Saks Fifth Avenue Unveils New Beauty Floor In New York Flagship

The ‘future of beauty’ opens on second floor as part of Grand Renovation

Saks Fifth Avenue FaceGym

Saks Fifth Avenue FaceGym – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue) 

Saks Fifth Avenue today opens the new, 32,000-square-foot beauty space on the second floor of the New York City Flagship Store with more than 120 color cosmetics, skincare, fragrance, and wellness brands —58 of which are new to the floor. (See the full list below.) With a significant focus on experiences, the floor is approximately 40-percent larger and now includes 15 new spa rooms along with services such as medi-spa treatments, facials, massages, manicures, brow services, a flower shop and more. By moving the Beauty department to the second floor, Saks is evolving the way customers shop and experience beauty. (Saks New York is located at 611 Fifth Avenue at 50th Street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m.)

Saks Fifth Avenue Apothecary

Saks Fifth Avenue Apothecary – SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The brands represented on the new beauty space include (in alphabetic order) Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851, Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford, Trish McEvoy, Valentino, Valmont, Viktor & Rolf, Vilhelm Parfumerie and YSL.

“As part of Saks’ overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor,” said Marc Metrick, president, Saks Fifth Avenue. “We continue to apply the principles of what we call The New Luxury to everything we do. What we’ve done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand.

Saks Fifth Avenue EB Florals

Saks Fifth Avenue EB Florals — SAKS FIFTH AVENUE UNVEILS NEW BEAUTY FLOOR IN NEW YORK FLAGSHIP (Courtesy of Justin Bridges for Saks Fifth Avenue)

The new beauty floor is the latest step in the New York flagship’s Grand Renovation. Saks redefined the department store concept with the revolutionary migration of Beauty from the main floor to the second floor. The Saks Store Planning and Design team, in collaboration with Gensler, spearheaded the design focusing on opening up the space, creating broad sightlines across the floor and modernizing traditional finishes that complement the brand’s heritage. The team used custom agglomerate white stone flooring from Italy throughout and restored original windows facing Fifth Avenue, 49th Street, and 50th Street, allowing natural light to the floor and north and south facing views of the city. Continue reading

Nordstrom Men’s Store NYC Opens

Retailer Debuts First Manhattan Flagship

Nordstrom, Inc. opened the doors Thursday, April 12, to its very first flagship, full-line New York City location and first ever stand-alone men’s store at 235 West 57th Street. The three-level 47,000 square foot store offers a differentiated merchandise assortment across all categories, including popular and designer brands, along with a range of convenient services to serve customers on their terms.

NORDSTROM LOGO

Nordstrom Incorporated logo. (PRNewsFoto)

The Nordstrom Men’s Store NYC features the company’s newest store design concepts, including an all-glass façade to bring in more natural light, unboxing the display windows, and connecting the shopping experience to the city. An open, flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New York customers respond to. The store environment will create a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before.

Calvin-Klein-boutique-at-Nordstrom-Men-s-Store-NYC---Naho-Kubota--1

Calvin Klein Boutique at Nordstrom Men’s Store NYC

Nordstrom has been a longtime believer in investing in artwork for its stores. New Yorkers will experience an extensive collection, featuring 39 works by both international and American artists, with a quarter being local. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture entitled “Arctic Tree” by the Seattle-based artist John Grade is a nod to the retailer’s Seattle roots.

EXCLUSIVE MERCHANDISE CONCEPTS
Olivia Kim, Nordstrom vice president of creative projects has curated a special Comme des Garçons(CDG) shop that will feature one of the largest local selections of the fashion house’s coveted brands. Olivia commissioned artist Marc Hundley to design a space that invokes both the ethos of CDG and the streets of New York City. In a first for Nordstrom, the men’s flagship will also feature designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but are distinguished by personalized fixtures adhering to each brand. The shoe department houses a Christian Louboutin shop displaying a wide range of the shoemaker’s sporty and formal offerings. The Nike Men’s Project, a sportswear and shoe destination for style and fitness-obsessed customers, will offer the brand’s latest sneakers and apparel collections.

Comme-des-Garcons-shop-at-Nordstrom-Men-s-Store-NYC---Naho-Kubota--3

Comme des Garcons shop at Nordstrom Men’s Store NYC

The store also features an array of customization and personalization experiences, including the Levi’s Tailor Shop, where customers can shop Levi’s Authorized Vintage, one of the largest vintage denim collections in existence, and also design custom embroidery on any item, heat press a shirt or get an express hem while they wait; Shinola will offer watch customization in addition to a selection of tech products; exclusive to the flagship, Samuelson Custom Suit Visualizer is an interactive digital made-to-measure suiting experience at an accessible price point; Eton Endless Aisle is a digital touchscreen offering an expanded assortment of dress shirts and ties; and cult-favorite Le Labo will create personalized fragrance labels in the grooming department. Continue reading

SAKS FIFTH AVENUE Celebrates the 10th BIRTHDAY of its Famed 10022-SHOE Salon

It’s been 10 years since Saks revolutionized the shoe industry with a shoe floor so big it needed its own zip code; the luxury retailer marks this incredible milestone with more than 75 exclusive styles, windows featuring custom designer birthday cakes, exclusive made-to-order programs, and moredownload (2)

On August 17, Saks Fifth Avenue will celebrate the 10th birthday of its famed 10022-SHOE salon. A pioneer in the footwear industry, Saks Fifth Avenue was among the first retailers to place a greater focus on shoes by creating a shoe department so big, the U.S. Postal Service granted the floor its own ZIP code―10022-SHOE. And now, 10 years later, 10022-SHOE is home to 110 designer brands―a number that has more than doubled since its inception in 2007; holds as many as 200,000 pairs of shoes; and has been expanded into 25 locations in the U.S. and Canada. Brands such as Jimmy Choo, CHANEL, Christian Louboutin, Dior, Saint Laurent, and Gucci, among others, have been with 10022-SHOE since the very beginning and will honor its 10th birthday at Saks with exclusive styles, made-to-order programs, custom birthday cake window designs, and more.

Saks Fifth Avenue

(Photo Courtesy of PRNewsfoto/Saks Fifth Avenue)

Throughout the past 10 years, Saks Fifth Avenue has held a constant and dominating presence in the shoe industry, selling on average 850,000 pairs of shoes per year, which equates to approximately 8.5 million over the course of its 10 year history―that’s enough “shoe footage” to travel up and down the Empire State Building close to 2,000 times!

Coupled with its impressive selection, 10022-SHOE has played host to many launches, exhibitions and firsts:

  • In 2008, 10022-SHOE was chosen to host the 70th anniversary exhibition of ruby slippers honoring the 1939 film, “The Wizard of Oz,” which included styles by designers including Oscar de la Renta, Stuart Weitzman and Roger Vivier, as well as Judy Garland‘s original ruby slippers designed by Adrian Greenberg of MGM studios;
  • From 2008 to 2015, designers such as Christian Louboutin, Manolo Blahnik, Edgardo Osorio of Aquazzura, Paul Andrew and Nicholas Kirkwood, among many others, made special appearances at 10022-SHOE locations across the country;
  • In early 2015, 10022-SHOE paid tribute to Disney’s live-action film inspired by the classic fairy tale, “Cinderella,” by collaborating, in partnership with Disney Consumer Products, with nine luxury designers―including Paul Andrew, Tabitha Simmons, Nicholas Kirkwood, Jimmy Choo and Salvatore Ferragamo―to create their own interpretations of Cinderella‘s famed glass slipper;
  • Later in 2015, 10022-SHOE made history with the launch of Manolo Blahnik’s first U.S. shop-in-shop in the United States; and
  • In 2016, Saks opened its first store dedicated solely to shoes—10022-SHOE Greenwich—located in the heart of Greenwich, CT.

The strength and growth of 10022-SHOE over the past 10 years is a testament to Saks’ commitment to the footwear category as well as our customers’ desire for the depth and breadth of our designer and emerging designer shoe assortment,” stated Tracy Margolies, Chief Merchant, Saks Fifth Avenue. “10022-SHOE is a landmark for shoe lovers in New York City and around the world for one-of-a-kind merchandise and experiences that they cannot find anywhere else―a core principle of Saks’ identity.”

Beginning this month, Saks Fifth Avenue is celebrating 10022-SHOE‘s 10th birthday with:

  • More than 75 exclusive shoe styles from powerhouse brands such as Aquazzura, Gucci, Giuseppe Zanotti, Valentino Garavani and Gianvito Rossi;
  • 12 exclusive made-to-order programs, including programs by Prada, Alexandre Birman, Manolo Blahnik, Nicholas Kirkwood, Roger Vivier and Jimmy Choo; and
  • 16 designer Happy Birthday 10022-SHOE cakes featured in the New York flagship store’s windows designed by brands such as Valentino Garavani, Gianvito Rossi, Gucci and Prada.

From Thursday, Aug. 17 until Sunday, Aug. 20, Saks will showcase a visual installation in its New York flagship, entitled “10 Galleries: A Decade of Shoes.” Each of the 10 installations will play off the 10022-SHOE exclusive items and trends and invite customers to discover, interact with, and celebrate all things shoes.

Notable footwear designers share memories about Saks Fifth Avenue and 10022-SHOE:

Designer Christian Louboutin speaks about his fondest memory of Saks’ 10022-SHOE: “Doing a personal appearance on the shoe level when it was first opened where women told me intimate stories about themselves and their shoes. It made me understand the desire of the American customer, their differences in their approach, and their taste for luxury.”

Designer Manolo Blahnik speaks about his fondest memory of Saks’ 10022-SHOE: “I think when we first launched our boutique in 2015―we had a book signing and dinner. It was an honour to meet so many women who loved my shoes … I love it [Saks]! It has always been one of my favourite stores, so beautiful and feminine!

Designer Sandra Choi of Jimmy Choo―a brand which first launched at Saks Fifth Avenue in 1997―recalls her favorite memory, designing the commemorative 2007 10022-SHOE stamp: “The custom Jimmy Choo stamp I designed for the inauguration of the shoe floor 10 years ago. It was designed to reflect the unique zip code that was created to mark the opening. It featured a sketch I drew of a signature pump, it was such a fun and original idea.”

Designer Nicholas Kirkwood speaks to his exclusive 10022-SHOE birthday style: “I wanted to create something completely different to celebrate the 10022-SHOE 10th birthday, but also something special, and I loved the idea of the interplay between masculinity and femininity so it was from there that I designed the Combat boot.”

Designer Paul Andrew speaks about his partnership with Saks Fifth Avenue: “Saks has been a signifier of style and sophistication since they opened their doors for the first time in 1924. When I launched my own brand in 2013, my very first order came from Saks. It was a surreal moment—and Saks will always hold a special place in my heart for that reason.”

Designer Edgardo Osorio of Aquazzura speaks fondly about Saks Fifth Avenue: “Saks is such an iconic shopping hub, especially the historic Fifth Avenue flagship, and it’s just amazing to be carried there and all over the United States … Saks was the first department store to buy AQUAZZURA in the U.S. and as one of our key partners, they have continued to believe in me and my designs ever since. Over the years the working relationship has blossomed into a friendship.

Check out Saks’ 10 top shoe trends in the upcoming Saks Fifth Avenue Shoe Book, which will be available in stores and on saks.com August 16. Visitors can view their local stores’ 10022-SHOE celebratory activities on the Store & Locations page on Saks.com. Saks Fifth Avenue also welcomes viewers to connect via its social channels, and to follow #10022SHOE for insider access.

Salvatore Ferragamo Celebrated 100 Years In Hollywood With The Newly Unveiled Rodeo Drive Flagship Store

Salvatore Ferragamo, the Italian luxury fashion House, celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills Flagship store on Rodeo Drive. The unveiling of the new concept, inspired by Salvatore’s years of innovation in California, marked a return to Hollywood, 100 years in the making.

BEVERLY HILLS, CA - SEPTEMBER 09:  A view of store signage as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique on September 9, 2015 in Beverly Hills, California.  (Photo by Charley Gallay/Getty Images for Ferragamo)

BEVERLY HILLS, CA – SEPTEMBER 09: A view of store signage as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique on September 9, 2015 in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo)

Salvatore Ferragamo , (5 June 1898 – 7 August 1960), the founder, was an Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique handmade footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel and cage heel. Film stars and celebrities continue to patronize his company, which has evolved into a luxury goods empire spanning the world.

Salvatore Ferragamo was born in 1898 in Bonito, near Avellino, the eleventh of 14 children. After making his first pair of shoes at age nine, for his sisters to wear at their confirmation, young Salvatore decided that he had found his calling.

BEVERLY HILLS, CA - SEPTEMBER 09:  Creative Director for Salvatore Ferragamo Massimiliano Giornetti (L) and CEO & group managing director for Salvatore Ferragamo Michele Norsa attend as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique on September 9, 2015 in Beverly Hills, California.  (Photo by Charley Gallay/Getty Images for Ferragamo)

BEVERLY HILLS, CA – SEPTEMBER 09: Creative Director for Salvatore Ferragamo Massimiliano Giornetti (L) and CEO & group managing director for Salvatore Ferragamo Michele Norsa attend as Ferragamo Celebrates 100 Years in Hollywood at the newly unveiled Ferragamo boutique on September 9, 2015 in Beverly Hills, California. (Photo by Charley Gallay/Getty Images for Ferragamo)

After studying shoemaking in Naples for a year, Ferragamo opened a small store based in his parent’s home. In 1914, he emigrated to Boston, where one of his brothers worked in a cowboy boot factory. After a brief stint at the factory, Ferragamo convinced his brothers to move to California, first Santa Barbara then Hollywood. It was here that Ferragamo found success, initially opening a shop for repair and made-to-measure shoes, which soon became prized items among celebrities of the day, leading to a long period of designing footwear for the cinema. However, his thriving reputation as ‘Shoemaker to the Stars’ only partially satisfied him. He could not fathom why his shoes pleased the eye yet hurt the foot, so he proceeded to study anatomy at the University of Southern California.

After spending thirteen years in the United States, Ferragamo returned to Italy in 1927, this time settling in Florence. He began to fashion shoes for the wealthiest and most powerful women of the century, from the Maharani of Cooch Behar to Eva Peron to Marilyn Monroe. He opened a workshop in the Via Mannelli, concentrating his efforts in experimenting with design, applying for patents for ornamental and utility models and some related inventions.

Salvatore Ferragamo died in 1960 at the age of 62, but his name lives on as an international company, which has since expanded its operations to include luxury shoes, bags, eyewear, silk accessories, watches, perfumes and a ready-to-wear clothing line. The company is currently owned by the Ferragamo family, which in November 2006 included Salvatore’s widow Wanda, five children, 23 grandchildren and other relatives.

The company hosted an exclusive cocktail event with Fulvia Visconti Ferragamo, James Ferragamo, Creative Director Massimiliano Giornetti, CEO Michele Norsa and architect William Sofield joined by an array of LA celebrities and tastemakers including Demi MooreFreida PintoArmie Hammer and Elizabeth ChambersCamilla BelleKiernan ShipkaMackenzie FoyAngela LindvallAndy GarciaCody Horn, Holland Roden, Eric Buterbaugh, Shiva Rose, China Chow, Amanda Luttrell Garrigus, Joel Silver, Los Angeles Galaxy soccer player Robbie Rogers, stylist Petra Flannery, Jessica de Ruiter, Kelly Lynch, Kelly SawyerErica Pelosini, Kate Brien, Brigette Romanek, Crystal Lourd, Minnie Mortimer, Brooke Davenport, Marlien Rentmeester, and more. To celebrate Ferragamo’s legacy in film, then and now, the evening was feted by next generation Hollywood including Ethan PeckHopper Penn, Lydia Hearst, Tallulah and Scout Willis, Sasha Spielberg, Lorraine NicholsonIreland Baldwinand Dominik Garcia-Lorido.(VIP/Influencers highlighted by an underline, wore Ferragamo to the event) Continue reading

amfAR’s CINEMA AGAINST AIDS GALA RAISES A RECORD BREAKING $35 MILLION FOR RESEARCH TO FIGHT HIV/AIDS AND TO HELP FIND A CURE

EVENT SPONSORED BY WORLDVIEW ENTERTAINMENT, BOLD FILMS, BVLGARI, MERCEDES-BENZ and THE WEINSTEIN COMPANY

The 21st annual Cinema Against AIDS raised a record $35 million last night, helping amfAR in its continued fight against HIV/AIDS. The star-studded black-tie event was held at the Hotel du Cap Eden Roc and was presented by Worldview Entertainment, Bold Films, and BVLGARI.
CAP D'ANTIBES, FRANCE - MAY 22:  Harvey Weinstein and Heidi Klum speak onstage during amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Tim P. Whitby/Getty Images for amfAR)

CAP D’ANTIBES, FRANCE – MAY 22: Harvey Weinstein and Heidi Klum speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Tim P. Whitby/Getty Images for amfAR)

CAP D'ANTIBES, FRANCE - MAY 22:  Dean Caten, Sharon Stone and Dan Caten attend amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Pascal Le Segretain/amfAR14/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: Dean Caten, Sharon Stone and Dan Caten attend amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Pascal Le Segretain/amfAR14/WireImage)

Since amfAR’s late Founding International Chairman Dame Elizabeth Taylor hosted the first Cinema Against AIDS in 1993, the event has become the most coveted ticket in Cannes. Past events have been chaired by amfAR Global Fundraising Chairman Sharon Stone, President Bill Clinton, Demi Moore, Sir Elton John, and Madonna, among many others.
Like the epidemic itself, AIDS research knows no borders. amfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate their research into effective policy, prevention, and treatment programs around the globe.
CAP D'ANTIBES, FRANCE - MAY 22:  (L-R) Eva Herzigova and Sharon Stone speak onstage during amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Dominique Charriau/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: (L-R) Eva Herzigova and Sharon Stone speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Dominique Charriau/WireImage)

CAP D'ANTIBES, FRANCE - MAY 22:  Kellan Lutz attends amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Andreas Rentz/amfAR14/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: Kellan Lutz attends amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Andreas Rentz/amfAR14/WireImage)

Sharon Stone was once again a Chair of the event, along with Harvey Weinstein, amfAR ambassador Milla Jovovich, Heidi Klum, BVLGARI Ambassador Carla Bruni-Sarkozy, John Travolta, Kelly Preston, Aishwarya Rai Bachchan and Abhishek Bachchan, Carine Roitfeld, amfAR Chairman Kenneth Cole, Bulgari Group Chief Executive Officer Jean-Christophe Babin, amfAR Global Fundraising Ambassador Milutin Gatsby, Michel Litvak, Vincent Roberti, Remo Ruffini, Worldview Entertainment chairman and CEO Christopher Woodrow, and Worldview Entertainment COO Molly Conners.

Continue reading

Ferragamo Debuts FIAMMA, the new handbag collection inspired by family legacy

FIAMMA will launch in New York at a global event to celebrate the second chapter of L’Icona, the birth of a Ferragamo house icon, with a short film and interview series featuring a fascinating cast of international families and their female generations.

Medium ivory calf leather Fiamma bag - $2,250. Available at Salvatore Ferragamo boutique nationwide and www.ferragamo.com/fiamma (PRNewsFoto/Salvatore Ferragamo)

Medium ivory calf leather Fiamma bag – $2,250. Available at Salvatore Ferragamo boutique nationwide and http://www.ferragamo.com/fiamma (PRNewsFoto/Salvatore Ferragamo)

Featured in the Fall/Winter 2014 Ready-to-Wear fashion show in Milan this past February, FIAMMA’s first runway incarnation was unveiled, focusing on exclusive exotics-black crocodile, the combination of pony hair and calfskin, and the sensual softness of palmellato buffed calfskin, complimented by an indulgent silk lining resurrecting an archival foulard print from the 1970’s and polished gold hardware handles.

Mariel Hemingway and Langley Fox Hemingway (PRNewsFoto/Salvatore Ferragamo)

Mariel Hemingway and Langley Fox Hemingway (PRNewsFoto/Salvatore Ferragamo)

The new handbag collection from Salvatore Ferragamo Creative Director Massimiliano Giornetti, draws inspiration from the different female generations of the Ferragamo family and their enduring influence on the House today. Ultra-sophisticated design and unique construction reflect the inherent DNA of Ferragamo’s legacy and future through the harmonious mix of exquisite materials including calfskin, python, pony hair and crocodile adorned with sleek metal hardware details.



Named after Salvatore’s late daughter Fiamma Ferragamo, the house’s leather accessories and shoe designer for almost 40 years who founded the iconic Vara, the digital experience will stay true to its namesake by recognizing women and families for their inherited legacies – unique talents, reputations, impeccable achievements, and inherent styles – captured in an intimate and personal environment, whilst discussing their shared and common traits.

The semi-circular top handle, designed in a range of five variant sizes, incorporates a functional pocket fastened with a lock that recalls the Gancio, the eternal symbol of Ferragamo’s history and dedication to modern design and luxurious craftsmanship. A combination of undeterred quality and functionality translates into a rich series of luxe details: top-stitched ribbed handles, double zip hardware closure, removable adjustable shoulder strap and elegant satin lining.

Ferragamo will also premiere a special collection of miniature styles, a range of limited edition variants that highlight precious mixed materials including: fringe embroidered nappa, two-tone fox fur hand stitched onto aged snakeskin, tweed with degrade Swarovski crystals held by lizard skin handles, and calfskin with opulent stingray details. The color palette favors autumnal browns – Cocoa, Black, Moss and Rosewood – as well as seasonal shades such as Plum, Atlantic, Grape, and the lighter touch of New Bisque, while the refined finish lends the metal accessories a golden shimmer.

The film vignettes and portraits will showcase the new FIAMMA handbag collection, cast alongside a curated group of internationally relevant women–including Sydney and Anika Poitier of Los Angeles, Princess Patricia and Princess Melusine Ruspoli of Rome, Flora Zeta Cheong-Leen and Claudine Ying of Hong Kong, Hanayo and Tenko Nakajima of Tokyo, Helena Bordon, Luciana and Marcella Tranchesi of Sao Paulo, Stella, Lola and Jacqueline Schnabel of New York and Mariel Hemmingway and Langley Fox Hemingway of Los Angeles– incorporating Ferragamo signatures – innovative design,  interesting combinations of exotic materials, iconic silk print linings from the 1970’s, novelty hardware stemming from the brand’s origins to today- showcasing the House’s classic heritage alongside new playful styles for the next generation.