Macy’s Thinks Pink to Support the Battle Against Breast Cancer

In Honor Of Breast Cancer Awareness Month, Join In The Fight For A Cure With Powerful Pink Pieces Benefitting The Cause

This October, Macy’s continues to support Breast Cancer Awareness Month, inviting customers to give back through an inspiring campaign that shines light on awareness while using fashion to fundraise for a disease that affects women, men and families everywhere. From Macy’s online Pink Shop featuring fashion, home and pet merchandise from an array of great brands, including a limited-edition necklace created by Macy’s employees, to the Polo Ralph Lauren Foundation’s Pink Pony bracelets, a portion of each purchase price will benefit charities that are working to eliminate the disease.macys logo

Breast cancer awareness has long been an important cause for Macy’s, which we continue to support alongside our generous customers, employees and partners working collaboratively to make a difference,” said Holly Thomas, Macy’s group vice president of cause marketing. “We are inspired by their generosity and are deeply grateful for the funds and awareness raised toward the fight against breast cancer.”

Pink Shop at macys.com

Beginning Sept. 25, Macy’s online “Pink Shop” at www.macys.com/pink offers a curated selection of fashion for men, women, children and pets, in addition to items for the home. The shop will also include special pink merchandise created for Macy’s from Charter Club, Ideology and Thalia Sodi, in support of the Breast Cancer Research Foundation (BCRF).

ID-Ideology-Breast-Cancer-Awareness-Family-Strong-Created-For-Macys_Women-Pet-Assortment_25-50-848x1380

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; ID Ideology BCRF Family Strong Collection; macys.com/pink (Photo: Business Wire)

Bold graphics and inspirational messages of strength will be featured on ID Ideology’s BCRF Family Strong Collection. The limited-edition items raise awareness for the cause through motivational phrases for men, women, girls and pets, as well as signature items such as leggings and hoodies. In tribute to Breast Cancer Awareness month, Ideology also made a $100,000 donation to BCRF, regardless of sales.

Cozy sleepwear and robes featuring the iconic pink ribbon will be available for a limited time from Charter Club at Macy’s. Ten percent of the purchase price from each soft and inviting piece will benefit BCRF through Dec. 31, 2017.

Courageous messages of hope emblazon two new tees from Thalia Sodi’s Breast Cancer Research Foundation Tee Collection. Macy’s will donate 10 percent of the retail price from these motivational pieces to BCRF through Oct. 31, 2017.

BCRF Necklace

The Macy’s family also includes many associates who have been touched by this disease, and to honor those brave battles, Macy’s will be releasing a limited-edition heart pink ribbon necklace created and inspired by the uplifting story of three employees who have been personally impacted by breast cancer. A portion of sales from this delicate sterling silver and pink sapphire pendant will support BCRF.

Macy's_BCRF_Necklace__99

Macy’s supports Breast Cancer Awareness Month with powerful pink pieces that benefit the cause; limited-edition sterling silver and pink sapphire necklace $99; http://www.macys.com/pink  (Photo: Business Wire

I had the piece created for myself to always remember and appreciate those friends and family members who are so generous when you are going through treatment,” said Tracie Manick, vice president store manager at Macy’s Manhattan Village in Manhattan Beach, California. “The design was inspired by two friends who were there for me through the entire ordeal of surgery and treatment. Brandi Galimi, a Macy’s district merchant, was diagnosed with breast cancer eight months before I was. She and her sister, Jill Pan, also a vice president store manager at Macy’s, had tattoos in the shape of the heart with the ribbon to remember. In honor of their kindness, their tattoos became my inspiration for the pendant.”

This moving piece featuring sterling silver and pink sapphires will be available in select stores and on macys.com for $99. In honor of all supporters, Macy’s will donate $10 from the sale of each necklace to BCRF through Dec. 1, 2017. Continue reading

Macy’s Presents Fashion’s Front Row at New York Spring/Summer 2016 Fashion Week

Macy’s Presents Fashion’s Front Row to Air Nationwide on E! Wednesday, Sept. 23 at 8 p.m. ET

On Thursday, Sept. 17 at7:30 p.m., live from New York City, Macy’s Presents Fashion’s Front Row will hit the stage at The Theater at Madison Square Garden in a dazzling spectacle celebrating the intersection of music and fashion. Featuring the fall season’s hottest looks, hitting the runway will be special presentations of designs from Heidi by Heidi Klum Intimates, Hello Kitty®, I.N.C. International Concepts, Jessica Simpson, Levi’s®, Ryan Seacrest Distinction, Thalía Sodi, Tommy Hilfiger; and more. Lancôme is the event’s signature make-up partner. Samsung is the signature technology partner and will provide attendees with a unique look at its products on the runway.

Macy’s Presents Fashion’s Front Row continues the company’s legacy of charitable giving and is set to support Broadway Cares/Equity Fights AIDS and the Council of Fashion Designers of America Foundation (CFDA), with 100 percent of the proceeds from ticket sales from the Sept. 17 live show at The Theater at Madison Square Garden.

We are thrilled to celebrate New York Fashion Week with a spectacular event that will bring the high-fashion runway closer to fans everywhere,” said Martine Reardon, Macy’s chief marketing officer. “Macy’s Presents Fashion’s Front Row will ignite the catwalk in a celebration of fashion and music, featuring the hottest styles for fall, as well as fantastic music and dance performances that make that elusive front row seat during Fashion Week a possibility for all.

Amid the runway spectacle, Nate Ruess, Grammy Award-winning front man of the band fun., will perform songs from his debut solo album, “Grand Romantic.” He will take the stage along with additional performers, to be announced at a later date.

Fans from coast-to-coast will have the ultimate VIP experience when they tune-in to E! for the broadcast debut of Macy’s Presents Fashion’s Front Row on Wednesday, Sept. 23 at 8 p.m. ET (check local listings). The broadcast will include highlights of the live show and performances, celebrity appearances, interviews, behind-the-scenes elements including a look at the arrivals carpet, as well as special moments from New York Fashion Week. Additionally, fans will have the opportunity to shop their favorite looks from the show instantly as they come down the runway by visiting macys.com/FrontRow.

Beginning on Friday, August 14, select credit card holders will have the exclusive first chance to purchase tickets to Macy’s Presents Fashion’s Front Row priced at $55 and $80. The general public on-sale begins on Friday, August 21. Tickets may be purchased through TICKETMASTER (at ticketmaster.com or 866-858-0008) or in person at the Madison Square Garden Box Office. Ticketmaster orders are subject to service fees. All tickets include a $5 facility fee. Tickets for people with disabilities may be purchased through Ticketmaster, at the MSG Box Office or by calling MSG’s Disabled Services Department at (212) 465-6034.

Additionally, Macy’s has partnered with several extraordinary charity organizations for its first-ever Fashion Pass, to benefit and strengthen the communities the company serves nationwide. Now through August 15, when customers give$5 at the register, they will receive 15 percent to 20 percent off on select storewide purchases, plus $10 off a $30 purchase. Fashion Pass kicked off on July 22 and through its conclusion, 100 percent of the $5 donation will benefit: Children’s Cancer Research Fund; Council of Fashion Designers of America Foundation, Inc.; The Elizabeth Taylor AIDS Foundation; Ronald McDonald House Charities of Chicagoland & Northwest Indiana; Ronald McDonald House New York; and The Fashion Incubators at Macy’s.

Between September 24 and 26, Macy’s Presents Fashion’s Front Row will also extend to in-store events nationwide. Macy’s flagship locations in Chicago, Los Angeles, Miami, New York City and San Francisco will host in-store celebrations featuring celebrity and designer appearances, special performances and fashion presentations, bringing the fashion week experience closer to fashionistas everywhere. In addition, at 20 select locations, Macy’s Presents Fashion’s Front Row-themed shopping parties will spread the glamor to more cities nationwide.

Macy’s Presents Fashion’s Front Row is created and produced by Macy’s. The national broadcast that will air on E! is produced in partnership with IMG. For more information about Macy’s Presents Fashion’s Front Row including a listing of local events, please visit macys.com/FrontRow.

Macy’s Welcomes Back “American Icons” This Summer

Macy’s offers fashion from America’s favorite brands, early summer events and a partnership with Got Your 6 in support of America’s veterans

From May 13 to July 4, share photos using #AmericanSelfie for a chance to be included
in the national broadcast of Macy’s 4th of July Fireworks®

Macy’s announces the return of “American Icons,” launching this week in celebration of America‘s Independence Day (July 4th) and the American landscape, the people, places and things that make this country great. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them, as well as fashions from celebrated designers and icons, in-store events and a special program in support of America’s veterans.

(Image courtesy of Macy's)

(Image courtesy of Macy’s)

American Icons is a meaningful program that offers Macy’s a chance to connect with our customers in celebration of our great country,” said Martine Reardon, Macy’s chief marketing officer. “With #AmericanSelfie, they can show us why they love America while supporting Got Your 6, a nonprofit organization that serves to empower veterans and strengthen communities. We are also rolling out the latest fashion from the country’s most beloved brands and hosting fun summertime events to make this year’s tribute to America more special than ever.”

From now to July 4, Macy’s is inviting customers to use #AmericanSelfie to share their favorite “selfie” photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about this country. In support of America’s military veterans, with each use of #AmericanSelfie, macys_on_black_se_8540Macy’s will donate $1, up to $250,000, to Got Your 6, a nonprofit organization dedicated to helping our returning service members make America stronger. Plus, #AmericanSelfie will be part of Macy’s annual 4th of July Fireworks show, the nation’s largest Independence Day display telecast nationally on NBC.

Got Your 6 is a campaign that unites nonprofit, Hollywood, and government partners and believes that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. The organization also knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service.

In the military, “Got your six” means “I’ve got your back.” The saying originated with World War I fighter pilots referencing a pilot’s rear as the six o’clock position. It is now a ubiquitous term in the military that highlights the loyalty and cooperation found in military culture. The Got Your 6 campaign chose this term, because it is emblematic of the many skills that veterans bring back into their communities when they return home.

Through entertainment industry partners, Got Your 6 works to normalize the depictions of veterans on film and television to dispel common myths about the veteran population. Through nonprofit and government partners, Got Your 6 likewise ensures successful veteran reintegration and empowers veterans to lead here at home. Together, Got Your 6 and its partners are shifting public perceptions so that veterans’ leadership and skills are recognized and utilized at home to strengthen communities.

Each year, around a quarter-million service members exit the military and re-enter civilian life. It is essential that Americans see the potential for veterans to strengthen our communities. Got Your 6 works to ensure that veterans return home to be seen as leaders and civic assets. For the past decade, our country has framed “veteran reintegration” as a major societal problem or struggle. On the contrary, Got Your 6 believes that it is crucial for Americans to see veteran reintegration as an opportunity, because veterans are uniquely suited to solve some of our nation’s most difficult challenges.

The average American has little first-hand connection to the military and often believes that, in general, veterans are much more likely than civilians to experience unemployment, substance abuse, homelessness, and various other issues. These notions are largely misconceptions. They paint a picture of veterans as “broken.” As a result, veterans often say they feel more pity than respect from the civilian population. When veterans fail to successfully reintegrate back into American society, it is often because their communities do not expect them to succeed or excel. Got Your 6 believes that if the country does not call upon returning veterans, then we will miss out on a generation of leaders.

Macy’s is continuing its partnership with Got Your 6 to help empower military veterans and families to make America stronger. In addition to the contribution made through the #AmericanSelfie initiative, Macy’s will host “Got Your 6 Saturday” on May 16, when customers can give $3 at any register and receive a savings pass, with 100 percent of the purchase price donated to Got Your 6. With this pass, shoppers will receive a 25 percent discount all day on purchases, exclusions and restrictions apply. Beyond “Got Your 6 Saturday,” Macy’s shoppers can still support America’s veterans from May 17 through May 25 by giving $3 for a 15 percent/20 percent discount savings pass to drive additional donations to Got Your 6 and its nonprofit partners.

Star-Studded Fashion
Macy’s has lined up an all-star cast of brands to offer shoppers the most covetable clothing and accessories – just in time for the warm weather season. Macy’s customers will be treated to collections by Calvin Klein, I.N.C. International Concepts, Tommy Hilfiger, Michael Kors, Martha Stewart Collection, Locker Room Lids, Thalía Sodi, Ryan Seacrest Distinction and the lovable characters from PEANUTS®, among others, for the hottest trends in fashion all summer long. This year’s talent and brands will be featured in the new print, digital and in-store American Icons advertising campaign, as well as a 112-page direct mail book of curated merchandise, also available at macys.com/americanicons.

1429798030_DesignerWeLove_CK

Set against the ultra-modern backdrop of the new Whitney Museum of American Art in New York City, Calvin Klein continues its tradition of cutting-edge, minimal designs. Featuring sleek silhouettes and a black-and-white color palette, the range is crisp and contemporary. Spring’s athletic vibe manifests in a dynamic way with moto-jackets and slide sandals, allowing for both fit and function.

1429798042_DesignerWeLove_INC

I.N.C. International Concepts celebrates 30 years of fashion-forward designs, and has tapped world-renowned models Heidi Klum and Gabriel Aubry to lead the festivities. For women, the collection boasts eclecticism, featuring prints, colors, and details like fringe that give off a worldly vibe. For men, lightweight blazers, printed wovens and fitted jeans comprise a collection that emanates relaxed sophistication.

1429798085_DesignerWeLove_Thalia

American Icons - Coast to Coast  - Thalia Sodi

With a landmark Art Deco hotel in the heart of South Beach as a backdrop, the Thalía Sodi collection for American Icons exudes energy and excitement. Just in time for hot summer nights, Thalía Sodi offers customers a bold, vibrant collection of clothing, jewelry and footwear that is simply head-turning. Figure-flattering and feminine, the collection’s dresses and separates make women feel confident and beautiful. The use of bright colors and vivid prints reflects the vivacity of Thalía, and the use of gold throughout the statement footwear and jewelry highlight the glamour and opulence of the range.

11007722_10152903780083037_1991591441449058702_n

Ryan Seacrest

1429798075_DesignerWeLove_RyanSeacrest

Ryan Seacrest has proven to be a media powerhouse in broadcast and radio, all while impeccably dressed. Through his eponymous line, Seacrest brings the same polish and sophistication to men throughout the country. The Ryan Seacrest Distinction collection for American Icons features tailored suits, sport coats, trousers and shirting that are bold and clean. Ties, cufflinks and pocket squares provide the perfect finishing touches, creating undeniably stylish looks perfect for any occasion. Continue reading

MACY’S SIGNS EXCLUSIVE DEAL FOR NEW THALÍA BRAND

Broad array of Thalía Sodi apparel and accessories will be designed for the style, fit and color preferences of Hispanic women

Macy’s, Inc. announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author and philanthropist.

The new brand – called Thalía Sodi – is expected to launch exclusively in 300 Macy’s stores nationwide and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years.

Thalía Sodi products will be designed and produced by Macy’s highly regarded Private Brands organization based on Thalía’s viewpoint and lifestyle. She will provide robust marketing support, including serving as the brand’s model, spokeswoman and advocate.

I am very excited and honored to partner with Macy’s, an iconic American brand that believes in our community, to launch a collection that will be fabulous, fun and flirty – truly representative of who I am as a Latina. This new fashion venture of apparel and accessories has been a longtime passion of mine and I can’t wait for my fans and women from all over the world to wear my collection,” said Thalía.

Thalía is one of the biggest stars on a global stage – a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma,” said Terry J. Lundgren, chairman, president and chief executive officer of Macy’s, Inc. “When it comes to fashion, Thalía is a trendsetter for Latinas who love to step out and stand out in a way that is flirty, fun, vivacious and put together. Hispanic women are one of the fastest-growing consumer segments in America and already important customers for Macy’s in major markets across the country. With this new Thalía Sodi brand, sold only at Macy’s, we will have an even stronger fashion offering that directly addresses the style, fit, and color preferences of this customer.”

Born and raised in Mexico City and now a U.S. citizen, Thalía began performing at age 9 and first gained attention with the group Timbiriche. She launched her career as a solo artist in 1990. Since that time, she has sold over 40 million records worldwide, and collaborated with musicians from Tony Bennett and Michael Bublé to Emilio Estefan and Julio Iglesias. Thalía also has starred in a series of telenovelas broadcast in 180 countries, with a viewership of more than 2 billion people, earning her the nickname of “the queen of soap operas.” She has hosted a network radio show in the United States and authored four books, including her recent children’s book entitled, “Chupie: The Binky that Returned Home.” Among her philanthropic ventures, Thalía has been a strong voice for the March of Dimes, an organization that Macy’s supports nationwide through cause marketing. In fall 2013, Thalía was featured in Macy’s Hispanic Heritage Month events across the country.

Thalía, who is a mother of two children and married to music mogul Tommy Mottola, was being honored on Dec. 5, 2013, with her own star on the Hollywood Walk of Fame.

This is a remarkable time for both Macy’s and Thalía considering that America’s #1 department store is now entering the Latino market with an iconic brand like Thalía Sodi. We are confident that this alliance will be extremely successful and that it will resonate with the vast Latino customer base Macy’s already has,” Mottola said.