Fantasy Gifts Include a New Year’s Eve Celebration Above Times Square, One-of-a-Kind 7.2-Carat Emerald & Zambian Experience with Stephen Webster, Ryder Cup Experience with Jim Furyk and Rolls-Royce Motor Cars Limited-Edition Dawns
The Neiman Marcus 2017 Christmas Book with its legendary Fantasy Gifts were unveiled by the luxury omni-channel retailer in Dallas. The 91st edition of this renowned book continues Neiman Marcus’ unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to make even the wildest of dreams come true.
The arrival of the Christmas Book marks the official start of the holiday shopping season. This year’s edition carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list. With a new collection of Fantasy Gifts certain to satisfy even the most indulgent appetites, the Christmas Book features exceptional and distinctive gifts and experiences, including an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, and a bespoke handbag collection and Parisian experience with Olympia Le-Tan. This year’s “Yours & Mine” Fantasy Gift is a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two color options.
“From hundreds of submissions we received, we are thrilled to now present the final ten Fantasy Gifts for 2017,” said Jim Gold, President and Chief Merchandising Officer, Neiman Marcus Group. “These gifts will exceed expectations through exceptional experiences and one-of-a-kind objects that only Neiman Marcus can curate!”
First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Through the years, the book has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts.
NEIMAN MARCUS 110th ANNIVERSARY
To mark the 110th anniversary of Neiman Marcus, a user-generated content campaign was launched via social media as a way to showcase customers’ memories on the cover of the iconic Christmas Book. Over 17,000 submissions were received from customers across the globe; 1,500 images are featured on the cover. The retailer is also incorporating a digital component that allows customers to submit, search, and share their images as part of an online mosaic.
“We can think of no better way to celebrate the holidays and our 110th anniversary than putting our customer’s front and center,” said Yujin Heo, Vice President, Creative, Neiman Marcus.
FANTASIES FOR PHILANTHROPY
The 2017 Christmas Book features over 780 holiday gifts across 300 pages. Nearly fifty percent of the items are under $250, with the least expensive item being $9 (Omy Coloring Book, page 264) and the most expensive priced at $1.6 million (New Year’s Eve at The Knickerbocker Hotel Fantasy Gift, page 140).
A portion of every Fantasy Gift will be donated to the Heart of Neiman Marcus Foundation, bringing art-enriching experiences to youth nationwide. Stanley Marcus once said, “art enhances the quality of people’s lives.” His philosophy lives on through the foundation and Neiman Marcus is proud to continue its long legacy of giving back. Every single dollar of the Paper for Water Fantasy Gifts will go directly to the organization to fund clean water for communities in need.
Ten percent of proceeds from the Love to Give Collection also featured in the 2017 Christmas Book, benefit youth arts education programs in Neiman Marcus communities across the country. An additional $50,000 from online sales will go to The Heart of Neiman Marcus Foundation. The Love to Give Collection offers items perfectly priced for gifting ($20 – $295), and include product from various categories such as beauty, children, and home. Vendors include, but are not limited to, Maison Francis Kurkdjian, Yves Saint Laurent, Nest Fragrances, Kim Seybert, and Sugarfina.
NORELL FRAGRANCES PARTNERSHIP
Another exciting portion of the Christmas Book highlights Neiman Marcus’ partnership with Norell Fragrances and The New School’s Parsons School of Design. Through this partnership, Neiman Marcus Fashion Director, Ken Downing, was part of a committee of judges that selected Anthony Thomas Galante as the recipient of the 2017 Norman Norell Design Award. His winning design, a hand-sequined silk georgette gown, with inspiration drawn from Norell’s classic design, is featured on page 105 of the Christmas Book.
The 2017 Christmas Book Fantasy Gifts include:
EXPERIENCE CHAMPAGNE AND CREATE PERSONALIZED CUVÉE WITH ARMAND DE BRIGNAC
Kick things off with a first-class trip for four to Paris and a stay at Rosewood’s Hôtel de Crillon with a 12-course dinner at L’Ecrin. Next, a private car will take you to meet with the 13th-generation winegrowing family behind Armand de Brignac. Tend the vineyards, sample the reserves, stroll the private cellar, and help create your own cuvée. End the day with a helicopter flyover of Champagne’s villages and vineyards. Then, spend the night at Domaine Les Crayères, a majestic chateau, with a dinner at the three-Michelin-star L’Assiette Champenoise before enjoying Paris for one more glorious day and night. The fun doesn’t end there. Delivered to your door: 12 bottles of each of the five Armand de Brignac champagnes to savor until your bespoke bottles are ready. And when the time comes, 24 bottles of the personally finished cuvée, each inscribed with the giftee’s name.
One Armand de Brignac experience is offered by Pencils of Promise, which will retain any profits from the sale of this Fantasy Gift for its charitable initiative that provides educational opportunities for children in the developing world. Gift limited to one experience. ($150,000; page 127)
GRAY MALIN AERIAL PHOTO ADVENTURE
Go up, up, and away with fine-art photographer Gray Malin. Famous for his sunny, saturated aerial scenes, Malin will host a private one-hour helicopter jaunt for two over the beaches of Los Angeles and Malibu. Malin will click away at the agreed-upon scene, then have a post-flight Champagne toast with Malin to replay the day just shared. In a few weeks, select an edited photograph for Malin to print, sign, frame, and send – and perhaps to inspire dreams of new adventures. Hotel room provided for the two-night stay.
With the purchase of the Gray Malin experience, $5,000 will be donated to The Heart of Neiman Marcus Foundation. Gift limited to one experience. ($35,000; page 129)
MADAME ALEXANDER DOLLS FOR A YEAR AND DOLLHOUSE BY KIDKRAFT
Your gift begins with a December delivery of eight darling dolls by Madame Alexander and a limited-edition Grand Anniversary Dollhouse by KidKraft. For the following 11 months, another doll comes – everyone from Wonderland’s curious Alice to the ruby-slippered girl from Kansas and her little dog, too. Storybook heroes, princesses, European royalty… imagine the diverse and delightful conversations they’ll inspire in the meticulously designed dollhouse – complete with accessories and furniture. The best is saved for last: the final doll will be customized, first collaborate with a top Madame Alexander designer and then choose the doll you want and how you want it to look.
With the purchase of the Madame Alexander gift, $500 will be donated to The Heart of Neiman Marcus Foundation. Gift limited to ten packages. ($8,000; page 130) Continue reading