Target to Expand Beauty Business Through Acquisition of DermStore

DermStore to become new wholly owned subsidiary in e-commerce deal

Target Corp. has announced an agreement to acquire the DermStore Beauty Group. The acquisition allows Target to expand its share of the rapidly evolving online beauty market and will further differentiate the company’s offerings in this important retail segment. Target believes this transaction presents a strategic growth opportunity; however, there will not be any material impact to Target’s 2013 results.

DermStore is the leading and fastest growing independent skin care e-commerce site in the United States with a comprehensive portfolio of prestige and professional products offered to over one million active customers. The Company was founded in 1999 by a board certified dermatologist and features over 26,000 SKUs and 750 authorized brands such as SkinMedica, SkinCeuticals, Obagi and Dermalogica. The company recently launched two additional websites, www.hairenvy.com and www.blush.com, extending its reach to cosmetics and hair care. Following the transaction closing, DermStore will become a new, wholly owned subsidiary of Target and  will continue to operate as a separate entity under its online name, www.DermStore.com. Dan Obegi, current CEO of DermStore, will be president of the wholly owned subsidiary and will report to Casey Carl, President of Multichannel and Senior Vice President, Enterprise Strategy, Target.

There is no doubt that the online beauty industry is growing rapidly, and this unique opportunity enables Target to gain insight into the superior, online customer experience DermStore provides,” said Carl. “Not only will DermStore’s 750-plus brands offer Target expanded breadth across the beauty and skincare industries, but also access to exceptional content and helpful resources we know consumers want.”

DermStore’s success was built on understanding the beauty market and catering to a shopper who’s seeking a wide array of prestige products, exceptional service and product expertise,” said Obegi. “Our customers have come to trust us to consistently deliver a quality experience and we are confident that this acquisition will benefit Target’s guests and expand Target’s online market share.”

The transaction is expected to close within 60 days. Financial terms are not being disclosed. This announcement follows Target’s recent acquisition of CHEFS Catalog and www.Cooking.com earlier in 2013.

The Early Spring 2013 FashionPlusLifestyle Beauty, Health and Hair Report

by Phillip D. Johnson

Unite Today. Great Hair Tomorrow
Who doesn’t look great in a set of Pearls? This chic luxury can now be found in your hair care products with UNITE Hair U LUXURY Shampoo and Conditioner. Infused with Crushed Pearl, Hawaiian White Honey and other decadent ingredients, this duo ensures that every strand becomes more lustrous than before.

U LUXURY Shampoo ($34.95) is a luscious blend of hydrating, protective Crushed Pearl, fortifying Hawaiian White Honey, softening Pure Argan Oil and gentle, Coconut-derived cleansers. This sulfate and paraben-free shampoo provides a creamy lather that doesn’t strip hair of moisture or cause buildup. Developed with Panthenol, a botanical extract rich in Vitamin B, it adds extra shine and weightless volume to hair, while strengthening and invigorating each and every strand.

UNITE Hair U LUXURY Shampoo and Conditioner

UNITE Hair U LUXURY Shampoo and Conditioner

The corresponding U LUXURY Conditioner ($38.95) is a rich, creamy conditioner featuring a potent fusuion of Crushed Pearl, Hawaiian White Honey and Pure Argan Oil, in addition to deeply nourishing Shea Butter, and Apple, Orange, Lemon and Sugar Cane extracts, which seal the hair cuticle to lock in moisture. Hair is left looking fuller and shinier and feeling softer and smoother. How to use: Apply from roots to ends. Leave in for 1-3 minutes. Rinse thoroughly.

For the most part, going blonde is easy. The trick, as every woman knows by now, is have healthy blonde hair for an extended period of time (between each treatment). To help guarantee fun in the sun without the drying, damaging effects of high temperatures and chlorine on your hair, try UNITE Hair BLONDA Shampoo and Conditioner.

BLONDA Shampoo ($26.25) is a shine-enhancing toning shampoo formulated to keep blonde hair brilliant and healthy. The reparative formula is ideal for highlighted hair or high-lift blondes, and eliminates the brassy coloring in non-pigmented hair by infusing strands with violet-based ones. BLONDA Shampoo can even be used on naturally gray hair to remove the yellow tone. How to use: Use one to two times per week. Leave in for no more than 60 seconds.

Unite Blonda Shampoo & Conditioner

Unite Blonda Shampoo & Conditioner

An intensely moisturizing formula, BLONDA Conditioner ($27.95) is designed to neutralize (and tame) brassy tones, conditioning hair while preserving the vibrant blonde color. Developed with ultra-nourishing Cocos Nucifera Oil and hydrating Glycerin, which acts as a humectant to seal in moisture, BLONDA Conditioner turns straw-like, yellow, brittle hair a thing of the past. How to use: After rinsing out BLONDA Shampoo, apply BLONDA Conditioner from roots to ends. Leave in for 1-3 minutes. Rinse thoroughly.

UNITE Hair products can be found on www.Unitehair.com. Continue reading