Target Reimagines Toy Experience for the Holidays

(Photo Credit: Stephen Allen)

Retailer expands and reimagines space in hundreds of stores, doubles down on new and exclusive toys, and offers playful experiences for families with events and more

  • Nearly a quarter-million square feet of new space for toys across more than 500 stores
  • Remodeled toy department available in more than 100 stores
  • Deeper inventory and more than 2,500 new and exclusive toys–nearly double last year
  • 25,000 hours of joy with in-store events for families
  • New digital experience, gift finder for toys on Target.com, and digitally enabled kids’ gifting catalog

Target Corp. unveiled its plans for creating an unbeatable toy experience for shoppers this holiday season. Minneapolis-based Target Corporation serves guests at more than 1,800 stores and at www.Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. The retailer is adding nearly a quarter-million square feet of new space for toys across more than 500 stores and will complete remodels of toy departments in more than 100 stores. Guests will find great prices throughout the season, deeper inventory and more than 2,500 new and exclusive toys—nearly double compared to last year. Additionally, Target will host nearly 25,000 hours of family-friendly store events and is introducing a new toys hub on Target.com, as well as a digitally enabled kids’ gifting catalog.963442362ab9bb70265680b00e3a6733

For many guests, finding the perfect toy to wrap up and give their little-loved ones this holiday is going to be their top priority. We want them to know that Target is here to help,” said Mark Tritton, executive vice president, and chief merchandising officer, Target. “Our team has spent months preparing for this season, selecting the assortment, deepening our inventory to offer more of the hottest items and reimagining the experience we have for toys in our stores and online. We’re excited to welcome more shoppers to Target this season and help them create memorable moments for years to come.”

Incremental Space for ToysTarget_Toys_1

By Nov. 2, Target will complete the expansion of nearly a quarter-million square feet of space for toys across more than 500 stores. The expanded departments will showcase larger items like electric ride-on vehicles, playhouses, outdoor playsets, and more. New displays will take items out of their packaging and put them into a 360-degree shopping experience. Playful signing will make it easy for guests to shop this new kid-friendly world and purchase items directly in-store or have them shipped to their home via Target.com. Continue reading