The Toy Insider Trend Experts Made a Holiday List and Checked It Twice: 2018 Hot Holiday Toy Picks Revealed

Fingerlings Hugs, PJ Masks, Harry Potter Wands, Ryan ToysReview, K’NEX Thrill Rides, & 3Doodler Hexbug Set Top the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 ListsToyInsider_Logo

The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and gifts in its 13th annual holiday gift guide. The hottest and most coveted items for 2018 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring artificial intelligence, augmented reality, virtual reality and other innovative technologies) and STEM 10 (science, technology, engineering and math toys that make learning fun).

The Toy Insider’s 2018 holiday gift guide appeared in the November issue of Family Circle magazine, which hit the newsstands on Oct. 9. An extended guide also appeared online at www.thetoyinsider.com. This year’s print guide features more than 200 toys from more than 100 different manufacturers, and an additional 170 toys can be found online, representing nearly 200 toy companies in total.

These hand-picked items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season.

The incredible variety of toys we reviewed for this year’s holiday gift guide shows that toy makers are working hard to create more innovative and magical toys than ever before,” said Laurie Schacht, Chief Toy Officer, The Toy Insider.This year’s guide includes tons of fun collectibles, interactive craft kits, creative plush and more that are sure to bring smiles when they are unwrapped this holiday!

The Toy Insider’s Hot 20

0-2 years

LeapFrog_SafariLearningStation_lifestyle 1

Safari Learning Station (LeapFrog)

  • Go! Go! Smart Wheels Mickey Magical Wonderland (VTech)
  • Safari Learning Station (LeapFrog)

3-5 years

  • Fingerlings Hugs (WowWee)
  • Hairdorables (Just Play)

    JustPlay_PJMasksSuperMoonAdventureHQRocket

    PJ Masks Super Moon Adventure HQ Rocket (Just Play)

  • PJ Masks Super Moon Adventure HQ Rocket (Just Play)
  • Pomsies (Skyrocket)
  • Power Action Pikachu (Wicked Cool Toys)
  • Rise of the Teenage Mutant Ninja Turtles 43-inch Epic Sewer Lair Playset (Playmates Toys)
  • Ryan’s World Giant Mystery Egg (Bonkers Toys)
  • Scruff-a-Luvs (Moose Toys)

6-8 years

  • Boxy Girls (Jay@Play)
  • Jakks_WizardTrainingWands_Group

    Harry Potter Wizard Training Wands (Jakks Pacific)

  • Hatchibabies (Spin Master)
  • Laser X Fusion (NSI)

    MGAE_LOLSurprise_UnderWraps_Doll 1

    L.O.L. Surprise! Eye Spy Series Under Wraps Dolls (MGA Entertainment)

  • L.O.L. Surprise! Eye Spy Series Under Wraps Dolls (MGA Entertainment)

    Nintendo_PokemonLetsGoPikachuPokeBallPlusPack 1

    Pokémon Let’s Go Pikachu + Poké Ball Plus & Pokémon Let’s Go Eevee + Poké

  • Pokémon Let’s Go Pikachu + Poké Ball Plus & Pokémon Let’s Go Eevee + Poké Ball Plus (Nintendo)
  • Smooshy Mushy Babies (RedwoodVentures)
  • Treasure X (Moose Toys)

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2017 Holiday Gift Guide: The Toy Insider Predicts Toys to Top Kids’ Wish Lists with Expert 2017 Hot Holiday Toy Picks

Hatchimals Surprise, Fingerlings, Star Wars, Luvabella, Lightseekers, Squishies, and 3Doodler Top the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 Lists

The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, has unveiled its expert picks for the best kids’ toys and tech in its 12th Annual Holiday Gift Guide (https://www.thetoyinsider.com/2017-holiday-gift-guide/) The hottest and most coveted items for 2017 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring AI, AR, VR and other cutting-edge technologies) and STEM 10 (science, technology, engineering and math toys that make learning fun). These hand-picked 42 items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season.1

The Toy Insider is the go-to source for product information about children’s toys, tech, and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on thetoyinsider.com, a trusted resource for parents. The content is produced by an editorial team with more than 75 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Publishing Group, publisher of leading trade publications The Toy Book, The Toy Report, The Licensing Book, and Total Licensing Report.

The Toy Insider Holiday Gift Guide-Cover-2017

The Toy Insider 2017 Holiday Gift Guide-Cover

Our team of experts spent the whole year searching for ‘the next Hatchimals,’ reviewing and playing with thousands of toys from manufacturers large and small,” says Laurie Schacht, Chief Toy Officer, The Toy Insider. “There’s nothing like seeing a child’s amazement when they open their holiday gifts, and we’re confident that the toys found in our holiday gift guide will deliver big ‘Wow’s and huge smiles. At The Toy Insider, we know play.

The Toy Insider’s Hot 20

0-2 years

VTech.GoGoSmartWheelsRacePlayAdventureSet

Go! Go! Smart Wheels Race & Play Adventure Park (VTech)

  • Go! Go! Smart Wheels Race & Play Adventure Park (VTech)
  • Scoop & Learn Ice Cream Cart (LeapFrog)

3-5 years

JustPlay.DocMcStuffinsBabyAllInOneNursery

Disney Junior Doc McStuffins All-in-One Nursery (Just Play)

  • Disney Junior Doc McStuffins All-in-One Nursery (Just Play)
  • FurReal Roarin’ Tyler, The Playful Tiger (Hasbro)
  • L.O.L. Surprise! Tots (MGA Entertainment)

    JadaToys_MickeyTransformingRoadsterRacer

    Mickey Transforming Roadster Racer R/C (Jada Toys)

  • Mickey Transforming Roadster Racer R/C (Jada Toys)
  • Peppa Pig Lights & Sounds Family Home (Jazwares)
  • PJ Masks Rival Racers Track Playset (Just Play)

    WickedCoolToys.TeddyRuxpin

    Teddy Ruxpin (Wicked Cool Toys)

  • Teddy Ruxpin (Wicked Cool Toys)
  • Thomas & Friends Super Station (Fisher-Price)

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The Toy Insider’s 2015 Holiday Gift Guide: The Toy Insider(TM) Unwraps 2015 Hottest Holiday Toys with Hot 20, Top Tech 12 and STEM 10 Lists

What’s Trending in Toyland? The Star Wars Force, Toys that Talk Back – Say Hello Barbie, Play all Day with Elmo, and Sing Along with Elsa from Disney Frozen — Cooking Up Fun with the Girl Scouts, and Toys that Come to Life

The Toy Insider 2015 Holiday Gift Guide (PRNewsFoto/The Toy Insider)

The Toy Insider 2015 Holiday Gift Guide (PRNewsFoto/The Toy Insider)

The Toy Insider unwrapped its 10th Annual Holiday Gift Guide, including expert picks for the hottest toys and kids’ tech items of the 2015 season broken out into three lists: the Hot 20, Top Tech 12 and, new for 2015, STEM 10. With lots of options for boys and girls of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

Toy Insider logo

Toy Insider logo

The Toy Insider, the go-to source for toy and children’s product information, publishes a holiday gift guide by age category annually in Woman’s Day magazine, and is a trusted resource for parents both online and through social media all year long. Its content is produced by an editorial team with more than 30 years of experience covering the children’s products industry. The Toy Insider is published by Adventure Publishing Group, publisher of leading trade publications The Toy Book, The Toy Report, The Licensing Book and Total Licensing Report.

This year’s hottest toys are not only going to ‘wow’ kids this holiday season, but also keep them engaged in hours of imaginary, mind-stimulating and creative play well into 2016,” says Laurie Schacht, “Toy Insider Mom” and publisher of The Toy Insider.  “This year, we also created a STEM 10 list in response to requests from parents who are looking for great playthings to reinforce important science, technology, engineering and mathematics skills.

The Toy Insider Full Holiday Gift Guide will appear in the November issue of Woman’s Day magazine, on newsstands in mid-October, and online at TheToyInsider.com. Filled with more than 240 toys and gifts made by 110 different manufacturers, this year’s guide is the biggest ever. Parents and gift givers can easily search by child age (broken out into 0-2, 3-5, 6-8 and 9+) and interest with the added assistance of a skills development key.


The Toy Insider’s Hot 20

0-2 years
Bright Beats Smart Touch Play Space (Fisher-Price)
Go! Go! Smart Wheels Ultimate RC Speedway (VTech)
Play All Day Elmo (Playskool)
TOMY Toddler Toys Jumbo Jamboree (TOMY)

3-5 years
Disney Frozen Sing-a-long Elsa (Jakks Pacific)
Doc McStuffins Pet Vet Checkup Center (Just Play)
Furreal Friends Starlily, My Magical Unicorn (Hasbro)
Giant Leonardo Playset (Playmates Toys)
Imaginext Ultra T-Rex (Fisher-Price)
Minions Interactive Action Figures (Thinkway Toys)

6-8 years
Disney Descendants Signature Outfit Doll Assortment (Hasbro)
Little Live Pets Clever Keet (Moose Toys)
Shopkins Scoops Ice Cream Truck (Moose Toys)
Skylanders SuperChargers (Activision)
Star Wars Bladebuilders Jedi Master Lightsaber (Hasbro)
Star Wars: The Force Awakens Battle Action Millennium Falcon (Hasbro)

9+
Disney Infinity 3.0 Edition (Disney Interactive)
Girl Scouts Cookie Oven (Wicked Cool Toys)
LEGO Dimensions Starter Pack (Warner Bros. Interactive Entertainment)
LEGO Elves: The Elves’ Treetop Hideaway (The LEGO Group)
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