Sports Illustrated Brings “The Party” to Miami Beach to Celebrate the Biggest Weekend in Sports*

Event will Feature Musical Performances by Marshmello and The Black Eyed Peas

The Legendary Big-Game Celebration* will be held on February 1 at the Fontainebleau Miami Beach

Sports Illustrated today announced that it will be heading to Miami Beach with The Party, its annual marquee event. The legendary sports enterprise is joining forces with The Undisputed Group for this year’s VIP big-game night on Saturday, February 1, 2020, at the world-famous Fontainebleau in Miami Beach, Florida.

The merging of these industry titans will bring together some of the top names in entertainment and sports at one of the most luxurious oceanfront hotels in Miami Beach. Guests can expect a night of unforgettable musical performances by Marshmello and the Black Eyed Peas and dancing complemented by live video mixing by DJ Irie.

We are thrilled to bring Sports Illustrated back to the big-game weekend and to join forces with The Undisputed Group, who has unrivaled expertise in spectacular event production,” said Corey Salter, Group President, Entertainment at Authentic Brands Group, owner of the Sports Illustrated brand. “SI is the source that connects audiences to athletes and teams across the sports world, and we are certain that not only will this be an unforgettable experience for fans, but our most memorable big-game event to date.”

Last year’s Sports Illustrated big-game event* was held at the College Football Hall of Fame in Atlanta and featured performances by Snoop Dogg, Lil Wayne, DJ Irie and Dallas Austin. Top musicians, celebrities, models and athletes were in attendance, including will.i.am, Lil Jon, Danielle Herrington, Jasmine Sanders, Aly Raisman, Kyler Murray and Baker Mayfield.

Each year, we aim to make our big-game event with Sports Illustrated bigger and better than ever,” said David Spencer, Founder and Co-CEO of The Undisputed Group. “This year, we’re presenting an immersive, elite playground for partygoers with a curated mix of talent, sponsors, photo opportunities and more.”

Casamigos is the official partner of The Party. Sponsors of The Party will include StubHub, Reign Total Body Fuel, and Dewar’s Scotch Whisky.

StubHub is all about connecting fans to the live experiences they love,” said Akshay Khanna, General Manager of Sports at StubHub. “We’re thrilled to partner with media powerhouse Sports Illustrated to offer VIP treatment to football fans at The Party in Miami, along with a secure and seamless ticket buying and selling experience.”

For additional information and to purchase tickets, visit www.sportsillustratedtheparty.com.

* Because one has to pay many, many, many sponsorship dollars to actually use the words “SuperBowl” in their marketing, the NFL highly discourages people from piggybacking on its yearly event. Ergo, the “Big Game”, the “Biggest Weekend in Sports”, etc. Now you know.

LeBron James is the 2016 Sports Illustrated Sportsperson of the Year

According to the editors of Sports Illustrated, anyone can make a case for sports itself as the 2016 Sportsperson of the Year. How many tweets, Instagram posts, memes, GIFs, Vines (RIP!) throughout the year began and ended with that single word? Every month, it seemed, unlocked a new watershed moment, a little bit bigger and more dramatic than the previous one, a sort of Russian nesting doll in reverse. Who, in January, would have been so bold to divine that both the Cubs and a team from Cleveland would win a championship, or that a 5,000-1 shot would win the English Premier League championship? Other, less shocking events—the continued Olympic excellence of Bolt, Phelps, Ledecky and Biles; a record-tying seventh NASCAR championship for Jimmie Johnson—bolstered a powerful argument for this being the Greatest Year in Sports. In the end, however, one person absolutely came out on top.

Time LeBron

Photo credit: Robert Beck/ Sports Illustrated (PRNewsFoto/Time Inc.)

Time Inc.‘s Sports Illustrated today announced that Cleveland Cavaliers star LeBron James is the 2016 Sports Illustrated Sportsperson of the Year. In a year full of stirring and historic performances across all sports, James was transcendent, rallying the Cavaliers from a 3-1 deficit against the Golden State Warriors in the NBA Finals to deliver the city of Cleveland’s first championship in a major sport since 1964. James, who has now won three NBA titles, was named Finals MVP for the third time in his career. More important to fans in Cleveland, he delivered on the promise he made when he returned to the Cavaliers as a free agent in 2014: to bring the franchise in his home state its first NBA crown. James will be honored at the Sportsperson of the Year event at Barclays Center, in Brooklyn on December 12.

Time SI Sportsperson

SI 2016 Sportsperson of the Year (PRNewsFoto/Time Inc.)

James will be honored alongside the 2016 SI Sports Illustrated Muhammad Ali Legacy Award Winners Kareem Abdul-Jabbar, Jim Brown and Bill Russell; the SI Kids SportsKids of the Year and other top names and moments from the year in sports at SI’s special Sportsperson of the Year celebration taking place at Barclays Center on December 12. The star-studded affair, which will also be attended by Lonnie Ali, will include a special awards dinner and ceremony with tributes to some of the world’s most legendary athletes and special guests.

Since 1954, Sports Illustrated has annually presented the Sportsperson of the Year award to the player, coach or team who has best personified the ideals of athletic achievement and sportsmanship. James, who was also SI’s SOTY in 2012, is only the second two-time winner of the award (Tiger Woods: 1996, 2000). The list of past SOTY honorees is a who’s who of the greatest athletes of the last half century who have transcended their sport including Muhammad Ali, Billie Jean King, Arthur Ashe, Michael Jordan, Wayne Gretzky and Serena Williams. This is the seventh time the Sportsperson award has gone to a professional basketball player. The others were Dwyane Wade (2006), Tim Duncan and David Robinson (’03), Michael Jordan (1991), Kareem Abdul-Jabbar (1985) and Bill Russell (1968).

It’s hard to remember a year with such a crowded field of Sportsperson candidates,” said Chris Stone, Sports Illustrated Editor in Chief. “But in the end LeBron James was the clear choice. It’s not just the way he took over the NBA Finals—though that performance was epic. It’s that LeBron was also carrying the weight of that promise he made when he returned to Cleveland in 2014. It’s a special thing for a favorite son to follow through on that kind of commitment to his hometown. Especially since he doubles down on that commitment off the court, with the work his foundation does for underserved kids in Akron and with his increasing willingness to speak out in the fight for social justice. On court and off, James was the athlete in full in 2016.”

James, a four-time NBA MVP and 12-time All-Star, enhanced his legacy as one of basketball’s all-time greats in this year’s NBA Finals. With the Cavaliers down three games to one, he scored 41 points in Game 5 and again in Game 6 to help Cleveland tie the series. In the deciding seventh game, a four-point Cavaliers win on the Warriors’ home court, James had a triple-double, just the third such performance ever in a Finals Game 7. His come-from-behind block of Andre Igoudala‘s attempted fast-break layup with less than two minutes to play instantly became one of the iconic plays in NBA history and a key factor in Cleveland becoming the first NBA team to come back from a 3-1 deficit and win the title.

James’s impact extends beyond the court. Through the LeBron James Family Foundation the Akron native has partnered with The University of Akron to guarantee four-year scholarships to qualifying children in James’s Akron I PROMISE Network program. Currently there are more than 1,100 students enrolled, the equivalent of more than $41 million in support. His Wheels for Education program supports at-risk third-grade students in the inner city and follows them all the way through graduation and beyond, and last month the foundation established the I PROMISE Institute, aimed at making the transition to college easier for these students and their families by providing the resources and support they need as they pursue their higher educations. Additionally, the foundation recently announced a $2.5 million donation to the Muhammad Ali exhibit at the new Smithsonian Museum of African American History and Culture honoring Ali’s legacy in athletics, activism and beyond.

Following the announcement, James said via Twitter, “Humbled! This honor belongs to everyone around me: my family, fans, team, & my @ljfamfoundation kids. #WeAreFamily #StriveForGreatness #RWTW