobby Cannavale, Cyndi Lauper, Lady Gaga, Yoko Ono, and Patti Smith, to local characters like iconic Italian restaurant Rao’s owner, Frank Pellegrino, and nightlife icon Ladyfag.  The images and films of “Our Town” depict New York through Weber’s eyes, and find the humanity, individuality, and soul of each eccentric character and location, truly showcasing the diversity and beauty of the city. 

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Barneys Spring 2016 Campaign “Our Town” By Bruce Weber Celebrates New York City Pictured: the Angulo brothers from The Wolfpack, from left: Makunda, Eddie, Bhavagan, and Narayana. http://thewindow.barneys.com/bruce-weber-our-town-spring-16/ 

FLAGSHIP DESIGN
The Barneys New York team collaborated with award-winning New York-based architectural firm Steven Harris Architects on the Downtown flagship store, a continuation of the partnership with that began in early 2012 with renovations at the Madison Avenue and Beverly Hills locations.  Under the direction of founding architect Steven Harris and designer Lucien Rees Roberts, the Barneys New York flagships serve as a unique example of retail design for the residential visionaries.  Lalire March Architects serve as the Executive Architect on the project.  

“The store is completely unique compared to any other store downtown.  It is subtle but inordinately luxurious,”said Steven Harris.  “We wanted to create a calm and tranquil environment with a neutral, but richly varied color palate that truly highlights the merchandise.”

The exterior of the Downtown flagship store is defined by the 170 foot stainless steel marquee running along the 7th Avenue façade and wrapping the corner of 16th Street.  The striking store front provides ample space for Barneys’ world-renowned window displays, with two feature windows on 7th Avenue, and three additional windows providing views into the store. 

Barneys New York Downtown Flagship - Staircase. Photograph by Scott Frances

Barneys New York Downtown Flagship – Staircase. Photograph by Scott Frances

A central atrium with an exquisite spiral staircase provides views of the adjoining floors and encourages shoppers to discover the space.  The vast sculptural stair connects the lower Foundation level to the third floor, and serves as an ode to the store design of the original Barneys.  The atrium features glass with a custom abstract design of mirrored vertical, horizontal and diagonal lines inspired by Agnes Martin and Fred Sandback.

Barneys New York Downtown Flagship - Mens Third Floor. Photograph by Scott Frances

Barneys New York Downtown Flagship – Mens Third Floor. Photograph by Scott Frances

The new flagship’s ground level will highlight men’s and women’s leather goods and accessories, as well as women’s fine jewelry.  A volume of black nero marble, carefully placed between the exterior and interior, marks the entry and becomes a dramatic display wall for jewelry.  Mirror polished stainless steel clad columns, evocative of John McCracken‘s work, further open up the space, while hand rubbed brass accents add a level of warmth.  Biomorphic shaped tables made from granite and marble display a curated selection of leather goods and accessories.  Continue reading

Art Basel announces Nicholas Baume, Director and Chief Curator of Public Art Fund, as Curator of Art Basel’s Public sector at Art Basel Miami Beach 2013

Opening Day (by invitation only): Wednesday, December 4, 2013

Public opening dates and hours: Thursday, December 5 to Sunday, December 8

The Public sector sites work by some of the world’s leading and emerging artists into the cityscape of Miami Beach each year; and for the third consecutive year, Public will transform Collins Park into an outdoor exhibition space with large-scale sculpture, video, installation and live performance. Produced in collaboration with the Bass Museum of Art, the sector includes works presented by the show’s international galleries. A night of performances and events, free and open844e5_feb22_basel_img to the public, traditionally opens this sector.

Curated for the first time by Nicholas Baume, Director and Chief Curator of New York City’s Public Art Fund, this year’s edition of Public will reflect Baume’s deep commitment to and relationship with art in the public sphere.

Nicholas Baume has been Director and Chief Curator ofthe Public Art Fund since September 2009. Recent Public Art Fund exhibitions include solo projects by Ugo Rondinone, Thomas Schütte, Oscar Tuazon, Monika Sosnowska, Paola

Nicholas Baume

Nicholas Baume

Pivi, Rob Pruitt, Eva Rothschild, and Ryan Gander; the group exhibitions Statuesque and Common Ground; a major career survey, Sol LeWitt: Structures, 1965 – 2006; and the blockbuster project Tatzu Nishi: Discovering Columbus.

Prior to joining Public Art Fund, Baume served as Chief Curator at the Institute of Contemporary Art in Boston. He was responsible for shaping the artistic program from 2003-2009, including shows with Kai Althoff, Kader Attia, Carol Bove, Tara Donovan, Thomas Hirschhorn, Anish Kapoor, Lucy McKenzie, and Rodney McMillian; and the establishment of a permanent collection for the 2006 opening of the museum’s award-winning new building by Diller Scofidio + Renfro. A native of Australia, Baume was a Curator at the Museum of Contemporary Art in Sydney before moving to the United States in 1998 to become Contemporary Curator at the Wadsworth Atheneum in Hartford, Connecticut. Among his exhibitions there were About Face: Andy Warhol Portraits; Sol LeWitt: Incomplete Open Cubes; and Noncomposition: Fifteen Case Studies. He also organized the first American solo museum projects by Francis Alÿs, Sam Durant, Christian Jankowski, Catherine Sullivan, and Fiona Tan as part of the Matrix Series. Programming and artists for Art Basel in Miami Beach’s Public sector will be available in the fall.

Nicholas Baume comments, “The growing importance of Art Basel’s Public program, reflects both the strong desire of artists to work in ways that initiate a direct encounter with the public, and the investment that many galleries now make to help artists realize their most ambitious ideas. The result is an opportunity for everyone in Miami to engage with great contemporary art in a highly accessible public setting.”

Marc Spiegler, Director of Art Basel, says: “Nicholas’s contributions to public art through his leadership at the Public Art Fund have been exceptional. We are looking forward to seeing how he will transform Collins Park in Miami Beach this December.”

The Art Basel Miami Beach show, whose lead partner is UBS, will present around 250 galleries from across the world, with 50 percent of galleries having exhibition spaces in the United States and Latin America. For the latest updates on Art Basel, visit www.artbasel.com, find them on Facebook at www.facebook.com/artbasel and follow them on Twitter at www.twitter.com/artbasel.