Nordstrom Expands In New York City With Opening Of Flagship Store

Photo Credits: All Images photographed by Connie Zhou, Mo Daoud, and David Zheng (and provided by Nordstrom Inc. PR)

Nordstrom Incorporated logo. (PRNewsFoto)
Nordstrom NYC Level 1 – Handbags (Connie Zhou)

On October 24th, Nordstrom, Inc. opened the doors to its first-ever flagship store for women and children in New York City. Located at 225 West 57th Street, across from the Nordstrom Men’s Store which launched in April 2018, the new store occupies the base of Central Park Tower, the tallest residential building in the world. Customers can shop 320,000 square-feet of retail space across seven-levels in the heart of the city. Nordstrom NYC represents the biggest and best statement (as well as the biggest gamble) of what the brand has to offer.

Nordstrom NYC Level 3 – Designer Women’s Apparel (Connie Zhou)
Nordstrom NYC – Comme des Garçons Shop (Connie Zhou)

As diverse as New York City itself, merchandise includes a curated offering across all categories. Customers can shop a comprehensive selection of apparel brands across a broad range of accessible and aspirational price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by an extensive selection of accessory brands like Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach and more.

Nordstrom NYC Level 4 – Denim (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Level 4 – Women’s Apparel (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Wear (Connie Zhou)

Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe departments, including one entire floor dedicated to women’s shoes. The vast shoe selection will include Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock, UGG, Steve Madden, Nike and more.

Nordstrom NYC Lower Level – Women’s Shoes & Shoe Bar (Connie Zhou)
Nordstrom NYC Lower Level – Women’s Shoes (Connie Zhou)
Nordstrom NYC Lower Level 2 – Kids Shoes Conveyor Belt (Connie Zhou)

MERCHANDISE CONCEPTS

Nordstrom NYC Level 2 Christian Louboutin Pop-Up Shop featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women (Connie Zhou)

A testament to the ever-evolving nature of the New York City store, the first level will be home to a rotating series of installations, kicking off with a Christian Louboutin pop-up featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women, inspired by the Palais de la Porte Dorée Museum near Louboutin’s childhood home in Paris.

Nordstrom NYC Level 3 – Fitting Room
Nordstrom NYC Level 3 – Stylist’s Lounge (Connie Zhou)

True to its roots in shoes, Nordstrom is launching Perfect Pairs, an exclusive collaboration with 14 customer favorite brands, and a diverse group of NYC muses, bringing together the likes of Steve Madden with model Winnie Harlow; Cole Haan with poet and activist Cleo Wade; Nike with Tennis champion Maria Sharapova; Birkenstock with celebrity stylist Leslie Fremar; UGG with costume designer Patricia Field, and more.

Nordstrom NYC Level 5 – Atrium (Connie Zhou)

Olivia Kim, Nordstrom Vice President of Creative Projects, also brings the unique Nordstrom offering to life, curating concepts within the flagship to create a sense of newness and discovery for customers.

Nordstrom NYC Level 3 – Burberry Shop Concept Shop will showcase products from the Autumn/Winter 2019 collection (Connie Zhou)

Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive installation spanning five rooms, accented with wood paneled walls and raised theatre style seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick Knight‘s Portrait of a Rose print throughout with a menu of British classics available to order.

Nordstrom NYC – Nordstrom x Nike – Level 1 (Mo Daoud)
Nordstrom NYC – Burberry Concept Space – Level 2 (David Zheng)

Kicking off fall with Nordstrom x Nike (NxN), Nordstrom has developed the ultimate women’s sneaker boutique with a distinctive view on style and sport. NxN is the place to find coveted Nike product with a curated selection of merchandise from the most compelling brands in fashion. To celebrate the opening, the shop will exclusively launch a Jordan Air Latitude 720 sneaker with Swarovski and the Nike by Olivia Kim capsule collection of sneakers and apparel, inspired by Kim’s NYC-experience during the 90s, launching in-store on October 31.

Nordstrom NYC Level 3 – SPACE featuring brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. (Connie Zhou)

The opening of the New York City flagship brings the exciting in-store curation of SPACE, a boutique featuring advanced and emerging designer collections selected by Olivia Kim from brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusives from Tom Wood and Sandy Liang. Unique to the flagship, SPACE includes the first branded in-store shop from Acne Studios, and a one-of-a-kind Comme des Garçons shop designed with artist and furniture designer Marc Hundley.

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Nordstrom Unveils New Fall 2017 Fashion Campaign

Retailer Showcases Fashion Through The Lens Of Photographer Max Farago And Director Clara Cullen

Today, Nordstrom, Inc. launched a new national brand campaign shot by photographer Max Farago with video by director Clara Cullen, which celebrates the best of fall fashion. The campaign will debut on August 7 in the U.S. and on September 4 in Canada with print, digital, social, out of home and video components.

Nordstrom Fall Campaign - Clara Cullen, Max Farago

Nordstrom Fall Campaign – Clara Cullen, Max Farago

The campaign vision and concept was developed by Olivia Kim, Vice President of Creative Projects at Nordstrom, who has set the creative tone for the retailer’s last five brand campaigns. Kim along with her creative team tapped Farago and Cullen, the husband and wife creative duo favored by the fashion world, to bring their vision to life.

Nordstrom Fall Campaign - Clara Cullen with her mother, daughter, sister + niece

Nordstrom Fall Campaign – Clara Cullen with her mother, daughter, sister + niece

The campaign features intimate and honest portraits of models and non-models alike, minimally edited and styled how people really dress to depict a modern and relevant perspective on a high-fashion campaign. The full campaign imagery and videos can be seen at Nordstrom.com/Fall2017. Highlights of brands featured in the campaign include 3.1 Phillip Lim Acne, JW Anderson, Simone Rocha, Studios adidas, Lemaire, Sophie Buhai, Alexander Wang, A.P.C., Levi’s®, Tibi, Dr. Martens, Molly Goddard, Tomorrowland, FRAME, Norse Project, Topman, Isa Arfen, Officine Generale, Ovadia & Sons, J.Crew, Vans®, Vejas, Richard Malone, and SATURDAYS NYC.

With her creative mind and unique perspective as a merchant, Kim took on the role of setting the vision for the company’s brand campaigns in Spring 2016, the retailer’s first in 15 years. Following her inaugural “See Anew” campaign, “We Are Here” from Fall 2016, and “Love, Nordstrom” from the holiday season, and the Spring 2017 campaign shot by Petra Collins. The Fall 2017 campaign marks Kim’s fifth developed for Nordstrom.

The cast includes:

Nordstrom Fall Campaign - Hailey Gates

Nordstrom Fall Campaign – Hailey Gates

  • Actress and television journalist Hailey Gates, host of VICELAND’s series States of Undress, in which she explores geopolitics through the lens of fashion. Her work takes her to conflict zones around the world for international fashion weeks.

    Nordstrom Fall Campaign - The Hiplets - Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

    Nordstrom Fall Campaign – The Hiplets – Camryn Taylor, Lourdes Taylor, Nia Parker, Nia Lyons

  • Camryn Taylor, Lourdes Taylor, Nia Parker, and Nia Lyons, classically trained ballerinas of The Hiplet™ and the most senior dancers at the Chicago Multi-Cultural Dance Center. The Hiplet™ have appeared in a CFDA/Vogue Fashion Fund Show, TEDxSanFrancisco, the New York Times and CNN. Their YouTube videos have gathered over hundreds of thousands of views.
  • Homer Hans Bryant, the artistic director and founder of the Chicago Multi-Cultural Dance Center who conceived dance group phenom The Hiplet™ which showcases dancers en pointe interplaying hip-hop movements with classical styles.

    Nordstrom Fall Campaign - Saam Emme, Vejas Kruszewski

    Nordstrom Fall Campaign – Saam Emme, Vejas Kruszewski

  • Designer Vejas Kruszewski (in his collection) and Saam Emme, the creative team behind the label Vejas. Their designs redefine conventional streetwear, breaking borders and blending youth culture with studious fashion history. Vejas was awarded the LVMH Special Prize in 2016.

    Nordstrom Fall Campaign - Angela Goding

    Nordstrom Fall Campaign – Angela Goding

  • Contemporary art curator Angela Goding, who has a formidable reputation in the New York art world for her instincts and distinct fashion sense.

    Nordstrom Fall Campaign - Jane Moseley (1)

    Nordstrom Fall Campaign – Jane Moseley

  • Twenty-nine-year-old painter, sculptor, and model Jane Moseley, who spent six years in New York resisting the lure of the modeling industry, then became a fashion sensation after walking in Balenciaga’s fall 2016 show. She has a collection of horror-movie-inspired tattoos, and a dog, five cats, a lizard, a hedgehog and two pet rats.

    Nordstrom Fall Campaign - Creative Growth - Elizabeth Rangel, Tom di Mara, William Scott

    Nordstrom Fall Campaign – Creative Growth – Elizabeth Rangel, Tom di Mara, William Scott

  • Tom di Maria, director of Creative Growth Art Center, which provides studio space, representation, instruction and opportunity for personal expression to adult artists with mental, developmental or physical disabilities. Artists from the center exhibit in museums and esteemed collections worldwide.
  • Elizabeth Rangel, a self-taught artist, and designer who works in textiles and fashion.
  • William Scott, a self-taught artist whose work appears in the Museum of Modern Art in New York and the Oakland Museum of California.

    Nordstrom Fall Campaign - Ian & Marc Hundley (1)

    Nordstrom Fall Campaign – Ian & Marc Hundley

  • Marc and Ian Hundley, artists and twin brothers. Marc creates text-based posters incorporating references to literature, lyrics, and film; he also makes furniture. Ian constructs colorful, large-scale quilts based on topographic maps.

    Nordstrom Fall Campaign - Hayett McCarthy

    Nordstrom Fall Campaign – Hayett McCarthy

  • French-born Londoner Hayett McCarthy, a former dog groomer, record-label intern, bartender and sandwich-board carrier, now a model for top fashion brands including Hermès, ACNE Studios, Burberry, COACH, and Vetements, among others.

    Nordstrom Fall Campaign - Ebonee Davis (2)

    Nordstrom Fall Campaign – Ebonee Davis 

  • Twenty-three-year-old Seattle native Ebonee Davis, a model, and activist advocating for more diversity in the fashion industry. In a TED Talk, she discussed her path to self-acceptance and her case for creating positive, inclusive imagery.

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