Kleinfeld Develops New Ad Campaign and Merchandising Strategy for the Millennial Bride

Kleinfeld, the largest luxury bridal retailer in the world, is bridging the gap between bridal tradition and high fashion by introducing a more diversified merchandise assortment for a new generation. The Manhattan mainstay is targeting millennial brides with the introduction of more fashion driven looks on a newly remodeled sales floor.

Dress by Roland Mouret

Dress by Roland Mouret

Founded in 1941, Kleinfeld carries an unparalleled selection of American and European designer gowns. The 35,000 square-foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC’s hit show, Say Yes to the Dress. Kleinfeld, the leader in bridal fashion, is owned by Ronald Rothstein, Mara Urshel and Wayne Rogers of M*A*S*H fame.

Dress by Mark Zunino

Dress by Mark Zunino

Urshel, Fashion Director Terry Hall and Senior Buyer Dorothy Silver, recently traveled to markets around the world in search of these unique looks. Milan, Paris and London were just a few stops on the course to discovering new and noteworthy designers ­– adding exciting up-and-coming designers to the Kleinfeld roster. The experienced team also worked on collections with existing bridal designers, adding a modern flair to traditional design elements for styles that will be exclusive to Kleinfeld brides. Urshel and Hall are also building a collection of modern, trend driven plus size gowns, creating an essential and rewarding shopping experience that caters to brides, sizes 16 and up.

Dress by Pnina Tornai

Dress by Pnina Tornai

As bridal fashion experts, our goal is to consistently forecast the latest bridal trends, as well as appeal to our general consumer. Building a more fashion forward sales floor is just the beginning. We always listen to our customer and make adjustments to offer the best experience possible,” says Urshel.

Dress by Zuhair Murad

Dress by Zuhair Murad

Dress Designers: Tony Ward; Pnina Tornai

Dress Designers: Tony Ward; Pnina Tornai

The new 2015 ad campaign features several Kleinfeld designers visible in ready-to-wear and couture circles including Tony Ward, Karen Willis Holmes, David Fielden, Lakum Collection, Le Spose di Gio, Yolan Cris, Pallas Couture, Peter Langner, Zuhair Murad, Roland Mouret, Viktor and Rolf, Iris Noble, Austin Scarlet, Mark Zunino Gemy Maalouf, and Pnina Tornai. The campaign, shot by photographer, Olivia Malone, reflects a new millennial bride, bringing nuptial newness to the traditional bridal industry.spectre_ver3_xlg

 

Academy of Arts University Fashion Design and Textile Design Students Shine at Fall/Winter 2014 New Fashion Week

Designer Profile and Inspiration Images by David Dooley/Runway Images by Randy Brooke/WireImage 

Every designer dreams of showing their collection at Mercedes- Benz Fashion Week, and on Friday, February 7th that dream came true for 13 designers from the School of Fashion at Academy of Art University. “Since 2005, the School of Fashion has premiered the collections of students and recent graduates during New York Fashion Week. Part of our commitment to our students is to help launch their careers and have their work seen by industry professionals,” said Dr. Elisa Stephens, President of Academy of Art University. “Debuting these designers’ collections during Mercedes-Benz Fashion Week is an incredible opportunity for each of them.”

With more than 18,000 students, Academy of Art University is the nation’s largest accredited private art and design university. Established in 1929, the school offers accredited A.A., B.A., B.F.A., M.A., M.F.A., and M.Arch degree programs in Acting, Advertising, Animation & Visual Effects, Architecture, Art Education, Art History, Fashion, Fine Art, Game Design, Graphic Design, Illustration, Industrial Design, Interior Architecture & Design, Jewelry & Metal Arts, Landscape Architecture, Motion Pictures & Television, Multimedia Communications, Music Production & Sound Design for Visual Media, Photography, Visual Development, and Web Design & New Media. Online degrees are offered in most areas. Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD (National Association of Schools of Art and Design), NAAB (Master of Architecture), and CIDA (Council for Interior Design Accreditation offered for BFA-IAD, MFA-IAD).

For the Fall 2014 season, 13 designers presented eight collections, four of which were collaborations between Fashion Design and Textile Design students. In total, six womenswear and two menswear collections were presented at the Academy of Art University Mercedes-Benz Fashion Week show.

Jaci_Hodges_Nisha_Hanna_Btesh_lineup

Jaci Hodges, M.F.A. Fashion Design, collaborated with Nisha Hanna Btesh, B.F.A. Textile Design, on a 1960s-inspired womenswear collection that was created with the use of Shibori, the Japanese technique of resistance felting. Originally from Austin, TX, Jaci holds a B.B.A. in Marketing with a minor in Philosophy. Additionally, she recently completed a design internship with gr.dano, a Bay Area ready-to-wear company co-founded by fellow alumna Jill Giordano. Nisha is a California native, born and raised in San Diego. Jaci and Nisha were inspired by the excess of prints worn during the late 1960s, in particular to those seen on the Brady Bunch, and the costumes worn by Mia Farrow in the film Dandy in Aspic.

Frank_Tsai_Andrea_Nieto_lineup

Frank Tsai, M.F.A. Fashion Design, collaborated with Andrea Nieto, B.F.A. Textile Design, on a menswear collection inspired by the mood and emotion of an international photography collection, “Beauty in Decay,” personal struggle, raw emotion, and the different stages of the healing process. Frank was born and raised in Kaohsiung, Taiwan, earned a B.S. Degree in Fashion Design and Merchandising, was awarded high honors for his undergraduate fashion show, and worked as the Marketing Manager for FU YU Clothing Company. Andrea grew up in Cali, Valle del Cauca, Colombia, is on the Academy of Art University President’s Honor List, was awarded a $10,000 scholarship through the YMA Scholarship Fund as a Geoffrey Beene National Scholar, and recently finished a design internship at BCBGMAXAZRIA. Continue reading