Good News for Holiday Shoppers: The Toy Insider Experts Unveil Hot Holiday Toy Lists

The Hottest Toys of 2019 Won’t Break the Bank!

Hatchimals WOW, PJ Masks, L.O.L Surprise, and Budget-Friendly Collectibles Top the Toy Insider’s Hot 20, STEM 10, and Brand-New 12 Under $12 Lists

The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and gifts in its 14th annual holiday gift guide. The hottest and most coveted items for 2019 are broken out into three lists: the Hot 20 (the most wished-for items of the year), the STEM 10 (science, technology, engineering and math toys that make learning fun), and the brand-new 12 Under $12 (affordable toys packed with play value and unboxing experiences).

The addition of the first-ever 12 Under $12 list reflects a shift in the toy industry toward toys that, while small in size, offer layers of fun and interactivity at a price that’s affordable for most families. These tiny and collectible toys gained popularity on YouTube and have showed great staying power over the last few years with no sign of slowing down.

Our team of experts is always keeping an eye on the latest and greatest trends. We know that kids are obsessed with watching unboxing videos and all the surprise reveals that come with these collectible toys. Our 12 Under $12 list offers the best of the best so kids can take part in the experience, too!” said Laurie Schacht, Chief Toy Officer, The Toy Insider. “More importantly, who says you need to splurge to find the perfect gift? Everything on this list is affordable, perfect for any budget, and even small enough to gift as a stocking stuffer!”

The Toy Insider’s 2019 Holiday Gift Guide will appear in the November issue of Family Circle magazine, on newsstands on Oct. 4. An extended guide appears online at thetoyinsider.com starting today. This year’s print guide features nearly 200 toys from 85 different manufacturers, and an additional 150 toys can be found online, representing more than 120 toy companies in total.

This year’s holiday gift guide includes hand-picked selections representing an extensive variety of must-have craft and DIY activity sets, interactive tech toys, screen-free traditional playthings, and active play products to get kids up and moving, among many more categories that are sure to make kids of all ages holly and jolly this holiday season.

The Toy Insider’s Hot 20

0-2 years

  • Fisher-Price Bounce & Spin Puppy (Mattel)
  • LeapBuilders ABC Smart House (LeapFrog)
Mattel FisherPrice Bounce & Spin Puppy

3-4 years

  • Fisher Price Imaginext DC Super Friends Transforming Batmobile R/C (Mattel)
  • FurReal Cubby, The Curious Bear (Hasbro)
  • Kindi Kids (Moose Toys)
  • Myla the Magical Unicorn (VTech)
  • PJ Masks PJ Seeker (Just Play)
  • Rizmo (TOMY)
  • Ryan’s World Super Surprise Safe (Just Play)
  • Scruff-A-Luvs Real Rescue (Moose Toys)

5-7 years

  • Blume (Skyrocket)
  • FGTeeV Giant Mystery TeeV (Bonkers)
  • Hatchimals WOW (Spin Master)
  • L.O.L. Surprise! O.M.G. Fashion Doll (MGA Entertainment)
  • Lucky Fortune (WowWee)
  • Mega Grave Digger RC Truck (Spin Master)
  • Power Rangers Beast Morphers Beast-X Ultrazord Figure (Hasbro)
  • Tic Tac Toy XOXO Friends (Blip Toys)

8+ years

  • Blinger Diamond Collection (Wicked Cool Toys)
  • Jumbo Loot Llama Pinata (Jazwares)

The Toy Insider’s STEM 10 

Artie 3000 (Educational Insights)
  • Air-Walker (Thames & Kosmos)
  • Amazing Rescue 50-Piece Set (Magformers)
  • Artie 3000 (Educational Insights)
  • LEGO Star Wars Boost Droid Commander (LEGO)
  • Coding Critters (Learning Resources)
  • Discovery Prehistoric Slimygloop Dig (Horizon Group)
  • K’NEX Dragon Revenge Coaster Building Set (Basic Fun!)
  • Music Kit: Electro Guitar Kit and Record & Remix Kit (Tech Will Save Us)
  • My Robotic Pet – Tumbling Hedgehog (Thames & Kosmos)
  • Vex Robotics Build Blitz by HEXBUG (HEXBUG)

The Toy Insider’s 12 Under $12

Cutetitos Series 3 and Cutetitos Babitos Series 1 (Basic Fun!)
  • 5 Surprise Mini Brands Series 2 (Zuru)
  • Cry Babies Magic Tears (IMC Toys)
  • Cutetitos Series 3 and Cutetitos Babitos Series 1 (Basic Fun!)
  • Fluffy Cloudz (WeCool Toys)
  • Foodie Surprise (Redwood Ventures)
  • Jixelz (Fat Brain Toys)
  • Orb Odditeez Morphimals (Orb)
  • Müshmeez (Beverly Hills Teddy Bear Co.)
  • Nanables (Jazwares)
  • Piñata Fiesta (Jakks Pacific)
  • Pop Pop Hair Surprise (MGA Entertainment)
  • Unbox Me Girls (Jay@Play)

Parents and gift-givers can easily search by a child’s age (broken out into 0-2, 3-4, 5-7 and 8+ age groups). They can also view the guide online with their children, making holiday shopping easy for friends and family.

The Toy Insider is an independent organization. Its team of experts attends major toy industry trade shows and events, and conducts briefings with manufacturers, retailers and analysts throughout the year. The Toy Insider hot list submission is open to all toy companies, of all sizes. Toys must be new for 2019 and available to consumers for purchase for the holiday season, either on the company’s website or widely available through any retail partner. When evaluating toys, the team considers play value, originality, skill building, product integrity and, of course, fun factor.

The Toy Insider is the go-to source for product information about children’s toys, tech and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on thetoyinsider.com, a trusted resource for parents. The Toy Insider’s content is produced by an editorial team with more than 75 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Publishing Group, publisher of The Pop Insider, a daily pop culture news and review site that fuels fandoms, as well as leading trade publication The Toy Book. For more information, visit thetoyinsider.com

The Toy Insider Trend Experts Made a Holiday List and Checked It Twice: 2018 Hot Holiday Toy Picks Revealed

Fingerlings Hugs, PJ Masks, Harry Potter Wands, Ryan ToysReview, K’NEX Thrill Rides, & 3Doodler Hexbug Set Top the Toy Insider’s Hot 20, Top Tech 12, and STEM 10 ListsToyInsider_Logo

The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and gifts in its 13th annual holiday gift guide. The hottest and most coveted items for 2018 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring artificial intelligence, augmented reality, virtual reality and other innovative technologies) and STEM 10 (science, technology, engineering and math toys that make learning fun).

The Toy Insider’s 2018 holiday gift guide appeared in the November issue of Family Circle magazine, which hit the newsstands on Oct. 9. An extended guide also appeared online at www.thetoyinsider.com. This year’s print guide features more than 200 toys from more than 100 different manufacturers, and an additional 170 toys can be found online, representing nearly 200 toy companies in total.

These hand-picked items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season.

The incredible variety of toys we reviewed for this year’s holiday gift guide shows that toy makers are working hard to create more innovative and magical toys than ever before,” said Laurie Schacht, Chief Toy Officer, The Toy Insider.This year’s guide includes tons of fun collectibles, interactive craft kits, creative plush and more that are sure to bring smiles when they are unwrapped this holiday!

The Toy Insider’s Hot 20

0-2 years

LeapFrog_SafariLearningStation_lifestyle 1

Safari Learning Station (LeapFrog)

  • Go! Go! Smart Wheels Mickey Magical Wonderland (VTech)
  • Safari Learning Station (LeapFrog)

3-5 years

  • Fingerlings Hugs (WowWee)
  • Hairdorables (Just Play)

    JustPlay_PJMasksSuperMoonAdventureHQRocket

    PJ Masks Super Moon Adventure HQ Rocket (Just Play)

  • PJ Masks Super Moon Adventure HQ Rocket (Just Play)
  • Pomsies (Skyrocket)
  • Power Action Pikachu (Wicked Cool Toys)
  • Rise of the Teenage Mutant Ninja Turtles 43-inch Epic Sewer Lair Playset (Playmates Toys)
  • Ryan’s World Giant Mystery Egg (Bonkers Toys)
  • Scruff-a-Luvs (Moose Toys)

6-8 years

  • Boxy Girls (Jay@Play)
  • Jakks_WizardTrainingWands_Group

    Harry Potter Wizard Training Wands (Jakks Pacific)

  • Hatchibabies (Spin Master)
  • Laser X Fusion (NSI)

    MGAE_LOLSurprise_UnderWraps_Doll 1

    L.O.L. Surprise! Eye Spy Series Under Wraps Dolls (MGA Entertainment)

  • L.O.L. Surprise! Eye Spy Series Under Wraps Dolls (MGA Entertainment)

    Nintendo_PokemonLetsGoPikachuPokeBallPlusPack 1

    Pokémon Let’s Go Pikachu + Poké Ball Plus & Pokémon Let’s Go Eevee + Poké

  • Pokémon Let’s Go Pikachu + Poké Ball Plus & Pokémon Let’s Go Eevee + Poké Ball Plus (Nintendo)
  • Smooshy Mushy Babies (RedwoodVentures)
  • Treasure X (Moose Toys)

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