TRESemmé Signs Celebrity Hairstylist Justine Marjan To Serve As Global Hairstylist

Hair Expert and Social Media Maven to Join the TRESemmé All-Female Team of Lead Hair Stylists at New York Fashion Weektresemme_logo_sp

TRESemmé is taking a stance within the male-dominated haircare industry by enlisting an all-female team of stylists, led by celebrity hairstylist and Instagram sensation Justine Marjan. Marjan has quickly become the go-to hair guru for women around the world with her buzz-worthy braids and trendy hairstyles. Known for her work styling some of the most famous locks in Hollywood, she is all-too-familiar working with some of the most empowered women in the world. In her role as global ambassador, Marjan will be charged with bringing the brand ambition to life and arming women around the world with tips and tools to put their best look forward.

I am thrilled to be partnering with TRESemmé, a brand created by a woman to give women around the world the confidence to put their best look forward,” said Marjan, TRESemmé’s new Global Hairstylist. “Now, more than ever, women need to rally together and I can’t wait to see what magic I can create with the TRESemmé team.”

TRESemmé will make its relationship with Marjan official at New York Fashion Week (starting today), marking its 18th season as the official hair care sponsor. She will be joined by some of the industry’s most socially-savvy influencers, including Paulo Alberdi, Marianna Hewitt, Casey Holmes, Amy Lee, Natalia Cabezas and Suzanne Bonaldi to give women around the world exclusive access to top designer shows and tips on how to re-create the hair looks at home.

Every day, TRESemmé looks for ways to inspire women around the world. Our inspiration comes from our founder, Edna Emme – who nearly 70 years ago was a leading stylist and groundbreaking businesswoman. Just like Edna, Justine is one of the most influential stylists in the hair care industry, and commemorates the legacy as a bold female hairstylist paving a new way forward,” said Heather Mitchell, Global Head of PR and Digital Engagement for Unilever Hair. “Justine joins us as our Global Hairstylist and will kick off New York Fashion Week besides a roster of top female influencers from around the world. Together, these women will give others exclusive backstage access and a front row seat to some of fashion’s biggest shows.

TRESemmé will round out its team of NYFW hairstylists with renowned fashion week veterans Odile Gilbert and Holli Smith. The stylists will create show-stopping hairstyles with some of the top designers, including Altuzarra, Creatures of Comfort, Carolina Herrera, Naeem Khan, MONSE, Jenny Packham, Alice & Olivia, Jonathan Simkhai, Thakoon, and Charles Youssef.

Join the conversation and follow the TRESemmé influencers with #TRESnyfw and on Facebook, Twitter and Instagram for live updates throughout the season.

Mercedes-Benz Fashion Week Announces Preliminary Schedule for the new York Spring/Summer 2014 Collections

Summer may be almost over, but the fashion industry is kicking into high gear as the 2014 Spring/Summer New York Fashion Shows are just a few weeks away from their debut. Mercedes-Benz Fashion (New York) Week draws hundreds of thousands of fashion fans to New York City, and today IMG Fashion, owners and producers ofMercedes-Benz-Fashion-Week_06 the Event, announced the preliminary line up of designers who will take center-stage at Lincoln Center, September 5-12, 2013.

Mercedes-Benz Fashion Week truly embodies the global scale of the fashion industry and highlights the limitless boundaries of design. A leader in the global fashion event circuit; Mercedes-Benz Fashion Week in New York has the highest number of international designers who choose to make this Event the home for their Collection debuts,” says Christina Neault, Executive Producer, IMG Fashion Events and Properties. “As well, with three fashion schools and numerous emerging designers presenting alongside their established colleagues, Lincoln Center is the place to discover the next rising star.”

Mercedes-Benz Fashion Week in New York is internationally recognized as the world’s stage to premier the latest744px-mercedes-benz_logo_svg developments in cutting-edge fashion to the global fashion industry,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “The excitement is building in anticipation of what will hit the runways from both the well-known designers and emerging talent showing this season.”

Over 100,000 guests, journalists, buyers and members of the industry make Lincoln Center become the heartbeat of the city for the 8 days of shows and events. Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, Samsung, Reel Code, Style Network, WGSN, Beck’s Sapphire, The New York Times, as well as Women’s Wear Daily and Getty Images.

September 5th

  • 9AM NICHOLAS K at STUDIO
  • 10AM BCBGMAXAZRIA at THEATRE
  • 11AMR ICHARD CHAI at STAGE
  • 1PM SUPIMA at STUDIO
  • 2PM TADASHI SHOJI at STAGE
  • 2:30-3:30PMC ANDELA at BOX
  • 3PM DESIGUAL at THEATRE
  • 5PM MARISSA WEBB at STUDIO Continue reading

BEACH BUNNY RETURNS TO MERCEDES-BENZ FASHION WEEK SWIM, ARMED WITH FASHION’S MOST WANTED SPORTS ILLUSTRATED SUPERMODELS AND DESIRABLE SWIMWEAR, PRESENTED BY VEET®

Beach Bunny (www.beachbunnyswimwear.com), a leader in the swimwear industry known for its cutting edge styles and innovative designs, announces its much anticipated return to Mercedes-Benz Fashion Week Swim in Miami with Sports Illustrated supermodels Irina Shayk, Chrissy Teigen and Nina Agdal in tow. Beach Bunny’s runway show during Mercedes-Benz Fashion Week Swim 2014 will take place Friday, July 19th at 10pm inside the Cabaña Grande at MiamiBeach_Bunny_Swimwear_fuchsia_logo Beach’s historic hotel, The Raleigh. In addition, this year, the brand has teamed up with leading maker of salon-quality, at-home hair removal products, Veet®, as the presenting sponsor of its 2014 collection.

Since its launch in 2004, Beach Bunny has become an international sensation with its definitive luxury swimwear, cover-ups, ready-to-wear and accessories that capture the California lifestyle and appeals to glamorous girls across the globe who just want to have fun.  Designed by Angela Chittenden, the label is sold in its own branded stores throughout California, Arizona and Miami in addition to specialty shops and department stores across the US and abroad.  Filling in the gap for sexy, yet flattering silhouettes in the swimwear industry, Beach Bunny’s 2014 collection includes a variety of new cuts and styles with a full range of coverage, making the most sought after swimwear brand more accessible for every Bunny.

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

The team is so excited to be working with top hair removal brand, Veet®. Smooth skin is synonymous with swim season, and I love that both brands encourage women to have the confidence to bare their most beautiful skin,” says Beach Bunny CEO Angela Chittenden. “Our alliance is the perfect fit!”

Known for creating media frenzy on the runway with design collaborations with the Kardashian sisters and Kate Upton, Beach Bunny is expected to turn heads yet

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

Irina Shayk Beach Bunny Take Me To Rio Swimwear Campaign 2013

again this season with its latest obsession: Irina Shayk for Beach Bunny.

This design collaboration will feature a variety of bikinis that are bold in color and reflect the supermodel’s sexy and effortless style.  The 1st release of Irina Shayk for Beach Bunny is scheduled for a September launch. Fans, however, can get a sneak peak in July as the designs are showcased on Beach Bunny’s runway while the Russian beauty keeps a careful watch front row.

Chittenden adds, “Irina has a certain sex appeal that is magnetizing and with her timeless beauty and jet set attitude I can’t think of a better model to be our brand ambassador for 2013.”

Beach Bunny veteran and bride-to-be Chrissy Teigen will join Irina front row as she is back with the brand this season debuting her very own Bridal collection appropriately titled, Chrissy Teigen for Beach Bunny Bride.  This season, the brand is also pleased to announce the addition of Sports Illustrated Rookie of the Year and fashion industry’s rising star Nina Agdal to their already impressive portfolio of campaign models.

In addition to the styles from Irina Shayk for Beach Bunny’s collection,  Beach Bunny’s Model Search winner Melissa Boloña will take the lead amongst the swimwear elite and open the designer’s show.  Melissa won the coveted title after being selected from a pool of over 20,000 submissions and teamed up with Irina Shayk and Beach Bunny photographer Yu Tsai in Belize this June to shoot the brand’s 2014 campaign.

Also adding to the sizzle of the catwalk this year is TRESemmé®, the #1 styling brand in the U.S. and the official hair care sponsor of Mercedes-Benz Fashion Week Swim 2014. Their hair team, led by TRESemmé Stylist Tyler Laswell, will be creating sexy, salon-gorgeous hair looks to complement the latest Beach Bunny collection.

VEET® (www.veet.us ) is the leading name in depilatory products with over 80 years of experience developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide.

Irina Shayk for Beach Bunny, Chrissy Teigen for Beach Bunny Bride and Beach Bunny’s own 2014 collection will launch online and hit retail floors starting September 2013.   Price points will range from $150 up to $360 for its signature pieces.

Mercedes-Benz Fashion Week Swim 2014 Announces Exciting Events Taking over South Beach in July

DSC_0070 DSC_0083In just a couple of weeks, Miami Beach will come alive with the spirit of fashion, as Mercedes-Benz Fashion Week Swim once again hosts over 30 designer runway shows, presentations and special events. This season, in an effort to engage more fashionable consumers and to extend the momentum across South Beach, IMG Fashion has planned a series of events to compliment the jam packed schedule of shows at The Raleigh Hotel.

atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

Mercedes-Benz Fashion Week Swim 2014 will begin with the Official Kick-Off Party celebrating 25 years of Roxy with Roxy Pop Surf, followed by the 2014 Swim Collections of: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.

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The week will host special movie screenings and industry Q&A’s to give fashion fans an inside look at the inner workings of the industry. On Tuesday, July 16th, a screening of The Tents will give guests an all-access look into the making of Mercedes-Benz Fashion Week in New York. Featuring exclusive interviews with some of the industry’s biggest names, the 2012 documentary chronicles the history and significance of fashion’s most influential event. Special guest hosts, The Tents Director James Belzer and Mercedes-DSC_0094 DSC_0096 DSC_0131Benz Fashion Week Executive Producer Christina Neault, will be in attendance for a Q & A with audience members. And on July 20th, Bergdorf Goodman Senior Vice President Linda Fargo and Naeem Khan, fashion designer to the world’s most stylish women, will host a special screening of Scatter My Ashes at Bergdorf’s, the first movie to take you behind the scenes of the department store that defined luxury.

The SLS Hotel will host an exciting afternoon of presentations on Sunday, July 21st. Nanette Lepore, Oakley, BCBGeneration, and Gottex will give editors and buyers an up close look at their Collections, in a series of by-invitation only showings.

On Monday, July 22nd, Mercedes-Benz Fashion Week Swim will start the day with an exclusive Thought Leadership Panel entitled “Design and Inspiration.” Art, music and film have inspired artists for decades, but fashion designers look to these and many art forms to stimulate their designs and ultimately inspire consumers on the retail floor; turning inspiration into viable businesses. Led by Ocean Drive Fashion Editor-at-Large Laurie Brookins, an industry panel of experts, including Nanette Lepore and Mara Hoffman, will describe the process of turning inspiration into a sellable collection.

Mercedes-Benz Fashion Week Swim is on July 18th-22nd, 2013, with over 10,000 international members of the press and industry expected to descend on South Beach for the 2014 Collections.

Title sponsor Mercedes-Benz is joined by DHL, American Express®, TRESemmé, Smashbox Cosmetics, Ipanema, The Raleigh, Ocean Drive Magazine, California Apparel News Waterwear, and Getty Images

Mercedes-Benz Fashion Week Swim is an IMG Event.

Mercedes-Benz Fashion Week Swim 2013 Line-Up:

 

Thursday, July 18th

8-10 p.m. The Raleigh – Official Kick Off Party, Celebrating 25 years of Roxy with Roxy Pop Surf

 

Friday, July 19th

6 p.m.   Cabaña Grande – Agua Bendita

7 p.m.   Oasis – Poko Pano

8 p.m.   Cabaña  Grande – Dolores CoRTés

9 p.m.   Oasis – Suboo

10 p.m. Cabaña Gande – Beach Bunny

 

Saturday, July 20th 

6 p.m.   Cabaña Grande – Nicolita

7 p.m.   Oasis – Aqua Di Lara

8 p.m.   Cabaña Grande – Mara Hoffman Swim

9 p.m.   Oasis – Vix Paula and Hermanny

10 p.m. Cabaña Grande  –  Cm Cia.Maritima

 

Sunday, July 21th

2:30 p.m. Tba –  Gottex

3 p.m.      Tba – Oakley

6 p.m.      Cabaña Grande – L*Space by Monica Wise

7 p.m.      Oasis – A.Z Araujo

8 p.m.      Cabaña Grande – Luli Fama

9 p.m.      Oasis – Caffé Swimwear

10 p.m.    Cabaña Grande- Maaji Swimwear

 

Monday, July 22nd

6 p.m.    Cabaña Grande – Sauvage and Zingara Swimwear

7 p.m.   Oasis – 6 Shore Road

8 p.m.   Cabaña Grande – A.Ché Swim, Aguaclara, AquaRella, and Caitlin Kelly Swimwear

9 p.m.   Oasis – Minimale Animale

THE ENDLESS SUMMER: THE BEST OF THE SHOWS & TRENDS (FROM) THE 2013 MERCEDES BENZ FASHION WEEK SWIM SHOWS IN MIAMI BEACH

By Phillip D. Johnson
Runway Images photographed by SHELDON BALDIE/Staff Photographer/wwwfashionpluslifestyle.wordpress.com
**Other Images provided by MERCEDES BENZ FASHION WEEK SWIM (GETTY IMAGES for IMG/MERCEDES BENZ FASHION WEEK SWIM)**

A general view of atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.

A general view of atmosphere during Mercedes-Benz Fashion Week Swim 2013 on July 19, 2012 in Miami Beach, Florida.**

Let’s face it, this winter has been the worst, one of the most inconsistent, soul-sucking winter seasons of recent years. Truth be told, I am READY for the upcoming summer months. With the summer months stretching gloriously in front of us, I can’t wait for 90 degree weather and ditching the heavy overcoat. I am ready to live my days wearing as few pieces of clothing as possible. And more importantly, I am looking forward to going to the beach, getting away from it all, and generally rejuvenating my spirits.

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If the 2013 MERCEDES BENZ FASHION WEEK SWIM shows held at the RALEIGH HOTEL (1775 Colleins Avenue, Miami Beach) were any indication, women across the spectrum will be having a most spectacular 2013 Spring/Summer season. Beach lovers will be able to worship the sun sporting a very wide variety of bikinis, one-piece and maillots in an equally wide variety of cuts, fabrics and print options. For spring/summer 2013, the designers who showed at the Mercedes Benz Fashion Week Swim Shows captured the chic beach lifestyle of women everywhere. This included swimwear in optical/graphic/geometric prints. Other trends as seen on the runway includes a raft of tropical/floral prints (beyond lovely), hand-embroidered detailing, sophisticated black/white themed pieces, and animal prints (surely a take away from the runways of New York, London, Paris and Milan where fur and animal skins has made a major comeback since the fall/winter 2012 shows in February/March 2012). Other trends included a run on metallics, a surprising emphasis on neons, and pastels, and an emerging trend that highlights tribal and native influences.

A View from above of the famous pool at the Raleigh Hotel.

A View from above of the famous pool at the Raleigh Hotel.

Most important, with the increased focus on skin cancer and proper sun coverage, there were a great many beach caftans/coveralls that were decidedly modern. These pieces are designed to take a woman, who’s on vacation and in a relaxed mood, to go directly from the beach to dinner and/or cocktails in a seamless manner. Casual or “vacation formal”, the humble beach caftan –short, mid or long– is the idea piece for any and every woman.

A model walks the runway at the Gottex show during  Mercedes-Benz Fashion Week Swim 2013 at SLS Hotel on July 22, 2012 in Miami Beach, Florida.

A model walks the runway at the Gottex show during Mercedes-Benz Fashion Week Swim 2013 at SLS Hotel on July 22, 2012 in Miami Beach, Florida.**

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A model walks the runway at the Nicolita show during Mercedes-Benz Fashion Week Swim 2013 at The Raleigh on July 20, 2012 in Miami Beach, Florida.

A model walks the runway at the Nicolita show during Mercedes-Benz Fashion Week Swim 2013 at The Raleigh on July 20, 2012 in Miami Beach, Florida.**

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