New York Fashion Week Recap: Restoring One’s Karma at The Colgate Optic White Beauty Bar

Written by Phillip D. Johnson

images provided by Pivot PR

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

This past New York Fashion Week was, for God knows what reasons, more stressful any other in recent history. For the record, I love New York Fashion Week and attending the shows. I feel energized by the vibes of creativity waiting to be explored. Every season at the Tents at Lincoln Center and at other venues around Manhattan is like going to a high school or college reunion, where you are joyous in reconnecting with the people you like (and missed) and doing your level best to circumvent–by all means possible— the toxic fiends and the frenemies you (mostly) dislike and must avoid at all cost. Overall, this season, however, there was a decidedly underlying cloud of, if not rampant negativity, then snarkiness and shadiness about the whole proceeding that took most of the enjoyment out of the week for many people, including myself. What was a pleasure to look forward to–the joy of a potential “fashion moment” during a show, the clothes, gossiping with your friends while waiting for the shows to start– became a chore I was trying to avoid. Seriously, folks, most of the inhabitants of this seasonal world we call New York Fashion Week are in dire need of a psyche cleansing, in addition to a cleansing of the aura by a host of feng shui masters.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

The Colgate Optic White Beauty Bar at Salon Ziba on September 9, 2013 in New York City.

But I found a remedy for the fashion week blues, if only for a couple hours. Continue reading

Dos Equis® Unmasks Its More Interesting Side with Launch of Ultimate Masquerade

DOS EQUIS BRINGS A NEW TWIST TO THE SEASON BY HELPING FANS EMBRACE THEIR MORE INTERESTING SIDE WITH A SERIES OF MASQUERADE-THEMED CELEBRATIONS AND CONTESTS

This fall, Dos Equis® is donning its own mask and helping fans 21 and older embrace their alter egos with the launch of the Ultimate Masquerade. Starting today, Dos Equis will kick off the fall with a series of incredible events, a nationwide contest and masquerade-themed elements – all designed to help people unmask their more interesting side in a way only Dos Equis can.

Dos Equis will showcase its own mask with two brand new bottle label designs for its Lager and Ambar brews. Each pack

Dos Equis(R) Unmasks More Interesting Side with Launch of Ultimate Masquerade. (PRNewsFoto/Dos Equis)

Dos Equis(R) Unmasks More Interesting Side with Launch of Ultimate Masquerade. (PRNewsFoto/Dos Equis)

and bottle will feature a graphic designed by artist Hydro 74, and are only available while supplies last.

Dos Equis will also give fans 21 and older a chance to celebrate with the Ultimate Masquerade contest, which will send four grand prize winners on an all-expense paid trip for two to Miami to meet and greet with the Most Interesting Man in the World, and take part in the campaign’s culminating celebration on South Beach. Fans 21 and older can enter by visiting www.DosEquis.com/Masquerade, where they can enter special codes found via the new limited edition bottles and packs.

As part of the Ultimate Masquerade, the Most Interesting Man in the World will also be featured in a campaign-themed commercial, as well as four additional videos slated to run digitally through November. The 15 second spots feature the icon offering his take on a variety of seasonal happenings, such as Masquerade Parties: “If the only thing that comes off during the unmasking hour is the mask, you’ve done something wrong.”

“Discovery and adventure are crucial parts of everything we do, and we’re excited to help fans don their own mask with the Ultimate Masquerade,” said Gwendolyn Boyce, Brand Director for Dos Equis. “As the celebrations heat up, we’re excited to give people another chance to add a little interesting to their lives, courtesy of Dos Equis.”

Fans are encouraged to post photos and updates on Facebook, Instagram and Twitter of their own Masquerade parties and bottles using hashtag #DosEquis. For the most up to date information on the Ultimate Masquerade or Dos Equis overall, visit www.DosEquis.com/Masquerade or www.Facebook.com/DosEquis.

— Phillip D. Johnson

Travel America: Fall in Love with Cambria, California this Autumn

Burton drive, Cambria, California

Burton drive, Cambria, California

Cambria, California is the perfect place for those who think a little differently, act a little differently, and are looking for something different from their vacation; like collecting memories, moments, and the occasional seashell, or maybe discovering their inner foodie.

This fall, Cambria is the perfect place to enjoy a refined get-away on the cozy California coast. With one-of-a-kind ways to spend a few days away, Cambria welcomes travelers to experience a vacation for the mind, heart, body and soul.

Two young males having a fight on Moonstone Beach at Cambria, California

Two young male elephant seals having a fight on Moonstone Beach at Cambria, California

Cambria’s artistic community dawns some of the most stunning work in California. It’s also popularly known for the annual Scarecrow Festival, Oct. 1-31. Thirty scarecrows kicked off the first Festival in 2009, but what the creators didn’t know then, was that they were initiating one of the most artful and unique scarecrow festivals in the U.S. Visitors are often delighted and amazed at the diversity in the display of over 350 scarecrows – many of which are made by businesses and artists who compete to be the most creative. For the entire month of October, the most artistic and lively scarecrows will line the streets of Cambria’s East & West Villages and Moonstone Beach.

Scarecrow Festival - Cambria, CA - Oct 11, 2013

Scarecrow Festival – Cambria, CA – Oct 11, 2013

Scarecrow Festival - Cambria, CA - Oct 11, 2013

Scarecrow Festival – Cambria, CA – Oct 11, 2013

Continue reading

Put a Play on Pattern for Fall with Lands’ End: Polka Dots Pop-up Everywhere This Season

FALL/WINTER 2013 OUTERWEAR AND MEN’S COLLECTIONS READY FOR THE SEASON

Lands’ End Fall/Winter 2013 Outerwear And Men’s Collections

Lands’ End Fall/Winter 2013 Outerwear And Men’s Collections

As fall begins and closets transition, it is time to layer up, cover up and accessorize; but that doesn’t mean saying goodbye to all of the whimsical fun of summer fashion.  Lands’ End (http://www.landsend.com) has curated a collection full of colorful patterns and playful polka dots in a range of pieces for any style preference or occasion.

Lands' End Dot Cardigan.  (PRNewsFoto/Lands' End)

Lands’ End Dot Cardigan. (PRNewsFoto/Lands’ End)

When designing for Lands’ End, we always like to go back to our classic roots; polka dots are definitely tried and true,” noted Sara Dennis, Lands’ End SVP of Design. “Prints are a trend we are seeing at the macro level but we wanted to offer simple, classic patterns that would be easy for our customers to incorporate into their everyday style.”

Lands’ End Fall/Winter 2013 Men’s Collection

Lands’ End Fall/Winter 2013 Men’s Collection

Lands’ End Fall/Winter 2013 Men’s Collection

Lands’ End Fall/Winter 2013 Men’s Collection

Lands’ End Fall/Winter 2013 Men’s Collection

Lands’ End Fall/Winter 2013 Men’s Collection

Whether made with premium Supima® cotton or a lightweight cotton blend, the Lands’ End fall collection offers an array of items in polka-dot prints that are soft and comfortable to wear. The retailer is also offering the timeless print in many updated, bright colors to keep it fresh and new for the season. Select pieces may be monogrammed with an initial or name, making them a perfect gift or just a personalized print for fall wardrobes.

Lands’ End Fall/Winter 2013 Outerwear Collection

Lands’ End Fall/Winter 2013 Outerwear Collection

Continue reading

Art Basel Miami Beach Kabinett 2013: 25 Curated Group And Solo Exhibitions Spotlighted At 2013 Art Basel Miami Beach

art-basel-2013

A diverse range of curatorial concepts drive the Kabinett sector at the 2013 Art  Basel show in Miami Beach. Chosen by the show’s Selection Committee, each of the  25 galleries will present tightly focused exhibitions within a designated section of their  booths, including group and solo shows by historical figures and emerging artists.

A celebrated sector of the Miami Beach show since 2005, Kabinett gives gallerists a strong platform to display the curatorial aspect of their work. Bridging the gap between performance and the exhibition space, Kavi Gupta Gallery features Theaster Gates’s  ‘Migration Rickshaw for German Living’, a presentation of one of the 12 ballads for the  Huguenot House, which the artist created for Documenta 13 in Kassel, Germany.

Kavi Gupta Gallery, Theaster Gates, Migration Rickshaw for German Living, Courtesy of Kavi Gupta CHICAGO I BERLIN

Kavi Gupta Gallery, Theaster Gates, Migration Rickshaw for German Living, Courtesy of Kavi Gupta CHICAGO I BERLIN

Luciana Brito Galeria, Marina Abramovic, Places of Power, Waterfall, 2013, Courtesy the artist and the gallery

Luciana Brito Galeria, Marina Abramovic, Places of Power, Waterfall, 2013, Courtesy the artist and the gallery

Henrique Faria Fine Art’s exhibition ‘Body: Air, Water and Earth’ documents Yeni and  Nan’s most emblematic photographs, video art and the groundbreaking action-based art  from the 70s and 80s. Luciana Brito Galeria exhibits the results of Marina Abramović’s  extensive research on the Brazilian countryside, with a series of works never seen before  – the groundwork for a project planned for Brazil in 2015. Continue reading

Las Vegas Celebrates 10 Years of Iconic “What Happens Here, Stays Here” Advertising Campaign with New Television Commercials

From Infamous Super Bowl Snub to Global Movie Franchise, a Look Back at How the Campaign Shaped the Destination and Pop Culture

Las @Vegas celebrates 10 years of “What happens here, stays here” with revamped campaign http://tinyurl.com/kx8feq5

Images provided by the Las Vegas Convention and Visitors Authority and photographed by Eric Marseglia

"What happens here, stays here" (Photo Credit: Eric Marseglia)

“What happens here, stays here” (Photo Credit: Eric Marseglia)

Las Vegas is a world-class vacation destination built on the principle of adult freedom, and no other tagline encapsulates this mentality better than the destination’s iconic “What happens here, stays here” advertising campaign. This year marks the 10th anniversary of this award-winning campaign, and this Monday Las Vegas unveiled a reimagined take on the pop culture-entrenched slogan with a variation of the theme titled “Vegas Enablers.”

The new campaign launched with “History of Friendship,” a story of two boys, one a “Vegas enabler” and one the enabled, who experience hysterical situations throughout their friendship, culminating in Las Vegas. The concept of the campaign is a variation of the original “What happens here” theme and will feature three TV commercials airing through May 2014.

"What happens here, stays here" (Photo Credit: Eric Marseglia)

“What happens here, stays here” (Photo Credit: Eric Marseglia)

"What happens here, stays here" (Photo Credit: Eric Marseglia)

“What happens here, stays here” (Photo Credit: Eric Marseglia)

The ‘What happens here, stays here’ campaign strikes an emotional chord with consumers who relate with the notion of adult freedom,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). “The campaign has evolved from giving visitors permission to live their fantasies, to a celebration of those who facilitate these experiences – the ‘Vegas Enabler.’ Everyone should have a ‘Vegas Enabler’ in their life, that person who encourages you to let your hair down, and the new campaign applauds these people.”

During the late 1990s, the LVCVA and its agency of record R&R Partners discovered that Las Vegas consumers related to the destination through the human desire for “adult freedom.” This allowed the LVCVA and R&R Partners to position the destination as an international brand and not just a travel brand, one of the first destinations ever to do so.

"What happens here, stays here" (Photo Credit: Eric Marseglia)

“What happens here, stays here” (Photo Credit: Eric Marseglia)

The first TV spots were shot in November 2002 by famed Super Bowl ad director Bryan Buckley. The campaign was set to launch with the sultry “Mistress in Disguise” spot during the 2003 Super Bowl when it was famously rejected by the National Football League (NFL). Mistress in Disguise” suddenly became “the ad that the NFL doesn’t want you to see,” sparking media frenzy and garnering more than $6.7 million in publicity for Las Vegas. Continue reading

FOUR SEASONS HOTELS & RESORTS Brings Extraordinary Experiences to Life with Special Offers at Hotels and Resorts around the World

VALUE-ADD PACKAGES HELP TURN DREAMS TO REALITY THIS SPRING.

WHERE WILL IMAGINATION TAKE YOU THIS YEAR? 

FOUR SEASONS HOTELS AND RESORTS is dedicated to perfecting the travel experience through continual innovation and the Four Seasons Hotels & Resorts logo highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalized 24-hour service, FOUR SEASONS embodies a true home away from home for those who know and appreciate the best. The deeply instilled FOUR SEASONS culture is personified in its employees – people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centers and desirable resort destinations around the world.

Now imagine zipping through Paris in the back of a plush Rolls Royce; riding elephants along the MEKONG RIVER; arriving by helicopter and strapping on custom-made skis atop pristine snow; swimming with manta rays and blacktip reef sharks; cruising to deserted islands on a yacht; or tucking into fresh caught lobster at the ultimate Caribbean beach barbecue. This now all very possible. Continue reading