For Desigual’s Spring/Summer 2014 Collection, the theme was Mediterranean sunshine, and the happy attitude that the idyllic landscape inspires in its people and culture. Embodied in the brand’s motto of La Vida es Chula, or Life is Cool, the lust for living well, feeling free and dressing expressively was represented with lively colors in florals, tie-dye and stripes capturing the essence of the good life. It was a bright ray of sunshine in what had to be a truly deadly season of shows in New York.
Desigual is a casual clothing brand based in Barcelona, Spain, which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002, until 2013 and sells men’s, women’s, children’s clothing, accessories and women’s shoes. Desigual is built around the concept that fun and business are not only compatible and complementary, but necessary.
“Desigual is an exciting and passionate project involving imaginative people who enjoy every single day!” says Manel Jadraque, Managing Director of Desigual. Continue reading