Nordstrom Expands In New York City With Opening Of Flagship Store

Photo Credits: All Images photographed by Connie Zhou, Mo Daoud, and David Zheng (and provided by Nordstrom Inc. PR)

Nordstrom Incorporated logo. (PRNewsFoto)
Nordstrom NYC Level 1 – Handbags (Connie Zhou)

On October 24th, Nordstrom, Inc. opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Nordstrom Men’s Store which launched in April 2018, the new store occupies the base of Central Park Tower, the tallest residential building in the world. Customers can shop 320,000 square-feet of retail space across seven-levels in the heart of the city. Nordstrom NYC represents the biggest and best statement (as well as the biggest gamble) of what the brand has to offer.

Nordstrom NYC Level 3 – Designer Women’s Apparel (Connie Zhou)
Nordstrom NYC – Comme des Garçons Shop (Connie Zhou)

As diverse as New York City itself, merchandise includes a curated offering across all categories. Customers can shop a comprehensive selection of apparel brands across a broad range of accessible and aspirational price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by an extensive selection of accessory brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach and more.

Nordstrom NYC Level 4 – Denim (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Wear (Connie Zhou)

Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe departments, including one entire floor dedicated to women’s shoes. The vast shoe selection will include Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock, UGG, Steve Madden, Nike and more.

Nordstrom NYC Lower Level – Women’s Shoes & Shoe Bar (Connie Zhou)
Nordstrom NYC Lower Level – Women’s Shoes (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Shoes Conveyor Belt (Connie Zhou)

MERCHANDISE CONCEPTS

Nordstrom NYC Level 2 Christian Louboutin Pop-Up Shop featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women (Connie Zhou)

A testament to the ever-evolving nature of the New York City store, the first level will be home to a rotating series of installations, kicking off with a Christian Louboutin pop-up featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women, inspired by the Palais de la Porte Dorée Museum near Louboutin’s childhood home in Paris.

Nordstrom NYC Level 3 – Fitting Room
Nordstrom NYC Level 3 – Stylist’s Lounge (Connie Zhou)

True to its roots in shoes, Nordstrom is launching Perfect Pairs, an exclusive collaboration with 14 customer favorite brands, and a diverse group of NYC muses, bringing together the likes of Steve Madden with model Winnie Harlow; Cole Haan with poet and activist Cleo Wade; Nike with Tennis champion Maria Sharapova; Birkenstock with celebrity stylist Leslie Fremar; UGG with costume designer Patricia Field, and more.

Nordstrom NYC Level 5 – Atrium (Connie Zhou)

Olivia Kim, Nordstrom Vice President of Creative Projects, also brings the unique Nordstrom offering to life, curating concepts within the flagship to create a sense of newness and discovery for customers.

Nordstrom NYC Level 3 – Burberry Shop Concept Shop will showcase products from the Autumn/Winter 2019 collection (Connie Zhou)

Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive installation spanning five rooms, accented with wood paneled walls and raised theatre style seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick Knight‘s Portrait of a Rose print throughout with a menu of British classics available to order.

Nordstrom NYC – Nordstrom x Nike – Level 1 (Mo Daoud)
Nordstrom NYC – Burberry Concept Space – Level 2 (David Zheng)

Kicking off fall with Nordstrom x Nike (NxN), Nordstrom has developed the ultimate women’s sneaker boutique with a distinctive view on style and sport. NxN is the place to find coveted Nike product with a curated selection of merchandise from the most compelling brands in fashion. To celebrate the opening, the shop will exclusively launch a Jordan Air Latitude 720 sneaker with Swarovski and the Nike by Olivia Kim capsule collection of sneakers and apparel, inspired by Kim’s NYC-experience during the 90s, launching in-store on October 31.

Nordstrom NYC Level 3 – SPACE featuring brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. (Connie Zhou)

The opening of the New York City flagship brings the exciting in-store curation of SPACE, a boutique featuring advanced and emerging designer collections selected by Olivia Kim from brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. Unique to the flagship, SPACE includes the first branded in-store shop from Acne Studios, and a one-of-a-kind Comme des Garçons shop designed with artist and furniture designer Marc Hundley.

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UGG Celebrates 40 Years

Supermodel Adwoa Aboah and Fashion Designer Heron Preston to star in Global Anniversary Campaign

UGG® celebrates four decades with “UGG: 40 Years“, a global campaign which launched on October 4th. From what started as a men’s surf brand in 1978 and transcended into a fashion industry authority, UGG® continues to show what it means to live the California lifestyle by being bold, provocative and free-spirited. Adorned with boldly colored poppies, California’s state flower, the campaign pays homage to that legacy and features current ambassadors, model Adwoa Aboah and designer Heron Preston, who have played a role in the brand’s success this year.

UGG Logo

UGG Logo

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship.

From free-spirited surfers to provocative fashion designers and California creatives, UGG has embraced bold, unapologetic individuality for 40 years,” said Andrea O’Donnell, President, Fashion Lifestyle Brands. “What the UGG brand stands for is more important than ever and this year we celebrate who we are now and look onward with excitement to the next 40 years.”AW18-40th-H-HERO

On October 4th, UGG® hosted an exclusive event to celebrate its 40th anniversary and global brand campaign at the iconic Hollywood hotel Chateau Marmont. Campaign stars Adwoa Aboah and Heron Preston were joined by Vanessa Hudgens, Teyana Taylor, Justine Skye, Luka Sabbat, H.E.R., SIMIHAZE, Hailey Clauson, Cozy Boys, Gianni Lee, Amanda Steele, Anne Winters, Neels Visser, and more to fete the momentous occasion. The event featured musical performances by H.E.R., Cherry Glazerr, and Heron Preston, and included art installations by Gianni Lee and Cleo Wade. After H.E.R. performed, she announced her role as the new UGG® brand ambassador and star in the brand’s Autumn/Winter 2019 campaign.AW18-40th-M-Neumel-SAN-W-Classic-Short-II-SAN-3-LockupAW18-40th-MW-Classic-Mini-II-SAN--Lockup

To celebrate this important milestone, the brand envisions a new future that’s still deeply rooted in its past by teaming its most popular icons with icons in fashion, innovation, and art. These unique individuals represent the next generation of UGG®.

  • Adwoa Aboah. With her bold personality, Adwoa Aboah rewrites the script of what it means to be a modern woman. A model and activist who has fronted campaigns for Chanel, Burberry, and Revlon. She challenges traditional standards of beauty, champions unconventionality, and builds a safe space for women to discuss mental health, sexuality, and body image without stigma and shame through Gurls Talk, a platform she founded with her best friend.
  • Heron Preston. A genre-bending artist, creative director, content creator, designer, and DJ, Heron Preston carves his own path in the fashion industry through his commitment toward innovation, experimentation, and unpredictability. His unconventional style has led to collaborations with Virgil Abloh, Nike, Kanye West, and the NYC Department of Sanitation. His relationship with UGG® was teased during Coachella, when Preston put his spin on a limited run of UGG® Classic II Mini boots with the designer’s signature pull tab and logo. The brand’s full collaboration will launch in 2019.

Additional cast members will be unveiled throughout the month of October.

UGG: 40 Years” was shot by photographer and visual artist Erik Madigan Heck, who is known for creating elaborate and surreal environments in his work. Heck brings a fine art sensibility to the campaign by reimagining iconic California landscapes, such as Big Sur and the Redwood Forest in saturated imaginative sets with vibrant colors and bold patterns, such as the sea of poppies, California’s state flower.

Women

Women’s Classic Short II, Classic Mini II, Ansley and Tasman II 40:40:40 in Sand

Men

Men’s Classic Short, Neumel, Ascot, Tasman and Scuff 40:40:40 in Sand

Kids

Kids’ Classic II, Neumel II, Tasman and Infants’ Jessie II 40:40:40 in Sand

UGG® also ushers in their 40:40:40 Collection to commemorate the milestone. The limited-edition collection reissues its most beloved styles in the brand’s original colorway, Sand. The capsule includes 40:40:40 branding in Women’s, Men’s and Kids’ with prices ranging from $55-$180.

The limited-edition collection is now available at UGG® stores worldwide, ugg.com and at the select global wholesale accounts while supplies last.

  • North America: Nordstrom
  • Europe: Office (U.K.), Printemps (France) and Breuninger (Germany)
  • Japan: Isetan Shinjuku

UGG Opens Pop-Up Shops in Boston & New York Areas

Temporary Retail Locations in Major Metros highlights the Growing Demand for UGG in the lead up to its holiday season.

The UGG® brand, a division of Deckers Brands, today announced the opening of two pop-up stores featuring Infinite UGG®, a seamless online integration that grants access to an “endless aisle” of merchandise not found in store, in Boston and Elizabeth, New Jersey, across the river from New York City. Just in time for back-to-school and holiday shopping seasons; both locations will offer 500-550 SKUs featuring an array of UGG® products including: footwear, loungewear, handbags and accessories.

Boston and the New York City metro represent two important regions for UGG so we feel the

UGG Australia Logo (PRNewsFoto/UGG Australia)

UGG Australia Logo (PRNewsFoto/UGG Australia)

addition of these pop-up locations will make the brand more accessible to consumers as they seek out their favorite back-to-school and holiday shopping items,” said Vice President of North America retail for Deckers Brands, Gerard Marceda.When consumers are fully immersed in the comfort and luxury of UGG they immediately feel the warmth, comfort and unparalleled craftsmanship and high-quality materials that go in to creating this legacy brand.

Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.


The Faneuil Hall Pop-Up, open now, carries a selection of must-have merchandise and is located in the heart of Boston at Faneuil Hall (4 South Market Building, Space 2045, Boston, MA). The location offers 1,764 square feet of retail space and is nearby permanent UGG® brand locations on Newbury Street in Boston and the UGG® Outlet at the Wrentham Village Premium Outlets.

The Jersey Gardens Pop-Up Outlet store is located at 651 Kapkowski Road, Suite 2442, Elizabeth, New Jersey, just outside of New York City. The store, which opens to the public on September 3rd, has 1,429 square feet of selling space and is the perfect companion to the four UGG® brand concept shops located in Manhattan.

The pop-up stores will be open through early 2016. More details on the pop-up stores and other UGG® locations, including store hours, can be found at: http://www.uggaustralia.com/storelocator.

Introducing Treadlite By UGG, Innovative Technology for Men’s Spring 2015 Footwear Collection

Fusing athletic sensibilities with classic heritage details, UGG® (UGG is introducing its brand new exclusive technology, Treadlite by UGG(TM), into its Men’s Spring 2015 collection. Treadlite by UGG(TM) offers a supremely lightweight and ultra-durable outsole compound that leverages proprietary RMAT® technology – a new material compound with rebound and durability that offers phenomenal grip and exceptional rebound when used as an outsole. UGG is the only casual footwear brand harnessing this innovation. (Starting in Spring 2015, the new Treadlite by UGG(TM) outsole will be utilized throughout the entire line, including in Men’s, Women’s and Kids’ styles.)

Paving the way for the future of the men’s casual category, Treadlite by UGG(TM) is poised to redefine comfort casuals by infusing traditional silhouettes with a cutting edge outsole that includes the following benefits:

LIGHTWEIGHT: Treadlite by UGG(TM)is superior to other foams in abrasion resistance, eliminating the need to apply rubber parts to the bottom of a shoe, resulting in a lighter product.

CUSHIONING: Treadlite by UGG(TM)’s core compound ingredient is rubber, which provides more elasticity than injected EVA. This elasticity provides a dynamic compression effect, giving the consumer a “bouncier” ride.

TRACTION: The Treadlite by UGG(TM) compound contains rubber, which grips exceptionally well on both wet and dry surfaces.

DURABLE: The Treadlite by UGG(TM)cushioning does not degrade like EVA, so the quality of the “ride” is sustained.

FLEXIBLE: Because Treadlite by UGG(TM)doesn’t “pack out,” it can be formulated softer than other materials normally used.

Treadlite by UGG(TM) debuts its collection-on February 1st as part of its Fathom collection. Ranging in price from $120 to $140, the Men’s Spring Fathom collection features six styles in a variety of sandals and sneakers. The collection will be sold at UGG stores, on uggaustralia.com and at select retailers, including Nordstrom, Lord & Taylor, Zappos, Dillards and Bloomingdales.

Founded in 1978 in California, UGG® has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original Classic boots. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, cold weather accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines.

Chrissy Teigen And Jack Guinness Star In UGG Australia’s Winter 2015 Campaign, Unveiling New Weatherproof, Waterproof and Water-Resistant Collection that Pairs Style with Function

The UGG® brand announced the debut of its Winter 2015 “This Is UGG.” brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness. For the latest iteration of “This Is UGG.” – a campaign designed to develop an emotional connection with consumers that transcends any specific product – UGG took to the pristine snowcapped mountain peaks of Iceland for a breathtaking experiential journey to develop an emotional connection with the consumers to present our extensive winter product – a fashionable line that infuses the most innovative weatherproof, waterproof and water-resistant technologies. The multi-media, cross-channel campaign, which will run through February 1, 2015, will leverage this storytelling platform to illustrate how UGG products “Feels Like Nothing Else“.

In the spirit of “This is UGG.” Teigen and Guinness, who have catapulted themselves to notoriety by being “plugged in,” were asked to do just the opposite – unplug in order to reconnect to their experiences, environment and themselves. The campaign follows a story of meaningful moments that capture a feeling. From discovering local treasures to reflecting on a snow-topped glacier, Chrissy and Jack embrace their experiences and radiate emotion that mirrors what the UGG brand is all about — a comfort and ease that “Feels Like Nothing Else.”

Chrissy Teigen in UGG Australia's Winter Campaign. (PRNewsFoto/UGG Australia)

Chrissy Teigen in UGG Australia’s Winter Campaign. (PRNewsFoto/UGG Australia)

Teigen radiates an unexpected outgoing personality with a passion for adventure. For “This Is UGG.”, Chrissy unveils her most natural side, indulging in her interest for unique foods and beauty. In an exclusive video, “Soul Food,” she reflects on slowing down to appreciate life’s small moments: “Life goes by so quickly so it is really important to create time and space for yourself. Sometimes you have to think of your surroundings and how blessed you are: Close your eyes, take it all in and be in the moment. In Iceland we were surrounded by so much beauty and so much simplicity– it’s just food for the soul.” (See Chrissy Teigen, “Soul Food” video here: https://www.youtube.com/watch?v=fWVLbX7LjJo)

The “This Is UGG” winter journey shows an intimate side of Jack Guinness – one that reflects his personal interests and creative pursuits, out of the limelight. Jack barely has a moment for himself; those rare moments are like gold. As an accomplished DJ, one of Jack’s favorite things to do is spending time getting lost for hours in hidden record stores and finding little gems of sound that will make his sessions better. As a musician, avid reader, writer and art collector, before departing for Iceland Guinness spoke about his excitement for the “This Is UGG” campaign via an exclusive video featuring the UGG brand:

Iceland is a sublime place. There’s something so romantic and unique about Iceland; it’s rugged and magic. I want to meet the people, listen to the music that’s popular there, and learn about their culture. Does living in Iceland create a different outlook on life? An original aesthetic and way of looking at things? I want to drink and dance with the locals, and try and see the world through their eyes. It sounds cheesy but it’s true! I’m really, really excited… I’ll keep a diary while I’m out there, sometimes writing helps me share thoughts that would otherwise go unexpressed and be forgotten. I don’t just want to remember what I did, I want to remember how it made me feel.” – Jack Guinness. (See Jack Guinness, “On the Rocks” video here: http://youtu.be/H8XjyGWqOvg)

The new collection highlights fashion-forward weatherproof, water-resistant and waterproof styles fit for blizzards, thunderstorms and everything in between. Updated classics with touches fit for the elements, including weatherproof, water-resistant and waterproof technology, are joined for the men’s winter campaign.

Winter 2015 – Women’s collection highlights includes:
—  A contemporary take on a classic silhouette, the Emalie boot fuses waterproof leather with a water-repellent wool blend forming a protective cover for feet, while the Simmens boot incorporates a textured, water-resistant shaft and a soft, cozy lining to keep feet warm and comfortable.
—  Chartering bold new territory, sumptuous sheepskin is fixed to cuff the Patten’s water-resistant Silkee suede in rugged-riche style, while a luxurious, natural wool lining keeps feet warm and dry.
—  Renowned for its bar-raising blend of fashion and performance, the Adirondack Boot II features waterproof full-grain leather, cozy lining and cuffable suede shaft. And an UGG®-exclusive Vibram® outsole on the Adirondack Boot II stands up to snowy weather in style.

Winter 2015 – Men’s collection highlights:
—  Oiled suede complements the waterproof leather in the Munroe, creating a durable style with a contemporary feel. Fully lined in luxurious, natural wool, this rugged boot is cold weather rated to -4 degrees Fahrenheit and equipped with an exclusive Vibram® outsole.
—  The shorter iteration of the iconic classic, the Classic Mini Deco serves as a perfect alternative for warmer climates, elevated stylistically with sophisticated stitching at the heel counter. Showcasing all the characteristics of the Classic Collection, this boot keeps feet dry and comfortable with a moisture-wicking interior.
—  Crafted to handle the harshest winter elements, the men’s Butte pairs understated style with stay-dry technology. Cuffable, waterproof leather and nylon are finished with an exclusive Vibram® outsole and moisture-wicking lining to offer the warmth and dry comfort characteristic of classic UGG boots.

The UGG brand has demonstrated steady success in expanding its offering and developing strong product throughout the year including recent transitional footwear, as well as high fashion styles that incorporate high-tech weather features,” said Connie Rishwain, President of UGG. “We’ve called upon Chrissy Teigen and Jack Guinness to serve as our brand ambassadors for our Winter 2015 ‘This Is UGG.’ campaign to bring attention to our compelling weather designs that transcend what traditional weather products look like. These are beautiful, yet highly functional products that also deliver the luxury and comfort that the UGG brand is known for.”

UGG® Australia to Host 4th Annual Holiday Register Drive To Benefit Boys & Girls Clubs of America

Keeping the tradition of bringing comfort and joy to shoppers this holiday season, UGG Australia will partner with Boys & Girls Clubs of America for the fourth year in a row, hosting a register drive to raise funds for the organization.  All 41 domestic UGG Australia stores (including 22 concept stores and 19 outlets) will participate in the holiday initiative, kicking off November 29th and running through December 31st.

UGG Australia Sparkle Stockings $45.  (PRNewsFoto/UGG Australia)

UGG Australia Sparkle Stockings $45. (PRNewsFoto/UGG Australia)

For more than 100 years, Boys & Girls Clubs of America (www.GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,000 Boys & Girls Clubs serve nearly 4 million children and teens through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at www.bgca.org/facebook and www.bgca.org/twitter.

Shoppers will have the opportunity to make a contribution at the checkout registers in all stores while on the search for the perfect holiday gift this season. In select locations and while supplies last, shoppers who make a donation will receive a complimentary set of BGCA holiday gift tags.

We are thrilled to continue our support of Boys & Girls Clubs of America,” says Constance X. Rishwain, president of UGG Australia.  “Their mission aligns perfectly with UGG’s philanthropic focus of empowering kids and providing them with the tools for a successful future.”

UGG Australia concept and outlet store locations can be found here: http://www.uggaustralia.com/storelocator

Bling It On: UGG® Australia Launches In-Store Swarovski® Crystal Customization

UGG Australia is adding some bling to your step. Beginning October 19th,  UGG fans will have a sparkling new way to show their love for the UGG Classic Boot.  Launching in select US stores, the “Bling It On” Program enables customers to customize their coveted UGG staples through a selection of dazzling Swarovski crystal patterns and statement-making designs. Pricing on applications range from $5.00 – $75.00.

Over the years, UGG® Australia (www.uggaustralia.com) has built a reputation on luxury and comfort by using only theugg finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers.  UGG Australia concept stores offer the ultimate brand experience with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.  UGG Australia operates on several social media platforms including Twitter, Vine, Pinterest, in addition to a branded blog entitled Plush Hour.

With the “Bling It On” Program, Swarovski Crystal Elements will be applied in stores to select UGG Australia classic product, including Classic mini, short and tall boots across gender and size ranges and on select loungewear and apparel (excluding toddler and infant).  The ‘Bling It On’ service will be performed in the store at time of purchase by trained sales associates.

UGG fans can get creative with a choice of 79 designs, including letters and numbers. Also available are hearts, stars, butterflies, skulls, smiley faces, crowns, bows and paws, and the list goes on.  Special location-inspired motifs give UGG fans around the globe a chance to represent their favorite city.  The sparkling hibiscus flower, two-toned peace sign and “Aloha” celebrate the expansion of the Hawaii store, a “Big Apple” inspired collection sets the tone in New York City, a “Sin City” series dazzles the Vegas lovers and a Georgia peach completes the assortment to introduce the new store location in Atlanta.

UGG(R) Australia custom Swarovski(R) crystal boots.  (PRNewsFoto/UGG Australia)

UGG(R) Australia custom Swarovski(R) crystal boots. (PRNewsFoto/UGG Australia)

UGG customers are very engaged with the brand,” said UGG Australia president Connie Rishwain. “We’re committed to rewarding that loyalty by giving our customers a unique experience in our stores, and customizing their boots with Swarovski is a great way to do that.”

The following US UGG Australia concept stores will be the first to offer the ‘Bling It On’ service:

—  Madison Avenue, New York, NY

—  Meatpacking, New York, NY

—  SoHo, New York, NY

—  Upper West Side, New York, NY

—  The Westchester, White Plains, NY

—  Aventura Mall, Miami, FL

—  Lenox Square Mall, Atlanta, GA (opening 11.7.13)

—  Mall of America, Bloomington, MN (opening 10.24.13)

—  Caesar’s Palace, Las Vegas, NV

—  Americana at Brand, Glendale, CA

—  Fashion Valley Mall, San Diego, CA

—  South Coast Plaza, Costa Mesa, CA

—  Sutter Street, San Francisco, CA

—  Honolulu Hyatt Regency, Honolulu, HI

UGG concept stores in Europe and Asia will be adding the “Bling It On” program in November, and additional US locations will be doing so early in 2014.

UGG® Australia Launches ‘UGG By You’: Online Customization Tool to Create Personalized Footwear

On October 9th, UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to UGGAustralia.com from a shopping trip to a creative experience. The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and the Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

UGG by You Classic Short boot. (Courtesey of UGG Australia).  (PRNewsFoto/Deckers Outdoor Corporation)

UGG by You Classic Short boot. (Courtesey of UGG Australia). (PRNewsFoto/Deckers Outdoor Corporation)

UGG lovers have a unique, emotional connection with our brand, and with each pair they buy,” said UGG Australia president Constance X. Rishwain. “With the holidays nearing, we were really committed to rolling out a way to allow our best customers to take to a new level their engagement with us, and customizing your UGG boots or flip flops is a great holiday gift, too.”

UGG by You will live exclusively on UGGAustralia.com and is available domestically in the United States at this stage. UGG by You gift cards will be sold in concept stores nation-wide, and the personalized UGG footwear will ship approximately 4-6 weeks from the order date.

UGG by You allows customers to customize UGG Classic Short sheepskin boots by boot color, binding, heel counter and outsole, with a possible 6,000 combinations made from those elements. Prices are $220 (or $225 for a metallic heel counter). In addition, customers will have the ability to customize the wildly popular Fluff Flip Flop with over 5,000 color combinations. Price is $110.

UGG® Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots and slippers. UGG Australia is recognized as a premium lifestyle brand that houses footwear, apparel, outerwear, accessories and handbags and has grown from $10 million to over $1 billion in sales. In 2011, the brand introduced UGG for Men with quarterback Tom Brady now offers the ultimate brand experience to all with over 70 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. Every genuine UGG product is linked together by the unforgettable sheepskin experience, and a feeling that is truly like nothing else.

Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com .

— Phillip D. Johnson