SVEDKA Vodka Introduces Electric New Flavor, Blue Raspberry

Number-One Imported Vodka[i] Expands Award-Winning Portfolio

SVEDKA Vodka has announced SVEDKA Blue Raspberry, the dynamic new addition to its award-winning portfolio. Continuing SVEDKA’s focus on flavor innovation, SVEDKA Blue Raspberry delivers on the extreme flavor trend with an explosive sweet berry and tart lemon profile. SVEDKA Blue Raspberry opens with bright raspberry and berry notes that build to an energetic, hard lemon twist. SVEDKA’s iconic, shelf-popping, two-tone packaging further communicates the bold flavor blend with vibrant fuchsia raspberry tones transitioning to an electric blue hue.

SVEDKA constantly looks to break the mold by introducing bold flavors to the svedka-blue-raspberryvodka category, and we’re excited to unveil SVEDKA Blue Raspberry as the newest dynamic addition to our award-winning portfolio,” said Diana Pawlik, SVEDKA Vodka’s Vice President of Marketing. “SVEDKA Blue Raspberry is an electric, sweet and sour flavor combination, offering Millennials an adventurous new meta-flavor to match their exhilarating approach to life.”

SVEDKA Blue Raspberry targets the palate thrill seekers who crave extreme flavors, a trend seen across the food and beverage space in sour candies, spicy snacks and electric energy drinks coveted by Generation-Y. With raspberry and blue raspberry being the most sought-after vodka flavors among LDA consumers[ii], SVEDKA Blue Raspberry answers the Millennial call for all things bold and audacious.

SVEDKA Vodka is the number-one imported vodka brand in the United States and has won numerous category awards and accolades, including a Gold Medal for SVEDKA 80-Proof in the International Wine and Spirits Competition (2014), Impact’s “Blue Chip” Brand Award (2012, 2013), the Fast Track Award at Beverage Information Group‘s 2011 and 2010 Growth Brand Awards as well as Impact‘s “Hot Brand” award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), and a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011). SVEDKA Blue Raspberry is the most recent stateside launch from the Swedish-imported vodka brand, which boasts other innovative flavors that include SVEDKA Cucumber Lime, SVEDKA Grapefruit Jalapeño, SVEDKA Mango Pineapple, SVEDKA Strawberry Lemonade, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, in addition to SVEDKA’s core flavors: SVEDKA Cherry, SVEDKA Citron, SVEDKA Clementine, SVEDKA Raspberry, SVEDKA Vanilla and SVEDKA Peach.

Blue Heaven

Ingredients:

  • 1½ parts SVEDKA Blue Raspberry
  • ice. Shake and strain into a shot glass. Garnish
  • with a lemon wedge.
  • ½ part Blue Curaçao
  • ¼ part fresh lemon juice

Instructions: Combine ingredients in a cocktail shaker over

Blujito

Ingredients:

  • 1½ parts SVEDKA Blue Raspberry
  • ¾ part simple syrup
  • Pinch of mint
  • 3 blueberries
  • 2 raspberries
  • ¾ part fresh lime juice

Instructions:

Muddle blueberries, raspberries and mint in a shaker. Add remaining ingredients over ice and shake. Strain into a rocks glass with fresh ice.

SVEDKA Blue Raspberry will be available nationwide beginning March 2017 (varies by market), in 50ML (Suggested Retail Price (SRP) $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).

[i] 2016 Adams Liquor Handbook, 9L volume sold 2015

[ii] IRI Multi-Outlet + Conv + Liquor 52wk 1.8.17

[iii] IRI, Total U.S. Multi-Outlet + Convenience 52wk 1.3.16 and NABCA, 12 months through 12.31.15

 

SVEDKA Vodka Expands Signature Portfolio with The Introduction Of New On-Trend Flavor Combination, Cucumber Lime

SVEDKA Vodka announces SVEDKA Cucumber Lime, the latest addition to its award-winning portfolio. Continuing SVEDKA’s leadership in discovering and leveraging food and beverage trends, SVEDKA Cucumber Lime brings consumers a crisp, refreshing palate combining zesty citrus and cool cucumber flavors. SVEDKA Cucumber Lime is the most recent stateside launch from the Swedish-imported vodka brand, which also boasts a range of flavored vodkas that include SVEDKA Grapefruit Jalapeño, SVEDKA Strawberry Lemonade, SVEDKA Mango Pineapple, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, in addition to SVEDKA’s core flavors – Cherry, Citron, Clementine, Raspberry, Vanilla and Peach.

1L SVEDKA Cucumber Lime

1 Litre SVEDKA Cucumber Lime (PRNewsFoto/SVEDKA Vodka)

Opening with a hit of cool cucumber and tart citrus, it ends with a fresh, bright lime kick. SVEDKA Cucumber Lime delivers the quality consumers expect from SVEDKA, in the brand’s bold and iconic two-tone packaging.

SVEDKA Cucumber Lime builds on the momentum within the food and beverage spaces for refreshing, bright flavors, as seen with the surge in popularity of crisp cocktails like the Moscow Mule and Gin and Tonic. The new flavor also capitalizes on trends within Asian and Mexican cuisine, which have exploded in popularity among consumers looking to pair the distinct tastes of cucumber and lime.

Signature Cucumber Lime cocktail recipes include:

CUCUMBER HITHER

1 ½ Parts SVEDKA Cucumber Lime

¾ Parts fresh lime juice

¾ Parts simple syrup

SPinch of mint.

Combine ingredients including mint in a shaker set, shake and strain into a cocktail glass. Garnish with a cucumber wheel.

VEDKA Q-CUMBER

1½ Parts SVEDKA Cucumber Lime

3 Parts tonic

Squeeze of fresh lime

Build ingredients in a rocks glass over ice. Top with lemon/lime soda, and garnish with a lime wheel and a straw.

SVEDKA Cucumber Lime will be available nationwide beginning February 2016 (varies by market), in 50ML (MSRP $1.99), 375ML (MSRP $6.99), 750ML (MSRP $12.99), 1L (MSRP $16.99) and 1.75L (MSRP $21.99).