Robb Report Gears Up With Launch Of New Digital Content Platform — Robb Gear

The international luxury lifestyle authority Robb Report is getting in gear for the holidays with the launch of a new digital platform. Already known for curating the best of the best in luxury lifestyle, the brand shifts gears to the world of cutting-edge products with Robb Gear (www.robbgear.com), a comprehensive curated collection of the world’s ultimate gear and groundbreaking goods on land and water, including tools and technology.

Robb Report launches Robb Gear featuring cutting-edge brands and products covering land, water, tools and tech. (PRNewsFoto/Robb Report)

Robb Report launches Robb Gear featuring cutting-edge brands and products covering land, water, tools and tech. (PRNewsFoto/Robb Report)

With an eye toward the authentic and reliable, Robb Gear is designed to serves as a one-stop shop for enthusiasts, offering a deep dive into the must-have products of the season and direct access to purchase from the innovative brands behind them. As such, Robb Gear launches with a coveted selection from over 100 brands, ranging from new releases to products that are consistent stalwarts in their category. For items such as the Moots Frosthammer fat-tire bike, Miura’s New Wedge Series golf clubs, and Bomber Ski’s AM Woodie all-mountain skis, Robb Gear curates and educates with informative product facts, brand videos, instructional guides, and related products.

The Robb Report audience is an active one,” said editor in chief Brett Anderson. “Our readers embrace life and the best that it has to offer on all levels–from collecting cars and timepieces to rock climbing and scuba diving. We designed Robb Gear to complement our current content channels, providing readers with valuable information on the indispensable tools that will help them achieve their personal best, from a reliable and authoritative source.

Robb Gear offers readers the opportunity to create their own community profile and upload personal product picks, to be vetted by Robb Gear’s team of editors for posting. Plans are in the works for an influencer network of category experts to provide commentary and product evaluation, along with a Robb Gear blog that will spotlight user-generated submissions, cutting-edge content, and customer reviews.

The December 2015 issue of Robb Report will feature a brilliant array of gift suggestions courtesy of Robb Gear, all of which are sure to make the holiday season merry and bright. From dive computers and surfboards to skis and cigar cutters, Robb Gear uncovers the best tools and toys for the true enthusiast. The December issue of Robb Report will hit newsstands November 24, 2015.

Celebrating its 40th anniversary in 2016, Robb Report is the authoritative voice in the global luxury market. Widely regarded as the single most influential journal of living life to the fullest, it covers the newest in what matters most to its discerning and sophisticated audience, including luxury automobiles, aircraft, fine dining, travel, timepieces and fine jewelry, style and design, arts and culture, spirits, and cigars.

Robb Report is accessible to digital users at www.RobbReport.com, in a variety of digital newsletters, and apps are accessible via iPad, Kindle Fire, and Nook Tablets. It is also available through Zinio‘s online newsstand, Magzter, and Google Play. For more information, visit the Robb Report website at www.RobbReport.com and connect on Twitter (@robbreport), Instagram, Pinterest and Facebook.

Jessica Stam Embodies Modern Hollywood Glam In Blackglama’s 2015 Campaign

Blackglama Fall 2015 (PRNewsFoto/Blackglama 2015)

Blackglama Fall 2015 featuring model Jessica Stam. (PRNewsFoto/Blackglama 2015)

Blackglama has unveiled its newest advertising campaign, which continues to evolve the brand’s focus into fashion from celebrities. For over 40 years, Blackglama has been world-renowned for providing the finest, most luxurious and exclusive ranch-raised natural black mink. Blackglama mink is distributed exclusively through American Legend Cooperative, based in Seattle, Washington, and sought after by manufacturers, retailers, and consumers globally. All Blackglama mink comes from Origin Assured™ farms.

Blackglama Logo.  (PRNewsFoto/Blackglama)

Blackglama Logo. (PRNewsFoto/Blackglama)

Each Blackglama pelt is hand selected and inspected by American Legend Cooperative’s experienced graders. To qualify as Blackglama, the pelt must be free of any imperfections on both the fur and leather. With such high criteria, less than 2% of the world’s mink population earns the exclusive Blackglama name and can bear the coveted Blackglama label. Blackglama garments also carry a label displaying a unique serial number, providing permanent identification, as well as other security features that ensure that the label is genuine—not an imitation.

1968 represented a turning point in world events and a shift in American culture. To the members of the Great Lakes Mink Association (GLMA), these turbulent times seemed a world away. Working long hours on farms throughout the upper Midwestern United States, they were busy improving and producing the world’s finest dark mink. Little did they know that their work would form the basis of a revolutionary new marketing campaign.

The GLMA ranchers hired a small New York ad agency to create awareness for the high-quality fur being produced by the farmers. Popular copywriter Jane Trahey suggested creating the brand name BLACKGLAMA. How does one advertise something as special as the dark Blackglama mink? The luster and quality of the fur doesn’t show up in a photograph, so Jane thought up a “gimmick.”

The “gimmick” was to associate Blackglama with the glamour of universally recognized and admired people. The result was brilliantly simple: a black-and-white photograph of a well-known woman wearing a Blackglama mink coat shot against a seamless grey backdrop.

The world took notice. Famous names like Judy Garland, Bette Davis, Barbra Streisand and Lauren Bacall were featured in the first year of the campaign alone, photographed by the renowned Richard Avedon. What brought it all together was the straightforward and now unforgettable tagline, “What Becomes A Legend Most?” The effect was powerful and immediate. Within two years, Blackglama was considered the most prestigious ranch black mink in the world. The campaign continued through 1994.

Blackgama 1986 - Cher

Blackgama 1986 – Cher

Since the campaign’s inception four decades ago, Blackglama has featured some of the world’s most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic.

Since 2001, the campaign has featured such supermodels as Linda Evangelista, Gisele Bündchen, Cindy Crawford, Elle Macpherson, Naomi Campbell and Elizabeth Hurley. Beginning with the 2013 Carolyn Murphy campaign, Blackglama shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic. Into the new millennium, the brand is expanding beyond dark mink to include other products that reflect the “Legendary” qualities of Blackglama.

This year, model Jessica Stam is featured in a campaign conceived by New York-based advertising and branding agency Laspata DeCaro. “In these stunning shots, Jessica represents a reinvention of Hollywood glamour that feels both timeless and relevant,” says Joe Morelli, CEO of Blackglama.

In the new campaign, the platinum blonde and crimson-lipped model is captured in a series of cinematic vignettes photographed by Rocco Laspata on location in Los Angeles. Settings include a majestic palm-lined street in Beverly Hills, a dramatic villa in Malibu overlooking the Pacific Ocean, and an alluring 1930’s supper club that references Hollywood’s golden age. Swathed in Blackglama’s 2015 collection – co-designed by Laspata DeCaro‘s Creative Director, Charles DeCaro, to align with the campaign’s visual narrative – Jessica embodies a modern-day screen goddess. The results are the very epitome of glamour.

Blackgama Fall 2014 - Hilary Rhoda  (http://www.blackglama.com/inside-blackglama/the-campaigns/)

Blackgama Fall 2014 – Hilary Rhoda (http://www.blackglama.com/inside-blackglama/the-campaigns/)

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Robb Report Introduces Home & Style Magazine

Robb Report debuts its newest edition — Home & Style. The new bi-monthly magazine carves out its own niche among shelter publications by celebrating homes in the world’s most desirable destinations with an emphasis on architecture, interior design, home furnishing and the latest developments in the design world. With Home & Style, Robb Report addresses the needs of its readers by creating a magazine that covers their many interests–luxury real estate, interior design, architecture, home furnishings, and travel.

Cover of the premiere issue of Robb Report Home & Style Magazine. Setting: Miami, Florida Penthouse in Brickell Key, a man made island located offshore of Miami's Brickell neighborhood.  (PRNewsFoto/Robb Report)

Cover of the premiere issue of Robb Report Home & Style Magazine. Setting: Miami, Florida Penthouse in Brickell Key, a man made island located offshore of Miami’s Brickell neighborhood. (PRNewsFoto/Robb Report)

Enhancing Robb Report’s acclaimed coverage of luxury real estate offerings from around the world, Home & Style will showcase the work of leading architects and interior designers with special sections dedicated to their latest projects and guiding philosophies.

Home & Style will also bring to life the most sought-after destinations for those looking to own luxury vacation homes. From Palm Springs and Palm Beach to Saint Bart’s and Saint-Tropez, Home & Style will focus on the experiential aspects of travel–culture, food, recreation–while offering insider information about each respective destination’s real estate market and most desirable locations for homes.

We are excited about the addition of Home & Style to the Robb Report family of titles and particularly thrilled with its advertising performance,” says Trae Walker, Publisher of Home & Style. “Sales exceeded our expectations resulting in 62.3% of the book.”

Packaged six times per year with Robb Report, Home & Style will be delivered to all Robb Report subscribers, along with placement in select newsstands and airport locations.

Now in its 37th year, and with 12 international editions, Robb Report is the international authority on the luxury lifestyle. The brand, in its digital, iPad, tablet, and print forms, reports on exceptional products and services for the affluent connoisseur. Coverage includes automobiles, motorcycles, aircrafts, art, dining, jewelry, watches, fashion, travel, homes, wines, spirits, cigars, and fine dining.  For more information, visit the Robb Report website at www.robbreport.com.