Alberto Guardiani and Wallpaper* Magazine Celebrate Selfridges with a Special Installation

Leading Italian shoe manufacturer Alberto Guardiani and Wallpaper*, the international design magazine, have joined forces to create a special installation at celebrated London department store Selfridges this summer. The installation will showcase the shoe collection created in collaboration between the two brands [http://store.albertoguardiani.com/eshop/home/AlbertoGuardianiWallpaper] and will be in place at Selfridges now through 18th August. Both Wallpaper* and Alberto Guardiani men’s footwear collections will be available to purchase at Selfridges.

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

Alberto Guardiani and Wallpaper* magazine celebrate Selfridges with a special installation

To mark the 30th anniversary of the fashion brand’s menswear adventure in 2011, a range of loafers and lace-ups in suede and technical fabrics by Schoeller Textiles was produced in conjunction with former Wallpaper* fashion director Sebastien Clivaz (now at Christian Dior) and London bespoke tailors Thom Sweeney, while graphic designers Revenge is Sweet created a distinctive shoe box. The collection was followed a season later by more shoes in adventurous colour ways and a specially commissioned belt by Lausanne-based industrial designer Xavier Perrenoud. A travel capsule collection by German designer Andre Klauser followed in 2013.

The latest installation, designed by Wallpaper* editor-at-large Leila Latchin, takes its inspiration from a series of films documenting the collaboration [http://store.albertoguardiani.com/eshop/home/AlbertoGuardianiWallpaper] between Wallpaper*, Alberto Guardiani, Thom Sweeney and Revenge is Sweet.

I wanted the onlooker to see the craftsmanship, materials and tools used from the inception of the design up to the finished shoe, to appreciate the processes involved in creating a handmade product,” says Latchin.

Split across two bays, one for the Wallpaper* collection and another for the must-have shoes of Alberto Guardiani’s 2013 Fall/Winter collection, which is inspired by a romantic rock in an urban style with hybrid constructions and a formal imprint, the installation is connected visually through a theme of the negative and the positive, where two designs mirror each other in outline and positioning.

As for the capsule collection Alberto Guardiani realised with Wallpaper* magazine, it was designed as a balance between Italian craftsmanship and passion for detail and innovation, delivering contemporary and sophisticated products.

The capsule collection required a design that protected the pieces, to be admired rather than touched,” explains Latchin. “Here I drew inspiration from the display cases that have traditionally been used in museums whilst adding a tilt and twist to give a more contemporary, angular appearance. Alberto Guardiani’s A/W collection in the second bay called for a more open presentation, offering to be held and admired, so it followed to reverse the design of the former, openly placing the shoes onto a series of solid cubes.”

To discover more about Alberto Guardiani visit http://www.albertoguardiani.com

SELFRIDGES LAUNCHES NO NOISE CAMPAIGN

No Noise Selfridges logo

Reaffirming its commitment to creating shopping experiences that go beyond retail, SELFRIDGESTHE BEST DEPARTMENT STORE IN THE WORLD* – welcomes customers on a counter-intuitive retail journey: NO NOISE. From now to the end of February, NO NOISE AT SELFRIDGES urges customers to proactively seek out moments of peace and tranquility in a world that bombards them with information and stimulation.

LONDON, UNITED KINGDOM - JANUARY 10: Five hundred people gather for a mass meditation led by Andy Puddicombe, Co founder of HEADspace and Alannah Weston, Selfridges Creative Director to launch No Noise at Selfridges on January 10, 2013 in London, England. (Photo by Stuart Wilson/Getty Images for Selfridges)

LONDON, UNITED KINGDOM – JANUARY 10: Five hundred people gather for a mass meditation led by Andy Puddicombe, Co founder of HEADspace and Alannah Weston, Selfridges Creative Director to launch No Noise at Selfridges on January 10, 2013 in London, England. (Photo by Stuart Wilson/Getty Images for Selfridges)

NO NOISE AT SELFRIDGES’ initiatives, spaces and products promote calm and act as a catalyst for wellbeing throughout its eight-week run with:

THE SILENCE ROOM – the Ultralounge is transformed into a space for quiet contemplation

HEADSPACE – a mass meditation event and in-store initiatives designed to promote the benefits of maintaining a healthy mind

THE QUIET SHOP – de-branded products curated by Selfridges in the concept store

MINDFUL ART INSTALLATIONS from Chinese artists in the window (on Duke Street) and four exclusive windows by artist Katie Paterson (on Orchard Street)

THE IDLER ACADEMY – a series of talks and workshops to induce inner calm

JOHN CAGE, CHRIS WHEELER & THE HERITAGE ORCHESTRA giving representations of 4’33‘’, John Cage’s most famous piece of music for orchestra

THE HEADSPACE POD – travelling between the Manchester and Birmingham stores Continue reading