The First Ever (SHOPATHON)RED Launches On ABC’s Jimmy Kimmel Live! On World AIDS Day, December 1
Enter To Win Once-In-A-Lifetime Experiences Through Omaze With Bono, Snoop Dogg, Game Of Thrones, The Weeknd, Kim Kardashian, Meryl Streep & Shaquille O’neal, Among Many Others
The Bill & Melinda Gates Foundation Double Impact By Matching Every Dollar Raised Up To $20 Million
Tomorrow, on December 1 – World AIDS Day and Giving Tuesday – the first ever (SHOPATHON)(RED) to fight AIDS officially kicks off. A (RED) shopping extravaganza featuring the likes of Bono, Scarlett Johansson, Snoop Dogg, The Weeknd, Meryl Streep and co-produced by VICE Media, (SHOPATHON)(RED) will live on-air and online through the holidays, selling iconic (RED) products, limited edition pieces, and the chance for fans to win once-in-a-lifetime experiences with celebrities in partnership with the online giving platform, Omaze. Raising money for the Global Fund to fight AIDS, every dollar will be matched by The Bill & Melinda Gates Foundation, up to $20 million, meaning there have never been more reasons to SHOP (RED) and SAVE LIVES.
“The progress we have made in the fight against AIDS is immense, but so is the jeopardy if we grow complacent and think we’ve conquered this vicious little virus… Because we haven’t! We have to keep pushing until everyone who needs treatment can get it and until we can prevent the millions of unnecessary new infections we are still seeing every year,” said Bono, co-founder of (RED) and ONE. “Justice often calls for the power of strange bedfellows, which is why (SHOPATHON)(RED )is where you’ll see everyone from Bill Gates to Snoop Dogg, VICE and Game of Thrones campaigning to get closer to finishing AIDS once and for all.“
Enter to win once-in-a-lifetime celebrity experiences on Omaze.com/RED (PRNewsFoto/(RED))
Jimmy Kimmel Hosts Star-Studded Shopping Special On December 1, World AIDS Day
On December 1, ABC’s Jimmy Kimmel Live! will kick off (SHOPATHON)(RED ) with a tongue-in-cheek take on the world of home shopping. Joined by Olivia Wilde, the show will feature (RED) products and guest stars launching once-in-a-lifetime experiences to help the fight to end AIDS. Appearances include Bono, Matt Damon, a live performance by The Killers and special segments with Tom Brady and Shaquille O’Neal, among other surprises. Jimmy Kimmel Live! airs weeknights at 11:35|10:35 CT on ABC.
“We’re doing a very special show on December 1 with many stars in support of (RED) to raise money to fight AIDS on World AIDS Day. It will be a great show for an important issue,” said Jimmy Kimmel.
Sell-ebrity sells on www.Omaze.com/RED; $10 can get you the experience of a lifetime.
Want to visit the Game of Thrones set, or hit the saddle for a bike ride with Bono? These are just some of the once-in-a-lifetime experiences that can be won on Omaze, the online giving platform. Other experiences include:
— Going on a wellness retreat with Snoop Dogg in Colorado
— A ‘K’ONTOUR’ makeover with Kim Kardashian and her glam squad
— Having your portrait painted by James Franco
— Jimmy Kimmel giving your kid ‘the talk’!
— Getting a passing lesson from Tom Brady
— Walking the red carpet with Meryl Streep
— Getting snapped with Shaquille O’Neal for your 2016 holiday card
— Hanging backstage with The Weeknd
— Going to a UT game with Matthew McConaughey
— Announcing the No.1 track with Ryan Seacrest on the American Top 40
— Assisting Steph Curry with his pre-game tunnel shot!
These stars, and many others, are offering once-in-a-lifetime experiences in support of World AIDS Day. For as little as $10, fans can enter now for their chance to win on www.Omaze.com/RED, with proceeds going to fight AIDS with (RED). Entries close on January 21, 2016.
Gilt Free Shopping For The Holidays; Stylish ‘Gifts That Give Back’
(RED) has teamed up with Gilt, the innovative online shopping destination, to be the official e-commerce partner for the campaign. From December 1st thru 16th, www.Gilt.com will offer more than 100 stylish (RED) and limited edition products that ‘give back’ with every purchase, raising money to fight AIDS. Gilt will offer something for everyone’s holiday list, featuring products from brands including Alessi, Alex and Ani, Warby Parker, Jennifer Meyer, Converse, Le Creuset, Fatboy, Fresh, Jonathan Adler, Moleskine, Mophie and more.
The store will also offer special limited edition items including a ‘Love Me’ canvas tote bag by artist Curtis Kulig, a printed motif t-shirt designed by EJ Johnson and a very special (RED) flower bouquet from Farmgirl Flowers. To shop this exclusive sale, visit www.gilt.com/RED.
(RED)’s founding apparel partner, Gap, is announcing a $1 million commitment to the fight to end AIDS and is debuting a range of new (RED) styles that will support this promise. Gap denim jackets and t-shirts for men, women and children and a onesie for baby will all be available on www.Gilt.com/RED, and will also be available in the U.S. on www.Gap.com, and at the 680 5th Avenue (at 54th Street) New York City store. Continue reading