Holiday Gift Guide 2019: Target Introduces HoliDeals and Unveils Biggest Black Friday Yet with Two-Day Preview Sale and Expanded Early Access

Retailer introduces HoliDeals – featuring thousands of deals throughout the season – making it easier than ever for guests to save throughout the holidays.

Black Friday Early Access for RedCard holders returns on Wednesday, Nov. 27, with more deals and deep discounts. For the first time, Target Circle members also will receive early access on select deals later in the day.

Target Corporation has announced the introduction of HoliDeals – featuring thousands of deals throughout the season on items like décor, electronics, toys and more – making it easier than ever for guests to save throughout the holidays. HoliDeals kicks off this week with the reveal of the retailer’s highly anticipated Black Friday ad . Target also is expanding early access to Black Friday deals to include members of its new loyalty program,Target Circle, in addition to RedCard holders.

“This is the busiest time of year for our guests, and with the shortened season, we want to make it as easy as possible for them to cross everything off their holiday list at Target. That’s why we’re introducing HoliDeals, which will feature savings on thousands of items throughout the season,” said Rick Gomez, executive vice president, chief marketing and digital officer, Target. “Our expanded Black Friday Preview Sale is just the beginning of a season full of savings. And with our biggest investment ever in guest service, our teams will be ready to help guests shop and save with ease this holiday season.”

Target Reveals Design Elements of Next Generation of Stores

First, fully reimagined store to open this fall in Houston market, with plans to roll out new elements of design to hundreds more

Target Corporation today unveiled design elements for the company’s most ambitious store re-design to date, with plans for the first fully reimagined store to open in the Houston suburb of Richmond near Grand Parkway Southwest in Aliana’s Market Center From the stage at Shoptalk, the retail and e-commerce event held in Las Vegas, Target’s chairman and CEO Brian Cornell introduced Target’s newest store redesign plans as part of the company’s commitment to invest billions of dollars over the next three years to reimagine hundreds of existing stores.

The inspiration entrance features displays of exclusive brands and inspiring seasonal moments. (Photo: Business Wire)

“With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” said Cornell. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”

Elevated, cross-merchandise product presentations will amplify Target’s exclusive style assortment across various departments. (Photo: Business Wire)

The Next Generation of Target’s Store Design

In October, Target will open its first fully reimagined store 35 miles southwest of Houston. There, the new 124,000 square-foot store will offer guests the newest shopping experience as Target evolves its stores.

New for Target, curved, more circular center aisles will feature merchandise displays to engage guests with compelling products in unexpected places. (Photo: Business Wire)

In addition to the Houston location, 40 additional stores will receive elements of Target’s next generation re-design when they are updated in October 2017. Guest feedback and learnings from this new design will influence Target’s customized approach to the 500 stores being reimagined in 2018 and 2019.

2016 Black Friday Report: Target Reports Strong Start to Black Friday in Stores and Record-Breaking Online Sales

Savings To Continue With New Discounts And Unprecedented 15 Percent Off Two-Day Sale In Stores And Online This Sunday And Monday

Target Corporation today reported a strong start to the holiday shopping season. Millions of guests visited Target stores across the country and www.Target.com, which had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer’s lowest prices ever on select items.

Target Holiday Black Friday 2016 (Image courtesy of Target)

“Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong,” said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and who rang the opening bell at the New York Stock Exchange in celebration of Kids Day earlier this morning. “This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target’s guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday.”

Target Holiday Black Friday 2016 (Image courtesy of Target Corporation)

Black Friday Pre-Sale and Thanksgiving Day Shopping

On Wednesday, guests started their shopping early with Target’s Black Friday pre-sale on Target.com. New this year, Target’s guests could take advantage of pre-sale deals in stores via Cartwheel, resulting in the biggest day ever for new users of the popular savings app. Early on Thursday morning, the savings continued as Target offered guests access to nearly all of its Black Friday doorbuster deals on Target.com. Target.com had a record-breaking day, with traffic and sales eclipsing 2015 Cyber Monday, driven largely by doorbusters in electronics. Target also saw an increase in guests shopping via mobile, contributing to more than 60 percent of the retailer’s online sales. Top performing Black Friday deals at Target include:

• TVs were a top seller, with more than 3,200 TVs sold every minute in the first hour of store opening.
• Apple products were among the most popular deals, with guests taking advantage of savings on the iPad Air 2, iPad Pro and Apple Watch Series 1.
• Popular gaming systems included Xbox One S and PlayStation 4. Target sold half a million video games within the first hour of store opening.
• Wearables saw a 50 percent sales increase, including the Fitbit Charge HR.
• Top-selling toys included LEGO, NERF, Our Generation and the Jetson V6 Hoverboard, which sold out in minutes on Target.com.
  

  (Image courtesy of Target Corporation) 

• Target sold five times more wireless headphones this Black Friday compared to last year, including the popular Powerbeats Wireless In-Ear Headphone 2.
• Robotic vacuums, including the Hoover Quest 700 Robotic Vacuum, generated 10 times the sales compared to last year.
• Sales for family sleepwear were nearly double compared to last year, driven by a 30 percent off savings plus an additional 15 percent off in stores with Cartwheel.
• And, the 3-foot stuffed bear for $10, a surprise hit from last year, sold out quickly in stores across the country.

The Savings Continue, Including 15 Percent Off in Stores and Online

Target Announces Spring Collaboration with Victoria Beckham

Limited-edition collection reflects the charming, yet functional essence of the Victoria, Victoria Beckham womenswear line and includes the designer’s first foray into childrenswear

Target this past week announced its limited-edition spring collaboration with designer Victoria Beckham. Available April 9, 2017, at all Target stores and Target.com, Victoria Beckham for Target reflects the essence of the Victoria, Victoria Beckham line, including original designs and inspiration from iconic silhouettes, with apparel and accessories for women, girls, toddler and baby. The collaboration with Target also marks the designer’s first foray into the kids’ product category. Select pieces from the collection will be available for sale internationally via www.victoriabeckham.com.

Victoria Beckham is an internationally-known businesswoman, fashion designer and style icon. Since launching in 2008 at New York Fashion Week, the Victoria Beckham brand has developed into a celebrated mainstay of the fashion industry. In 2011, following the success of her mainline collection, Beckham launched Victoria, Victoria Beckham, a free-spirited companion to the original Ready-to-Wear collection, offering softer silhouettes and a more playful fashion perspective. With each collection, Victoria adapts her own personal style to the needs and desires of the international women who swear by the label’s luxurious and flattering garments. (For more information on Victoria Beckham, please visit www.victoriabeckham.com.)

Victoria Beckham for Target, with more than 200 items featuring soft pastels, bright pops of color and pretty spring prints, is feminine and functional and reflects the designer’s commitment to quality craftsmanship. Ranging in price from $6-$70, with most items under $40, Victoria Beckham for Target will be offered in sizes XS-3X for women and NB-XL for girls, toddler and baby. Standout pieces include easy-to-wear dresses, rompers and playful tops and bottoms for women, with corresponding styles for girls, toddler and baby.

“Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before,” said Beckham. “I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time.”

Victoria Beckham is an internationally-known businesswoman, fashion designer and style icon. (Image courtesy of Target)

“The Victoria, Victoria Beckham line, or “VVB” as it’s often called, is a lifestyle range incorporating all the pieces my customer needs in her wardrobe—at a more accessible price point,” continued Beckham. “I always describe VVB as the younger sister to the Ready–to–Wear. It’s a range that reflects what I think of as the more ‘playful’ side of my own style. The collections within VVB are fun and full of character, but always stay true to the refined brand spirit. The line of women’s and childrenswear that I have created with Target perfectly encapsulates the spirit of VVB and features some of the earlier silhouettes that the category originally became known for. From the outset of my brand, I have always designed clothes that I want to wear, and that’s exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too!”

Target Unveils 2013 Holiday Initiatives

Target Corporation has revealed its holiday marketing campaign and outlined its key holiday initiatives. This year, Target will offer more ways to save, an extended Holiday Price Match policy, a new Store Pickup program, inspiring social media integrations and top gifts for everyone in the family. Throughout the season, Target will make it easy for guests to check off their holiday list and bring their unique holiday moments to life, no matter how, where or when they want to shop.

“My Kind of Holiday”

Target’s 2013 holiday marketing campaign is designed to inspire and celebrate the traditions – big and small – that are part of today’s holiday season. The theme for the cohesive campaign is “My Kind Of Holiday” and will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media. Beginning in November, Target will invite guests to join the conversation by using the hashtag #MyKindofHoliday.

“‘My Kind of Holiday’ was inspired by guests’ stories about holiday traditions and the unique and personal ways they celebrate throughout the season,” said Jeff Jones, chief marketing officer and executive vice president, Target. “This campaign will inspire people with products and ideas, compel them with unbeatable prices and enable them to shop Target through the most digitally-enabled effort in our history.”

Unbeatable Value

With the combination of Target’s Holiday Price Match, Cartwheel and REDcard Rewards, Target guests will find unbeatable prices and more ways to save throughout the holiday season. For the second year, Target is extending the timeframe of its Price Match Policy for the holiday season beyond the typical seven day window. If a guest purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at www.Target.com, a local competitor’s printed ad or at select online retailers, Target will match that price. For more details, including terms and conditions, visit www.Target.com/morereasons.