Coldplay Is The First Artist To Be Confirmed For Pepsi Super Bowl 50 Halftime Show February 7 On CBS

A Show Full of Fun, Celebration and Surprises Planned for the Historic Event

Pepsi Provides Unprecedented Access to Show’s Preparation at Pepsi.com

Global superstars COLDPLAY, winners of seven Grammy Awards, will perform at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS Sunday, Feb. 7, 2016, the NFL announced today during halftime of the Thursday Night Football game between the Green Bay Packers and Detroit Lions on CBS and NFL Network.

Coldplay is one of the world’s most popular musical acts, having sold more than 80 million copies of their six No. 1 albums and garnering eight BRITs. The band’s most recent world tour, 2011/12 Mylo Xyloto, was seen by more than three million people in five continents.

Pepsi Super Bowl 50 Halftime Show (PRNewsFoto/National Football League)

Pepsi Super Bowl 50 Halftime Show (PRNewsFoto/National Football League)

Tomorrow, Dec. 4, the band will release their highly anticipated widescreen seventh album, A Head Full Of Dreams – available worldwide for fans to download on iTunes.

This announcement is just the beginning. Coldplay front man Chris Martin is designing a show that will echo elements of the NFL’s On the Fifty campaign – honoring the past, recognizing the present and looking ahead to the next 50 years, including other special artists.

Coldplay Is The First Artist To Be Confirmed For Pepsi Super Bowl 50 Halftime Show February 7 On CBS (PRNewsFoto/National Football League)

Coldplay Is The First Artist To Be Confirmed For Pepsi Super Bowl 50 Halftime Show February 7 On CBS (PRNewsFoto/National Football League)

Super Bowl 50 marks Pepsi’s fourth year as title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner. The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 118.5 million viewers in the U.S. watched last year’s show, marking the most-watched Halftime Show ever. The Super Bowl and Halftime Show will be broadcast worldwide from Levi’s Stadium in the San Francisco Bay Area.

For the first-time ever, Pepsi will give fans behind-the-scenes access to how this monumental show will come together at Pepsi.com.

Fans can visit Pepsi.com now for the first exclusive behind the scenes look at how Coldplay is beginning their journey to the upcoming Pepsi Super Bowl Halftime Show.

Beginning Jan. 11, a digital mini-series, “Pepsi Presents: The Super Bowl Halftime Show Show” will launch on Pepsi.com offering fans an exclusive, all-access view of what it takes to create the biggest music event of the year in the middle of the biggest sports event of the year, Super Bowl 50.

Coldplay joins an esteemed list of recent halftime acts including Katy Perry, Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more. (See complete list below.) Continue reading

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Pepsi® Salutes Football’s International Heroes On And Off The Pitch in New Series of Short Films

Pepsi celebrates music and football proving that NOW IS WHAT YOU MAKE IT with global launch of content set to run in 100 countries

2014 #FutbolNow superstar squad led by Leo Messi and music sensation Janelle Monae

First-ever interactive approach allows consumers to CREATE THEIR OWN NOW by unlocking additional content for a closer look into the lively streets of Rio

Pepsi® globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “NOW IS WHAT YOU MAKE IT.” The “NOW” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – Robin van PersieDavid LuizSergio RamosSergio AgueroJack Wilshere and four-time player of the year, Leo Messi – the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie’s iconic classic, “Heroes” – available today on iTunes worldwide.

Pepsi premiered its new global commercial and interactive film, "NOW IS WHAT YOU MAKE IT," as part of the 2014 Pepsi Football campaign. The creative features the #FutbolNow Pepsi superstar squad, including Leo Messi, pictured here in the creative.  (PRNewsFoto/PepsiCo)

Pepsi premiered its new global commercial and interactive film, “NOW IS WHAT YOU MAKE IT,” as part of the 2014 Pepsi Football campaign. The creative features the #FutbolNow Pepsi superstar squad, including Leo Messi, pictured here in the creative. (PRNewsFoto/PepsiCo)

The “NOW IS WHAT YOU MAKE IT” global commercial and interactive film are the latest pieces of exciting and engaging content to be released from Pepsi as part of its 2014 football campaign, which kicked off in January with the unveiling of its largest-ever, international football squad. It also follows the announcement of the brand’s creative art collection, “The Art of Football.” The yearlong campaign will continue to bring more experiences to fans throughout the year – bringing them closer to the game they love.

Pepsi(R) Celebrates "The Art of Football".  (PRNewsFoto/PepsiCo)

Pepsi(R) Celebrates “The Art of Football”. (PRNewsFoto/PepsiCo)

Argentina Captain Leo Messi comments: “Pepsi celebrates the passion and energy of football fans. It is a mesmerizing anthem, uniting us all – on the street or on a pitch – in a celebration of the moment.”

The creative unfolds many surprises as it meanders through the streets of Rio and is told through the eyes of digital beat sensation, Stony – an everyday hero – proving that every day can become extraordinary when you live for now. With the instantly recognizable sound of the Pepsi can as the starting point, Stony takes fans through a colorful, rhythmic journey uniting football, music and art. The intertwined story ends with an electric culmination where Stony steps into an urban pitch filled with a crowd of fans united in a spontaneous moment of celebration.

Much like sports unite the world through friendly competition, Stony unites famous footballers, the city of Rio and Janelle with a simple beat to create a passion that is irresistible.

“I love everything the film stands for. To me, it is all about that extraordinary burst of courage and passion which can embolden everyday people in a moment of spontaneity, which is also the message of David Bowie’svenerable song,” said Monae. “I was honored to join Pepsi for this campaign and remind people that now more than ever, we can all be heroes.”

The interactive film of the commercial provides an immersive viewing experience, with a series of original moments for fans to unlock. The “now” is put directly into the hands of the fan, unlocking additional interactive content to delve deeper into Stony’s tour through the streets of Rio – allowing them to create their own experience. The compelling, interactive escape offers twists and turns to the story of the footballers, Rio, Stony and Janelle and how their worlds sync up, all brought to life in an engaging, uniquely shareable way, with content vignettes including:

  • a Messi sighting, with a crowd excitably gathering around him
  • an impromptu Samba dance party
  • impressive tricks performed by some of the world’s greatest football talent
  • Stony making beats from the street
  • a signed ball from Ramos which fans can personalize and share
  • picture snapping with Stony and a beautiful girl as they explore the colorful city
  • an extended Janelle Monae performance of “Heroes”
  • “The Art of Football” documentary trailer, giving a look into the making-of the unique Pepsi art collection combining street art, photography and football
  • behind the scenes on-set in Rio

Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverage Group“We were inspired by the power and unity that sports and music bring to the world. Our content plan to capture this spirit celebrates the creative passion of footballers with music and how both of these awesome forces inspire us to LIVE FOR NOW. We have a long history of working with the world’s best football talent to create stunning creative that sparks conversations and creates indelible moments that engage and excite football fans all over the world. This year, we are giving fans a totally unique and immersive experience of their own – a personalized journey that combines iconic music, our stellar roster of football talent and the ability to create your own NOW – uniting Pepsi fans around the world in a celebration of sport, music, art and everyday moments.”

 

For more information on Pepsi and “Live For Now” visit www.Pepsi.com and follow the conversation online with#FutbolNow.

Pepsi Returns to Cinema’s Biggest Night to Celebrate Some of Film’s Best Mini Moments

Sixty-second creative featuring Academy Award Winner Cuba Gooding Jr. will premiere during Oscars® telecast

As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled “Mini Hollywood,” starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 during the Oscars® telecast starting at 7:00 PM ET on ABC.

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi “Mini Hollywood” ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

Pepsi is thrilled to partner with the Academy Awards®, a partnership that allows the brand to continue to capture the excitement of NOW that comes from live viewing events such as the Oscars®,” said Seth Kaufman, VP of Marketing for Colas, PepsiCo North America Beverages. “Pepsi is at its best when it can connect with consumers in contextually relevant ways, engaging them with iconic creative that sparks spontaneous moments of joy, highlights the brand’s fun personality and taps into pop culture,” Kaufman said.

86thOscars_Logo

Created by Mekanism, the 60-second ad celebrates some of the best mini moments of cinema and the impact they have made on pop culture.  Much like a mini can of Pepsi, the mini quotes featured in the creative illustrate that it only takes that one line in a great film to bring back the joy and excitement of the entire film and its emotional appeal. Pepsi mini cans parallel the storyline by demonstrating that sometimes a 7.5-ounce of Pepsi is just the right amount of satisfaction, as big things and the full Pepsi experience can come in smaller sizes.

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi “Mini Hollywood” ad shoot in Los Angeles. (PRNewsFoto/PepsiCo)

To bring this concept to life, there is no more recognizable mini quote than 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. and his famous line from his role in Jerry Maguire: “Show me the money!” This memorable line not only has become part of pop culture vernacular but also brings back the essence of the movie, similarly to how a mini can of Pepsi unlocks the same epic satisfaction.    Additionally, the Pepsi spot will highlight the following iconic quotes that capture the excitement and spontaneous joy of their films:

Scarface: “Say hello to my little friend!”
Good Will Hunting: “How do you like them apples?”
The Wizard of Oz: “I’ve a feeling we’re not in Kansas anymore.”
When Harry Met Sally: “I’ll have what she’s having.”
Titanic: “I’m King of the World.”

The 7.5 ounce mini Pepsi can is currently available nationwide wherever Pepsi is sold. Please visit Pepsi’s YouTube page to watch the spot and follow @Pepsi on Twitter, #MiniCanQuotes. For more information, please visit www.pepsico.com

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. 
WHEN HARRY MET SALLY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. 
(s14)  GOOD WILL HUNTING:  TM & © Miramax, LLC

Pepsi Builds Global Football Excitement for 2014 World Cup Soccer Tournament with New Leo Messi Campaign That Sets Off “Can Trick” Around the World

Pepsi is building global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10.

Pepsi Builds Global Football Excitement for 2014 With New Leo Messi Campaign That Sets Off Can Trick Around The World.  (PRNewsFoto/PepsiCo)

Pepsi Builds Global Football Excitement for 2014 With New Leo Messi Campaign That Sets Off Can Trick Around The World. (PRNewsFoto/PepsiCo)

The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the world attempt to replicate Messi’s Pepsi can trick with their own personalization, evolution and varied level of success – all set to a frenetic, energetic backbeat that keeps the momentum, enthusiasm and level of competition going.

Tricks with a football are hard and tricks with a can are harder,” said Messi. “It’s an honor to partner with Pepsi to bring this campaign to life and literally kick-off what promises to be an exciting, passionate year around football.”

The Trick” is the latest installment and interpretation of Pepsi’s “Capture the Excitement of Now” global brand spirit and “Live for Now” campaign, which inspires fans around the world to embrace the moment with their passion for the game of football. Shot over two days on location in Barcelona, Spain by 180 LA, the spot was directed by Laurent Chanez and will launch globally on Pepsi’s digital platforms and air in select cities beginning October 10th.

PepsiCo logo.  (PRNewsFoto/PepsiCo)

PepsiCo logo. (PRNewsFoto/PepsiCo)

Next year will be an incredible year for football and for football fans everywhere, and what better way to lead into it than to see if we can start building the fun, excitement and a little spirit of competition – all instigated by the iconic can of Pepsi,” said Kristin Patrick, Senior Vice President, Global Chief Marketing Officer, Pepsi.

Leo Messi has been a Pepsi Global Ambassador since 2006 and is the only football player in history who has won four consecutive FIFA Player of the Year awards and the only football player with more than 100 records. Messi is also very committed to bettering the world with his own foundation, the Leo Messi Foundation. Since 2007, the foundation, not only in Argentina and Spain, but also abroad and together with other institutions has developed projects in alignment with the ideals of Education and Health Care (mainly focused on childhood cancer treatment, Malaria and “Mal de Chagas” illness).

To find out more about Pepsi’s 2013 campaign starring Leo Messi, visit www.youtube.com/pepsi and www.pepsi.com.

Third ANNUAL IHEARTRADIO MUSIC FESTIVAL Brought The IHEARTRADIO APP To Life With More Artists Than Ever Before

MORE THAN 40 OF THE BEST ARTISTS IN MUSIC PERFORMED SEPTEMBER 20 AND 21 — INCLUDING JUSTIN TIMBERLAKE, KATY PERRY, PAUL MCCARTNEY AND ELTON JOHN — AT THE SOLD OUT EVENT

THE IHEARTRADIO MUSIC FESTIVAL HAS RAISED $1 MILLION FOR VARIOUS CHARITIES SINCE 2011

The two-day iHeartRadio Music Festival, where the music of the iHeartRadio app comes to life, came to a close Saturday night following a weekend of incredible performances by the biggest names in music. The Festival, which celebrated the success of the iHeartRadio all-in-one digital audio service, included performances by over 40 artists, both on the main stage at the MGM Grand Garden Arena in Las Vegas on September 20 and 21 and at the all-new iHeartRadio Music Festival Village on Saturday afternoon.

LAS VEGAS, NV - SEPTEMBER 21:  Sir Paul McCartney performs onstage during the iHeart Radio Music Festival Village on September 21, 2013 in Las Vegas, Nevada.  (Photo by Ethan Miller/Getty Images for Clear Channel)

LAS VEGAS, NV – SEPTEMBER 21: Sir Paul McCartney performs onstage during the iHeart Radio Music Festival Village on September 21, 2013 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for Clear Channel)

This year’s two-day iHeartRadio Music Festival brought to life the music of the iHeartRadio app and offered fans an opportunity to enjoy a weekend of incredible live music and surprise performances by their favorite artists. Throughout the year, iHeartRadio delivers everything listeners want in an all-in-one platform: Instant access to more than 1,500 radio stations from across the country, user-created Custom Stations inspired by a favorite artist or song, thousands of curated digital stations “Perfect For” any mood or activity, and the new iHeartRadio Talk feature giving users access to the best on-demand news, talk and entertainment content available today.

Justin Timberlake performs onstage during the iHeartRadio Music Festival at the MGM Grand Garden Arena on September 21, 2013 in Las Vegas, Nevada. (Photo by Todd Owyoung/Getty Images for Clear Channel)

Justin Timberlake performs onstage during the iHeartRadio Music Festival at the MGM Grand Garden Arena on September 21, 2013 in Las Vegas, Nevada. (Photo by Todd Owyoung/Getty Images for Clear Channel)

The iHeartRadio Music Festival was heard live across Clear Channel radio stations nationwide and streamed live at www.iheartradio.yahoo.com and on PlayStation®3. The Festival will be televised as a two-night primetime special on The CW Network Monday, Sept. 30 (night one) at 8-10 p.m. EST/PST and Tuesday, Oct. 1 (night two) at 8-10 p.m. EST/PST, to launch the network’s fall season. Continue reading

Pepsi Launches First New Bottle Design In 16 Years

Pepsi unveils a new single-serve bottle for its Pepsi trademark portfolio, its first packaging update in 16 years.  (PRNewsFoto/PepsiCo)

Pepsi unveils a new single-serve bottle for its Pepsi trademark portfolio, its first packaging update in 16 years. (PRNewsFoto/PepsiCo

New Bottle Marks Next Step in the Pepsi Live for Now Marketing Campaign

Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996.  A visual expression of the brand’s Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years.

This new bottle is the next milestone in Pepsi’s Live For Now marketing campaign,” said Angelique Krembs, Vice President TM Pepsi Marketing. “Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA.”

The new bottle’s bold swirl and elevated profile reflect the brand’s attributes and youthful spirit, capturing the excitement of now for Pepsi consumers. The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself.  A new, 12-ounce glass bottle will also be offered as a premium package in select stores.  The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo’s Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.

Follow Pepsi on Twitter.com/Pepsi, join the conversation with @pepsi and visit pepsi.com.

The 2013 Mrs. Carter Show World Tour Starring BEYONCE Kicks Off In Europe April 15th

NORTH AMERICAN TOUR BEGINS JUNE 28TH

PARKWOOD ENTERTAINMENT announced that THE MRS. CARTER SHOW WORLD TOUR starring BEYONCE kicks off in Europe on APRIL 15, 2013. With stops in twenty European cities, including Dublin, Ireland; Berlin, Germany; Paris, France and a four-night stint at The 02 in London, UK, this is Beyoncé’s first multi-city tour in over three years. PEPSI, MASTERCARD and COTY are the sponsors of THE MRS. CARTER SHOW WORLD TOUR.

The Mrs. Carter Show World Tour Starring BEYONCE.  (PRNewsFoto/Columbia Records, Elle Muliarchyk for Parkwood Entertainment)

The Mrs. Carter Show World Tour Starring BEYONCE. (PRNewsFoto/Columbia Records, Elle Muliarchyk for Parkwood Entertainment)

Continue reading