PPG THE VOICE OF COLOR® program by the PPG PAINTS™ and PPG PITTSBURGH PAINTS® brands today named Paradise Found – a serious, aloe green – as its 2016 Color of the Year. The green is inspired by consumers’ search for security, protection, privacy and resilience in an uncertain world. As consumers look to embrace future-forward lifestyles and designs, color experts from PPG Industries, makers of PPG Paints and PPG Pittsburgh Paints products, anticipate Paradise Found will play a prominent role in home décor trends and styles, giving homeowners a silent guard and a sturdy, reassuring color for those wary of growing threats to global, national and cyber security.
PPG Architectural Coatings, U.S. and Canada, is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It is a business of PPG Industries, the world’s leading coatings company, and manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. (For more information, visit PPGAC.com.)
Paradise Found (PPG1135-5) is reminiscent of militia and natural environments and reflects our society’s increasing focus on the development of personal strength, safety and security. The muted green is sturdy and protective, providing consumers with a sense of familiarity, helping them feel more comfortable embracing change and newness and adapting their home décor with their evolving needs and lifestyles.
“An edgy-yet-comforting green like Paradise Found hints at nature while still touching on neutrality,” said Dee Schlotter, senior color marketing manager, PPG Architectural Coatings U.S. and Canada. “The 2016 Color of the Year provides the sense of strength, energy and comforting familiarity that consumers need to feel confident embracing newness and change. The color is also inspired by the runway, where we have seen a lot of urban militia styles.”
Paradise Found is one of the featured colors presented in Odyssey, a collection of four new color palettes showcasing the 2016 color trends from the PPG The Voice of Color program.
The idea of adding newness to design styles from the past is evident in the four color palettes of the Odyssey collection, some of which were adapted from previous years’ color palettes and draw on references from the 1970s, while still representing a new direction and embracing change. The 2016 Odyssey color palettes include:
The conundrum of pronouncing this theme as “Imperfect” or “I’m Perfect” reflects consumers’ willingness to celebrate uniqueness and the beauty that can be found within so-called imperfections. This theme also draws on references revamped from the 1970s in a contemporary sense of décor. Like the name suggests, the hues in this palette are perfectly imperfect in that many of them are blends of colors rather than pure colors – such as Confidence (PPG1078-5), Apple-A-Day (PPG1051-7) and Purple Basil (PPG1046-7) – or they are heavily shaded like Carob Chip (PPG1047-7). These colors were carefully selected to convey a palette that is nature-inspired and slightly bohemian yet still offers both ease and elegance in contemporary interiors. Continue reading