Tommy John, the premium men’s underwear company, has announced a product line extension with the NFL’s Dallas Cowboys that will see Cowboys branding featured on Tommy John underwear.
As a part of the partnership, Tommy John launched Dallas Cowboys men’s underwear that is being sold in the pro shops at AT&T Stadium, the home of the Dallas Cowboys, select Dallas Cowboys Pro Shops, Fans United stores, online at www.tommyjohn.com/cowboys, as well as shop.dallascowboys.com.
Tommy John‘s Cool Cotton and Second Skin Trunks and Boxer Briefs will be emblazoned with the famous Cowboys Star allowing fans to show their support for their favorite team, while being supported by premium underwear. In addition, Tommy John will be exposed to millions of devoted Cowboys fans through Cowboys digital and radio platforms as part of the partnership.
“The Dallas Cowboys are proud to partner with Tommy John to place a premium product inside not only AT&T Stadium, but also in our Dallas Cowboys Pro Shops as well,” said President of Dallas Cowboys Merchandising Bill Priakos. “When looking for brands to partner with, we look to join together with companies with innovative and premium products to reach our fans, and we believe we’ve found that with Tommy John.” Continue reading