Charm-azing Bracelets, Stretchy Heroes in a Half Shell, Little Chirping Love Birds, a Virtual Construction Set and 200 Pound-Towing Truck Are Among the Top Toys Named to the Company’s Annual and Industry-Leading Gift List

With the holiday shopping season approaching, Toys“R”Us® has revealed its highly anticipated 2014 Holiday Hot Toy List. The annual list of 36 items, determined by Toys“R”Us play experts after months of extensive research, is packed with a wide range of brand new toys, games and other playthings expected to be at the top of kids’ wish lists this year. For the full list, visit or follow the conversation on social media using the hashtag, #TRUHotToyList.

“We take great pride in providing parents and gift-givers with a reliable and definitive shopping list that they can use as a starting point to help ensure kids will be smiling from ear-to-ear when they open their presents on Christmas morning,” said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc. “Our team of toy experts has a proven track record of predicting what are expected to be the most coveted toys each holiday season. By sharing our unique toy insights, while offering compelling services and savings opportunities, including the introduction of free online layaway and our new Rewards“R”Us loyalty program with “R”Us credit card incentives, we’re determined to help make holiday gifting easy for our customers.”

THE TOYS“R”US “FABULOUS 15”: The Best-of-the-Best of the Holiday Season

Among the 36 items named to the Toys“R”Us Holiday Hot Toy List are the Fabulous 15, expected to be the most sought-after and anticipated items of the holiday season:

THE 2014 #TRUHotToyList

From Baby’s First Christmas to Big Kids, the 2014 Toys“R”Us Holiday Hot Toy List represents the top new toys of the year in each age group:

Baby’s First Christmas:

This slideshow requires JavaScript.

Bright Starts Having a Ball! Hide & Spin Monkey from Kids II®

It’s time for some monkey business! By picking up balls, placing them into the top of the monkey’s hat and pressing his nose, little ones can watch with excitement as the balls spiral down the ramp. With bright lights and silly monkey sounds and songs, parents should prepare for ongoing laughter. The Hide & Spin Monkey also encourages sit-to-stand play. 4 “AA” batteries required (included). Ages 6 to 36 months.

MINNIE MOUSE Musical Touch 'n Crawl (In Packaging) - C.Hung Yu photographer

MINNIE MOUSE Musical Touch ‘n Crawl (In Packaging) – C.Hung Yu photographer

MINNIE MOUSE Musical Touch ‘n Crawl from Fisher-Price®

This too-cute Minnie Mouse is moving and grooving, encouraging crawlers to join along and further develop gross motor skills. With just a press of Minnie’s back, babies will hear adorable phrases such as “great job!” and “aren’t you sweet?” followed by Minnie crawling to a sweet melody. Minnie is soft to the touch and sized just right for little ones. 2 “AA” batteries required (included). Ages 9 months to 3 years.

13 months to 2 years:

3-in-1 Bounce, Stride & Ride  (Out of Packaging)

3-in-1 Bounce, Stride & Ride (Out of Packaging)

3-in-1 Bounce, Stride & Ride

3-in-1 Bounce, Stride & Ride

3-in-1 Bounce, Stride & Ride Elephant from Fisher-Price®

This adorable elephant pal comes ready to play and ride with lights, music and three “grow-with-me” stages to get infants moving. Babies can bounce up and down, then steady their first steps as a walker, and ultimately take a ride. Upbeat tunes, fun sounds, phrases and sing-along songs encourage and reward actions of little learners. The elephant’s big, soft ears move as babies move to add even more fun and excitement. 2 “AAA” batteries required (included). Ages 9 months to 3 years.

Giggly Gears Twirltable

Giggly Gears Twirltable

Giggly Gears Twirltable from Little Tikes®

Little imaginations will spin into gear with this engaging and interactive Toys“R”Us exclusive play table. With over 20 colorful gears that turn, swirl and wind, there are endless ways to play and countless hours of imaginative fun to be had. Parents will love to watch as toddlers invent new ways to spin and stack gears while music plays. 2 “AAA” batteries required (not included). Ages 12 months and up.

2 to 4 years:

Cabbage Patch Kids Twinkle Toes 2 (Out of Packaging)

Cabbage Patch Kids Twinkle Toes 2 (Out of Packaging)

Cabbage Patch Kids® 14-Inch SKECHERS® Twinkle Toes Kid with Backpack from JAKKS Pacific, Inc.

Kids can’t help but shine when playing with the all-new Toys“R”Us exclusive 14-inch Cabbage Patch Kid, featuring real light-up accessories and SKECHERS shoes. Available in a variety of ethnicities, face shapes, hair colors, eye colors and more to choose from, each Cabbage Patch Kid has a one-of-a-kind name and comes with a birth certificate and adoption papers. 6 “AG13/LR44” batteries required (included). Ages 3 years and up. Continue reading

Toys”R”Us® Celebrates the Super Teams With a Blitz of Personal Appearances, Events and Collectible Merchandise at Its NYC Flagship Store Located Adjacent to “Super Bowl Boulevard”

Toys”R”Us Times Square Kicks Off Weeklong Football Fun for the Family Beginning Wednesday, January 29

Toys”R”Us ® is ready to take it to the gridiron, as the world’s leading dedicated toy retailer today announced a series of family-friendly events in the days preceding “the big game.” The activities will be held at the company’s flagship store, Toys”R”Us Times Square, located on Broadway at 44th Street in the heart of New York City. The store is centrally adjacent to the 13-block SUPERBOWL LOGOstretch of what will be the epicenter of interactive fan and entertainment experiences, aptly called, “Super Bowl Boulevard.” From Wednesday, January 29 to Saturday, February 1, The World’s Greatest Toy Store® will provide thousands of football fans of all ages with touchdown-tastic opportunities, including an appearance and autograph signing by famed comic artist, Todd McFarlane, among others.

As the countdown to the big game begins, Toys”R”Us Times Square will transform into a football fan haven with themed apparel, winter weather gear, collectible sports figures and more,” said Mindy Clements, Vice President, Flagship Stores, Toys”R”Us, U.S. “We are thrilled to be located so close to the action along ‘Super Bowl Boulevard,’ so fans of all ages can visit our store to take a break from the cold and participate in activities that the whole family can enjoy.”

Families Invited to Take a Time-Out for Kid-Friendly Fun
From Wednesday, January 29 to Saturday, February 1, customers visiting the flagship store can enjoy a variety of events and activities for the whole family. Each day, the store will host product demos of Madden NFL 25 by EA Sports on Xbox One kiosks, NFL sticker album collections by Panini and NFL RUSH ZONE “Kickoff Trading Card Game by PAMCO Studios, LLC., as well as football-themed cookie decorating and photo opportunities with Geoffrey the Giraffe. Scoops”R”Us, the flagship store’s in-house ice cream shop located on the Lower Level, will also offer ice cream flavors inspired by the Super Teams throughout the week.

NFL Costumed Character Logo


Saturday, January 25 and Sunday, January 26, 12 noon – 5pm, Level Two

The NFL RUSH ZONE team would like to challenge young fans to a one-on-one NFL RUSH ZONE Trading Card Game! Kids who participate in the trading card game in-store will receive an exclusive, limited edition set of Rusher Cards!*

Additionally, the store will hold scheduled activities, including visits from ISH and ASH of the NFL’s animated series, NFL RUSH ZONE: Guardians Unleashed on nicktoons, as well as the PEEPS mascot, who will be on-hand to distribute complimentary t-shirts and tasty treats to customers. And, football fanatics can show team pride by participating in trivia contests, designing a rally towel or having their faces painted with team colors.

Crayola® Rallies Team Spirit
On Friday, January 31 from 12pm to 2pm, Crayola will host a special event where pint-sized fans can make their very own rally towel to cheer on their favorite team. Using Crayola Marker Airbrush and Crayola Fabric Markers, kids can create a complimentary, personalized team towel to show their spirit at every game.

Topps® Team Trivia
On Friday, January 31 from 3pm to 5pm, sports aficionados can put their skills to the test with a series of themed trivia games hosted by Topps®. Football buffs who can answer questions about past and present NFL players and notable games, as well as the current Super Teams will have the opportunity to win prizes, while supplies last.

Toys”R”Us Drafts Legendary Comic Superstar for In-Store Signing Event On Saturday, February 1from 11am to 3pm , Grammy/Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the creative visionary behind McFarlane Toys, will visit Toys”R”Us Times Square to meet with fans of the artist’s popular collectible figures. The first 400 customers to purchase either the new, exclusive McFarlane Toys Joe Namath NFL Legends or Eli Manning NFL Super Bowl figure at Toys”R”Us Times Square, while supplies last, will obtain a ticket to meet McFarlane and receive his autograph (no rain checks).

Todd McFarlane

Todd McFarlane

Toys”R”Us Times Square Gears Up with Fan-tastic Product Assortment
Visitors to the Big Apple and New York residents alike will find all their favorite NFL accessories and apparel at Toys”R”Us Times Square. Fans of all ages looking to get their hands on collectible merchandise, such as footballs, baseball caps, jerseys, t-shirts, sweatshirts, pillows and throws, will find these items in dedicated feature shops throughout the store. And, fans preparing to brave the cold for the big game can keep warm with cold-weather gear, including knit hats, gloves, scarves, headbands, fleece blankets, travel coffee mugs and hand warmers, among other items. Continue reading

Toys”R”Us Unwraps “Make All Their Wishes Come True” Marketing Campaign



Toys”R”Us® has unwrapped its 2013 holiday marketing plans, and they include a new Holiday TV campaign that will allow parents and gift-givers to experience the magic of Toys”R”Us through children’s eyes. The broadcast commercial, which began airing on Sunday, October 20, takes viewers on an amusing and moving journey, as a group of children who think they’re going on a field trip to “Meet the Trees” but instead wind up at The World’s Greatest Toy Store™ with free rein of the endless aisles of fun at their fingertips. The sheer delight captured during this real-life, surprise trip shines a spotlight on the company’s ability to help make kids’ wishes come true.


The new TV ads are the centerpiece of a fully integrated marketing campaign, encompassing digital, radio and print advertising. Created in partnership with The Escape Pod Agency, an award-winning creative agency based in Chicago, the spots will air on all major networks and cable stations throughout the holiday season.

While the holidays are a busy time for families, we wanted our new marketing campaign to cause viewers to pause and be reminded of the true joy that lies at the center of gift-giving. At Toys”R”Us, we are uniquely positioned to bring smiles to children’s faces – our stores are a quintessential wonderland for kids and kids at heart,” said Peter Reiner, Senior Vice President, Marketing, Toys”R”Us, U.S. We also wanted to clearly illustrate our number one objective, which is to help make shopping for kids even easier and more enjoyable for moms and dads. From Free Layaway to Price Match Guarantee, which now includes online retailers, we’re pulling out all the stops to help gift-givers get their ‘Wishin’ Accomplished’ at Toys”R”Us!”


To film the series of unique, moment-in-time TV commercials for Toys”R”Us, the company coordinated a carefully executed prank that would ultimately bring great joy to a group of very special children. As nearly 100 kids from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club, boarded a school bus for a field trip captained by Park Ranger Brad from “Meet the Trees Foundation,” their lack of enthusiasm was written all over their youthful faces.

After a 20-minute bus ride, during which the only sounds heard from the children were silent yawns and a few grumbles, Brad announced that they were approaching their destination. At that moment, Brad tore off his subdued Park Ranger regalia to reveal a Toys”R”Us uniform – this quickly got the kids’ attention – and told them that they were actually going to Toys”R”Us. The sheer excitement that ensued was nothing short of amazing. From there, Brad, along with Toys”R”Us employees and Geoffrey the Giraffe, guided the children into the store, where they were given free rein to browse every aisle of the store filled with the season’s hottest toys.

Discreetly placed cameras and GoPros were used to film the kids as they tested out the magic of Flutterbye Flying Fairies, took the wheels of Razor’s Crazy Cart for a spin, tapped the touchscreen of tabeo™ e2 to unlock must-have apps and applied faux lipstick in the mirror of the Sofia the First Royal Talking Vanity. In addition to the adorable and action-packed, real-life footage, the TV spots highlight the kids’ true-to-heart comments about why they love Toys”R”Us.

The Toys”R”Us TV ads will air on all major networks, including ABC, CBS, NBC, FOX and CW, as well as A&E, Lifetime, HGTV, TLC, TBS, TNT, Animal Planet, E!, Food Network, USA, OWN, The Hub and Oxygen, among others. Top national morning and syndicated talk shows, including Good Morning America, The View, The Talk, Rachael Ray , Queen Latifah and Dr. Oz, will also air the commercials throughout the season.


Featured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished. All parents are on a mission during the busy holiday season to fulfill their kids’ wishes, while also hoping for a hassle-free shopping experience for themselves. This new hashtag, coupled with the many services offered by Toys”R”Us this season to make shopping a cinch, will have parents using #WishinAccomplished as they successfully check off the items on their kids’ wish lists. Continue reading

HOLIDAY 2013 GIFT GUIDE: Yvolution Revolutionary New Y Fliker(TM) Carver Performance Scooters Featuring Patented FLEX Technology



In 2012, Yvolution started a scooter revolution with the introduction of its innovative Y Fliker(TM) Flow Series of self-propelling three-wheeled scooters, forever changing the way kids scoot.  New for 2013, Yvolution unveils its Y Fliker Carver Series of performance scooters with sleek design featuring patented FLEX technology.  Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control, allowing riders to turn on a dime. Toys”R”Us has already named the Y Fliker Carver scooter to its 2013 Holiday Hot Toy List, a title reserved for the toys that kids from all corners of the country are expected to be most excited about.  Y Fliker Carver scooters, which are available in two sizes, will be available exclusively at Toys”R”Us stores nationwide and online at beginning October 1, 2013.  Yvolution, makers of fun, high-quality, innovative and safe ride-ons, will have an extensive range of products available at Toys”R”Us this holiday season, allowing toddlers to teens to experience “Life through Motion” at every stage.

Y Fliker C3 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control.  (PRNewsFoto/Yvolution)

Y Fliker C3 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control. (PRNewsFoto/Yvolution)

Since 2009, Yvolution ( has launched new products successfully in more than 40 countries worldwide. Its award-winning Y Fliker scooter was named the number-one-selling outdoor toy in the UK in 2011, and was one of the hottest and hardest to find toys when introduced in the U.S. for holiday season in 2012.  The company is also known for its three-wheeled, European-style Y Glider scooters, which feature Yvolution’s patented “Lean to Steer” technology.  In addition, the company’s global product portfolio includes ride-ons, balance bikes, go-karts, trick scooters and skateboards, offering toddlers through adults “Life through Motion” at every stage.

Y Fliker C3 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control.  (PRNewsFoto/Yvolution)

Y Fliker C3 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control. (PRNewsFoto/Yvolution)

Y Fliker C1 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control.  (PRNewsFoto/Yvolution)

Y Fliker C1 Carver performance scooter featuring patented FLEX technology by Yvolution. Kids looking for a more extreme ride can carve, drift and even 360 with enhanced stability and control. (PRNewsFoto/Yvolution)

Continue reading


Toys“R”Us, Inc. recently unveiled some of the company’s key holiday initiatives at a special preview event for business retail reporters in New York City. Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys“R”Us, Inc., a 27-year veteran of the global retailer and member of the company’s Executive Committee, addressed the state of the company and the retail landscape as a whole. He also set the stage in identifying the company’s competitive advantages as it heads into the all-important holiday period. Also presenting at the event was Fred Argir, Senior Vice President, Chief Digital Officer, Toys“R”Us, Inc., who, in his first Christmas season at the helm of the company’s $1.1 billion global e-commerce business, provided his unique insight and vision surrounding the company’s omnichannel offerings, as well as investments being made in its mobile capabilities.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping toys_r_us_logoexperience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 685 international stores and over 170 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products.  Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at and

Mr. Barry addressed how the company continues to counterbalance the effect of the uncertain economic environment and impact of the multi-year decline in birth rates on the toy industry, as well as the declines in select businesses, such as video games and electronics. Mr. Barry likewise noted that the company remains fully focused on introducing innovative programs and accelerating distinctive services to benefit consumers.

As the holiday shopping season gets underway, our seasoned leadership team is executing an aggressive plan to fortify the rightful place of Toys“R”Us as THE toy authority,” Mr. Barry told reporters. “Our unmatched product differentiation, unique services and value offerings continue to set us apart, and we look forward to unveiling new and exciting initiatives throughout the holiday season that consumers will appreciate – today is just a small sampling of what’s in store.”

Reinventing and Evolving the Toy Box

At the September 12th preview event, Mr. Barry discussed the company’s overall merchandising strategy for the 2013 season and beyond, which will continue to center heavily on differentiation and breadth of assortment, while simultaneously introducing new product categories and expanding growth areas. As part of this effort, the company has made a significant investment in developing an improved shopping experience for its customers. Shoppers will begin to see these significant changes in the majority of Toys“R”Us stores in October. This includes enhancing product categories that have experienced sales growth over the past few years, such as Education, Tablets and Construction, while reducing the space dedicated to areas that have underperformed over time. Mr. Barry spoke to a variety of exclusive items in these growth categories, as well as other expected seasonal standouts that can only be found at Toys“R”Us, including Cra-Z-Loom™ from Cra-Z-Art®, Crazy Cart™ from Razor™, Sew Cool Sewing Machine from Spin Master™ and The Zelfs™ Design Your Zelf from Moose Toys. Continue reading



This, the first of the FASHION+LIFETSYLE.COM 2012 HOLIDAY GIFT GUIDES, is all about the children. These are the toys that were the bestsellers this past year and the ones that are presently selling out everywhere. There’s a toy or tablet here for every child on your Christmas list.


IT’S THE HOTTEST TOY ON THE MARKET RIGHT NOW! The award-winning LeapPad2, from LEAPFROG ENTERPRISES, INC., offers kids more engaging learning experiences than ever before. New features include front-and-back cameras and video recorders, a faster LF 2000 processor, double the on-board memory (4GB) and a longer battery life, all wrapped in a high-tech styled kid-tough tablet design. LEAPPAD2‘s extensive library of hundreds of games, music, videos, eBooks and more are carefully designed and approved by LEAPFROG‘s highly experienced team of educational experts and include a combination of LEAPFROG‘s top quality educational entertainment and engaging content from the biggest names in children’s entertainment. LEAPFROG‘s own learning content is grounded in the latest research and draws on a comprehensive curriculum that covers more

Yummy Gummy Christmas DVD Cover

than 2,500 skills across 100 skill categories. LEAPPAD2 is sold at MSRP $99.99 and is recommended for children 3 to 9 years. The LEAPPAD2 DISNEY PRINCESS BUNDLE is sold at MSRP $129.99. Downloads are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. New accessories for LeapPad2 include a Video Display Case (MSRP $19.99), Fashion Handbag (MSRP $19.99), Car Adapter (MSRP $14.99), Gel Skins (MSRP $9.99) and much more. An optional recharger pack is also available at MSRP $39.99. LeapPad2 is now available at, online and at major retailers in the U.S., Canada, UK and Ireland

Don’t judge me but I have to say it: I LOVE GUMMIBÄR!  From the moment I received the package of CDs and DVDs in the mail, I have been spellbound by Gummibär and his friend: KALA (a ‘serval cat,’ and the brain in the group), HARRY, the nerdy know-it-all chameleon, and VAM PIRO (a vampire bat with a big problem: He faints at the sight of blood!).


  GUMMIBÄR is a green blue-eyed character that is usually naked except for orange underwear and sneakers and also seems to have been bitten (with a small portion of the upper left ear missing), which may be why he sings about candy. Gummibär represents the child inside of us (much like SPONGEBOB SQUAREPANTS); and he’s a dancing machine!  He knows how to work that body like no one else! Again, much like the SPONGEBOB SQUAREPANTS character, there’s an element of adult sarcastic humor mixed in with a kid’s smart-alecky sensibility and I love it all. The theme song (“I am a Gummy Bear”) is like a classic earworm, and the new Christmas DVD, “The Yummy Gummy Search for Santa”, is a new Christmas classic. The cultural references sprinkled throughout the movie are to die for!

The first Gummibär theme song, “I’m a Gummy Bear” (“The Gummy Bear Song”), was produced in Germany in late 2006, and became a regional success as a dance song. The company has since created six additional music videos for a global audience in an increasing number of languages, has recorded additional songs, and Gummibär songs and videos have now been recorded in over 28 languages. They recently announced the addition of party supply products and cookie cutters to the mix, and much more are on the way. For Christmas 2012, check the new Christmas DVD, the CDs (“I am a Gummy Bear”, “Gummibär Christmas Jollies”, “Gummibär: La La Love to Dance”) and the DVD (“The Gummibär Video Collection”). For more information and where-to-buy, visit,,, Continue reading

The Great Big Toys“R”Us Book – Filled with More Than $8,000 In Savings on the Season’s Hottest Playthings – Arrived in Homes and Stores Nationwide This Past Weekend

Much Anticipated And Authoritative Book On The Season’s Most Coveted Toys Showcases Company’s Competitive Strength In Offering The Broadest Selection Of Branded Playthings, Along With Hundreds Of Items That Can’t Be Found Anywhere Else; Toys“R”Us® Makes Saving Even Easier For Budget-Conscious Shoppers With Special Offerings, Such As Free Layaway, Price Match Guarantee And Buy Online, Pick Up In Store

TOYS“R”US® announced the launch of THE GREAT BIG TOYS“R”US BOOK, the authoritative resource for holiday shoppers on the hunt for fantastic deals and a source of inspiration for little ones as they anxiously begin compiling their Christmas lists. Set to arrive in homes and newspapers across the country this weekend, the trusted guide features 80 pages packed with deals on the broadest assortment of toys from major brands such as FISHER-PRICE®, HASBRO®, LEGO® and MATTEL®, including hundreds of playthings that can’t be found anywhere else. Parents and gift-givers will be thrilled to find over $8,000 in savings – more than ever before – on everything from dolls, board games and construction sets, to toys sure to excite a tech-savvy generation of kids, plus dozens of gifts with purchase, in Toys“R”Us stores nationwide beginning Sunday, October 28 through Wednesday, November 21.

The Great Big Toys“R”Us Book 2012 Continue reading