Greg Lauren and Banana Republic Collaborate on a Limited-Edition Men’s Capsule Debuting at Select Banana Republic Stores for Holiday 2016
Banana Republic and the Council of Fashion Designers of America (CFDA) are excited to continue their partnership with the launch of a limited-edition capsule collection with artist and designer, Greg Lauren. The Greg Lauren for Banana Republic menswear collection debuts at select Banana Republic stores beginning this month. The collection will launch at select Banana Republic retail locations December 6, 2016.
The CFDA and Banana Republic first worked together for a special collaboration in Spring 2016, launching a women’s capsule collection created with New York-based design trio, Timo Weiland. For the second installment of their partnership, they have teamed with Greg Lauren to debut a menswear collection that is designed, cut and sewn in Los Angeles. The capsule will include 16 pieces, which marry Lauren’s iconic, utilitarian style with Banana Republic‘s classic American sportswear sensibility.
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 450 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization owns the Fashion Calendar, and serves as the official keeper of New York Fashion Week. It stages the bi-annual New York Fashion Week: Men’s.
“Our partnership with Banana Republic has allowed two designers the opportunity to grow and expand their consumer and production capacities in ways that otherwise may not have been possible,” says Steven Kolb, President and Chief Executive Officer of the CFDA. “We are happy to be able to work with an iconic American brand like Banana Republic and look forward to debuting the Greg Lauren for Banana Republic collection this holiday.”
After gaining recognition as a painter, Greg Lauren created Greg Lauren in 2011 with the mission of “designing clothing from the perspective of being an artist, and making garments using an artistic approach” Specializing in a “destroyed but elegant” aesthetic, the collection combines repurposed vintage military fabrics with new fabrics put through unique artistic processes to give everything a one of a kind feeling and aesthetic. Greg Lauren is now available in over 50 boutiques worldwide, and is made entirely in Los Angeles. Continue reading