David Yurman Debuts Fall 2018 Advertising Campaign

In his first campaign as Chief Creative Officer, Evan Yurman commissioned longtime David Yurman collaborators Peter Lindbergh, Alex White, and campaign art director David Lipman for a campaign that captures the beauty in everyday moments of life.

David Yurman - Peter Lindbergh

David Yurman Fall 2018 Ad Campaign by Peter Lindbergh

Shot at the iconic GoldenEye Resort in Oracabessa, Jamaica, the campaign stars returning David Yurman model Amber Valletta, as well as Anna Ewers, Joan Smalls, and newcomers to the brand Ashley Graham, Meghan Roche, Florence Clapcott, and Cobi. The diverse group of seasoned and new models was chosen to reflect who the David Yurman client is at different stages in their lives in those everyday moments.

In his first-ever brand campaign, Evan Yurman pays homage to the iconic campaigns that the brand has produced in the past while establishing his vision for the future. Its theme of “Celebration” comes from the launch of the first David Yurman lifestyle campaign in 2001, shot by Lindbergh and featuring Amber Valletta and Patti Hansen. Choosing to combine veteran collaborators and fresh contributors is a reflection of the brand’s philosophy. The David Yurman brand is both timeless and contemporary, ever-evolving and dedicated to the power of creativity.

My vision for this campaign drew from the original intent of the first campaign when we were celebrating life’s exceptional moments,” says the younger Yurman. “This campaign is a continuation, as it captures the beauty in everyday moments of life. It’s about capturing the ease and beauty, and the dynamism of the six women and the male artist who we chose to represent the brand.”

The images evoke timeless artistry fused with American innovation and feature pieces from existing collections Continuance, Pavéflex, Solari, DY Bel Aire and Barrels, and the new Tides collection. The Tides collection’s designs are contemporary sculptural forms that express the rhythms of ocean tides and the continuous motion of waves.

This campaign was born out of passion for life, which the Yurmans have always had. The Yurmans, first David and Sybil and now Evan, have always been about a celebration. It’s amazing to work with Evan on this now because it’s so clear that he shares the same passion for life and art that his parents have,” says Lipman. “It’s great to be back with this team that has worked together so well in the past and to sees the direction that Evan is taking the brand. The core values of the campaign remain the same, but you can truly feel Evan’s passion and his take throughout this new campaign.

The GoldenEye Resort represents a certain relaxed luxury that is captured in David Yurman jewelry and an expression of ease that couldn’t come as naturally elsewhere. The beautiful, natural setting of Jamaica with the I put a spell on you by Mykal Rose with Sly and Robbie. ‘Red, Gold, Green & Blue’: Trojan Records Jamaica © soundtrack created a perfect backdrop to celebrate the creativity of the new collections and capture the moments of life with authenticity and bliss.

David and l have always worked towards having the imagery evoke joy, lightness, and life. It’s a spirit of playfulness yet sophistication, and to signal empowerment and confidence,” says Sybil Yurman, Co-Founder and Chief Brand Officer, David Yurman. “Evan understood the importance of getting the right people on set, with the right jewelry, in the right location. The models brought the jewelry to life for the first time, and this campaign will go on to inspire us all in the creative process.”

CAMPAIGN CREDITS:

  • Chief Creative Officer: Evan Yurman
  • Photography: Peter Lindbergh
  • Models: Amber Valletta, Ashley Graham, Joan Smalls, Anna Ewers, Meghan Roche, Florence Clapcott, Cobi
  • Stylist: Alex White
  • Hair Stylist: Odile Gilbert at Exposure NY
  • Makeup: Tom Pecheaux
  • Art Director: David Lipman
  • Location: GoldenEye Resort, Oracabessa, Jamaica

Neiman Marcus Announces Stella Tennant as the Face of The Spring 2015 Art of Fashion Campaign Photographed by Luigi & Iango

Neiman Marcus announces the Spring 2015 Art of Fashion Campaign with photographers Luigi Murenu and iango Henzi. Luigi & iango capture the Scottish model Stella Tennant in 28 of spring’s boldest looks. The simplicity of the set lets the dramatic clothes, the sinuous Tennant, and the lensmen’s superb lighting—a single giant lamp typically reserved for film sets—work their magic.

Stella Tennant In Tom Ford

Stella Tennant In Tom Ford

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Alexander McQueen

Alexander McQueen

The lights are strong and continuous. Brutal,” attests Murenu, one half of the New York–based team. “But Stella is very artistic, her body expressive.” Over the three-day shoot, Murenu and Henzi switch roles organically, pivoting between art-directing compositions and stepping behind the camera. “We’re completely integrated to one idea even if it has two voices,” Murenu explains.

The Swiss-born Henzi brings the precision of fine art, while Murenu, raised in Sardinia, radiates with the excitement of fashion. Together, they create images that compel—and endure—with a streetwise elegance.

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The Spring 2015 Art of Fashion campaign is about classic, iconic fashion photography and bringing together three amazing creative forces: Luigi, iango and Stella Tennant,” said Georgia Christensen, Neiman Marcus Executive Creative Director. “It was wonderful to see Luigi and iango work together and experience their creative process. Two minds. Two points of view that came together seamlessly into one portfolio of images. A true collaboration of passionate artists devoted to the industry. Stella is a dream, I often found myself mesmerized by her on set. The result is extraordinary imagery.”

Designer merchandise featured in the Spring 2015 campaign includes: Akris, Alexander McQueen, Balenciaga, Burberry Prorsum, Carolina Herrera, Chanel, Chloe, Christian Louboutin, Cucinelli, Derek Lam, Dior, Dolce & Gabbana, Emilio Pucci, Erdem, Gucci, Lanvin, Michael Kors, Oscar de la Renta, Roger Vivier, Saint Laurent, Stella McCartney, The Row, Tom Ford, and Valentino.

Since 1994, each spring and fall, the world’s most visionary photographers have carried the torch and given The Art of Fashion their own signature. Past photographers have included: Richard Avedon, Geof Kern, Peggy Sirota, Ruven Afandador, Diego Uchitel, Peter Lindbergh, Arthur Elgort, Camilla Akrans, Raymond Meier, Erik Madigan Heck, and Walter Chin. The campaign will be featured in our publication “the Book” as well as Harper’s Bazaar, Vogue and Vanity Fair.

amfAR’s CINEMA AGAINST AIDS GALA RAISES A RECORD BREAKING $35 MILLION FOR RESEARCH TO FIGHT HIV/AIDS AND TO HELP FIND A CURE

EVENT SPONSORED BY WORLDVIEW ENTERTAINMENT, BOLD FILMS, BVLGARI, MERCEDES-BENZ and THE WEINSTEIN COMPANY

The 21st annual Cinema Against AIDS raised a record $35 million last night, helping amfAR in its continued fight against HIV/AIDS. The star-studded black-tie event was held at the Hotel du Cap Eden Roc and was presented by Worldview Entertainment, Bold Films, and BVLGARI.
CAP D'ANTIBES, FRANCE - MAY 22:  Harvey Weinstein and Heidi Klum speak onstage during amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Tim P. Whitby/Getty Images for amfAR)

CAP D’ANTIBES, FRANCE – MAY 22: Harvey Weinstein and Heidi Klum speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Tim P. Whitby/Getty Images for amfAR)

CAP D'ANTIBES, FRANCE - MAY 22:  Dean Caten, Sharon Stone and Dan Caten attend amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Pascal Le Segretain/amfAR14/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: Dean Caten, Sharon Stone and Dan Caten attend amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Pascal Le Segretain/amfAR14/WireImage)

Since amfAR’s late Founding International Chairman Dame Elizabeth Taylor hosted the first Cinema Against AIDS in 1993, the event has become the most coveted ticket in Cannes. Past events have been chaired by amfAR Global Fundraising Chairman Sharon Stone, President Bill Clinton, Demi Moore, Sir Elton John, and Madonna, among many others.
Like the epidemic itself, AIDS research knows no borders. amfAR’s programs have had a global reach since 1986, when the Foundation began awarding international grants. Today, amfAR continues to fund HIV/AIDS researchers worldwide and works to translate their research into effective policy, prevention, and treatment programs around the globe.
CAP D'ANTIBES, FRANCE - MAY 22:  (L-R) Eva Herzigova and Sharon Stone speak onstage during amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Dominique Charriau/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: (L-R) Eva Herzigova and Sharon Stone speak onstage during amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Dominique Charriau/WireImage)

CAP D'ANTIBES, FRANCE - MAY 22:  Kellan Lutz attends amfAR's 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d'Antibes, France.  (Photo by Andreas Rentz/amfAR14/WireImage)

CAP D’ANTIBES, FRANCE – MAY 22: Kellan Lutz attends amfAR’s 21st Cinema Against AIDS Gala Presented By WORLDVIEW, BOLD FILMS, And BVLGARI at Hotel du Cap-Eden-Roc on May 22, 2014 in Cap d’Antibes, France. (Photo by Andreas Rentz/amfAR14/WireImage)

Sharon Stone was once again a Chair of the event, along with Harvey Weinstein, amfAR ambassador Milla Jovovich, Heidi Klum, BVLGARI Ambassador Carla Bruni-Sarkozy, John Travolta, Kelly Preston, Aishwarya Rai Bachchan and Abhishek Bachchan, Carine Roitfeld, amfAR Chairman Kenneth Cole, Bulgari Group Chief Executive Officer Jean-Christophe Babin, amfAR Global Fundraising Ambassador Milutin Gatsby, Michel Litvak, Vincent Roberti, Remo Ruffini, Worldview Entertainment chairman and CEO Christopher Woodrow, and Worldview Entertainment COO Molly Conners.

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David Yurman Debuts Fall 2013 Lifestyle Campaign

Campaign Features Kate Upton, Dree Hemingway, Anais Mali, And Catrinel Marlon

David Yurman Fall 2013 Campaign- Dree Hemingway.  (PRNewsFoto/David Yurman, Inc.)

David Yurman Fall 2013 Campaign- Dree Hemingway. (PRNewsFoto/David Yurman, Inc.)

David Yurman, one of America’s leading fine jewelry and timepiece design house, debuts its Fall 2013 campaign featuring Kate Upton, Dree Hemingway, Anais Mali, and Catrinel Marlon. Shot by renowned photographer Peter Lindbergh, the new campaign, entitled “Beauty in Contrast,” captures the signature elegance and relaxed American luxury of David Yurman.

With “Beauty in Contrast,” the brand celebrates the season with a range of diverse elements that coexist in a delicate balance–elegant and refined pieces are the perfect counterpoint to earthy and artisanal designs, new collections are coupled with iconic favorites, and minimalism and abundance mingle effortlessly.

David Yurman Fall 2013 Campaign- Kate Upton.  (PRNewsFoto/David Yurman, Inc.)

David Yurman Fall 2013 Campaign- Kate Upton. (PRNewsFoto/David Yurman, Inc.)

Through design, styling, and imagery, we tell a story of contrast in all its mesmerizing beauty,” said founder David Yurman. “Beauty is always more intriguing in contrast.”

The campaign captures a kaleidoscope of distinct character and style: the easy, all-American warmth of Kate Upton, the cool, global sophistication of Anais Mali, the patrician refinement of Dree Hemingway, and the mysterious sensuality of Catrinel Marlon. Continue reading