National Geographic Launches Free ‘Find Your Park, Love Your Park’ Activities, Interactive Map and Curriculum to Celebrate U.S. National Park Service Centennial

With Support from Subaru of America, Activity Modules for Educators Will Encourage Students to Explore, Protect and Love National Parks

To celebrate the 100th anniversary of the founding of the National Park Service in 2016, the National Geographic Society, with support from Subaru of America, Inc., has launched the “Find Your Park, Love Your Park” Educational Initiative (www.NatGeoEd.org/LoveYourPark), developed to teach fourth graders across the United States about the importance of U.S. national parks and to empower students to preserve and protect them.

For almost a century, the National Geographic Society has been raising the public’s awareness of the historical and cultural significance — and majestic beauty — of America’s national parks; and has consistently featured the National Park Service and specific national parks across all of its publications, television channels and expansive digital presence. National Geographic magazine’s April 1916 “Land of the Best” issue published more than 100 photographs of America’s scenic wonders and was used during congressional hearings to help influence Congress to create the National Park Service and the park system.

The “Find Your Park, Love Your Park” Educational Initiative complements the National Park Service and National Park Foundation’s Find Your Park/Encuentra Tu Parque movement to celebrate and share inspirational stories from national parks nationwide. It also bolsters the White House “Every Kid in a Park” initiative, launched in February this year, which provides free entry into national parks for fourth-grade students. The Subaru and National Geographic effort is focused on engaging teachers of fourth graders through activities designed by National Geographic’s education specialists to help students appreciate the importance of protected spaces and consider their impact on them.

National Geographic has developed five free downloadable activity modules for educators, including an interactive map of all U.S. national parks, which invite kids to visit, explore and protect national parks. The activity modules provide educators with fun and engaging activities, including documenting animal tracks at local parks, geocaching scavenger hunts, using digital maps to explore different parks and discussing concrete ways students can help solve challenges facing national parks. Educators, students and their families are encouraged to participate and take a pledge on the new interactive “Pledge to Love America’s Parks” map to visit, protect and love specific parks.

Subaru and Subaru owners are incredibly passionate about the environment,” said Alan Bethke, vice president of marketing, Subaru of America, Inc. That’s why we created the ‘Subaru Loves the Earth’ initiative, focused on preserving, protecting and celebrating our national parks. Our support of National Geographic aims to educate and empower the next generation of park-goers to protect our national parks for another 100 years.”

While the activities were developed with fourth-grade educators in mind, they can also serve as a jumping-off point for younger or older students and for families to do together at home. For example, one of the activities is a mini field trip to observe the natural and man-made things they will see in a nearby place and begin mapping them. Parents and caregivers of young children can use these same basic concepts on nature walks — looking for animals and insects and tracking footprints — while older children can take some of the more complex elements of mapping and developing a plan to protect the area deeper.

The interactive map is mobile-responsive and allows users to easily search for national, state and local parks based on their ZIP codes; “claim” a park as their own; and pledge to visit, protect and love the park. The digital experience is filled with pictures and information about parks and allows students, families and classrooms to explore national parks across the country from wherever they are. Continue reading

North American International Auto Show 2014 – 25 Years Strong and Growing

NAIAS enters new era in transformed Cobo Center

Celebrating its 25th anniversary as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most—up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.
logo5-original
As the North American International Auto Show 2014 (NAIAS) celebrates 25 years of bringing the best of the auto industry to the world stage in Detroit, it does so in a transformed Cobo Center, a world-class venue fitting for a world-class show. It all starts with the Press Preview on Jan. 13, and runs through the Public Show, concluding on Jan. 26.
After 25 years as one of the premier, global auto shows, the NAIAS continues to amaze,” said Bob Shuman, chairman, NAIAS 2014. “In fact, if it’s possible to top last year’s spectacular show, considered by many as the ‘best show – ever,’ we are confident that we will do it this year with fantastic product unveilings, an automotive technology showcase, an improved venue, and Detroit hospitality.”

Some 50 global vehicle unveilings are expected to be made on Detroit’s world stage, according to Shuman.

It will be an absolute news feast for the journalists [and automobile fans alike] who cover the show from around the world,” he said.Also this year, journalists and visitors to NAIAS will enjoy activities in Cobo Center’s new Atrium, the focal point of the facility that now features spectacular views of one of the area’s greatest natural resources – the Detroit River. Additionally, the Grand Riverview Ballroom, formerly Cobo Arena, adds a magnificent and enormous space for meetings, conventions and vehicle unveilings. Add to that renovated meeting rooms, new networking space and infrastructure improvements, and Detroit’s Cobo Center stands among the list of some of the world’s finest event venues.

(Jan 2013) Detroit, MI North American International Auto Show

(Jan 2013) Detroit, MI North American International Auto Show

The changes to Cobo are not all that’s new,” said Shuman. “Several manufacturers will be debuting all-new exhibits at this year’s show. Attendees during the Press Preview, Industry Preview, Charity Preview and Public Show will be amazed at the changes inside and out. It’s truly fitting for our 25th Anniversary celebration.”

NAIAS exhibiting manufacturers include: Acura, AMG, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Equus Automotive, Fiat, Ford Division, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Lexus, Land Rover, Lincoln, Mazda, Mercedes-Benz, MINI, Nissan, Porsche, Ram, Scion, Smart, SRT, Subaru, Tesla, Toyota, VL Automotive , Volkswagen, and Volvo.

NAIAS 2014 Floor Plan original
Continue reading

CONSUMER REPORTS 2013 ANNUAL CAR BRAND REPORT CARDS: LEXUS, SUBARU & MAZDA EARN TOP HONORS

With a current crop of luxury models that are quiet, comfortable, fuel efficient, and among the most reliable, LEXUS has earned the best overall score in CONSUMER REPORTS’ 2013 ANNUAL CAR BRAND REPORT CARDS.

CONSUMER REPORTS is the world’s largest independent product-testing organization. Consumer Reports® is an expert,

Consumer Reports logo (PRFNewsWireFoto/ConsumerReports)

Consumer Reports logo (PRFNewsWireFoto/ConsumerReports)

independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. They accept no advertising, not beholden to any commercial interest and pay for all the products they test. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually.

Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, Website and other publications. Its advocacy division, Consumers Union, works for health reform, food and product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace. The organization’s income is entirely derived from the sale of Consumer Reports® magazine, www.ConsumerReports.org and their other publications and information products, services, fees, and noncommercial contributions and grants. The Ratings and reports are intended solely for the use of their readers.

For 2013, CONSUMER REPORTS took a different approach than in previous years for its annual brand report cards story. CR graded each automaker’s individual brands rather than calculating a single score for all the brands under one carmaker. For example, TOYOTA, LEXUS, and SCION models were each scored separately this year instead of being incorporated into one overall score for TOYOTA. The same was true for HONDA, FORD, NISSAN, GENERAL MOTORS, CHRYSLER and other large manufacturers that market several brands.

But back to the report card. While Lexus’ models are rarely sporty, the brand’s overall score of 79 was earned on a foundation of plush and very reliable vehicles. CONSUMER REPORTS currently Recommends 100% of the Lexus vehicles it has tested. Continue reading

2013 INTERNATIONAL CES REPORT: PORSCHE SHOWCASES NEW AHA™ INTEGRATION AT CES

YOUR FAVORITE CONTENT FROM THE WEB NOW AVAILABLE IN YOUR PORSCHE

PORSCHE now offers Aha™ (from Harman International Industries) as part of a new ONLINE SERVICES option, available across its entire product line. Aha is a free service that seamlessly organizes and integrates your favorite content from the web between your phone and car, so you can easily access it wherever you go, including in your Porsche.  The new feature is available on vehicles equipped with the latest generation of the PORSCHE COMMUNICATION MANAGEMENT (PCM) SYSTEM, which offers a variety of additional entertainment, navigation and information options.

Porsche Cars North America, Inc. Logo.  (PRNewsFoto/Porsche Cars North America, Inc.)

Porsche Cars North America, Inc. Logo. (PRNewsFoto/Porsche Cars North America, Inc.)

A PORSCHE CAYENNE GTS equipped with Online Services and Aha will be available for demonstrations to media at the 2013 INTERNATIONAL CONSUMER ELECTRONICS SHOW (CES) in Las Vegas from January 8-11, 2013 at the AHA BY HARMAN tent at the Central Plaza (# CP-13) at the LAS VEGAS CONVENTION CENTER.

PORSCHE CARS NORTH AMERICA, INC. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of PORSCHE SPORTS CARS, the CAYENNE SUV and PANAMERA SPORTS SEDAN. At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date. Established in 1984, it is a wholly-owned subsidiary of PORSCHE AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 191 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency. Continue reading

2013 INTERNATIONAL CES REPORT: M-EDGE SHOWCASES FASHIONABLE TECH ACCESSORIES AT CES 2013

M-EDGE WILL ALSO BE ATTENDING PEPCOM’S DIGITAL EXPERIENCE! AT THE MGM GRAND

M-EDGE, a leading tech accessories company, is showcasing their line of stylish cases for tablets, e-readers, smartphones and laptops at this week’s 2013 CONSUMER ELECTRONICS SHOW and PEPCOM‘s DIGITAL EXPERIENCE.

M-EDGE CES FASHIONABLE TECH ACCESSORIES: Cases for the latest devices including the iPhone 5, iPad Mini, and Kindle Fire HD as well as a new partnership with fashion designer Trina Turk will all be showcased at the event.  (PRNewsFoto/M-Edge)

M-EDGE CES FASHIONABLE TECH ACCESSORIES: Cases for the latest devices including the iPhone 5, iPad Mini, and Kindle Fire HD as well as a new partnership with fashion designer Trina Turk will all be showcased at the event. (PRNewsFoto/M-Edge)

M-Edge’s new products and category expansions include:
— A collaboration with fashion designer TRINA TURK
— An expanded line of cases for iPhone 5
— The kid-friendly, shock-absorbent SuperShell for iPad Mini
— Custom cases for iPad Mini, Kindle Fire HD, and iPhone 5

M-EDGE will also be exhibiting their industry bestsellers which include the INCLINE 360, HAMPTON 360, TRIP 360, and LATITUDE 360, as well as the brand-new UNIVERSAL 360 CASE and super-thin PROFILE CASE.

M-EDGE was founded in 2006 as a solution to the growing demand for fashionable and protective tech accessories. Since its inception, M-Edge’s product offerings have grown to include several lines of accessories for the most popular tablet, e-reader and smartphone devices on the market, including iPad, iPhone, Kindle, and Nook. M-Edge and its growing team is committed to excellence: creating on-trend, innovative, and high-quality products faster than any other competitor, and providing an exceptional customer experience from start to finish.

The 2013 INTERNATIONAL CES, scheduled Tuesday, January 8 – Friday, January 11, 2013 in Las Vegas, Nevada, will feature 3,000 exhibitors spanning the largest show floor in the event’s 45-year history. A record number of eight automakers will exhibit at the 2013 CES, including AUDI, CHEVROLET, CHRYSLER, FORD, HYUNDAI, KIA, LEXUS and SUBARU, across more than 100,000 net square feet of exhibit space.

M-Edge logo.  (PRNewsFoto/M-Edge)

M-Edge logo. (PRNewsFoto/M-Edge)

CES attendees are invited to enjoy margaritas at M-Edge’s booth on Tuesday and Wednesday afternoons, as well as see product demonstrations, participate in booth games and contests, and walk away with freebies and giveaways.  M-Edge’s booth is located in the upper level of South Hall 3 in booth #30247.

Customers can sign up for newsletters on the website, or follow M-Edge on Facebook, Twitter, and Pinterest.