Kleinfeld, the largest luxury bridal retailer in the world, is bridging the gap between bridal tradition and high fashion by introducing a more diversified merchandise assortment for a new generation. The Manhattan mainstay is targeting millennial brides with the introduction of more fashion driven looks on a newly remodeled sales floor.
Founded in 1941, Kleinfeld carries an unparalleled selection of American and European designer gowns. The 35,000 square-foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC’s hit show, Say Yes to the Dress. Kleinfeld, the leader in bridal fashion, is owned by Ronald Rothstein, Mara Urshel and Wayne Rogers of M*A*S*H fame.
Urshel, Fashion Director Terry Hall and Senior Buyer Dorothy Silver, recently traveled to markets around the world in search of these unique looks. Milan, Paris and London were just a few stops on the course to discovering new and noteworthy designers – adding exciting up-and-coming designers to the Kleinfeld roster. The experienced team also worked on collections with existing bridal designers, adding a modern flair to traditional design elements for styles that will be exclusive to Kleinfeld brides. Urshel and Hall are also building a collection of modern, trend driven plus size gowns, creating an essential and rewarding shopping experience that caters to brides, sizes 16 and up.
“As bridal fashion experts, our goal is to consistently forecast the latest bridal trends, as well as appeal to our general consumer. Building a more fashion forward sales floor is just the beginning. We always listen to our customer and make adjustments to offer the best experience possible,” says Urshel.
The new 2015 ad campaign features several Kleinfeld designers visible in ready-to-wear and couture circles including Tony Ward, Karen Willis Holmes, David Fielden, Lakum Collection, Le Spose di Gio, Yolan Cris, Pallas Couture, Peter Langner, Zuhair Murad, Roland Mouret, Viktor and Rolf, Iris Noble, Austin Scarlet, Mark Zunino Gemy Maalouf, and Pnina Tornai. The campaign, shot by photographer, Olivia Malone, reflects a new millennial bride, bringing nuptial newness to the traditional bridal industry.