Target Unveils 2013 Holiday Initiatives

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Target Corporation has revealed its holiday marketing campaign and outlined its key holiday initiatives. This year, Target will offer more ways to save, an extended Holiday Price Match policy, a new Store Pickup program, inspiring social media integrations and top gifts for everyone in the family. Throughout the season, Target will make it easy for guests to check off their holiday list and bring their unique holiday moments to life, no matter how, where or when they want to shop.

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“My Kind of Holiday”

Target’s 2013 holiday marketing campaign is designed to inspire and celebrate the traditions – big and small – that are part of today’s holiday season. The theme for the cohesive campaign is “My Kind Of Holiday” and will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media. Beginning in November, Target will invite guests to join the conversation by using the hashtag #MyKindofHoliday.

“‘My Kind of Holiday’ was inspired by guests’ stories about holiday traditions and the unique and personal ways they celebrate throughout the season,” said Jeff Jones, chief marketing officer and executive vice president, Target. “This campaign will inspire people with products and ideas, compel them with unbeatable prices and enable them to shop Target through the most digitally-enabled effort in our history.”

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Unbeatable Value

With the combination of Target’s Holiday Price Match, Cartwheel and REDcard Rewards, Target guests will find unbeatable prices and more ways to save throughout the holiday season. For the second year, Target is extending the timeframe of its Price Match Policy for the holiday season beyond the typical seven day window. If a guest purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at www.Target.com, a local competitor’s printed ad or at select online retailers, Target will match that price. For more details, including terms and conditions, visit www.Target.com/morereasons. Continue reading